PODCAST · business
Get More Students
by Alex Asher and Herbert Gerzer
Helping SME online language schools and tutoring companies with a number 1 problem: How do I get more online students?
Episodes
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Journey’s End: Celebrating Two and a Half Years of Podcasting
The Get More Students podcast is celebrating its 64th episode, marking the end of a fantastic two-and-a-half-year journey. We've grown, learned from our wonderful guests, and explored the world of marketing for language education and tutoring. Join us as we take a trip down memory lane, starting…
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Ep.4 Replay: How to Market Your Language Courses (B2B)
Do you want to sell more language courses to businesses? Marketing and selling B2B is so different from selling direct to consumer, so you won’t want to miss this episode. In this episode, Alex and Herbert provide practical tips and strategies for successfully marketing your corporate language...
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How to use AI for Marketing in the Language Education Business.
Are you curious about how AI is changing the language education marketing business? In this session, part of the Education Marketing Collective webinar, we navigate the evolving landscape of language education marketing through the lens of AI technology. Our host, Alex Asher, will be joined by...
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Ep.26 Replay - How to create a brand that attracts more students
How did a startup grow from zero to a global virtual school with 23 staff in just 18 months? In this episode, Herbert and Alex talk with edupreneur, Syd Femtinos about UK Virtual School Syd has been tutoring mathematics and science for 12 years. At the start of 2020, when lockdowns were at their...
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Master the Art of AI-Generated Images and Transform Your Marketing
Discover the revolutionary possibilities of AI image generation for your language business in this enlightening episode. Join us as we unravel the mysteries of AI with expert Rob O’Shaughnessy. Known for his innovative work with AI tools like Midjourney, Rob will guide us through creating vivid,...
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Ep. 41 Replay: How Not To Lose Students Over Summer
Summer can bring both opportunities and challenges for your business's growth. In this episode, Herbert and Alex share insights on why offering a summer program could be beneficial for your tutoring business and provide tips on how to market it effectively. Listening to this episode can help you...
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What Are the Best Marketing Strategies for Large Language Businesses?
If your language business has grown, your marketing strategies need to grow with it. In this episode, we tackle the big question: What are the best ways to market a larger language business? Join Alex (CEO of LearnCube), Herbert (Founder of LURN Media) and our special guest, Korinne Algie…
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Buzz to Benefit: Translating Tech Hype into Student Success in Language Education
In the race to attract more students, are language and education companies falling into the trap of hype over substance when it comes to technology? It’s a delicate balance: exciting tech advancements must also solve real problems, enhancing the learning experience or offering more innovative,...
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5 Fool-Proof Ways to Find New Corporate Language Clients
Are you finding it hard to attract new corporate clients for your language school or language services? You’re not alone. Reaching out to corporate clients can be a challenging process, but it’s not nearly as hard as you might think. Are you seeking practical methods to acquire new corporate...
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Ep.18 Replay - How to start an online tutoring business
Discover the secrets of starting your own thriving online tutoring business in this engaging episode. Explore the following essential elements to make informed choices: Strategy development, encompassing vision, mission, and core values. Enhancing delivery methods and ensuring an outstanding...
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From Teacher to Online School Owner: The English Farm Story
How does an English teacher from New Zealand, living in Brazil, start an online language school that went on to serve thousands of business professionals in Japan and around the world? In this exclusive interview, founder Matthew Radich shares his inspiring journey of starting his own online...
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Ep. 34 Replay - How To Build An Engaged Community To Grow Your Business
Unleash your prospecting potential with community building! Dive into this riveting episode as we chat with Carrie McKinnon and Gabriella Kovacs, masterminds behind the International Language Coaching Association. Discover the secrets to assembling your tribe, measuring success, and picking the...
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Navigating Language Subsidy Programs in Europe: What You Need to Succeed
Do you want to break into a new market in Europe? You won’t get far without understanding the governmental programs that subsidise training for individuals, whether that be the CPF in France or FUNDAE in Spain. Get ready to take notes because, in this episode, Alex and Herbert sit down with...
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Ep.3 Replay - How to Choose Your Niche
What is the number 1 mistake that small language businesses make? The worst thing a small business can do when trying to compete with big players with big budgets is to fail to choose a niche. In this episode, we’ll help you identify which target market to focus on. This decision can make or…
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Five Proven Chat GPT Prompts for Social Media Success.
Are you struggling to come up with fresh ideas for your language school's social media marketing? In this episode, Alex and Herbert explore the exciting world of ChatGPT and its application in social media marketing. Joined by expert ELT marketing consultant Gina Rodriguez, they share five proven...
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Ep.22 Replay - 5 Strategies to Sell More Language Courses to B2B Clients
Are you looking for practical strategies to boost your language business's sales and win more B2B clients? In this episode, we'll reveal 5 practical strategies to sell more effectively to businesses and organizations. Our special guest for this episode is Andy Johnson, ex-Director of Digital...
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How to Write a Business Plan for a Language School?
When was the last time you pulled out your business plan? Learn from two language schools' specific examples. In this episode, Alex and Herbert discuss applying "lean methodology" and using the "lean canvas" to explain and understand your business or product. You'll want to listen to this episode...
