PODCAST · business
Go Berserk With Email
by Troy Broussard
Navy Nuclear Engineer-turned-software developer Troy Broussard shows you how to play into the sexiness of email copywriting, marketing, & automation… while slapping the complexity completely out of it.
Episodes
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Filing Away The Razor Sharp Hangnails Of Your Business
In today's episode, host Troy Broussard and co-host Jonathan look back on their journey together and share tips on handling small annoyances quickly. Find out how fixing little problems right away can make your life easier. They share tips and tricks to manage your time effectively and get the...
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The Broken Mug Email Effect
In today's episode, Troy Broussard shares an interesting story called "The Broken Mug Email Effect." He explains how you can reuse your old emails to save time and keep your readers interested. You'll get to hear insights on repurposing and recycling the emails you have previously created. Troy...
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Why Email Pricing Is An IQ Test
In this episode, Troy Broussard and Jonathan chat about the real cost of email marketing. Do you think email is expensive? Or maybe it's actually really cheap? Troy has some surprising opinions that might make you see things differently. With interesting stories and easy examples, this talk will...
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Sweet Little Email Lies That'll Get You Killed
In this episode, Troy and Jonathan are breaking down the biggest myths in email marketing. This conversation will challenge the conventional wisdom that weekly emails and elaborated funnels are the keys to success. Instead, you'll learn why fancy designs and complicated funnels might not help as...
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How To Build A Buyers List Without Buyers
In this episode, Troy Broussard and Jonathan share practical tips on how to build a list of buyers and understand email marketing better. They'll talk about using platforms like Kindle to find new leads and why it's important to write clear and helpful content. Whether you're new to email…
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No-Fear Email
In today's episode, Troy Broussard and Jonathan discuss the fears that stop people from writing good daily emails. They share valuable tips for believing in what you are selling and gaining confidence. Troy gives easy tips to help you overcome these problems. Plus, don't miss the preview of next...
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4 Minute Emails vs 4 Hour Emails
In today's episode, Troy Broussard and Jonathan talk about how to make your email writing faster and easier. Troy explains why trying to find the perfect image for your emails can waste a lot of time and might even get you into legal trouble. He also shares tips on how to write emails quickly by...
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How To Automate Your Marketing With Your Phone
Today, host Troy Broussard talks about the use of marketing automation for maximizing sales. He figures out how to turn simple email questions into real sales by knowing when to make the right phone calls. This episode shares easy tips that anyone can use to get better results in their business....
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The Strategy Call Lie
Today, Troy shares a simple way to get more people interested in your business without using complicated funnels. Learn how building real connections and telling interesting stories in your emails can make a big difference. Find out why being honest about what you're selling is super important....
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Hurry Up And Get Rich
This week, Troy talks about how the movie "Top Gun" inspired his journey from the Navy to email marketing. He explains why moving quickly is important in both the military and business. You'll hear interesting stories about how fast action can beat trying to be perfect. Troy also shares tips that...
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How Images In eMails Tank Deliverability
In this episode, Ben Settle and Troy Broussard are joined by Nicole and Stefania to discuss whether using images in emails is a good idea or not. Plus, Troy tells a story about how strong relationships with customers can lead to big success. If you're interested in making your emails better and...
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Stupid Things eMail Copywriters Do
Ready to boost your email marketing skills? Join hosts Troy Broussard and JR Rivera as they share some hard-hitting truths about what really works. Troy talks about three big mistakes people make, like trying to be too clever or copying others. He also explains why you need to stay consistent to...
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The Soul-Saving Email Man
Ready to shake up your email marketing game? In this episode, Troy tackles a burning question that could change how you approach your business communications: Is it worth hiring someone to write your emails? Discover why Troy believes your passion and personal touch are irreplaceable, and why AI...
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3 Odd & Unforeseen Benefits Of Daily Email
In today's episode, we'll talk about how daily email habits can skyrocket your business success. Discover the hidden perks of consistent email writing, from creating a treasure trove of reusable content to becoming a natural at audience engagement. Troy shares his top strategies for turning email...
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Social Email Media
Today's episode packs a punch with personal stories and practical insights from Troy Broussard. Fresh off a road trip to Oklahoma, Troy reveals how daily email practices can lead to unexpected and profitable relationships. Discover why patience and discipline are game-changers in email marketing,...
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How To Write Emails Even If Your Brain Is Paralyzed By Vertigo
Are you ready to get better at writing emails? In this episode, hosts Troy Broussard and JR Rivera talk about how to deal with problems like writer's block and staying consistent. Troy shares his tips for getting work done, even when things get tough. You'll learn how changing where you work can...
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The Mo' Fo' of Motivation
In today's show, Troy Broussard and JR Rivera talk about why you don't need constant motivation to succeed. Troy shares why being passionate and having good habits are more important than just trying to stay motivated. He tells personal stories and gives tips that are easy to follow. If you're...
