PODCAST · business
Great Minds
by Advertising Week
Advertising Week Co-Founder and Chairman Matt Scheckner sits down with Great Minds from all walks of life from across the globe.
Episodes
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Measuring Beyond the First Sale Featuring Jerome Shimizu of ABCS Insights
Joining us is Jerome Shimizu, CEO of ABCS Insights, whose company takes its name from the four areas it measures: Audience, Brand, Consideration, and Sales. Jerome explains how ABCS applies the same measurement methodology across 16 marketing channels so advertisers can compare results...
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Earning a Place in the Group Chat Featuring Victoria Hoyle of The Social Element
Joining us is Victoria Hoyle, Global VP of Intelligence at The Social Element. Victoria takes us through the agency’s Brand Currency research, explaining how brands build relationships through fandom, conversation, and moments people want to share. We discuss what Formula One’s storytelling…
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What the Dashboard Can’t Tell You About People Featuring Kerel Cooper of MarketCast
Joining us is Kerel Cooper, Chief Marketing Officer at MarketCast. Kerel shares why he believes marketers can learn from the strongest consumer brands and how human judgment should guide the use of AI in creative work. We also discuss a question he feels deserves more attention: how do...
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Would You Share It If You Didn’t Work Here? Featuring Ty Stafford of Hello Party
Joining us is Ty Stafford, Founder and CEO of Hello Party, whose experience spans making YouTube videos in his dorm room and working at Red Bull Media House. Ty shares how his agency brings creators into the work from the beginning, and how developing Music Therapy with musical comedian Morgan…
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What Will the Next Advertising Dollar Deliver? Featuring Jake LaDuke and Khushboo Beniwal of Databricks
Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio. Joining us are Jake LaDuke and Khushboo Beniwal, Industry Go-to-Market Leaders for Media, Entertainment, and Advertising at Databricks. With backgrounds spanning agencies, advertising...
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Stop Pitching and Start Building Featuring Laurel Burton of Instrument
Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio. Joining us is Laurel Burton, CEO of Instrument, a design and technology company whose work includes Nike, Oura, Google, and Nordstrom. Laurel shares why she pushes back on the language of AI...
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Customer-Led Products with Intentional Leadership Featuring Emeka Okafor Jr. of Dropbox
Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio. Joining us is Emeka Okafor Jr., Senior Product Director at Dropbox, who leads product for its applied AI division. Emeka shares how his work across research, consulting, Instagram, and...
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When the Customer Sends an Agent with Abhay Singhal of InMobi & InMobi Advertising
Joining us is Abhay Singhal, co-founder and CEO of InMobi Advertising. Abhay explains what he means by agentic advertising and where early experiments with conversational ads are taking the industry. We discuss the data and infrastructure brands need to prepare, how to set limits on autonomous...
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One YouTube, Too Many Strategies with Leah Malone of Pixability
Joining us is Leah Malone, Chief Revenue Officer at Pixability, a YouTube advertising intelligence company. Leah shares how brands can find relevant creators beyond subscriber counts, approach YouTube viewing on television screens, and distinguish content improved by AI tools from low-value…
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People Still Buy From People Featuring Madeline Schofield of Salesforce
Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio. Joining us is Madeline Schofield, VP, Experience Strategy and Executive Marketing at Salesforce, fresh from Dreamforce. Madeline shares how her team designs different experiences for…
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Giving Shoppers a Say Featuring Will Cohen, CEO and Co-Founder of Downtime
Welcome to Great Minds, recorded live at Advertising Week New York 2026 in the Salesforce Podcast Studio. Joining us is Will Cohen, CEO and co-founder of Downtime, whose background in retail media led him to build a business around customer participation. Will shares how the company works with...
