Google Partners

Episodes

1. 41

   #41 - 5 Steps to Strategic Copywriting, with Joanna Wiebe

   Recent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy to forget that so much of what we do all comes down to words. There’s a lot riding on our ability…

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   Dec 17, 2018

   50m
2. 40

   #40 - Voice Assistance: The New Frontier for Brands, with Wally Brill

   Twenty-five years ago, it was websites. Twelve years ago, it was mobile. Today, it’s voice assistance. By 2022, voice commerce sales are expected to top $45B in the US and UK, and even today 72% of people with voice-activated speakers use them as part of their daily routine. Clearly, if you’re in...

   Nov 28, 2018

   32m
3. 38

   #38 - Are You Leaving Money on the Table? with Robin Waite

   The conversation about pricing can be a dicey one. Not only because what businesses charge is proprietary, but also because methods of pricing can vary quite a bit. Some have buttoned down processes that track expenses, calculate hourly rates, and arrive at a margin. Others go mainly on instinct…

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   Oct 25, 2018

   32m
4. 36

   #36 - Wisdom from a Millennial Leader, with Brian Wong

   Entrepreneurs today can get a lot of inspiration from reading books by people like Dale Carnegie, Barbara Corcoran, Guy Kawasaki, Richard Branson—people who achieved exceptional things over the course of their lives. But for the generation now at the start of their careers, few figures could be…

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   Sep 26, 2018

   33m
5. 31

   #31 - Fueling an Innovation Engine, with Frederik G. Pferdt

   Google has a well deserved reputation for being an innovative organization, and that’s by design. Because while it’s a popular buzzword, innovation as an enterprise-level priority really does make a difference in a company’s capacity to adapt, grow and thrive. That’s why Google does so much to...

   Jun 20, 2018

   36m
6. 30

   #30 - Mindfulness in the Business World, with Ben Feder

   Ask just about anyone how they’re doing, and an all-too-common answer is “busy.” Being busy—or too busy—seems like the normal state of things. Maybe that’s why mindfulness is becoming a more predominant subject in our culture as a response to the high levels of stress so many of us face in our...

   May 30, 2018

   25m
7. 24

   #24 - Smart Tips for Selling Your Business, with Tom Crowley

   You’ve had a good run on a lucrative business, but it’s time to move on. Selling your agency is a (typically) once-in-a-lifetime opportunity, and a very complex process, so you have to make sure you do it right. Should you hire an advisor? What makes you attractive to potential buyers? How do you...

   Feb 20, 2018

   32m
8. 2

   #2 - Clients: The good, the bad and the ugly

   Clients: The good, the bad and the ugly There are those clients we love and those we tolerate. And then there are those that can be characterized as... challenging. But there’s an art to building a client management plan, and it’s something anyone can learn. In this episode, we’ll guide you…

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   Feb 14, 2017

   25m