PODCAST · business
Getting to "Hell Yes!".
by Guillermo Salazar
Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you. Each show will share 1 key takeaways about what sellers are looking for when they seek that “hell yes" and how they got there. Let’s get started.
Episodes
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Getting to Hell Yes! Live with Daniel Stillman
00:00:01 - Context & Post-Conference Exhaustion Conference Burnout: Attendees at industry events often leave mentally drained by automated emails, social media requests, and shallow interactions. Outbound Sales Flaws: Modern sales outreach frequently feels out of touch, failing to spark genuine...
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Getting to Hell Yes! Live with Heather Hack!
From property management to PropTech. From breaking sales records to building high-performing teams. Heather Hack has spent more than 20 years helping people, teams, and organizations achieve results that others thought weren't possible. Along the way, she's built a reputation as one of the...
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Getting to Hell Yes! Live with Brent Williams
🎙️ 18 years. The largest online network in the apartment industry. And he built it before social media was even a thing. Meet Brent Williams, Chief Insider at Multifamily Insiders, the go-to community for apartment professionals across the country. We're talking blogs, discussions, marketing,...
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Getting to Hell Yes! Live with Addi Gaur from Igloo!
From software engineering and quality assurance... to leading strategic partnerships for some of the biggest names in smart home technology. Aadhar "Addi" Gaur (Director of Strategic Partnerships & Corporate Development at Igloo) has built his career at the intersection of technology, product...
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Getting to Hell Yes! Live with Teddy Abdelmalek from HH Red Stone!
From residential life and higher education to leading business development for one of the fastest-growing student housing and multifamily management companies in the country. Teddy Abdelmalek (SVP of Business Development at HH Red Stone) has spent more than 20 years at the intersection of student...
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Getting to Hell Yes! Live with Jen from Holdit!
Getting to Hell Yes! Live with Jen from Holdit! Episode coming soon.
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Getting to Hell Yes! Live with Lacy Hendricks from ClearLead!
Meet Lacy Hendricks, a property management broker, SEO powerhouse, and digital strategist who has spent over a decade proving that the best-run property management companies are also the best-found ones. Holding both the MPM® and RMP® designations, a Squarespace Certified SEO Expert, and a…
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Getting to Hell Yes! Live with Matt Speer from PropertyManagement.com!
Meet Matt Speer, a builder, investor, and tech entrepreneur who didn't just enter the property management industry, he decided to fix it. After founding a residential property management company, completing 75+ rental rehab projects, and driving over $3M in equity through his investment…
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Getting to Hell Yes! Live with James Reaney from Lerner!
Most founders build something great. Few know how to exit it right. What happens when you've spent years building a business and suddenly the right offer lands on your table? Do you know your options? Do you know your number? Do you even know what you actually want? James Reaney has been in that...
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Getting to Hell Yes! Live with Lindsay Liu from Super!
Pre-med -> digital product leader working with clients at Google/Amazon -> side hobby real estate investing -> AI voice for property management Lindsay Liu (Co-Founder & CEO of Super) doesn't follow anyone's playbook. 15+ years in digital product and technology. 10 years as a hands-on real estate...
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Getting to Hell Yes! Live with Martin Kelly from Blueprint!
Martin Kelly is the President of Blueprint, a premier real estate technology and innovation conference held in Las Vegas each September. With two decades in the global events industry including running the world's largest non-private equity-backed events organization. What You'll Learn in This...
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Getting to Hell Yes! Live with Lior Abramovich from Blanket
Lior Abramovich is the co-founder of Blanket, a PropTech platform designed to help property managers reduce owner churn, improve client retention, and provide investors with actionable portfolio performance insights. Lior is a graduate of the Israeli Naval Academy, a seasoned real estate…
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Getting to Hell Yes! Live with Stacey Salyer
Getting to Hell Yes! Live with Stacey Salyer Hosted by Guillermo | Sponsored by Vendoroo.ai What if instead of grinding door by door, you could grow your property management company overnight through acquisition? Stacey Salyer did exactly that. A single mom of three, she went from 200 doors to…
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Getting to Hell Yes! Live with Patrick Thompson from Clarify
Getting to Hell Yes! Live with Patrick Thompson from Clarify.ai Hosted by Guillermo | Sponsored by Vendoroo.ai What's the difference between an AI-native app and just bolting AI onto something old? Patrick Thompson, co-founder and CEO of Clarify.ai, draws a hard line and it'll change how you look...
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Getting to Hell Yes! Live with Carrie Tuttle from Team Mojo!
