PODCAST · business
Generation Social Media
by Chatterkick
Millennials aren’t on Facebook, Baby Boomers don’t know how to use Snapchat, and Gen X is only active half of the time. As as a social media agency, we’ve heard it all and are here to challenge the status quo. You don’t have to be a millennial to be socially savvy. We believe anyone can join Generation Social Media. On each episode of the Generation Social Media Podcast, we share our philosophy on social media and are giving the tools and tactics to help you get there. At the end of each episode we’re highlighting a user’s social media use and how you can use social media to reach them.
Episodes
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The Architecture of Authenticity with Special Guest Imani B.
In this episode, your host Keyiera Wright sits down with the remarkable Imani Brisco, also known as Imani B., an experiential marketer and founder of Generations of Hope. Join us as we delve into the roots of community building, the future of community work, and how brands can create authentic...
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The Rise of Reddit & Generative Search: What It Means for Marketers
Search is changing, and marketers need to keep up. Generative AI is reshaping Google results, and Reddit is becoming a go-to source for trusted answers. Guests: Liv Myers (Chatterkick) Flynn Zaiger (Online Optimism)
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5 Unethical (and Illegal) Social Media Practices You Might Be Guilty Of
Join Chatterkick for a bold, eye-opening conversation about the unethical (and often illegal) mistakes that brands make every day on social media—many without even realizing it. From stealing content to influencer fraud, fake reviews, and sneaky brand accounts, we’re pulling back the curtain on...
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Creating Content from Events
Step into the world of Generation Social Media by Chatterkick with Beth Trejo and Mariah Black-Overholt. In this episode, they dive into the nitty-gritty of making content magic happen at events, turning everyday moments into memorable stories.
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Employee Brand Advocates and Leveraging Creators
In this thrilling episode of Generation Social Media Podcast, Beth Trejo, the Captain of Creativity (CEO) and founder of Chatterkick, delves into the exhilarating world of crafting authentic content on a grand scale. Joining her on this adventure is Allison Gates, Creative Maestro (Manager).…
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Capturing Genuine Content Your Consumers Want
In this exciting episode, your trusty guides, Visual Content Wizard (Strategist), Hannah Maymon and the Creative Dynamo (Manager), Allison Gates explore the concept of capturing genuine content that resonates with consumers. They discuss the importance of content captures, which involve creating…
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Capturing Content Virtually
A virtual content capture is a method used to gather content remotely from clients or individuals in different locations. It allows for flexibility and creativity in content creation, resulting in a diverse range of assets that can be used effectively in social media marketing and other…
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How to Infuse Creativity in Your Organization by Developing Strategic Creative Partnerships
In this episode, our very own CEO, Beth Trejo, is joined by our Creative Manager, Allison Gates, to discuss the importance of building a creative strategic partnership network for businesses. These partnerships can help infuse creativity into organizations, make them more elastic and agile, and...
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Executive Social
In this episode, Allison Gates and Keyiera Wright discuss the concept of “Executive Social”. Executive social is a branding solution for personal brands, particularly for executives and business owners who want to elevate their brand beyond what they typically post on platforms like LinkedIn....
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Social Due Diligence
How does social media play into the role of mergers and acquisitions within an organization? Beth is joined by Liv Myers, a Customer Success Specialist for Chatterkick, to give you all of the answers you may need.
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Operationalizing With Sprout
Mariah is one of our biggest data nerds here at Chatterkick and in this episode, she interviews Willie Mullen from Sprout about how important it is to have a robust yet nimble platform for managing social media campaigns. She’ll ask some tough questions and share her thoughts on how Sprout…
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All About Non-Fungible Tokens
You’ve heard of NFTs, cryptocurrency and Web 3.0 – but do you truly understand what they are and how marketers can use them to engage their consumers? In this episode, Beth is joined by Dale Alexander, a fellow agency leader who has evolved his creative direction from words to widgets to wallets....
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Building A Company Culture That Works For Everyone
Beth Trejo is joined by Reesheda Graham Washington to chat about her mission alongside her team at RGW Consulting, LLC in creating environments in which businesses are able to build a framework for businesses to operate equitably in order to facilitate diversity, equity and inclusion for all.
