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Get Your Book Seen and Sold

by book promotion how-to | expert interviews author success stories

Publishing and book marketing how-to with examples hosted by author and book marketer, Claudine Wolk. Includes interviews with authors who share their marketing successes. Marketing tips that get books seen and sold! claudinewolk.substack.com

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Episodes

  1. How Meg Oolders Took Her Instagram to the Next Level with Reels

    If Instagram has ever made you feel like you’re shouting into the void, you’re not alone. Before her debut YA novel, See Dot Smile, hits shelves (this October), Meg Oolders was already asking the question most authors avoid: How can I reach my book buyers? What changed next wasn’t luck—it was...

  2. Julie Vick Built the Ultimate “Where to Submit” Guide—And Authors Should Be Using It

    I invite you to press play to hear how Julie Vick built her publication guide and how writing articles for other outlets can introduce your work (and your book) to entirely new readers. ~Claudine Humor writer Julie Vick joins the podcast to share her detailed “guide to publications” to pitch...

  3. Finish It. Launch It. Promote It. (And How One Author Did Exactly That)

    In this podcast episode, I hijack an interview. Sharon Wegner of Penn Writers interviewed Kate Brenton and me for an upcoming course that we teach titled, Sit & Write:Begin. Sharon was a student in the last iteration of the class that we taught in October. At that time, she already had a book...

  4. The Story Graph: Get In On It | Plus: Book Recommendations Galore

    Introducing… The Story Graph App In this podcast interview with book publicist, Holly Mitton, owner of Little Bird Boston, we introduce The Story Graph App as a resource and future promotion opportunity for authors as well as a cool app for book lovers. With The Story Graph App, readers track…

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  5. YA Novel "Mouth Shut Head Down" Takes Coercive Control Of Our Kids Head On

    Mouth Shut Head Down is a new, young adult novel that released today. It is already sporting a #1 New Releases in Teen & Young Adult Alternative Family Fiction on Amazon! That ranking is not surprising considering the time and attention the author Geraldine Donaher has given the subject matter -...

  6. How Do YOU Get “COZY”?

    In today’s podcast episode, I replay an interview that I recorded over the phone with best-selling author and actress Isabel Gillies back in 2020. Gillies had come out with her fourth book, a non-fiction book titled Cozy: The Art of Arranging Yourself in the World – A Wise and Inspiring Manifesto...

  7. Jane Friedman Wants YOU to Get Published and Sell Books

    Our guest today is the publishing and writing Firebrand Jane Friedman! Jane Friedman has spent 25+ years working in the publishing industry, with a focus on business reporting and author education. Her book, The Business of Being a Writer, now in its second edition, is used as a classroom text by...

  8. Authors, Be Honest In Your Writing (And Your Life)… It Will Pay Off w/ Penelope Trunk

    Since 2008, Penelope Trunk’s blog (substack, too) has been my go-to place when I needed a reality check on most any subject. Reading her posts gave/give me power in all areas: writing, career, motherhood, marriage, child rearing - I could go on. Penelope agreed to be interviewed on a wide range…

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  9. Help Is Here - How To Secure & Deliver A Great Podcast Interview

    Matty Dalrymple is a true advocate for writers who want to fulfill their dreams of publishing and selling their books. Matty writes, speaks, and consults on the writing craft and the publishing voyage as The Indy Author Podcast host and on her award-winning website, TheIndyAuthor. Matty is also a...

  10. "Writing A Book Is A Massive Achievement"

    Can Writers create a business they love? Sharon Woodhouse, author and consultant, believes that they can! In this podcast interview, Sharon offers advice and ideas from her many years in the publishing and book marketing industry to help authors - yes, sell books - but also create a long-term...

  11. Poetry "Book Marketing" Is A Whole Different Animal But It Can Be Done!

    Keith Kopka is the recipient of the 2019 Tampa Review Prize for his debut collection of poems, Count Four (University of Tampa Press, 2020). His poetry and criticism have recently appeared in publications such as Best New Poets and mid-American Review among many others. Keith is also the author…

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  12. The All Important Book Review, Blurb & Book Endorsement

    Joe Walter’s started his book review website, Independent Book Review, in 2018 after his extensive experience in publishing unearthed a need - a need for speed - no, I mean a need for Indy authors to get honest book reviews. His popular book review service has helped countless authors and readers...