What if your sales team's performance problem isn't a people problem at all? Carrie Tuttle, founder of Team Mojo and sales leadership coach with eight years of experience working with technical founders and B2B sales organizations joins Guillermo Salazar on Getting to Hell Yes to challenge one of...
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Getting to Hell Yes! Live with Peter Lohmann
What does an electrical engineer, 750 rental doors, a newsletter empire, and an exclusive property management community have in common? Peter Lohmann. In this episode of Getting to Hell Yes, host sits down with Peter Lohmann, founder of RL Property Management in Columbus, Ohio and creator of…
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Getting to Hell Yes! Live with Jess Tierney from Verifast
From leasing agent to CIO, what does it take to climb every rung of the multifamily ladder? In this episode of Getting to Hell Yes, host sits down with Jess Tierney, CIO of Verifast, for one of the most wide-ranging, eye-opening conversations the show has ever had. Jess didn't just work in...
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Getting to Hell Yes! Live with Dave Marcinkowski
What happens when a 11,000-unit operator sells to Greystar and doubles down on PropTech? In this episode of Getting to Hell Yes, host sits down with Dave Marcinkowski, co-founder of Madeira Residential and founder of Quext Smart Apartment Solutions, for a high-energy conversation about the future...
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Getting to Hell Yes! Live with Daniel Cunningham
Is property management really a "people business"? Daniel Cunningham says it's not — and he has 20+ years of receipts to prove it. From running his own property management company in LA to founding Leonardo247 to serving as President of Vendoroo, Daniel has lived this industry from every angle.…
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Getting to Hell Yes! Live with Tyler Christiansen from Funnel Leasing
The AI Reckoning in Multifamily: Tyler Christiansen on Centralization, CRM Adoption & What Operators Actually Need | Getting to Hell Yes Tyler Christiansen built Funnel into one of the most strategic platforms in multifamily by solving a problem the industry didn't want to admit: CRM adoption is...
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Getting to Hell Yes! Live with Grant Drzyzga
The Hairdryer Story: How a Broken HVAC Led to 12 Years of Building Property Management Software | Getting to Hell Yes Grant Drzyzga slept with a hairdryer under his blankets because his property management company couldn't fix his heat. Most people would've gotten a hotel room. Grant spent a...
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Getting to Hell Yes! Live with Jock McNeill from PURE
What Makes a Property Management Company Worth Buying? M&A Insider Jock McNeill Explains | Getting to Hell Yes "Mamas love their babies. People are emotionally invested in their companies and rightfully so, because it's an extension of you." Jock McNeill has a unique perspective in property...
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Getting to Hell Yes! Live with Deb Newell
The Same Problems for 20 Years: Why We're Still Complaining Instead of Solving | Getting to Hell Yes "Revenue is growing, but margins aren't. Teams are busy, but results aren't consistent. Leadership's reactive instead of strategic." Deb Newell, founder of Real-Time Consulting, reveals why…
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Getting to Hell Yes! Live with Peter Yoder from Series Homes
The 75% Rule: How to Double Your Home Buying Power (That 97% of People Don't Know) | Getting to Hell Yes What if you could double your purchasing power when buying a home, using the same income? Peter Yoder, Founder of Series Homes, reveals the hidden federal lending policy that's been around…
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Getting to Hell Yes! Live with Nicolas Lares from Insur3Tech!
The Profit Hiding in Your Insurance Line Item: Nicolas Lares on Captive Insurance | Getting to Hell Yes What if the insurance premiums your residents pay every month could generate profit for YOU instead of insurance carriers? Nicolas Lares, Founder of Insur3Tech, reveals how captive insurance...
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Getting to Hell Yes! Live with Daniel French from Northpoint!
From Five to Forty: Daniel French on Why North Point Is Betting Everything on Leverage | Getting to Hell Yes Daniel French, newly appointed CEO of North Point, is leading one of the most ambitious transformations in property management: going from 5 doors per person to 40 doors per person without...
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Brand Promise in Property Management
Brand Promise in Property Management with Lauren Stinson, Melanie French & John Carlson What does "brand" actually mean in property management? Three industry leaders break down the difference between personal brand, company brand, and brand promise and why most operators get it completely wrong....
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Getting to Hell Yes! Live with Ryan Killian from RENU Management!
🎙️ Getting to Hell Yes! with Ryan Killian | Scaling Operational Excellence in SFR & BTR In this episode of Getting to Hell Yes!, we sit down with Ryan Killian, President of RENU Management, to unpack how he’s building one of the most operationally disciplined property management platforms in the...
