Games Growth with Upptic
by Upptic
Upptic game marketing experts Warren Woodward and Xander Agosta explore the latest gaming news and provide the marketing strategies you need to understand the games industry and achieve highly profitable games growth!Reach us at [email protected].
Episodes
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You’d be surprised what creators ACTUALLY want
What do some of the biggest creators want to be known for? We asked! Check out their answers.
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Content creators BIGGEST challenges
We asked content creators about the most common misconceptions surrounding their craft, here's what they had to say.
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0 to 10k followers: What it's REALLY like
Here's what creators struggled with most at the start.
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EVERY creator starts somewhere
This week, we spoke with some of our favorite content creators about what sparked their journey.
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How BIG Game Publishers Use Twitch, Reddit, X for MASSIVE Games Growth (w Gamesight)
Are you leveraging some of the best platforms for conversions in your marketing mix? Gamesight's 2024 State of Performance Marketing for Videogames report is out now and it shows that Twitch, YouTube, Reddit, and X are seeing great performance – but are woefully underutilized. We sit down with…
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Marketing Agencies Suck! (Here's How To Find A Good One!)
If you’ve ever been burned by a marketing agency that promised the world and delivered a Google Doc full of vague recommendations, you’re not alone. There's a good reason so many people hate agencies. But if you're trying to scale an app or game, chances are you'll need one at some point. So…
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2024 in Gaming: AI-Led Change, Market Shifts, UA Evolution, Creative Trends
2024 was a mixed year for gaming. Smaller studios struggled while large studios leveraged big advantages. But for those struggling, there's hope for 2025! Find out where things landed at the end of 2024 for gaming, user acquisition, creative development, and growth technology – and what to expect...
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FAILPROOF Your Game with a Soft Launch
In a landscape where only the best survive, success isn’t luck — it’s strategy. In this episode of Games Growth with Upptic, learn how to strategically execute a game soft launch so your gaming studio can thrive! CHAPTERS 00:00 - Opening 00:31 - Soft Launch Overview 02:41 - Tech Test 04:47 -...
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Why AppLovin stock is up 900%!
Why is AppLovin stock up 900%?! Once a niche player in ad tech, it’s now the talk of the tech industry. Here’s a look at its history, explosive growth, and potential next moves. CHAPTERS 00:00 – Opening 00:37 – 2024's Hottest Company 03:15 – History of AppLovin 07:18 – AppLovin's Recent Success...
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Report from Manila: On the ground at the GAM3 Awards
The GAM3 Awards in Manila marked a milestone for Web3 gaming, held live for the first time during the YGG Play Summit. Organized by GAM3S and Yield Guild Games (YGG), the event celebrated innovation, community, and player engagement while showcasing Southeast Asia’s leadership in the space....
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Taking Web3 Games MAINSTREAM (ft. Adjust, Immutable, Eyeball Games)
The gaming industry is undergoing a transformative shift as Web3 technologies begin to integrate with traditional gaming experiences. In this episode of Games Growth with Upptic, we are republishing a recent webinar Upptic did in partnership with Adjust – which brought together leading voices in...
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How Creative POWERS Today’s Games Growth
The games industry is dynamic, demanding a constant evolution of creative strategies to keep up with players' expectations. In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward hosts a roundtable with Upptic's creative team to discuss the trends and insights shaping the…
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Trump's Win: DOOM or BOOM for gaming?
Dive into the potential impact of Trump’s second presidency on gaming. Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta highlight anticipated trends in mainstream gaming, possible boons to web3 and crypto, evolving regulatory positions on AI, and likely changes (or the lack...
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MONSTER Q3 earnings, SPOOKY Q4 outlook for games marketing
Are games and marketing flying or falling? In this episode of Games Growth with Upptic, Upptic CGO Warren Woodward and Upptic Marketing Director Xander Agosta discuss the heights of Q3, the worries of Q4, and the monsters all around us! Dive into the financial earnings, industry trends, and…
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Mobile performance marketing tactics REVEALED (ft. GameMakers)
Looking for key, actionable takeaways on data modeling and optimization, the latest user acquisition channels and tactics, how to build a growth team, shifting marketing towards efficiency, and what UA trends to watch out for in 2025? Then watch this NOW! Many thanks to Joseph Kim of the…
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Off the Grid: Web3 Goes Mainstream!