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How To Write Words And Have Money Appear
In today's show, Troy Broussard and JR Rivera talk about a smart trick called email banking. Troy explains how saving up ideas ahead of time can make writing emails much easier and faster. Curious how some people always seem to know what to write? You'll enjoy Troy's funny stories, including one...
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Lead Gen Cuckery
In today's show, Troy Broussard and JR Rivera are going to talk about the truth behind lead generation. Why focus on just getting leads when you can actually get buyers? Troy shares a surprising story about how a super high opt-in rate led to no sales at all. He also explains a smart trick using...
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How To Raise A Millionaire Tycoon
In today's show, Troy Broussard and JR Rivera talk about how to help your kids become entrepreneurs. Troy shares simple tips on choosing the right areas to focus on, like health, money, and lifestyle. He also explains why it's important to be passionate about your work and stay consistent. You'll...
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Persuasion Secrets Of A Pragmatic Pessimist
In this episode, hosts Troy Broussard and JR Rivera talk about common mistakes that can hurt your business. They explain why copying others isn't good, why focusing only on sales can be bad, and the dangers of wanting quick results too fast. You'll also hear why being consistent is super…
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Do You Wanna Be Right Or Do You Wanna Be Rich?
Ever feel like your business is stuck no matter what you do? In this episode, Troy Broussard and JR Rivera talk about the biggest mistakes you might be making. They discuss why being too sure of yourself can be bad, why worrying about what others think can hold you back, and why selling what…
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How To Monetize Your Mediocrity
In today's episode, Troy talks about how doing small things consistently can help you succeed in business and life. He shares advice on staying focused and patient to reach your goals. Tune in to learn how daily actions can lead to big achievements and how to avoid getting stuck in a rut. Join us...
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5 Ways To Have Mutant-like Levels of Mega Success
In today's episode, Troy Broussard and JR Rivera share some interesting tricks to help you sell more. They talk about how doing fewer things can actually make you more successful, why you should pay attention to your help desk, and how calling out bad behavior can be good for business. You'll…
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TikTok Brain Killed The Email Star
In today's episode, Troy Broussard is really fired up about something he calls the "Marshmallow Chasing TikTok Brain." He explains why always wanting things right away can actually hurt your business. You'll hear some fascinating ideas from a chat with marketing expert Ben Settle and find out why...
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A Scientific Way To Predict Your Industry's Future
In today's episode, discover how Troy harnesses his unique background—from nuclear engineering to email software development—to teach vital lessons on trend analysis and innovation. Learn why following the pack isn't always the path to success and how you can strategically position your business...
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Why Your Email List Thinks You're So Boring
In this episode, Troy Broussard talks about how to better engage people who seem indifferent. Troy explains the benefits of using alliteration in your emails to make them more memorable. He also offers practical advice on what to do if your emails aren't engaging your audience. Expect a direct...
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How to Accidentally Delete Your Email List
In today's episode, Troy Broussard shares an interesting story from his world of email software development. Troy explains a funny situation where he was outsmarted by his own email marketing tool. He'll take us through what happened when he tried to delete certain contacts and found that his...
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How to Scrub Dangerous Big Tech Spies & Spam Traps Off Your List
Hey listeners! Ready to give your email list a good cleanup? In this episode, Troy is all about helping you clean out those sneaky spam traps and unwanted bots that are hiding in your contacts. You'll find out why it's super important to filter out the bad emails, and how doing this can actually...
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Content Creation On The Can
Today, we're going to crack the code on using email archives to keep your content alive and kicking long after you hit send. It's like giving your emails a second life where they can keep working for you. We'll also check out how Berserker Mail teams up with Learnistic, so you can send out fresh...
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The STDs of Email Marketing Platforms
In this episode, Troy Broussard explores the infectious disease of featuritis that plagues the software development industry. He explains why Berserker Mail doesn't simply list feature comparisons with other platforms, and how they approach useful features with a practical mindset. Troy discusses...
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Why Only Putzes Care About Email Preview Text Copy
In today's episode, you'll uncover the untold truth about preview text in email marketing with host Troy Broussard. Gain exclusive insights into the evolution of preview text, its potential impact on audience trust, and the controversial stance on its necessity in email creation. Find out why…
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The One Tracking Metric to Rule Them All
In this episode of Go Berserk with Email, Troy Broussard discusses the concept of "the one metric that matters" and its immense impact on business growth. He emphasizes the importance of focusing on a single, personalized metric that drives the most growth for your business. Through examples from...
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Death by Dashboards
Get ready to shake up your approach to business metrics with Troy Broussard on this episode of Go Berserk with Email. Troy challenges the traditional obsession with complicated dashboards and introduces a straightforward approach to measuring business success. Discover the power of just two key...