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Getting to Hell Yes! Live with Colleen Yeager
🎙 Getting to Hell Yes! with Colleen Yeager | Building Resident-First BTR Communities Colleen Yeager, Chief Operating Officer at Quinn Residences, shares how she's scaling built-to-rent communities by listening to what residents actually want. From fenced yards and pet-friendly amenities to...
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Getting to Hell Yes! Live with Stephanie Gubiotti from Fire!
Stephanie Gubiotti (FIRE) joins us to unpack the biggest missing piece in multifamily: the people. From leasing agent to innovation leader, Stephanie shares how FIRE (Foundation for Innovation in Real Estate) is tackling talent gaps, technology adoption, and the murky early-career path in…
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Getting to Hell Yes! Live with Nema Daghbandan from Lightning Docs!
🔒 Revolutionizing Real Estate Lending with Legal Automation | Nema Daghbandan | Getting to Hell Yes! How do you go from law firm partner to legaltech founder? In this episode, Nema Daghbandan, CEO of Lightning Docs and partner at Forge Law Group, shares how he's turning the private lending world...
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Getting to Hell Yes! With Briant Carcamo from Vizibly!
🎯 Getting to Hell Yes! with Briant Carcamo | Solving the Multifamily Budgeting Crisis with Vizibly Welcome to Season 3 of Getting to Hell Yes! and what a way to kick it off. In this episode, we’re joined by Briant Carcamo, founder and CEO of Vizibly, to unpack the most painful, inefficient, and...
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Getting to Hell Yes! Live with Lucas Bourgeois
🔥 Getting to Hell Yes! with Lucas Bourgeois — Fraud Prevention, Revenue Protection & Front-End Friction Fraud is no longer a back-office problem, it’s a revenue, NOI, and trust problem. In this episode of Getting to Hell Yes!, we sit down with Lucas Bourgeois, Head of Growth at Get One Hundred…
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Getting to Hell Yes! Live with Derrick Gruner
🔥 Getting to Hell Yes! with Derrick Gruner | Capital, Debt & Real Estate Cycles In this episode of Getting to Hell Yes!, we sit down with Derrick Gruner of RWA Group to break down what’s really happening in today’s capital markets and how debt shapes everything from housing supply to operator...
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Getting to Hell Yes! Live with Gina Davis from PestShare
🔥 Getting to Hell Yes! with Gina Davis | Property Ops → Vendor Partner (PestShare) In this episode of Getting to Hell Yes!, we sit down with Gina Davis, a 25+ year property management leader who’s worked every role from onsite to President of Property Operations and now brings that operator...
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Getting to Hell Yes! Live with Mark Brower
🔥 Getting to Hell Yes! with Mark Brower | Purpose-Driven Property Management In this episode of Getting to Hell Yes!, we sit down with Mark Brower, founder of Mark Brower Properties, to talk about purpose, leadership, and building a property management business that actually lasts. Mark shares…
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Getting to Hell Yes! Special AI Episode
🔥 Getting to Hell Yes! | Special AI Episode — What Operators Need to Know Now In this Special AI Episode of Getting to Hell Yes!, we bring together Marlana Murdock (Western Wealth Communities), David Shaw (Livly), and AJ Buck (Loebsack & Brownlee) to cut through the AI hype and talk about what...
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Getting to Hell Yes! Live with Bert Wray
🔥 Getting to Hell Yes! with Bert Wray | Discipline, Data & Maintenance Ops In this episode of Getting to Hell Yes!, we sit down with Bert Wray from Chadwell Supply to talk about what’s really breaking maintenance operations and how discipline, planning, and partnerships fix it. From military...
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Getting to Hell Yes! Live with John McCahan
🔥 Getting to Hell Yes! with John McCahan: Transforming CX, Reducing Chaos & Scaling with Discipline What does it take to transform a legacy organization, unify cross-functional teams, reduce contact rates by more than 70%, and build a culture where customer experience, revenue, and operational...
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Getting to Hell Yes! Live with Reshma Block
🔥 Getting to Hell Yes! with Reshma Block — Scaling SFR Through Technology, Trust & Outcomes What does it really take to scale a single-family rental platform from 27,000 to 100,000+ homes while navigating an IPO, rebuilding enterprise architecture, and delivering $1.5B+ in balance sheet uplift?…
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Getting to Hell Yes! Live with Dave Dexter from Rev Scale Partners!
What actually gets a buyer to say “Hell Yes” in today’s market? In this episode of Getting to Hell Yes!, we sit down with Dave Dexter, Founder & Managing Partner at RevScale Partners, to unpack what modern buyers expect, why most sales motions fall flat, and how real growth happens when sellers...
