Girl Behind The Hustle
by Girl Behind the Hustle
If you’re ready to stop playing it safe and receive tangible steps to build your business from Female Founders who've been exactly where you are, then you’re in the right place. Each week host and CEO of Girl Behind The Hustle, Lu'Cretia Thomas, speaks with women behind some of the biggest brands about overcoming obstacles, battling imposter syndrome, their routines and what it takes to run a profitable business. Believe us.. It's not what you think. We're cutting out all of the fluff and bringing you the real deal. So if you're ready, listen in and subscribe!www.girlbehindthehustle.com
Episodes
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EP. 82 The Messy Middle of Entrepreneurship That No One Tells You About
In this solo episode LC is chatting about the messy middle of entrepreneurship where some people choose to quit, pause, pivot or keep going. Don't worry we've all been there. Leave us a note or review | Subscribe to the podcast | Follow on Spotify You can find Girl Behind The Hustle on Instagram…
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EP. 81 From Imposter Syndrome to Bringing Your Own Chair To The Table with Artist Domonique Brown
This week’s Girl Behind The Hustle is LA based artist, Domonique Brown of DomoINK. Domonique’s work has been featured in Issa Rae’s AirBNB, FX’s Snowfall pop-up, on Roland Martin, HomeGoods, SnoopDog, Forbes, NAACP, packaging for haircare brand Camille Rose, Bath & Body Works and so many other...
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EP. 80 Building A Wine Community of Sisterhood With Black Girls Wine Shayla Varnado
Today I'm chatting with Shayla Varnado of Black Girls Wine. Shayla is the founder of Black Girls Wine Society which is the very first wine sorority with 50 local chapters and over 400 members throughout the US. The Black Girls Wine society was Shayla’s solution to creating Sisterhood and adding...
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EP. 79 Margarita Arriagada Latinx Beauty Grant, Being Very You and Bringing Your Authentic Self to Spaces That You Occupy
What a pleasure it was to sit down with "The Godmother of Beauty" Margarita Arriagada. Before developing her beauty brand Valde Beauty, Margarita spent over a decade as Chief Merchant of Sephora. Valde Beauty was created to pay homage to her Mother's determination, courage and spirit with the…
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EP. 78 Alexa Cawley: Keep Your Customers Coming Back With This Strategy
Today we're chatting about the importance of having a product ladder that keeps your Target Customer returning to you overtime like Drake and Beyonce because the last thing you want to do with your business is have a one-hit customer. If you're wondering why your customers aren't returning, it's...
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EP. 77 The Future of The Film Industry with Female Filmmaker of The Year Niki Koss
Today on the show we’re chatting with LA Born Niki Koss, an award winning actress, producer, director and filmmaker. Niki is an all around powerhouse. She was recently included in the entertainment list of Forbes 30 Under 30 and was also the winner of the Female Filmmaker of the Year at the 2019...
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EP. 76 Reka Robinson: Stop Fumbling Your Boundaries for Love
If you’re continuously fumbling your boundaries when dating or in relationships, certified life coach Reka Robinson is who you need to talk to. Named one of the the top 10 female life coaches transforming lives in 2020 by Yahoo finance, Reka is transforming the way women over 30 approach dating....
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EP. 75 Founder Pep Talks: Mind Your Own Season of Business
Just as there are seasons in weather, there are seasons in business. In this inaugural Founder Pep Talk, Lu'Cretia talks about seasons in business and why it's important to mind the season that you're in so you don't miss the lesson. Leave us a note or review | Subscribe to the podcast | Follow…
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EP. 74 Goalfriends You Need Friends Who Think You're A Big Deal - Part 2
Part 2- Lu'Cretia is kicking off Season 5 of the podcast with a live conversation with some of her favorite Goalfriends who have been a part of her entire journey. You need friends who remind you that you’re a big deal. You need goalfriends who hype you up, encourage you and remind you of your...
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Ep 73 Goalfriends How Many Of Us Have Them: Building and Dreaming With Friends - Part 1
Lu'Cretia is kicking off Season 5 of the podcast with a live conversation with some of her favorite Goalfriends who have been a part of her entire journey. From sitting at her desk listening to podcasts dreaming of being a fulltime entrepreneur to getting fired and choosing to transition into…
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EP. 72 Creating A Magnetic Marketing Strategy to Attract Your Ideal Client with Naomi Powell
Today's episode is with Naomi Powell of Lifestyle edit. Naomi is a business and mindset coach, a sought after speaker and the host of The Lifestyle Edit podcast. Over the past six years, she’s helped hundreds of female entrepreneurs to uncomplicate their businesses so they can work less and live...