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Finding The Right Creator Partnerships For Your Business
Beth Trejo is joined by Adam Lindheim from Curastory to get his insights on the do's and don'ts for businesses looking to form partnerships with content creators. Finding the right ROI when forming these partnerships has always been hard to quantify for both businesses and creators so Curastory…
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Chatterkick Is Turning 10!
Beth Trejo is joined by her daughter Lola to kick off season 3 of the podcast and takes us back through the early days of founding a social media agency when many people weren't sure that social media marketing was even a real industry, the changes that social media has seen over the last 10…
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Steal These Ideas To Connect Your Remote Team And Build Culture
2020 has been a wild year; we don't even need to say it anymore. It's time to lean into human connections and building culture within your teams. In this episode, Kelsey and Bri share a ton of EPIC ideas to create moments to boost your team culture through games, events, or memorable moments....
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Why Did That Video Go Viral?
How does a random cellphone video of a middle-aged man skateboarding, chugging juice, and jamming to a 40-year old banger from Fleetwood Mac go viral on a platform for Gen Z? A viral video might just be as lightning in a bottle as Fleetwood Mac's songs topping the charts, but there are replicable...
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The Free Tool That Let's You See All Of Your Competitors' Facebook Ads
Creepy tool alert! You've always wanted to see what ads your competitors are running, and there's a FREE tool that lets you do it. Facebook created the Page Transparency section to increase accountability and transparency on the platform. In this episode, Kelsey and Bri dig into the Page...
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What's The Difference and When to Use Them: Geo-Targeting, Hyper-Local, and Geo-Fencing
Geo-targeting, Geo-fencing, and hyper-local, oh my! These are some of the hottest buzzwords in marketing, which means they often get misused and abused. In this episode, KeyMedia Solutions CEO, Korena Keys, chats with Beth and breaks down what each term means and why businesses need to be paying...
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Facebook Settings Every User Should Know About
On Facebook activity, location sharing, transcripts, and data being tracked when you're off Facebook, the list goes on and on. It's time to review and update these Facebook settings to help you get the most out of the platform without giving up all of your data. Kelsey Martin shares some of...
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Social Account Mistakes You May Not Be Able To Recover From
Warning: this is the REAL WORLD, true stories, fear factor episode! We've talked about social account access in multiple episodes, but we're going to stop being polite and start getting real; this is episode 30! Beth and Kelsey tell three horror stories that could have been avoided if the…
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What is the difference between Custom Audiences and Lookalike Audiences
Facebook advertising really paved the way for a lot of the social targeting, bidding, and optimizing tools available now. Investing in social ads is all about finding the people who will love your business. Custom audiences and lookalike audiences are some of the advanced audience selection tools...
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3 Free Tools You Can Use To Win On Social
Businesses are reviewing their marketing budgets and efforts and trying to develop economical ways to approach their strategies. In this episode of the podcast, Beth and Kelsey share three FREE tools that you can use, and a few more because they got super inspired on number three. All of these...
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How Can My B2B Business Leverage TikTok?
We love the topic of TikTok because the emerging platform lends itself to exponentially more judgment on the typical "stereotypes of users." The whole point of this podcast is to bust those myths and talk about how any business, any industry, and users can leverage these platforms as tools to…
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How To Easily Create Authentic, Thought-Leader Content On The Fly
Getting content from clients worldwide that is authentic, creative, and unique has been a challenge that our organization has to innovate through daily. Beth and Kelsey talk through some of the easy ways the Chatterkick team has been able to capture, innovate, and create content without taking up…
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Easy Ways To Keep Your Social Media Content & Strategy Organized
The two things about social media that are always true are that it is always changing and never shuts off. As a member of a social media team or a lone ranger wrangling digital assets on your own, organizing and planning your social media strategy is a gamechanger when it comes to efficiency.…
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Tools, Tips, & Ideas to Improve Your Organization's Communication
If there's one thing that can make or break your team during a crisis, it is communication. Revela and Chatterkick come together for one last crossover episode on the topic of communication. Needs evolve during a crisis, so the frequency of your communication needs to increase. Not to mention…
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How Can My Business Incorporate Flexibility?