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Why Checklists are for Lovers
In this episode, Troy shares his unique insights on entrepreneurship and the dangers of relying solely on checklists. He explains the importance of thinking deeply, staying curious, and being open to new ideas. Using real-life stories and examples from different areas, Troy encourages listeners…
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Why 80/20 Brutally Murders Sales in Email Marketing
In this episode, Troy Broussard introduces a new perspective on the 80/20 principle, now known as the "95/5" approach. He explains the impact of technology's personalized algorithms on decision-making and how it has changed the way businesses operate. With relatable examples, Troy demonstrates…
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Why A.I. is the Useful Virus in Email Marketing Matrix
In today's episode, Troy shares intriguing insights and anecdotes from the early days of marketing and tech, providing a unique perspective on AI. This episode promises to be an enlightening journey challenging popular beliefs about AI and leaving you with a fresh understanding of its impact on...
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5 Reasons to Email Daily
In this episode, Troy and JR discuss the benefits of emailing your list every day. Discover how daily emails can help you become a better writer, gain valuable feedback, and build stronger relationships with your audience. Get ready to learn, be inspired, and take your email marketing to the next...
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The Little Known Features of Berserker Mail
Get ready to supercharge your email marketing game with the latest episode of Go Berserk With Email. Troy Broussard spills the beans on hidden gems within Berserker Mail that could revolutionize the way you connect with your audience. From sending individual emails to customizing your contact…
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Why People Who Haunt Masterminds are Always Broke
In today's episode, Troy explores the power of suffering and the essential role it plays in achieving growth and mastery. Through captivating real-life examples and thought-provoking insights, Troy challenges conventional views on discomfort and offers actionable advice for driving meaningful...
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Why Shortcuts are for Losers
Get ready to go berserk with email as Troy Broussard and JR Rivera take you on a journey through the world of entrepreneurship in this latest podcast episode. Uncover the truth about shortcuts, the power of purpose, and the game-changing impact of constant iteration. Join the conversation as Troy...
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The Slow Death of Free Anonymous Email
In this episode, Troy unleashes his insights on the future of email, unveiling the seismic shifts and futuristic trends set to revolutionize your email marketing strategies. From discussions on trusted sources and verified addresses to the potential impact of stricter regulations, prepare to...
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Stupid Email Metrics Goo-roos Love to Brag About
In today's episode, you will get the low down on email metrics (and the misconceptions surrounding them). Join us as Troy shares his insights on why reducing email effectiveness to a scientific formula is simply not possible. We'll explore the unquantifiable aspects that have a greater impact on...
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Drop Email Writers Block Like a Bad Habit
In today's episode, we discuss the top three best practices that will revolutionize your approach to email marketing. Troy shares his wealth of knowledge and expertise gained from years of consulting in marketing automation and email. Get ready to discover the power of consistency, the importance...
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Nuke Dropped on Email Marketing Industry
Do you feel like your current email software is outdated and leaving you frustrated? In this episode, Troy dives deep into the dark secrets of the industry. Unfortunately most email platforms have lost their way. Discover why Troy and his business partner, Ben Settle, decided to create a platform...
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Why Social Media is For Amateurs
In this episode, Troy exposes the harsh truth behind social media platforms and why they should never be considered as your primary business foundation. Whether it's Facebook, TikTok, or even podcasting, they reveal how these platforms are just that—a platform! Troy shares his strategy for...
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Unlocking the Secret to Email Dominance
In this episode, Troy reveals the ultimate secret to increasing your influence and making more sales. Discover the power of daily consistent frequency when it comes to email marketing and how it can change your life. Find out why email mastery is the key to success and why thousands of iterations...
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Simple Sophistication: How to Bake Best Practices into Your Product
Former Navy nuclear engineer-turned-email automation specialist Troy Broussard started to feel like he was in the movie Groundhog's Day… He could teach email marketing best practices to a company one day, then wake up the next morning and teach the same material. The consulting money was good…
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How Superior Customer Service Built the Best Email Marketing Software
Most companies treat customer service like a necessary evil, and it shows. They staff their help department offshore. With people who use fake names, can barely speak your language, and give canned responses to your problems. Or the support team is so restricted in what they can say you feel like...
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How to Go Berserk with Email Marketing Software that Works
You've used all the different email marketing software. And they're so convoluted! They make you pay for features you don't even want (and never use). And at the snap of a finger they can ban you, robbing you of your livelihood. It's all so ridiculous you wonder: "Do the people who made this even...
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ABOUT THIS SHOW
Navy Nuclear Engineer-turned-software developer Troy Broussard shows you how to play into the sexiness of email copywriting, marketing, & automation… while slapping the complexity completely out of it.
HOSTED BY
Troy Broussard
CATEGORIES
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