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EP. 71 Is Selfcare Apart Of Your Business Plan with Niambi Cacchioli
Today's episode is a timely live conversation with Niambi Cacchioli of Pholk Beauty who describes wellness in our everyday lives as just a state of being. Pholk Beauty was crafted after Niambi discovered her passion for beauty and natural ingredients traveling with Unesco and Africa Center. She...
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EP. 70 Candice Coppola: Pivoting To Build The Business That You Want
Today on the show I am chatting with Candice Coppola an author, a podcast host, and an entrepreneur who believes that if you want your dream business, you have to become the owner that the dream business needs. She is a successful entrepreneur who grew her business for a spare bedroom of her home...
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EP. 69 Planning For Your Next Branding Photoshoot So You Can Stand Out On Social Media
When's the last time you updated your photos for your personal brand or business? If you can't it has probably been way too long. If you're using Social Media to grow your business, establish your brand and increase your profits.. then you need to stand out on the 'gram. One way to do that is...
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EP. 68: Do You Really Need A Media Kit? Yes If You Want That Brand Deal Media Kits and Pitching with Ashlen Rene
If you're ready to start pitching brands and partnerships, chances are you're going to need a media kit to get it done. There is nothing like reaching out to your favorite brand or media outlet and not being ready when they request your media kit. If you've never heard of a media kit or wondering...
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Using Your Horoscope and Birthchart to Understand Your Life and Business With Psychologist and Astrologist Dr. Veroshk Williams
Have you ever wondered how astrology and birth charts influence your life and business? Let me introduce you to spiritual, emotional and wellness entrepreneur, Dr. Veroshk. Today on the show were sharing the 4th episode in our live podcast series "Girl You Deserve" the live conversation series...
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The Art of Pitching and Telling Your Story With Eva Recinos
Today on the podcast we're chatting with Eva Recinos an LA-based arts and culture journalist and creative non-fiction writer who focuses on telling the stories that are often left out of mainstream media. You've probably seen her work in Los Angeles Times, The Guardian, Refinery29, Marie Claire…
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Making Mental Wellness Accessible to Black Women in Chicago with Camesha Jones of Sista Afya
When we heal ourselves we have the power to heal our community and others around us. Community healing is exactly what Spelman Alum Camesha Jones had in mind when creating Sista Afya, a mental wellness enterprise that provides low-cost mental wellness services for Black women in Chicago. Sista…
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Building Wealth Paying Off 300k of Debt in 3 Years With Bernadette Joy
What does it mean to be financially well... I’m chatting with Bernadette Joy of Crush Your Money Goals who says, “Building wealth with purpose” is how you can be financially well. She's passionate about empowering women & diverse communities to build generational wealth for themselves and their...
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Delegating More In Your Life and Work To Be A Successful Business Owner with Alice Foy
Alice Foy is a master delegator and Jane of All Trades. She is the Founder of The Digital Jane a business support agency catering to the day-to-day operations of women founders and solopreneurs. The Digital Jane takes things off of your plate so that you can focus on your zone of genius within…
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Live Podcast with Italia Woodson on Selfcare, Healing & Live Guided Meditation
This episode is the first of four live podcast episodes for our Girl You Deserve podcast series. A conversation focused on women getting everything they deserve and practicing wellness in their Business, Finances & Everyday life! You can join these live conversations at bit.ly/girlyoudeserve to...
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From Working For Diddy to Creating Her Own Docuseries: Hannah Rad, "Sorry to Keep You Waiting"
Today we’re chatting with Hannah Rad an on-air talent, radio host, dj, and content producer. She’s worked for King of ‘no sleep’ himself, Diddy as one of the founding hosts of Revolt, interviewed Rihanna, hosted ESPN X Games, the Grammy’s “Sessions” series and Fashion Nova’s Cardi B launch. As…
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Being Humble Will Have You Broke! Own Your Greatness
This solo episode is the pep talk that you need to get out there and own your power. You can't be frustrated with people passing you up when you're busy playing small. Enough. Grab your greatness. You're already that person, it's time to get into position. Manifestations & Affirmations playlist…
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The Steps You Need To Take To Create An App to Build & Grow Your Business With Nastassia Ponomarenko of Connectful and Nasty Fit
"If you don't have a deep why then it's probably going to burn you out in the long run and it won't be sustainable" In this episode, we're chatting with 2-time founder Nastassia Ponomarenko on her latest venture, Connectful. You may know Nastassia from her highly successful athleisure apparel...