When we asked employees about the benefits of working remotely, 56% of respondents are fueled by the benefit of flexibility. Employees want support from their employers by maximizing their hours and physical working environment. In this episode, Michelle of the Revela Group asks Beth Trejo, CEO…
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COVID-19 Workplace Survey Results: Flexibility, Communication, & Culture
The results are in! After our last crossover episode with Michelle and the Revela Group, we sent out a survey for employees' perspective on how they're handling work flexibility during COVID-19. We also asked their thoughts on how their employers are handling remote work, flexibility, and...
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Covid-19 Forced My Business To Change. What Do I Do Now?
We can't unlearn what we've learned or seen during COVID-19! Now that we've been forced to approach our businesses differently, it's going to be really hard to go back to what our norm was six weeks ago. Many businesses have challenged their beliefs and have found different ways to be successful,...
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How Can I Put Together A Crisis Communication Plan Fast?
COVID-19 has completely disrupted consumer habits. Most businesses are wishing they would have had a crisis communication plan in place to keep their consumers in the loop with all changes. During a crisis is not be an ideal time to whip up a crisis communication plan, but it's necessary. As the...
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How Do I Show Social Media ROI Without Ads?
ROI really is the ultimate social media question. This question has changed over the last ten years, but the core concept has remained the same. It turns out we need to approach the conversation a little bit differently. In this episode, we're not talking about how to calculate ROI; simple math…
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When Is It Okay To Ban Someone From Your Page?
Social media tends to get a bad wrap for being the hotbed of trolling and that anonymous courage from customers or former employees who are willing to say ANYTHING in reviews, comments, or posts to trash organizations. In this episode, Beth Trejo, CEO, and Kelsey Martin, COO, talk about when it…
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Digital Law Part 2: Is My Business Violating Copyright On Social Media Or My Website?
This episode is the second part of our two-part series on digital law. Copyright and licensing, attribution, sponsored content, and fraud, these topics aren’t new to media, but how they apply in the digital space can still be extremely confusing. Sometimes it’s still unclear if your businesses…
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Digital Law Part I: Is My Website Breaking The Law?
Do I really need to be thinking about web accessibility, privacy policies, and the CCPA? Website Accessibility isn’t a new topic, but it’s definitely a trending one. From the limelight of the Domino’s case moving all the way up to the Supreme Court, businesses are just starting to understand the...
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Where Do You Go For Content Inspiration?
We’ve all been there, staring at our brand page needing to post SOMETHING but find ourselves totally tapped for inspiration. In this episode, we’re sharing some accounts to follow for social media content ideas and copy inspiration. Chatterkick COO, Kelsey Martin, alongside Ad Strategist’s Bri...
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Which Website Platform Is Right For My Business?
A lot of businesses know they need a new website or want a new look or functionality. If you’re a small to mid-sized business, you may be overlooking platforms that will make managing your website so much easier. In this episode of the podcast, Beth Trejo, Kelsey Martin, and Chris Severn talk...
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What Contests Are Allowed On Facebook And Instagram?
Contests can be an awesome way to engage your audience, but they also can ultimately backfire on your brand with vague rules and a terrible experience for your audience. In this episode, Beth Trejo, CEO, Kelsey Martin, COO, and Bri Gorman, Ad Strategist, talk about how to run a successful social...
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What Are Some Easy Social Media Strategies That Convert?
How effective is your strategy on social media? Reaching the right people with the right message is half the battle. In this episode, Beth Trejo, CEO of Chatterkick presents to a group of marketers in Council Bluffs, Iowa. She provides details for effective strategies to help reach your business...
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What Your Business Can And Can Not Target On Facebook.
There are a ton of crazy targeting combinations that you can unleash in your Facebook advertising marketing, but it gets complicated quickly! With Facebook changing the rules, introducing Special Ad Categories, and limiting interest/behavior targeting, the whole platform strategy can be...