In this emergency edition of Games Growth with Upptic, we dive into the explosive success of Off the Grid – a new third-person shooter from Gunzilla Games that’s shaking up gaming. Is this finally Web3 gaming’s breakout moment? We break down its growth strategy, game economy, and more to find…
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Top AI tools, platforms for marketers
Gaming industry shakeups? No problem! In this episode, leaders from Upptic, Random Logic Games, and Candywriter reveal what tech and tools they are using to turn challenges into growth opportunities. Discover how these game builders and marketers are staying ahead of the pack! CHAPTERS 00:00 –...
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The Lean Growth Playbook ft. Candywriter & Random Logic Games
Discover the game-changing lean growth strategies game studios are using to skyrocket their games to the top of the charts with lean teams and AI tools. Growth marketing experts from Candywriter and Random Logic Games join Upptic to share the strategies and tools they are using to increase their...
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Unity kills runtime fee, layoffs persist, Fed rate cut gaming impact
Amid ongoing games industry layoffs, Unity just killed their runtime fee and the Federal Reserve has cut interest rates. What does this mean for game developers and game marketers? Stay ahead with our latest insights on the gaming industry's biggest changes! CHAPTERS 00:00 – Opening segment 01:24…
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Growth Marketing & The Game Lifecycle (ft. Sanlo)
Upptic CGO Warren Woodward and Sanlo CEO Olya Caliujnaia dish on the hottest industry topics! Dive into: 💡growth marketing trends 💡soft launch strategies 💡cross-platform gaming, and 💡how AI is shaping the future of UA! CHAPTERS 00:00 – Opening segment 00:48 – Story Mode introduction 01:58 –...
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Web3 games that are doing it RIGHT! (ICYMI)
Game marketing experts break down the web3 games (and blockchain) that are rewriting the playbook for web3 gaming and seeing impressive results. Get to know the Ronin Network, Fable Borne, King of Destiny, Off The Grid, Pirate Nation, and Parallel! #Web3 #Gaming #Marketing #GameDev
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Is web3 gaming COOKED?
Dissect the current challenges and failures of web3 gaming – and how your team can learn and benefit from them! Plus, see how teams like those at Ronin Network, Pirate Nation, Star Atlas, and Parallel are writing the playbook for successful web3 games. CHAPTERS 00:00 – Opening segment 00:35 – Is...
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Telegram founder arrested, Perplexity takes on Google, advertising shrinks
Telegram founder Pavel Durov's arrest has potentially big implications for game marketing, Perplexity AI positions itself to take on Google (can it live up to its promises?), and Mintegral's latest report has some bad news for game advertisers – and key trends to take advantage of. Get more…
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Epic Games LIVE on mobile, Xbox’s multi-platform $$$ GRAB, Nvidia AI creates UNCANNY NPCs
Epic Games comes to mobile, Xbox pivots away from exclusives (and consoles?!), and Nvidia unveils exciting AI for NPCs. Find out how these will impact the games industry, game development, and YOU! It's all in this episode of Games Growth with Upptic!
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ICYMI: Deadlock – Valve's WORST kept secret
A new MOBA-shooter hybrid game is taking Steam by storm – and it seems to have Valve's fingerprints all over it. Learn all there is to know about Deadlock!
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Valve's secret game, Unity snags ex-Applovin boss, Polymarket blows up
Dive into Valve's not-so-secret new game, Unity's Q2 earnings and new Chief Product Officer, and the hidden web3 giant that everyone is referencing this election cycle. It's all in this episode of Games Growth with Upptic! CHAPTERS 00:00 – Opening segment 01:04 – Polymarket: A secret web3 GIANT...
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Can Godot dethrone Unity, X screws advertisers, RIP GameInformer
🎮 From Marvel Snap's bold bet on Godot to X's controversial lawsuit against advertisers, we've got all the key insights you need to stay ahead in games and marketing. Plus, RIP GameInformer – end of an era for gaming mags! Don't miss out, watch now! ✨ CHAPTERS 00:00 – Opening segment 01:11 – Can...