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Reyna Noriega on Cultivating Community on Social Media and Blooming & Finding Happiness Thru Art
On this week's episode, we're sitting down with the incredible Illustrator, Educator and Author of In Bloom, Reyna Noriega. Reyna's vibrant artwork has been seen everywhere from The Creative Collective NYC, Clinique, American Express, Allure, The Knot, Hulu, Girls Who Code, and Apple. Reyna's…
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Turning Your Passions Into An Extraordinary Career with Suzanne Vinnik
Today on the show I'm chatting with Suzanne Vinnik has captivated audiences across the globe and has been recognized as one of the most influential women in classical music as an opera artist, community engagement leader, photographer, and now successful clothing designer. Suzanne’s love of…
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Hashtags Are Still Working and Here's Why You Should Be Using Them
Around election time Instagram decided to disable the use of Hashtags causing everyone to panic about their content being seen. What we noticed is that by pivoting our content to creating more Saveable & Shareable posts our content was still being discovered through Hashtags. Our post after...
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Stop Wasting Time On Social Media; You Need A Content Strategy
You're spending too much time on creating and posting content. There's an easier & faster way. This episode is an audio replay of a Live Masterclass on Creating A Content Strategy That Connects & Converts. If you are ready to free up your time around creating content, pull out a notebook, and…
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A Lesson On Branding and Authenticity w/ Britteny Floyd-Mayo Creator of Trap Yoga Bae® Which Has Impacted Over 20 Million People
This is not your Momma's yoga class and it is not meant to be. Britteny Floyd-Mayo has combined empowerment, self-love and her signature trap yoga style to create a powerful community Trap Yoga Bae®. After hitting a wall in her life, she dropped everything and booked a flight to China, Brazil &...
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Replay: She Turned a Blog Into A Million Dollar Brand: Ada Rojas, Botanika Beauty
"I started to notice that I was always the Latina girl that they would make sure to check off the box" Today on the podcast I'm chatting with Ada Rojas. A proud Afro-Latina, Ada combines her background in marketing and public relations with her passion for beauty to celebrate her Dominican roots...
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Diversify Your Income, Recession-Proof Your Business and Dominate Your Industry with Coleen Otero CEO Chicks
Today on the show we're chatting with Coleen Otero of CEO Chicks. She is a motivational speaker, author of Brand to Bucks, and all-around entrepreneur. Coleen has been featured on Yahoo Finance & Black Enterprise for sharing tips on how to recession-proof your business thru income…
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Rashida Gayle: Breaking Barriers and Building Opportunities in Sports Marketing
Today on the show I'm chatting Rashida Gayle. Rashida is the Director of Talent Marketing at GSE Worldwide—a leading talent marketing agency in the sports industry. Her roster includes several high-profile players including Atlanta Falcons’ Veteran Devonta Freeman, San Francisco 49er’s Rookie…
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The Story Behind Girl Behind The Hustle with Founder Lu'Cretia Thomas
Who is the Girl Behind The Hustle? Today on this throwback episode I'm switching things up and hoping in the guest chair. One of my good friends from Xavier University, Lena Melton, the host of the “In Pursuit Of” podcast, is interviewing me. Today I'm sharing my story, who I am behind this…
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She's Grown Multiple 6 Figure Businesses By Starting With 1 Pair of Jeans: Phylicia Benn (REWIND)
What do you say to someone who’s first starting out and only has one thing that they want to sell? Do it! That is exactly what today’s guest did. I'm chatting with influencer & entrepreneur Phylicia Benn of City Republik & City Gurl Curlz. She founded her first six figure company in 2012 through...
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Behind The Hustle of Celebrity Makeup Artist Stephanie Flor :: REWIND
Today sharing the real deal behind the hustle is NYC based celebrity makeup artist, Stephanie Flor. Stephanie has worked with some of the most influential celebrities out there from Mariah Carey to Sting. Her global beauty tips have been published in Marie Claire, Glamour, Oprah magazine, Allure,...
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Jessica Lauren on Helping Business Owners Ditch The Excuses & Build 6 Figure Brands :REWIND:
Over the next few weeks we're throwing it back to our listeners' favorite episodes as we start to gear up for Season 4! In this Summer Rewind episode we're chatting with Jessica Lauren the blogger behind the lifestyle + inspirational blog NoRealJewelry.Com and the host of The Sunday Jumpstart...
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Stop Allowing Doubt to Distract You From What You Were Called To Do
In this solo Season 3 episode wrap up, Lu’Cretia shares an empowering message in response to the question “How do you stay focused? Do you ever doubt your purpose?” Hope you are motivated & equipped to pick up your dreams and keep going. You can find additional show notes along with the resources...