  13. Listen: I Hate It, Too: Why Selling Yourself Sucks - Is So Hard

    Jump That Hurdle Authors! (Don’t miss the limited time deal for my eBook at the end of the post!) You are listening to the audio version of this post: I Hate It Too: Why Selling Yourself Sucks, Is So Hard. I include tips for asking and gathering endorsements (blurbs) for pre-publication review of...

  14. Listen To This Post: Book Promotion Strategy - Book Industry Reviews

    You are listening to the audio version of this post- Book Promotion Strategy - Book Industry Reviews. You can find pics and links mentioned in the podcast at the link. Have you considering submitting your pre-publication book to book industry reviewers for review? You will love this quick,...

  15. Book Covers ARE Book Marketing

    Book Covers ARE Book Marketing! (See below for the special discount for Get Your Book Seen and Sold listeners) Our Guest on this Podcast episode is Rob Williams, Owner and Creator of I Love My Cover. He is a talented, honest and reasonably-priced book cover designer. Rob and I chat about the...

  16. Book Marketing Expert, Sharon Castlen, on More Distribution Options (Part Two)

    In our second interview with book marketer Sharon Castlen, owner of Integrated Book Marketing, we discuss Book Distribution Options and Author Distractions. Listen to the first interview with Sharon (#1 downloaded episode to date!) below: Don't Miss It! Book Marketing Expert Answers Key Questions...

  17. Increase Your Book Sales with A+ Graphics

    Holly Moore, owner of Red Ribbit Reads, is a graphic designer who helps authors to create graphics that they need to promote their books in all kinds of ways. Many authors try their hand at making their graphics themselves but if you are like me and graphic design is not in your wheelhouse, it’s...

  18. Book Publicist Shares Winning Book Promotion Ideas

    In this podcast episode - a publicist!!! - Holly Mitton, Little Bird Boston, shares her insight on what a publicist can do for an author to help them promote their book! You will get insight into what is possible with a publicist in book promotion and author branding. Holly specifically allows an…

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  19. Listen to This Post: Your Book Cover - the Book Marketing Element You Don’t Want to Skip Plus: Reasonably Priced Resources

    You are listening to the audio version of this post Your Book Cover, the Book Marketing Element You Don’t Want to Skip Plus: Reasonably Priced Resources, Part One In this post, I talked about: * The importance of Your Book Cover as a Marketing Tool * What you should look for in a book cover...

  20. Listen to this Post: Profitable Keywords to Market Your Book On Amazon

    You are listening to the audio version of this post. In this podcast episode, I read the post where I highlight the use of Publisher Rocket, a product that helps authors to determine the categories and keywords (keyword phrases) for their books. The research can be applied in many places in your...

  21. Authors, How To Use BookTok To Promote Your Book

    Author Julie Vick, traditionally published her book, Babies Don’t Make Small Talk (So Why Should I?) in 2021. She used BookTok (TicTok) as part of her book marketing plan to promote her book. In the interview, Julie shares what made sense for her as a first time-user of TikTok to promote her…

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  22. Listen to this Post: Easy Exercise to Catapult Your Book Marketing

    You are listening to the audio version of this post: Easy Exercise to Catapult Your Book Marketing. In this podcast episode, I teach an easy lesson in identifying categories for the book you have written, plan to write, or are considering writing. The lesson focuses on Amazon as a free research...

  23. "Five Things" Book Promotion Plan That You Can Start Today

    Sharon Woodhouse is the author of the book, The Profitable Author, and the owner of the consulting firm, Conspire Creative. She and her team help authors to build an author business and in turn, sell more books! She is a former indie publisher who understands the publishing business AND helps...

  24. Substack Reality Check With Meg Oolders "The Romantic" - Part Two

    Part One of Podcast Interview with author and Substacker, Meg Oolders at The Romantic posted a few days ago. You can listen here: In Part Two, Meg shares advice on ways to use Substack as one of your tools to align with your goals as an author. Meg shares her varied publishing experiences:...

  25. Substack Reality Check With Meg Oolders "The Romantic" - Part One

    Part One of Podcast Interview with author and substacker, Meg Oolders at The Romantic. How To Get The Most Out Of Substack In Part One, we chat about Substack. Whether you are new to substack, old to substack, want to change your substack, add a new substack or are considering starting a substack...

  26. Listen to this Post: Build A Media Contact List With This Trick

    You are listening to the audio version of this post. I introduce Selma Blair’s memoir, Mean Baby and use it as an example of how you can find possible media contact’s for YOUR book marketing plan. Other links to explain Media Contact Lists and how they fit into your book marketing plan. To Sell...