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Google privacy U-TURN, game investment SHRINKS, AI Friend OBLITERATES VC cash
Google just reversed its cookie deprecation plan and Konvoy has released its Q2 2024 games industry report – plus, Friend AI is causing a stir. We break down the actionable marketing strategies and growth opportunities for you! CHAPTERS 00:00 – Opening segment 01:10 – Google privacy U-TURN 07:11…
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ICYMI: Game devs tap web stores for MASSIVE revenue increases
Discover how web stores are transforming the gaming industry! With purchase rates soaring to 80% and exclusive deals for players, is this the future of game monetization? Watch now to find out! CHAPTERS 00:00 – Cold open 00:37 – State of games marketing 01:40 – The web store player journey 04:10…
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ICYMI: Axie’s growth playbook REVEALED
Axie Infinity's co-founder just dropped the ULTIMATE web3 growth playbook! Watch now to get all the key insights, plus a few areas we think need additional consideration! CHAPTERS 00:00 – Overview of web3 growth playbook 00:56 – Axie Infinity's impact on web3 02:13 – UGC / KOL highlights 05:59 –...
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Valve's insane profits, Xbox Game Pass price hike, Axie's growth playbook
In this episode: Shocking leaks reveal Valve's staggering revenue per employee, Axie's new Web3 growth playbook is dissected, and Xbox Game Pass changes spark a discussion on its value proposition and long-term viability. CHAPTERS 00:00 – Opening and summary 00:58 – Valve’s INSANE profits leaked...
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MASSIVE implications for AI Acquisition of Pixelberry
The recent Pixelberry acquisition by Series Entertainment looks to be a strategic fit that could change the game for interactive fiction. Learn how Series' AI could impact writing for "Choices" and other mobile games! CHAPTERS 00:00 – Cold open 00:14 – Series Entertainment acquires Pixelberry…
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Epic Games TRIUMPHS over Apple in EU
Get ready for a new era in mobile game distribution! Apple has approved the Epic Games Store for iOS in the European Union. With lower fees and less competition, the Epic Games Store looks to be a lucrative option for game developers. Can Epic shake Apple's near-monopoly? CHAPTERS 00:00 – Cold…
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Polkadot INCINERATES $40M on race car, jet sponsorships
Polkadot's eye-popping marketing spend holds key lessons for web3 game developers. Learn what went wrong and how you can avoid the same mistakes! CHAPTERS 00:00 – Cold open 00:42 – Polkadot’s quarterly marketing spend report 02:17 – Polkadot KOL spending vs. suggested spend 04:08 – Insanely high...
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YouTube's new ATT prompt UNLOCKS iOS UA
BIG NEWS FOR GAME MARKETERS! YouTube is rolling out Apple's ATT prompt! Get all the details, plus insights on how this move can boost your ad strategies and ROI! CHAPTERS 00:00 – Cold open 00:10 – YouTube’s new ATT prompt 01:04 – You should start testing on Google iOS again 02:00 – Caveats with...
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Web stores for gaming – with Appcharge
Discover why over 65% of top-grossing games now boast a web store, how the digital landscape has shifted since the launch of the iPhone in 2007, and how web store economics could reshape game monetization. Alongside Appcharge CMO Gil Tov-Ly, we dive into the different user journeys between app...
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Web3 gaming’s not dead: Distribution and discovery insights
🎙️🚀 Uncover the biggest challenges in web3 gaming, the rise of web2.5, and why MetaMask's new games directory is A BIG DEAL. Discover top web3 marketing tactics, influencer tips, and trends you can't afford to miss – and level up your web3 game! 🎮✨ CHAPTERS 00:00 – Cold open and introduction...
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Apple Ads: Goodbye SKAN, hello AAK!
AdAttributionKit brings new features and functionality to ad attribution – and is set to replace SKAN in coming years. Here's what marketers should know. Chapters 00:00 – Cold open, quick takeaways, sponsor plug 01:41 – Overview of AdAttributionKit 03:43 – AAK variants and schemas 05:23 – Lessons...
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Apple AI: Catching up intelligently
Apple has finally entered the AI arms race – announcing a suite of new tools and features for consumers and developers alike at WWDC. Here's what marketers and game developers should be paying attention to! CHAPTERS 00:00 – Cold open and introduction 00:47 – Apple AI overview and market analysis...