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Kara Stevens, Frugal Feminista Healing Your Relationship With Money
Today I'm on the podcast we're chatting with Kara Stevens who is the founder of The Frugal Feminista, a thriving personal finance and personal development company committed to helping women heal their relationship with money and themselves. She wants all women to be happy, wealthy, and brave so...
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You Need A Social Media Break
In this week’s solo episode LC is talking about the importance of taking time away from social media to regroup, realign and refocus on your assignment. Here’s how to figure out if you need break. You can stay connected via Instagram/Facebook or by email at [email protected]…
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Makisha Booth Founder of Sistahbiz Loan Fund & Global Network
Today on the podcast we're chatting with Makisha Boothe is the founder of the first small business loan fund for black women entrepreneurs in the nation, Sistahbiz Loan Fund as part of Sistahbiz Global Network. The fund launched with $250,000 to provide equitable access to capital for a...
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Elizabeth Dozier Founder & Ceo of Chicago Beyond, Philanthropic Venture Fund
“We are all connected, nothing affects a few that does not ultimately affect us all.” Today on the podcast we're chatting with Elizabeth Dozier of Chicago Beyond, a philanthropic Venture Fund. Liz is an impactful, thought leader transforming Chicago and beyond thru justice work. Ebony magazine...
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Acceptance. Serenity to Accept The Things You Cannot Change
How do we accept things that are beyond our control so that we can continue to flourish? In this solo episode Lu'Cretia is speaking on the importance of acceptance and releasing. When you accept what is you give yourself permission to move forward. Booclub Selection Clap When You Land You can…
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Danielle Alvarez, Founder of Multicultural PR Agency The Bonita Project
What does it truly look like for a brand campaign to be inclusive and diverse instead of checking off a diversity box? Danielle Alvarez created the multicultural PR agency, Bonita Project after being frustrated with the slim budgets and lack of true diversity at standard PR agencies. Instead of...
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Behind The Hustle of Creating A CBD Skincare Brand With Andrea Barrera of Gracious Om
After experiencing a stressful period in her life and not wanting to turn to pharmaceuticals to her manage anxiety & stress, Andrea Barrera began looking into holistic healing, plants and the healing properties of CBD. This led Andrea to create Gracious Om, a CBD Infused beauty brand focused on...
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Here's What You Should Be Posting on Social Media Right Now
Are you wondering if you should be posting or selling right now? Yes, absolutely! In this solo episode Lu'Cretia breaks down what you should post after doing your SWOT analysis and determining your position in the market. If you've been struggling with staying consistent with your content, you...
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Khadidja Toure: Creator of The West African Inspired Skincare Line Kubra Kay
Khadidja Toure watched her mom make her first million at 24 and was later inspired to launch her company, Kubra Kay Skincare. Her skincare line is influenced by West African skincare secrets that she learned from her mom and grandmother. Khadidja traveled to 25 countries in search of the best...
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First Latina-Owned Hair & Skincare Line for Naturals with Aisha Ceballos-Crump
"I bet on myself and won" After being frustrated with purchasing multiple hair products for her multiracial family, Aisha Ceballos-Crump decided to use her grandmother’s secret hair ingredient “miel,” or honey in English to create the first Latina owned hair and skincare line for natural hair.…
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Prioritizing Yourself, Setting Boundaries & Practicing Self-Care Daily With Self-Care Doctor, Dr. Genovia Holmes
"Self-Care is a daily decision to choose and prioritize self. Otherwise, we’ll just put ourselves on the back burner and that puts us in position to always be reactive to every situation that we experience." Dr Genovia Holmes believes that you should never leave home without your boundaries. She…
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How To Work Well From Home While Quarantined
In this solo episode Lu'Cretia is sharing tips on how to work from home while bingeing all 6 seasons of Sex and the City and being productive while doing so. (don't judge, lol) Most of us are on Work From Home status right now due to the Corona virus pandemic. This can be a little bit…
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Going Behind The Science of The Beauty Industry with Lindsay Wray of Eighteen B
Today on the podcast I am chatting with Lindsay Wray the Chief Science Officer of Eighteen B, a skin care company that has developed an amazing product using the power of spider silk. Lindsay recently received the Elle Future of Beauty award for advancing sustainability in the beauty industry....
About this show
If you’re ready to stop playing it safe and receive tangible steps to build your business from Female Founders who've been exactly where you are, then you’re in the right place. Each week host and CEO of Girl Behind The Hustle, Lu'Cretia Thomas, speaks with women behind some of the biggest brands about overcoming obstacles, battling imposter syndrome, their routines and what it takes to run a profitable business. Believe us.. It's not what you think. We're cutting out all of the fluff and bringing you the real deal. So if you're ready, listen in and subscribe!www.girlbehindthehustle.com
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