  27. Listen to this Post: “The Staircase” How One Story Can Morph Again and Again

    You are listening to the audio version of this post. Enjoy this podcast episode where I examine the phenomenon that is, The Staircase, in all its story-telling iterations - Documentary, Book, Podcast, and Limited Series All of the opinions on this whodunit are my own! Books Mentioned: Written In...

  28. Promote Yourself Without Feeling Icky

    In this podcast episode interview, Marissa Polselli, owner of Wordtree, shares her secret with you to have a better relationship with words - the kind of new relationship that can catapult the writing you must do to promote yourself as an author. Marissa teaches people how to connect with the…

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  29. Listen To This Post: Book Distribution Is Critical for Book Sales, How It Can Work For You

    You are listening to the audio version of this post. Book distribution is the topic of this podcast and though it’s not sexy, it’s super important to the success of your book, whether self published or traditionally published. Put simply, book distribution is the channel that gets your book in…

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  30. Listen To This Post: Rejection is Good, Make It Work For You

    This is the audio version of the post: Rejection Is Good, Make It Work For You - click the link for the original post. I have a manila folder full of rejections from when I pitched my first, non-fiction book to publishers titled “It Gets Easier! And Other Lies We Tell New Mothers.” Like many of…

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  31. Come On In 2025

    Guests: Marissa Polselli - Set the world ablaze with your talents and Dr John Murray - Polish Your Internal Mirror Join me in saying GOOD RIDDANCE to 2024 and Hello to 2025. “Auld Lang Syne” by The Irish Rovers My Stuff for Beginner Authors: Get Your Book Seen and Sold - eBook or Paperback Sit &...

  32. Ditch the Wonder Woman Myth: Holiday Stress Relief

    The holidays are stressful. Duh! I am starting to feel shaky already.I needed to chat with an expert so I enlisted my friend, Maureen Humpl, a CPA and owner of her own business. The business of keeping things in perspective and stress at bay, especially during the holidays, is welcome advice and...

  33. Listen To This Post: BookBub: Reasonably Priced Book Promotion Opportunity: New Releases - Deep Dive, (Part Two)

    You are listening to the audio version of this Substack Post You can read the original post with all the links and pictures mentioned The pricing for New Release for Less Program by BookBub by genre Hello Authors, BookBub is a Book Promotion Site that could be a key part of your book marketing…

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  34. Listen to this Post: BookBub: Affordable and Effective Book Promotion Ideas to Get Your Book Seen and Sold (Part One)

    You are listening to the audio version of this Substack Post: BookBub : Affordable and Effective Book Promotion Ideas to Get Your Book Seen and Sold (Part One) Hello Authors, BookBub is a Book Promotion Site that could be a key part of your book marketing plan to sell your books. In this post I...

  35. Listen to This Post: Book Promotion Sites That Won't Break The Bank

    You are listening to the audio version of this Substack Post: Book Promotion Sites That Won’t Break The Bank Hello Authors, Book Promotion Sites can be a key part of your book marketing plan to sell your books. In this post I focus on book promotion sites that are also communities (like Amazon &...

  36. Listen to this Post: Lessons From Authors: Featuring Maggie O'Farrell's "After You'd Gone"

    You are listening to the audio version of the post: Lessons From Authors Featuring Maggie O'Farrell's "After You'd Gone" Hello Authors, Fiction writers learn from other fiction writers and Maggie O’Farrell is one of the best. In this podcast you will learn that sometimes NOT playing by “the…

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  37. Don't Miss It! Book Marketing Expert Answers Key Questions For Authors

    Sharon Castlen, an expert book marketer, can be found at her website IntegratedBookMarketing.com. With over forty years of experience as a book marketer with a specialty in book distribution, not to mention the book marketer for my first book, It Gets Easier and Other Lies We Tell New Mothers,...

  38. Listen to this Post: Get Your Book Out There For Sale – Book Distribution Options

    You are listening to the audio version of the post: Get Your Book Out There For Sale - Book Distribution Options Hello Authors, Book Distribution IS Book Marketing. Regardless of your choice to traditionally publish or self-publish, it’s important for you to understand book distribution or how…

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  39. Listen To This Post: The Story Behind The Story IS The Story

    You are listening to the audio version of this Substack Post: The Story Behind The Story IS The Story: Writing Prompt Idea From "The Offer" mini-series for book, post, submission Hello Authors, Three tips in this podcast/post. One watch The Offer - very entertaining and an inspiring story for any...

