PODCAST · business
Grassroots Marketing
by Cannabis Radio
GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.
Episodes
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Hemp on the Brink: Toby Streett's Call to Action on the Total THC Limit
Toby Streett, the founder of Cbdeeme explained the critical issues facing the hemp industry, detailing how the proposed Farm Bill's total THC limit threatens the $24 billion market and the need for urgent consumer and congressional education on hemp and cannabinoid regulation. We also learn…
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Navigating Cannabis's Regulated Future and Growth Opportunities with Jen Lamboy
Hybrid Marketing Co.'s VP of Strategy, Jen Lamboy, offered a deep dive into the complex, state-by-state regulated U.S. cannabis market, highlighting that managing diverse consumer types and cultural stigma is key to success. Lamboy shared insights from the recent MJ Biz conference, noting a shift...
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Hemp's Unintended High: Regulation Gaps and Indigenous Ethical Growth
Eric Steenstra discussed the complex federal journey of hemp legalization, highlighting the shift from the 2014 Farm Bill's original non-intoxicating intent to the unintended conversion of CBD into intoxicating cannabinoids like Delta 8 and Delta 9 following the 2018 Farm Bill. Steenstra…
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Sinful's High-Dose Beverages and Strategic US Expansion: Inside Montana's Top Cannabis Brand
James Stephens, co-founder of Sinful, shared insights on his company's success as Montana's top-selling cannabis brand, which specializes in premium THC beverages and gummies. The discussion covered Sinful's strategic expansion plans into new US markets, including New Jersey, New York, Florida…
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Calyx Cure and Compliance: Simon Knobel on the Future of Cannabis Preservation
with Simon Knobel, CEO of Calyx Containers, centered on the cannabis packaging industry's challenges, including scrutiny over unverified claims like mold prevention, which he attributed to failures in complying with federal FIFRA rules. Knobel introduced their Calyx Cure nine-layer pouch...
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Angela Brown on COAST Cannabis High-Integrity, Multi-State Expansion
Angela Brown, CEO and co-founder of Coast Cannabis Company, detailed her strategy for scaling the business from a craft brand into a "Multi-State Brand" (MSB) while rigorously maintaining product quality. She emphasized that the company's commitment to organic ingredients and a high-integrity,...
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Navigating Cannabis Headwinds: 280E Relief, Compliance, and Industry Maturity
Prominent cannabis industry leader Alexa Wilson addressed the multifaceted challenges facing Multi-State Operators (MSOs), including the anticipated financial impact of potential 280E tax relief, shifting capital markets, compliance issues, and banking hurdles, all while the industry awaits…
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SWADE Cannabis Elevates Edibles with Full-Spectrum, Vegan Sense Gummies
SWADE Cannabis, with its vertically integrated dispensary network in Missouri, is expanding its product line with the introduction of Sinse Gummies. Brandon Cavanagh, the Director of Marketing, highlighted that these new edibles stand out in a crowded market by utilizing full-spectrum cannabis…
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Nurse, Chef, Advocate: Tamara Anderson's Vision for Cannabis Wellness and Equity
with Tamara Anderson, CEO of Culinary and Cannabis, highlights her mission to champion cannabis for wellness and self-advocacy, driven by her personal survival of chronic myeloid leukemia and her dual expertise as a registered nurse and pastry chef. She emphasizes a safe, informed approach to...
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From Grass to Grace: Upling and Partners Support Jamaican Growers After Hurricane Melissa
Colin Fraser is back to tell us about Upling's nonprofit, From Grass to Grace, which has launched a charitable initiative in response to the devastation caused by Hurricane Melissa in Jamaica. Teaming up with Cookies Jamaica, the DMV, and Connect Jamaica, the effort is focused on supporting...
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Alex Anderson on Elevating Indigenous Voices and Skyworld's 'Human Forward' Cannabis
Alex Anderson, co-founder and CEO of Skyworld and a member of the Tuscarora Nation, was interviewed about the New York-based indigenous cannabis brand. Skyworld is rooted in the "Skyworld" creation story and operates with a "human forward" approach dedicated to creating the best possible…
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Tribal Nations and the Future of Cannabis in New York
Jay Randolph Wright, store manager for Little Beach Harvest, detailed the dispensary's operations under the Shinnecock Indian Nation's Cannabis Regulatory Division, emphasizing its independence from New York State's OCM and its focus on tribal cultivation and community advocacy, with 4% of…
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MacKenzie McClain Hill's Playbook for Pain Management and Empowerment
Grassroots Marketing welcomed MacKenzie McClain Hill, the founder of the BIPO owned CBD-powered beauty and wellness brand LumiBloom, for a recording session, where MacKenzie discussed how the discipline from their elite athletic background translates into entrepreneurship. MacKenzie detailed the...