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Give People Something Worth Talking About with Pauline Oudin from Gradient Experience
Today, we're joined by Pauline, CEO of Gradient Experience, an experiential agency working across luxury, spirits, beauty, and technology. We talk about how experiences have moved closer to the center of the marketing mix, what brands should expect from them, and how to measure their value.…
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EP350 – Part 2: Otis Williams, Singer, Songwriter, Producer
In this final episode of Great Minds, Otis Williams, the founder and last surviving member of The Temptations, takes us on a journey through the legendary group’s history. From his early days in Texarkana to the vibrant music scene of Detroit, Otis shares how the group evolved from the Distants…
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EP350 – Part 1: Shelly Berger, Manager of The Temptations
On this first episode of two, Great Minds is pleased to be joined by Shelly Berger, manager of legendary American vocal group The Temptations. Shelly discusses the early days of the group, their Detroit origins, their place in popular culture, and what made (and continues to make) their music so...
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EP349: Smokey Robinson, Singer, Songwriter, and Music Legend
On this very special episode of Great Minds, we’re pleased to welcome the legendary Smokey Robinson to the show. Smokey walks us through his incredible career in this must-listen episode.
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EP348: Mark Eaves, Founder, Gravity Road
Longtime friend of Advertising Week and Founder of creative agency Gravity Road, Mark Eaves, joins Great Minds for a lively discussion about his career, the industry, and much, much more. This is a don’t miss episode of Great Minds.
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EP347: Victoria Usher, CEO and Founder, GingerMay
Victoria is the founder and CEO of GingerMay, a multi-award winning global B2B PR and digital marketing agency for blue-chip, technology, advertising, media, and fast-growth disruptive businesses. GingerMay works with leading global companies including Comcast, Global and Oath. Our numerous...
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EP346: Rachel Shechtman, CEO, STORY
Rachel Shechtman is a fourth-generation retail entrepreneur and founder of STORY, a concept store known for its editorial, ever-changing approach to retail. Prior to opening STORY, Rachel built a career in consulting, founding Cube Ventures in 2002 – an independent firm known for its skill of...
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EP345: Dan Amos, Chairman and CEO, Aflac
Dan Amos is chairman, chief executive officer and president of Aflac Incorporated and the second longest-serving CEO in the FORTUNE 250. Under his leadership as CEO, Aflac Incorporated’s total return to shareholders1 has exceeded 15,446%, compared with 3,075% for the Dow Jones Industrial Average,...
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EP344: Sarah Mehler, Founder & CEO, Left Field Labs
Sarah Mehler is a creative technology executive with more than 20 years of leadership in the experience design ecosystem. After graduating from the Design and Media Arts program at UCLA, she began cultivating close partnerships with leading brands and accomplished decision makers to grow the…
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EP343: PENN DISTRICT Returns, with Stephanie Blake, CEO, Skylight
Ahead of Advertising Week New York 2024, taking place at THE PENN DISTRICT, Great Minds welcomes Skylight CEO Stephanie Blake back to the show. Skylight is a placemaking and venue development, management and consulting firm committed to creating bespoke venues in storied places.
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EP342: Tim Armstrong, Founder and CEO, Flowcode
Longtime Advertising Week friend Tim Armstrong joins Great Minds to discuss Flowcode, his latest endeavor. Flowcode is the #1 trusted QR provider for instant conversions and real-time data.
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EP341: Jon O’Donnell, Founder & CEO, Viral Tribe Entertainment
Jon O’Donnell is Founder & CEO of Viral Tribe Entertainment, a next generation podcasting platform powered by talent and technology, triibe.fm Viral Tribe is reshaping the podcast experience both for the those who create the content and those who consume it. Their mission is to bring talent and...
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EP340: Jess Ling, EVP of Global Brand Advertising, American Express
Jessica Ling is the Executive Vice President of Global Brand Advertising at American Express. She leads the company’s brand engagement and prospect consideration globally through innovative media, analytics and measurement, talent partnerships, and creative content. Her role also includes...
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EP339: Andrew Casale, Founder, President and CEO, Index Exchange
As president and CEO of Index Exchange, Andrew is responsible for providing strategic direction and market vision to the company and leading the brightest minds in advertising technology across North America, Europe, and APAC. With a sharp focus on delivering benefits to the world’s leading media...
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EP338: Malcolm Poynton, Global Chief Creative Officer, Cheil Worldwide Network
Malcolm joined Cheil Worldwide at the beginning of 2015 as the Network’s first ever Global Chief Creative Officer. Having built and led teams responsible for award-winning firsts as diverse as Foot Locker’s Sneakerpedia, Dove’s Campaign For Real Beauty and Samsung’s #BeFearless VR experience,...