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Ep.33 Replay ’How To Create An Effective Marketing Strategy
Have you already worked out your marketing strategy for the year ahead? This episode is a replay of episode 33, where we share ideas, tips and advice about how to set an effective marketing strategy for a language or tutoring business. You'll want to listen to this episode if you want to learn…
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Why Should Education Businesses Care About ChatGPT (The New AI)?
Chatbots aren't a new thing. But ChatGPT's surprisingly humanlike writing and confidence when answering complex questions have made it an overnight hit. In this episode, Alex and Herbert discuss the potential impact on the education industry, how we work and how to leverage it for your business....
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The Biggest Learnings Of 2022
What is the most important learning of this year? In this episode, Alex and Hebert reflect on what they’ve learned from the 16 guests we’ve had on the Get More Students podcast in 2022. You’ll want to listen to this episode if you want to get 25 episodes condensed into one. Tune into this episode...
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How to Market Your Online Teaching Experience
Are your providing online teaching or tutoring? Wondering why you're not getting as many students as you would like? In this episode, Alex (CEO of LearnCube) and Hebert (expert in digital marketing for education companies) discuss how to market your online teaching experience. They provide ideas...
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How to Write Emails That Convert
Are you struggling to get anyone to read (or take action from) your language school's emails? In this episode, Alex and Hebert ask Lauren Martin, an expert in email marketing for education businesses and founder of 'Copy That Copywriting', how to improve open and conversion rates. You'll want to...
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Promotion Ideas for the Holiday Season
It's holiday (and promotion) season. Have you got your promotions lined up for Black Friday, Christmas and New Year? In this episode, Alex (CEO of LearnCube) and Herbert (founder of Herbert Gerzer Digital) provide ideas and inspiration around promotions. You'll want to listen to this episode if…
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How to Stop Your Strategy Getting Stale
Are you feeling stuck with the marketing or business strategy of your language company? In this episode, we talk with Lesinda Leightley, language strategy expert, about how to keep your business fresh, agile and resilient. You'll want to listen to this episode if your business is stagnating, your...
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How to Stand Out in the Highly Competitive Tutoring Market
Is your business struggling to stand out and attract new business? In this episode, we talk with Sumantha McMahon, a seasoned tutor and tutoring business coach, about how to ensure your business cuts through the noise. You'll want to listen to this episode if you're struggling to take your…
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How to Use Email Marketing for Student Recruitment
If customers don’t buy in their first interaction, should you just give up? Absolutely not! Most customers buy from you between 3 and 18 months after their first interaction, so a well-thought-out email marketing strategy will be core to getting more students to sign up with you. In this episode,...
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How to Make Sense of the Language Learning Market in Japan
Japan is ranked as one of the top ten largest markets for English language learning, and few of us know anything about it. In this episode, we talk with Tyson Batino, a serial edupreneur with experience running language school startups and scale-ups in Japan. You'll want to listen to this episode...
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How To Find Product Market Fit For Your Education Business
How do you know if your business is ready to scale up? In this episode, we talk with our very own Alex Asher about his journey in finding product-market fit and scaling up LearnCube. You'll want to listen to this episode if you want to find or validate that your business is meeting a strong need…
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The A-Z of How To Scale A Language Company
Who of us has scaled a language business to over ten million dollars in revenue? In this episode, we talk with Tyson Batino, a serial edupreneur with experience starting language companies in Japan and scaling up businesses serving tens of thousands of students. You'll want to listen to this...
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How to Go From Tutor to Thirty-Person Tutoring Company in Two Years?
This is a great story of entrepreneurial courage, grit and passion. In this episode, we talk with Parita Patel, UK-based founder of LEAPeducate tutoring, who talks through her journey of starting as a teacher turned tutor turned successful business owner. You'll want to listen to this episode if...
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How Not To Lose Students Over Summer
Summer offers opportunities, and threats, to the growth of your business. In this episode, Herbert and Alex talk about why you might consider offering a summer programme and how to market it. You’ll want to listen to this episode if you’re wanting grow your tutoring business this summer and how…
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TikTok: A Beginners Guide For Tutoring Companies and Language Schools
Have you heard about TikTok, the world's fastest-growing social media platform, and wondered how you can take advantage of this to get more students? In this episode, Lizzie Tossell explains how TikTok works, busts the myths surrounding the platform and explains how to start. You'll want to…
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How Herbert Built a Successful Business Around His Niche
From sneaker startup to successful digital marketing business owner, connect the dots and learn from Herbert's failures and successes. In this episode, Alex asks Herbert about his entrepreneurial journey to becoming the leading digital marketer in the language education space in Europe. If you're...
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How to Switch from Selling Language Education from B2C to B2B
Didn't you ever want to know how you can consistently get great performing testimonials for your teaching or tutoring service? In this episode, Alex & Herbert talk with Giacomo Moise, co-founder of Fluentify, about their journey to becoming one of the most successful B2B language companies in...