  40. Listen to the Post: Enter A Writing Contest:

    You listening to the audio version of this Substack Post: Enter a Writing Contest: It’s Good Practice and Good Book Promotion Hello Authors, I describe an easy book promotion idea in this podcast - entering a writing contest plus a refresher on what a media contact is and how they are used in…

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  41. Listen to this Post: What Is a Book Promotion Site, How They Work, and A Few Examples

    You are listening to the audio version of this Substack post: What Is a Book Promotion Site, How They Work, and A Few Examples Book Promotion Site Examples For Your Book Marketing Plan Hello Authors, have a listen to this post for a quick and easy explanation of eBook promotion sites, specific...

  42. The 'Witches of Pitches' Enchant Authors With A Potent Potion of Publishing Possibilities

    Join The Witches of Pitches owners, Aileen Weintraub and Megan Margulies, in this podcast interview. Both ‘witches’ are essayists and authors in their own right and they have combined their powers to help other others. They help with pitches, queries, book proposals - just about anything an…

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  43. Listen to this Post: Book Promotion Services and Sites (That Won’t Break the Bank)

    Hello Authors, have a listen to this post for a few specific book promotion sites to promote your book.. ~Claudine You can read this article with the links included here. As a subscriber to Get Your Book Seen and Sold, you already know that book marketing is a big part of your job as an author.…

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  44. Listen to This Post: Three Easy (But Crucial) Book Marketing Tasks - Identify Audience, Message, Media Contacts

    Hello Authors, have a listen to this post for an easy idea that will yield great benefit for future book sales - it’s a quick tip that you can start while on your holiday weekend. ~Claudine You are listening to the audio version of the post, Three Easy (But Crucial) Book Marketing Tasks: Identify...

  45. Mariah Fredericks, Bestselling Author of "The Wharton Plot" - The Secret To A Successful Book Launch and Much, Much More

    Enjoy this interview as the generous, best-selling author, Mariah Fredericks illustrates by example how to be a successful novelist - her writing method. her research method, her love of writing - her NEED to do it - and graciously offering her time for a podcast interview with a fan!…

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  46. Listen To This Post: How One Great Pitch Can Sell Your Book

    You are listening to the audio version of the post, How One Great Pitch Can Sell Your Book. Authors: Specific Example Of A Media Pitch That Landed And Led To Book Sales As a subscriber to Get Your Book Seen and Sold, you already know that you can continue to market your book forever! In this…

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  47. Author in The Trenches Talks Story Structure and Story Elements

    Hello my authors! It’s one thing to tell you what to do to publish and promote your book, it’s another thing to hear from an author in the trenches going through what authors go through to write, to pitch their book to an agent, to promote their book and to navigate the business of being an…

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  48. Listen to this Post: A Successful Book Pitch

    Authors: Refresh Your Knowledge of Pitching To Media Contacts to Sell Your Book As a subscriber to Get Your Book Seen and Sold, you already know that marketing your books never ends. In this quick podcast, you will get a refresher course on why and how you pitch media contacts. Thanks for the…

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  49. Listen To This Post | Book Proposal: How to Write It and When to Use It

    Enjoy the audio version of this post where I introduce the best book proposal book of all time, Write The Perfect Book Proposal by Jeff Herman and Deborah Levine Herman. One of the reasons I love this book is because it is brief, simple but packs a powerful punch…it teaches what every author must...

  50. Can A Fabulous Book Launch Sell Books?

    Andreea Billig, owner of Self-Publishing Mastery and an author coach and publicist is offering a limited seat, online, in person, once a week for 5 weeks, 90 minutes each, Book Launch Book Camp Release Your Book With A Bang class starting May 23rd. (discount offered and mentioned in the podcast…

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ABOUT THIS SHOW

Publishing and book marketing how-to with examples hosted by author and book marketer, Claudine Wolk. Includes interviews with authors who share their marketing successes. Marketing tips that get books seen and sold!

claudinewolk.substack.com

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book promotion how-to | expert interviews author success stories

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Get Your Book Seen and Sold currently has 117 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

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Publishing and book marketing how-to with examples hosted by author and book marketer, Claudine Wolk. Includes interviews with authors who share their marketing successes. Marketing tips that get books seen and sold! claudinewolk.substack.com

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