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Spherex's High-Demand Strategy: Holistic Marketing, Product Innovation, and Social Impact
Spherex Chief Revenue Officer Ryan Hunter discussed the company's significant market demand, evidenced by $250,000 in back orders. He outlined a holistic, consumer-product-focused marketing approach that moves beyond traditional dispensary pop-ups to include building strong relationships with...
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LEVIA's Bold Move: Reclaiming the Brand and Launching 1,000mg Drops
Kristin Rogers, co-founder of LEVIA, details the company's decision to reacquire the cannabis beverage brand from MSO Air Wellness. The decision was driven by the competitive pressure from the unregulated hemp market, which the smaller, private LEVIA can now address by pivoting faster than the…
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Maui Boys Celebrates One Year: Hawaiian Vibes, Growth, and Navigating North Carolina Cannabis Regulations
Maui Boyz, a North Carolina dispensary, recently celebrated its one-year anniversary, showcasing substantial growth in customer base and revenue. The dispensary has successfully integrated a "Maui vibe" into its operations, offering a laid-back, positive atmosphere and treating customers as…
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Gigli Recognized Among Top 20 Non-Alcoholic Beverages of 2025 in International Competition
Gigli is a THC-infused beverage recognized as one of the 20 "best non-alcoholic beverages of the year" at a 2025 international non-alcoholic competition. Kam Talebi, Gigli founder and CEO, attributed their success to focusing on taste, and emphasizing their "good for you" approach, including…
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SANLight: Revolutionizing Cannabis Cultivation with Sustainable LED Grow Lights
Grassroots Marketing welcomed SANLight Senior Agricultural and Technical Account Manager Allison Zervopoulos. Allison discussed SANLight, an Austrian company that specializes in LED grow lights. Their products, including the Evo, Evo Compact, and Sticks series, are optimized for cannabis...
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Jasmine Johnson: A Pioneer in Cannabis and Generational Wealth
Jasmine Johnson, CEO of GŪD Essence, is a black female pioneer in the cannabis industry. She discussed the importance of blending hospitality with cannabis, advocating for precise cannabis terminology, and Good Essence's strategy for creating black generational wealth through employee ownership,...
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XRpure: Cannabis Decontamination, Canadian Expansion, and X-ray Technology
XRpure is a company specializing in cannabis decontamination using X-ray technology, emphasizing its cold process and minimal impact on cannabinoids. Jeff Adams and Joseph Bancheri detailed the company's expansion into Canada through a partnership with Strangford Consulting, viewing it as a...
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Uncle Arnies Growth, Expansion, and Product Innovation in the THC Beverage Market
Grassroots Marketing welcomes Theo Terris, CEO of Uncle Arnies, a rapidly growing THC and hemp-infused beverage brand, recently closed a $7.5 million Series A funding round to accelerate national expansion. Theo details Uncle Arnie's growth strategy, which included dominating the California…
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Jaunty's Strategy for Dominating the New York Cannabis Market
Drew Cesario, Senior Vice President of Sales and Marketing at Jaunty, to the podcast, discussing Jaunty's strategy for maintaining its top-selling vape brand status in New York through strong retail partnerships and a focus on sales velocity. Drew detailed Jaunty's approach to scaling in the New...
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Honey Projects: Cultivating Conscious Cannabis and Psychedelic Wellness
Jeffrey Miller, CEO of Honey Projects, joined Grassroots Marketing, to talk about Honey Projects' focus on small-batch, independent cannabis brands, advocating for conscious leadership and integrating storytelling from their documentary background into the cannabis industry. Miller also discussed...
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High Life Health: Redefining Cannabis in New York with Jennifer Gierum
Jennifer Gierum, Founder and CEO of High Life Health, elaborated on their dispensary's unique approach in the competitive New York cannabis market, emphasizing a commitment to quality, safety, and consumer education by providing resources like lab reports. Jennifer also discussed how their...
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MJ Bowl Launching at MJ BizCon with Focus on Consumer Quality and Industry Evolution
The MJ Bowl, a new bi-coastal cannabis competition, launching at MJBizCon, with Emilie Lewis (Senior Vice President at MJBiz) highlighting its significance in the industry's evolution towards consumer and product quality, and Jocelyn Sheltraw (co-founder and CEO of Budist) emphasizing fostering...
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AI-Powered Cannabis Genetics for Personalized Recommendations
Upling, a medical cannabis delivery app, is set to officially launch Bud-E, an AI integration designed to provide personalized cannabis recommendations. Bud-E aims to optimize cannabis infusion by combining personal health data, patient feedback, and genetic insights, transforming strain…
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On the Revel's Revelry Festival: Growing the Cannabis Market in New York
Lulu Tsui, co-founder and Chief Experience Officer at On the Revel, discussed the upcoming Revelry Festival in New York City, a two-part event designed to expand the consumer cannabis market and address industry challenges. The festival includes an invite-only Buyers Club on September 12th for...