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How to Use Testimonials To Market Tutoring & Teaching Services
Didn't you ever want to know how you can consistently get great performing testimonials for your teaching or tutoring service? In this episode, Alex & Herbert talk about consultancy No Fluff. If you want to let your customers sell your service to new prospects, this is an episode you won't want…
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How To Prospect Like a Pro and Keep a Steady Stream Students
How comfortable do you feel selling your language or tutoring service? In this episode, Alex & Herbert talk with Nicola Lutz, veteran sales coach and owner of sales consultancy No Fluff. If you want to build a predictable, high-quality sales machine, this is an episode you won't want to miss. We...
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How To Turn Your Fans Into Customers With Webinars
What can you learn from someone who has built a digital brand that inspires students to learn English worldwide with a podcast attracting more than 200 million downloads since launch? Lindsay McMahon is the producer and co-host of the award-winning All Ears English Podcast and has used webinars…
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How To Build An Engaged Community To Grow Your Business
Have you ever thought about building a community to grow your prospecting pipeline? In this episode, we talk with Carrie McKinnon and Gabriella Kovacs, co-founders of the International Language Coaching Association Together, we answer all your questions about how to kickstart your community…
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How To Create An Effective Marketing Strategy For Your Language or Tutoring Business
In this episode, LearnCube CEO, Alex Asher, and expert marketer, Herbert Gerzer, talk about how to set an effective marketing strategy. We cover best practices and how to turn your strategy into results. Tune into this episode today and get more students tomorrow. Special Note: Join your peers…
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How to Market Test Prep
Do you sell Test Prep to help students make it into their dream school, course or university? Over almost 30 years, Mike Bergin has been a tutor, worked for Test Prep companies, started Test Prep companies, co-hosted an industry-leading podcast, and even started the National Test Prep…
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Facebook Ads for Beginners
Ever wonder why you're not getting the right leads for your tutoring or language business? Wanted to try Facebook Ads to see if it works for you? Why not hear from a true expert on Facebook ads for education and tutoring companies? Herbert Gerzer takes us through all the key aspects of Facebook…
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What Is Going to Happen This Year In Tutoring? Listen To 3 Experts.
In this special episode, originally recorded by Qualified Tutor podcast named "100th Episode Special: An Analysis of the Strengths, Weaknesses, Opportunities and Threats in the Tutoring Industry 2022", Alex talks with Julia Silver (tutor and founder of Qualified Tutor) and Richard Evans (founder…
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2022: What Trends Are Shaping the Future of Language Education & Online
What has changed in the last year? Is the disruption caused by COVID-19 finally behind us? Is 2022 going to be a good or another challenging year for tutoring? Tune in to this episode of the ‘Get More Students’ podcast to discover the trends are shaping the future of language education and…
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How to Build Trust to Grow Your Tutoring Business
What is the one ingredient no tutoring or education business can live without? Trust. Julia Silver has run her own tutoring business for many years, written a book on tutoring, founded Qualified Tutor and hosts the amazing Love Tutoring Festival (the next one is this month, starting on the 24th…
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5 SEO Myths That Are Stopping Your Education Website From Ranking On Google
Want your website to rank at the top of Google for your most valuable keywords? Do any of these myths ring true for you? SEO doesn't work... SEO works really fast... Blogging will automatically improve your SEO... Putting lots of keywords improves your page ranking...Only the number 1 position on...
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How to create a brand that attracts more students
How did a startup grow from zero to a global virtual school with 23 staff in just 18 months? Syd Femtinos has been tutoring mathematics and science for 11 years. At the start of 2020 when lockdowns were at their peak, Syd came up with a novel concept that became UK Virtual School - an…
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How to explode sales for your education business using free trials
Want to know how to make "free trials" the most powerful marketing technique in growing your tutoring or language business? In this episode, we talk with Wilim Abrook who has over 6 years (and hundreds of hours) of first-hand experience in giving world-class free trials and making tens of…
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How to Market ”Safety”, Critical for In-person Classes
The goal of this podcast is to give insights, inspiration and motivation to owners and marketing managers of language schools and tutoring organisations. Helping students feel safe, cared for and respected is critical in the midst of a global pandemic and beyond. In this episode, we talk with…
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Trying to get to the next level? How to grow your tutoring business
In this episode, we (Alex and Herbert) discuss what they would do if they were starting a tutoring or language teaching business from scratch We'll discuss how to split your time between your "mainstage" and "backstage" marketing efforts, how to run experiments, the minimum investment you need to...
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5 Strategies to Sell More Language Courses to B2B Clients
In this episode, we discuss 5 key strategies that will help you sell more effectively to B2B customers. Our special guest for this episode is Andy Johnson, ex-Director of Digital Development at The London School of English. Andy is an expert on selling corporate language and cultural training to...
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Frequently Asked Questions
How many episodes does Get More Students have?
Get More Students currently has 71 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Get More Students about?
Helping SME online language schools and tutoring companies with a number 1 problem: How do I get more online students?
How often does Get More Students release new episodes?
Get More Students has 71 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Get More Students?
You can listen to Get More Students on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Get More Students?
Get More Students is created and hosted by Alex Asher and Herbert Gerzer.
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