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How To Use Social Media Data To Showcase Your Product's Competitive Edge.
Potential buyers want to know what makes your brand different, what you stand for, and what value you can add. Social media is where that narrative is built. It’s where people can get the most immediate sense of your company’s mission and truly understand what sets you apart from the rest. This...
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How Can I Target CEOs And CFOs On Social Media?
If your target audience consists of savvy executives, you need to start taking an active role in both your brand and personal social media strategy. The truth is, CEOs and CFOs (and all of the other C-Suite peeps) are spending time on social media. We get distracted by titles, income, and…
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What Is UGC? Do I Need It And How Can My Business Use It?
Having your customers showcase how great you are can give your brand an extra level of authenticity. Consumers are hungry for brands to feature real customers, real products, and highlight real experiences. Encouraging users to generate relating to your brand in the form of posts, reviews…
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How Can I Make An Impact On Social Media With Only A Couple Of Hours A Day?
If your business has a marketing team of 1-3 people, you need to use your time wisely. CEOs, business owners, and entrepreneurs often have a limited amount of time to spend telling their stories on social. When you’re starting a business is arguably one of the most critical times to get involved…
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Should Our B2B Business Be Posting On Our Personal Accounts Or Business LinkedIn Accounts?
Everyone wants to connect with a person over a business. Beth Trejo, CEO of Chatterkick, shares the philosophy behind doubling down on your personal brand on LinkedIn. Don’t get it twisted, there’s still a major opportunity on leveraging your brand page on LinkedIn. We’re sharing a strategy that...
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How Do I Get My Employees To Engage With Us On Social Media?
Employee Advocacy is what most businesses should be thinking about when they talk about influencer marketing and how amazing it is. If you don’t have a quality social community built out or you’re still trying to figure out your brand’s purpose, start with your employees! We’re sharing how to...
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How To Handle Customer Service And Response On Social Media?
Social media provides the perfect catalyst to elevate customer service opportunities, resolve customers’ issues, and develop brand champions to make an impact on customer sentiment. Taking the time to listen and interact with your audience can set you apart. We’re sharing our top tips for…
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Easy Wins To Set Your Social Media Up For Success
The social obstacles that businesses have to face when they are just starting their efforts on social media or launching a new brand or business can be tricky to navigate. We're sharing tips on the foundations and best practices you need to know to make sure your business is set up for success.
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Hi, We’re Chatterkick!
CEO and Founder, Beth Trejo, tells Chatterkick’s origin story. From her very first Facebook post to growing an award-winning agency, Beth tells what she loves, obstacles she overcame, and her compassion and support for women-led businesses.
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Social Media Agency vs Building Internal Social Media Team
The world of social media as changed. Well, is changing. For a small to mid-sized businesses ready to step on the gas to their social strategy, the consideration of building a social team internally is enticing. But what makes an agency vs an internal social team better? On this episode, we’re...
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ABOUT THIS SHOW
Millennials aren’t on Facebook, Baby Boomers don’t know how to use Snapchat, and Gen X is only active half of the time. As as a social media agency, we’ve heard it all and are here to challenge the status quo. You don’t have to be a millennial to be socially savvy. We believe anyone can join Generation Social Media. On each episode of the Generation Social Media Podcast, we share our philosophy on social media and are giving the tools and tactics to help you get there. At the end of each episode we’re highlighting a user’s social media use and how you can use social media to reach them.
HOSTED BY
Chatterkick
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Frequently Asked Questions
How many episodes does Generation Social Media have?
Generation Social Media currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Generation Social Media about?
Millennials aren’t on Facebook, Baby Boomers don’t know how to use Snapchat, and Gen X is only active half of the time. As as a social media agency, we’ve heard it all and are here to challenge the status quo. You don’t have to be a millennial to be socially savvy. We believe anyone can join...
How often does Generation Social Media release new episodes?
Generation Social Media has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Generation Social Media?
You can listen to Generation Social Media on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Generation Social Media?
Generation Social Media is created and hosted by Chatterkick.
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