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The Hemp Industry Under Threat: A Deep Dive into the 2026 Farm Bill
Jamey Grosser, Founder and CEO of Pour Me Bev discusses the profound impact of the proposed 2026 Farm Bill on the hemp industry, highlighting its potential redefinition of hemp to include total THC and a ban on synthesized cannabinoids, which poses an existential threat to the over $8 billion...
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Rohan Marley: From Football Star to Cannabis Visionary and Keeper of a Legendary Legacy
Grassroots Marketing features an exclusive interview with the incomparable Rohan Marley, a dynamic entrepreneur, former Miami Hurricane football sensation, and an esteemed scion of the iconic Marley family. As the visionary co-founder of Lion Order, a proprietary cannabis brand now proudly...
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Weed. AI-powered, Decentralized To Redefine Weed for Well-being
Weed, an AI-powered, decentralized Web3 well-being platform, and founder Darin Phillips detailed its "uncensored and unfiltered" approach, providing personalized insights from petabytes of data. Phillips discussed their licensing-based commercialization strategy, highlighting a significant...
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Craig Henderson On The Importance of Terpenes over THC Percentages
Craig Henderson, founder of Extract Labs, discussed the importance of terpenes over THC percentages in dictating cannabis effects, emphasizing the need for industry-wide consumer education on terpene profiles despite current labeling practices. He also explored the potential for increased…
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Roll Pros: Consolidating the Cannabis Supply Chain with Packaging and Automation Solutions
Kyle Loucks discussed RollPros' expansion into packaging design to offer a comprehensive solution for cannabis brands, aiming to consolidate fragmented supply chains and maintain product quality. The RollPros Founder and CEO explained that this move leverages their bulk purchasing power to…
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Daron Hudson's Journey: From Housing Works to Sanctuary Garden
Daron Hudson, a multifaceted entrepreneur and social worker, shared his journey from Housing Works to establishing Sanctuary Garden, a mission-driven cannabis dispensary in New York. Sanctuary Garden aims to provide care and invest in the community, navigating the complex and challenging New York...
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The Therapeutic Power of Cannabis: Marianne Cursetjee's Journey and Alibi Cannabis
Marianne Cursetjee discussed her personal journey using cannabis, specifically RSO, to manage cancer treatment side effects, emphasizing its positive impact on nausea, fatigue, and overall well-being. Marianne also shared the evolution of her family's acceptance of her work with cannabis. They...
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Ravens View and Their Focus on Old School Cannabis Genetics
Ravens View Genetics is a craft cannabis company co-founded by Joann Kudrewicz, located in upstate New York. The company's origins are deeply personal, stemming from Joann's desire to honor her daughter Nina's legacy and her passion for holistic health, which converged with her husband Michael's...
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Jaunty's Grassroots Strategies in the New York Cannabis Market
Grassroots Marketing speaks with Carol Tyson, Director of Marketing at Jaunty. They delve into Jaunty's successful entry and expansion within the New York cannabis market. Tyson emphasizes Jaunty's "100% New York grown" identity and their dedication to addressing consumer needs through product...
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Leaflink's Payment Revolution: Addressing Cannabis Industry Challenges with Matt Hutchinson
Matt Hutchinson, SVP of Product and Head of Logistics at Leaflink joins the discussion to explore their innovative payment on sale through (POST) model. This consignment-style system guarantees payment to cannabis brands upon consumer sale, while providing retailers with capital relief and brands...
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Presidential Cannabis Products and Expansion
We hear from Everett Smith about Presidential Cannabis. The company specializes in "world's strongest" infused moon rocks since 2012. They focus on quality ingredients and collaborate with growers and brands like Ball Family Farms and Maven. Presidential Cannabis has recently expanded into New…
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Kenny Morrison on CQ Drinks and Navigating the Rise of Cannabis Beverages as an Alcohol Alternative
Kenny Morrison, CEO and Co-founder of CQ, is positioning his brand at the forefront of the burgeoning cannabis-infused beverage market. CQ aims to offer a mainstream alternative to alcoholic drinks, providing consumers with potent mixable shots and ready-to-mix beverages designed to be as…
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Launch of Lifted Lodging Cannabis-Centric Resort at Lake of the Ozarks
Lisa Altschuler Liberman, founder and CEO of Lifted Lodging, was interviewed about her new cannabis-centric resort concept launching at Lake of the Ozarks in September 2025. Lifted Lodging aims to be an upscale, adults-only national network of accommodations where guests can bring their own...