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EP337: Barkley OKRP
On this episode of Great Minds, we’re pleased to welcome Tom O’Keefe, Creative Chairman, and Jeff King, CEO, of the newly merged BarkleyOKRP. BarkleyOKRP is a new advertising agency formed by the merger of two prominent agencies, Barkley and OKRP. The merger creates one of the largest independent...
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EP336: Chuck Leavell, Musician
Chuck Leavell was a member of the Allman Brothers Band throughout their commercial zenith in the 1970s, he subsequently became a founding member of the band Sea Level. He has served as the principal touring keyboardist and musical director of the Rolling Stones since 1982. As a session musician,...
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EP335: Jamila Wignot, Founder & Director, Trailer 9 LLC
Jamila Wignot is an award-winning documentary filmmaker. Her body of work includes, the Emmy-nominated MAKERS: WOMEN IN BUSINESS; THE AFRICAN AMERICANS: MANY RIVERS TO CROSS, hosted by Henry Louis Gates, which won a Peabody, Emmy, and NAACP awards; TOWN HALL a feature-length co-production with…
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EP334: Alex Collmer, Founder and CEO, VidMob
Alex Collmer is the founder and CEO of VidMob, the leading creative data company. The AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media....
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EP333: Jason Keehn, Founder, Accompany Creative
Jason Keehn is the founder of Accompany Creative, the award-winning, impact-driven creative agency recently named Ad Age’s Purpose Agency of the Year. With their motto of “We make good, work” Accompany Creative focuses on transforming brands into change agents through inspiring, mission-led...
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EP332: Issa Jouneh, President, Connections, at Emerald
Issa Jouaneh is President, Connections, at Emerald, and is responsible for leading the strategic oversight and growth optimization of the company’s core business, comprised of 140+ leading events, trade shows, and conferences. Issa joined Emerald in March 2021 as Executive Vice President of…
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EP331: Heidi Dangelmaier, Founder of Girl Approved
Heidi Dangelmaier is an inventor + designer + scientist (Quantum Physics & Artificial Intelligence). She has a track record of inventing first to market mass-appeal products, technology, entertainment & brands. Her gift at activating mass-scale growth in the female market is peerless. She’s...
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EP330: Bob Hope, Chairman & Co-Founder, Hope-Beckham-Espinosa
Robert E. (Bob) Hope is a veteran of the public relations and event marketing business. He is co-owner and president of Hope-Beckham, an independent agency based in Atlanta. Hope and longtime friend Paul Beckham started Hope-Beckham 25 years ago. Clients have included Chick-fil-A Foundation…
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EP329: Alexander Igelsböck, CEO at Adverity
With 20 years of tech experience, and after witnessing the explosion of marketing data and its potential to inform business decisions, Alexander saw a clear gap in the market that he was determined to fill. This led to the founding of Adverity, an intelligent marketing analytics platform, which…
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EP328: Rob Prazmark Returns
Rob Prazmark, Founder and CEO of 21 Marketing, returns to Great Minds to discuss his book The Olympics Don’t Take American Express and more!
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EP327: Andrew Essex, Senior Managing Partner, TCS Interactive
On today’s episode of Great Minds we’re pleased to welcome Andrew Essex, Senior Managing Partner of TCS Interactive, working with companies all over the world. Andrew discusses his career path from Droga5 to Tribeca to present.
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EP326: Scott Donaton, CMO, Versus
Scott Donaton, CMO of Versus and longtime friend of Advertising Week joins us for this special episode of Great Minds. Scott discusses his roles at IPG, Digitas, Hulu and more, leading up to his current role at Versus.
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EP325: Chris Slade, Drummer
On today’s episode of Great Minds, we’re pleased to welcome Chris Slade, drummer for several of rock’s greatest bands, including Manfred Mann’s Earth Band from its inception in 1971 to 1978 on eight albums, The Firm, and AC/DC, for which he drummed from 1989 to 1994 and performed on the 1990…
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EP324: Yaniv Makover, CEO & Co-Founder of Anyword
On this episode of Great Minds, we’re pleased to welcome Yaniv Makover, CEO & Co-Founder of Anyword. Yaniv is an entrepreneur, with vast experience in numerous fields, dating back to his beginnings at Nokia, to his time at his company Keewee, to the present at Anyword.
