PODCAST · education
Geolocation and the customer journey
by Industry Dive's studioID
We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app. This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys.
Episodes
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Best Practices for Implementing a Location-Based Marketing Strategy in 2025
In the final episode of our three-part series, we explore how today’s top retailers are leveraging location-based marketing to drive real results. As customer expectations shift toward personalization and immediacy, brands that localize their strategies are seeing the biggest wins. In this…
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From aisle to app: Meeting pickup expectations
Regardless of how consumers shop, via mobile, app or online, when they drive up or walk into a store, they expect their purchase to be ready. They don’t want to wait. Delivering seamless pickup is vital to creating a successful omnichannel experience. Geolocation solutions can bridge online and...
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Geolocation and the Connected Customer
This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys. In Episode 1, “Geolocation and the Connected Customer,” you’ll discover: The building blocks of the connected customer journey How geolocation technology improves...
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ABOUT THIS SHOW
We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app. This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys.
HOSTED BY
Industry Dive's studioID
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