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Kanha Brands 10th Anniversary, Brand Evolution, and Marketing Strategies with Angela Cheng and Vat Tann
Angela Cheng, CMO, and Vat Tann, VP of Customer Experience, from Kanha Brands discussed Kanha's 10-year anniversary, brand evolution, and marketing strategies, including the "Summer of Sound" campaign and influencer engagement. They highlighted the launch of solventless rosin belts and upcoming...
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Origins Council Legacy Genetics Research Project Update with Genine Coleman
Genine Coleman, Executive Director of the Origins Council, for an update on the legacy genetics research project. The project aims to identify, document, and preserve California's heritage cannabis strains. Genine detailed that the project involves many academic and community partnerships,...
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Whoopi Goldberg To Debut Whoop-Tea THC-Infused Beverage at Cannabis Means Business
Kamia Kindle, the founder of SPG Web and Marketing, focusing on her expertise in grassroots marketing and her work with cannabis brands. A significant portion of the discussion revolved around the launch of "Whoop-Tea," a THC-infused beverage in collaboration with Whoopi Goldberg. Kamia explained...
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Aaron Riley on the Cannaleptic Rating System for Cannabis
Aaron Riley, CEO of Certified Testing and Data, introduced the Cannaleptic rating system, designed to provide a standardized, consumer-centric evaluation of cannabis products. This system goes beyond basic compliance testing by incorporating sensory feedback data from consumers. The methodology...
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Flowerhouse, STAYME7O, and the New York Cannabis Market
Greg Tannor, CEO of Flowerhouse, discussed the company's partnership with Carmelo Anthony for the "STAYME7O" brand. The brand emphasizes community giveback and coincides with the NBA 's Carmelo Anthony's Hall of Fame announcement. STAYME7O offers various cannabis options and collaborates with...
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The Zen of Success: Jeremy Zachary Discusses Zen Brands' Growth, Innovation, and Expansion into Hemp
Jeremy Zachary, CEO of Zen Brands (Zen Cannabis), joins Grassroots Marketing to discuss the company's journey to becoming the largest privately held cannabis edibles company globally since its launch in 2020. Zachary emphasizes Zen Brands' core commitment to consistency, high-quality products at…
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Ethos Cannabis: Cultivation Practices and Sustainability with Steve Garner
We hear from Steve Garner, VP of Cultivation at Ethos Cannabis. The discussion highlighted Ethos Cannabis's diverse approach, incorporating various facility types such as sealed greenhouses, indoor facilities with LED lighting, and two-tier vertical flower rooms, tailored to different regional...
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Cultivating Equity: Building Community and Business in Cannabis
Grassroots Marketing speaks with Brendon Robinson, co-founder of Mudd Brothers and the Minority Cannabis Academy. Robinson discusses Mudd Brothers' mission to elevate Black ownership and community impact within the cannabis industry, detailing their operations in New Jersey and expansion into...
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HashDash and Personalized Cannabis Recommendations
Grassroots Marketing talks with Scott Lynch from HashDash, a platform offering personalized cannabis recommendations. The platform uses an algorithm based on user experiences, social listening, and a questionnaire with data from a large number of strains and data points. The goal of HashDash is…
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Vegas Ringside: Planet 13's 4/20 Extravaganza Meets WrestleMania Mania
Lowell Brown, Vice President of Retail Operations at Planet 13 talks about Planet 13's dynamic 4/20 event in Las Vegas, strategically coinciding with WrestleMania weekend. We explore how Planet 13 leveraged the wrestling fever by featuring meet-and-greets with wrestling icons, creating a unique...
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ABOUT THIS SHOW
GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to legalize and their coming initiatives. Thought leaders in the cannabis industry convene here to share some of their best practices and protocols. Let’s chart the growth of this burgeoning industry - one of the world’s premier cash crops.
HOSTED BY
Cannabis Radio
CATEGORIES
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Frequently Asked Questions
How many episodes does Grassroots Marketing have?
Grassroots Marketing currently has 879 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Grassroots Marketing about?
GrassRoots Marketing curates thought-provoking dialogue with an exclusive class of thought leaders who will offer high-end round table business strategies and solutions that seek to prune and harvest great ideas in each 30-minute episode. We will also explore the landscape of the states seeking to...
How often does Grassroots Marketing release new episodes?
Grassroots Marketing releases new episodes frequently with a large back catalog of 879 episodes. Check the episode list for recent publication dates.
Where can I listen to Grassroots Marketing?
You can listen to Grassroots Marketing on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Grassroots Marketing?
Grassroots Marketing is created and hosted by Cannabis Radio.
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