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Marketing Trends Unleashed: Singular Q1 2024 report
Dive into the latest marketing trends for mobile apps and games. Games Growth with Upptic breaks down Singular’s quarterly report for Q1 2024 – shedding light on significant shifts and developments in the industry. Explore mobile phone penetration, ATT opt-in rates, CPI trends, ad network trends,...
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$500 LoL skin, Ethereum ETF closer to reality, Epic Games coming to UK iOS
Learn about gaming's newest controversy (via League of Legends), discover how close we are to getting Ethereum ETFs, and get insights on the latest salvo in the long-running feud between Apple and Epic Games. Chapters 00:00 – League of Legends, Faker Skin, NFTs 02:23 – Introduction and sponsor...
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ChatGPT vs. Gemini, Spindl web3 ad revolution, AppLovin vs. Unity
🎧 Ready to unlock the future of marketing? In this episode, we break down: 🤖 Gemini vs. ChatGPT AI performance 🌐 The world's first-ever on-chain ad network 📈 AppLovin and Unity's differing trajectories Stay ahead of the curve – tune in now! 🚀 CHAPTERS 00:00 – Cold open, introduction, sponsor...
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Web2.5 gaming with Apeiron’s Frank Cheng
Unpack the explosive 525% growth of Apeiron and learn about its evolution from a web2 to web3 game. Watch now for an insight-packed episode on engaging game loops and mechanics, distribution challenges and solutions, and scaling games growth! TAKEAWAYS Apeiron has achieved 525% growth in the last...
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Driving web3 games success with Sky Mavis' Kathleen Osgood
🎮 Sky Mavis' Kathleen Osgood spills the tea on the Ronin Network's rise, Axie Infinity's legacy, challenges in web3 gaming, why community is king, and how Sky Mavis is helping web3 games succeed. 🔥 Don't miss these game-changing insights! CHAPTERS 00:00 – Opening and introduction 02:39 –…
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Yuga Labs’ pivot, indie game surge, Snap’s murky future
In this episode, meet Unity’s new CEO, understand what the layoffs at Yuga Labs mean, how small indie developers are continuing to see outsized success, and whether Snap’s earnings and revenue trends are really all that. We dive into the growth potential of Unity, the limitations of web3 IP in...
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TikTok ban, Meta performance, Embracer goodbye (and how to adapt)
In this episode, learn how the TikTok ban stands to impact marketers, content creators, and users in the United States. Plus, get a look at Meta’s Q1 earnings report, what it says about Meta as a performance channel, and challenges and opportunities for marketers. Finally, learn why Embracer…
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Gaming in India: What drives games growth (with BharatGG)
Explore the importance and unique aspects of India as a gaming market. Joining us is Shloak "Spidey" Pacheriwala – the Founder of BharatGG, an Indian games guild. Spidey challenges misconceptions about the market and discusses the opportunities in India. Learn about the demographics of Indian...
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Mobile Gaming is BACK!? GDC, MAU, and Sensor Tower's mobile app forecast
Get notes from the trenches of GDC, MAU, and NFT NYC. Spirits are high and hiring is up – even if budgets are still tight. There are hints of mobile gaming making a bit of a comeback. Following the dissection of this anecdotal evidence, we dive into the latest games industry report from Sensor...
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Netflix: Gaming’s next big disruptor? Plus: EA, Microsoft strategies (with Stoic Musings)
Subscription gaming has yet to hit critical mass – but it could be one of gaming's next big disruptors. Take a deep dive into Netflix's approach to games and advertising. Plus, get a breakdown of the growth strategies used by today's biggest gaming companies. TAKEAWAYS Netflix is taking a...
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Sensor Tower’s shocking acquisition (plus, illegal monopolies and failed business strategies)
Sensor Tower's recent acquisition has come as a bit of a shock to many in the industry – not in the least because many thought Data.ai was the company with more purchasing power. Learn what this acquisition means for the industry and how it will likely impact you. Additionally, dive into Apple's...
About this show
Upptic game marketing experts Warren Woodward and Xander Agosta explore the latest gaming news and provide the marketing strategies you need to understand the games industry and achieve highly profitable games growth!Reach us at [email protected].
Hosted by
Upptic