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EP323: Gayle Troberman, Chief Marketing Officer, iHeart Media
iHeart Media’s CMO Gayle Troberman joins Great Minds to discuss her career – from her days at Microsoft to present.
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EP322: Josh Gross, Chief Creative Officer at Energy BBDO
On today’s episode of Great Minds, we’re pleased to welcome Josh Gross, Chief Creative Officer at Energy BBDO. Josh walks us through his incredible and unique career, from his days at powerhouse agency Crispin Porter + Bogusky to his present role at Energy BBDO.
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EP321: Chris Moscardi, Marketing Director of Epic and New Zero World
Chris Moscardi is a marketing strategist, creative director, and MBA with a passion for bringing scalable, sustainable growth to B2B companies particularly in tech, infrastructure, and engineering. Chris’s goal is to bring sustainable development to the forefront of public consciousness using...
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EP320: Dr. Aaron Mair, PhD; “Forever Adirondacks” Director; Adirondack Council
Dr. Aaron Mair is an Environmental Justice pioneer intersectionally working in the spaces of, Health, Environment, Voting Rights and Disparities over the last 40 Years; a 35 year veteran urban environmental activist; regional and national Environmental Justice organizer and strategist from the...
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EP319: Archie Gottesman, Co-Founder, JewBelong
A wise rabbi once said: “Judaism is a great product, but the marketing sucks.” As a Jew and a branding professional, Archie was in full agreement. She’s on a mission to re-brand Judaism so that it’s easy to get right to the good parts, no Hebrew required. JewBelong.com is the heart of the…
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EP318: Fabio Tambosi, SVP of Global Marketing, ESL Face It Group
As a member of the senior leadership team, Fabio plays a pivotal role in shaping the newly formed EFG (ESL FACEIT Group). Together with his team, they drive brand partnerships, ticket sales, fan engagement, merchandising, advertising, and marketing.
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EP317: Jessica T. Donohue, PhD, EVP, Head of Global Investment Insights, Sustainability and Impact, State Street
Jessica Donohue is an executive dedicated to working with institutional investors and allocators as their partner, enabling their mission/vision and creating better outcomes for them and the people they serve. Jessica has a proven track record leading client management/ solutioning…
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EP316: Yvonne Hao, Secretary of Economic Development for Commonwealth of Massachusetts
On the eve of ClimaTech 2024 we speak with Yvonne Hao, Secretary of Economic Development for Commonwealth of Massachusetts. Yvonne was a longtime senior executive who co-founded Boston investment firm Cove Hill Partners, and was tapped by the Healey-Driscoll administration to helm the state’s…
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EP315: James Walker, CEO and Head of Reactor Development, Nano Nuclear Energy Inc.
Mr. Walker is a Nuclear Physicist and was the project lead and manager for constructing the new Rolls-Royce Nuclear Chemical Plant; he was the UK Subject Matter Expert for the UK Nuclear Material Recovery Capabilities and was the technical project manager for constructing the UK reactor core...
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EP314: ClimaTech Edition – Joe Curtatone, President of the Northeast Clean Energy Council
On this first ClimaTech Edition of Great Minds, we’re pleased to welcome Joe Curtatone, President of the Northeast Clean Energy Council, ahead of the ClimaTech 2024 event, June 3-5, 2024. More information on ClimaTech can be found at https://advertisingweek.com/event/climatech-2024
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Frequently Asked Questions
How many episodes does Great Minds have?
Great Minds currently has 349 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Great Minds about?
Advertising Week Co-Founder and Chairman Matt Scheckner sits down with Great Minds from all walks of life from across the globe.
How often does Great Minds release new episodes?
Great Minds publishes regularly with 349 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Great Minds?
You can listen to Great Minds on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Great Minds?
Great Minds is created and hosted by Advertising Week.
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