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Getting to Hell Yes! with Tim Wallace from zInspector
🎙️ Getting to Hell Yes! with Tim Wallace - “From Inspections to Innovation: How zInspector is Transforming Field Operations” What does it take to bring efficiency, trust, and technology together in property management? In this episode of Getting to Hell Yes!, we sit down with Tim Wallace from...
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Getting to Hell Yes! Live with Jason Hull from DoorGrow!
🎙️ Getting to Hell Yes! Live with Jason Hull. “The Freedom Formula: Building a Business You Actually Love” What if the goal isn’t just growth but freedom? In this episode, Jason Hull, Founder and CEO of DoorGrow, joins us to unpack how property management entrepreneurs can scale smarter, avoid...
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Getting to Hell Yes! Live with DD Lee from Pure
🎙 Getting to Hell Yes! with DD Lee | Owning the Message in Property Management In this episode of Getting to Hell Yes!, I talk with DD Lee, President of NARPM and leader at Pure Property Management, about how property managers can reclaim the narrative and the respect that they deserve. DD puts…
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Getting to Hell Yes! Live with Brittney White
🎙 Getting to Hell Yes! with Brittney White | Why Build-to-Rent Needs Its Own Playbook In this episode of Getting to Hell Yes!, I sit down with Brittney White, Director of BTR Sales and Institutional Relationships at Roofstock | Mind, to unpack one of the biggest misunderstandings in property...
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Getting to Hell Yes! with Sean Landsberg from AppWork
🧰 Getting to Hell Yes! with Sean Landsberg | Why Maintenance Is the Real Heart of Property Management In this episode of Getting to Hell Yes!, I sit down with Sean Landsberg, Founder and CEO of AppWork, to talk about something most of the industry overlooks. The real heartbeat of property...
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Getting to Hell Yes! with Valeria from The Appliance Repair Professionals
Getting to Hell Yes! Live with Valeria Urcuyo | Solving the Property Manager’s Appliance Headache How do you keep tenants happy, property owners calm and your maintenance team sane all at the same time? In this episode of Getting to Hell Yes!, host Guillermo sits down with Valeria Urcuyo, VP of...
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Getting to Hell Yes! Live with Angelica Bermudez from Esencia!
🎙️ Getting to Hell Yes! Live with Angelica Bermudez | From Sweeping Floors to Innovating Multifamily Maintenance What does it take to transform humble beginnings into a game-changing PropTech solution for multifamily maintenance? In this inspiring episode of Getting to Hell Yes!, host Guillermo...
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Getting to Hell Yes! Live with Bob Langlois from Bondi Water!
Turning ideas into impact. Bob Langlois is redefining water conservation for multifamily real estate. Bob is the President & Co-Founder of BONDI Water and Chief Ideator at Water Control Management, where his mission is simple but powerful: help multifamily owners save money, time and water. With...
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Getting to Hell Yes! Live with Michael Brown from Rent Butter!
🎙️ Getting to Hell Yes! with Michael Brown of RentButter Michael Brown, CEO of RentButter has spent 25 years in PropTech and SaaS leading revenue teams at CoreLogic, Safefront, Onsite and Inhabit. Today, he’s tackling one of the rental housing industry’s toughest challenges: how to screen…
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ABOUT THIS SHOW
Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind decision-making, and the key life changes that prompt buyers to say, “hell yes.” Whether you’re a seller learning to spot these pivotal moments or a buyer in these industries curious about the stories behind what problems are being solved, why they matter, and how they’re being positioned—this podcast is for you. Each show will share 1 key takeaways about what sellers are looking for when they seek that “hell yes" and how they got there. Let’s get started.
HOSTED BY
Guillermo Salazar
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Frequently Asked Questions
How many episodes does Getting to "Hell Yes!". have?
Getting to "Hell Yes!". currently has 134 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Getting to "Hell Yes!". about?
Welcome to “Getting to Hell Yes,” the podcast where sellers talk to sellers about recognizing when buyers in multifamily, single-family, and build-to-rent are truly ready for a solution. Hosted by Guillermo Salazar, CEO of IrisCX, we explore the buyer’s journey, the psychology behind...
How often does Getting to "Hell Yes!". release new episodes?
Getting to "Hell Yes!". publishes regularly with 134 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Getting to "Hell Yes!".?
You can listen to Getting to "Hell Yes!". on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Getting to "Hell Yes!".?
Getting to "Hell Yes!". is created and hosted by Guillermo Salazar.
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