PODCAST · business
Green Industry Podcast
by Paul Jamison | Lawn Care + Landscaping
Welcome to the Green Industry Podcast . This show is all about helping lawn care and landscape professionals take their businesses to the next level. Join us as we chat with Green Industry leaders to discover best practices and practical strategies to maximize profits.
Episodes
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Stop Leaving Money on the Table: Quoting Masterclass (Part 2)
In Part 2 of our 3-part series, Paul Jamison continues his conversation with Asher from Messer Lawn Care Services to uncover the next level of profitable estimating and business operations. We build on our quoting framework to discuss how streamlining your sales process and leveraging your CRM…
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Learning to Charge What You Are Worth
Asher grew Messer Lawn Care from a wheelbarrow start at age 12 to a business serving about 50 to 65 clients by age 16. I speak with him about how he scaled the work, bought a truck and trailer, and expanded beyond his neighborhood. We discuss the importance of defining a service area, sticking to...
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I Explain the Top 20 Financial Terms Every Lawn Care Business Needs
Takeaways: I track all revenue to the penny by routing every payment into a dedicated revenue account. We increase net profit by raising revenue and by rigorously reducing unnecessary expenses and waste. I calculate cost of goods sold for each job so I set prices that cover materials and direct...
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Stop Neglecting Your Health: A Wake-Up Call
In this episode of the Green Industry Podcast, Paul Jamison opens up about his recent health journey, overcoming a frustrating groin injury, and getting his body ready for the upcoming Equip Exposition. Drawing inspiration from Dr. Frank's three pillars of health—exercise, nutrition, and stress...
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Master Your Schedule: Making the Most of Your Time in Louisville
Paul Jamison breaks down his personal itinerary for the 2026 Equip Exposition, sharing his strategies for navigating the pre-show LCR Summit, mastering the art of trade show networking, and building lasting relationships in Louisville. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo…
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Where Is Your Money Going? How to Read a P&L Statement
Paul Jamison breaks down the profit and loss statement so simply that anyone can understand it, revealing the top ten expenses in a lawn care business and the exact steps you need to take to ensure your hard work is actually turning a profit. 📚 Cut That Grass and Make That Cash (New Release) 👉...
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Counting Down to Equip Expo 2026! (Everything You Need to Know)
The Super Bowl of the Green Industry is right around the corner! In this episode of the Green Industry Podcast, Paul Jamison is joined by special guest Mitchell Gordy to preview the highly anticipated 2026 Equip Exposition in Louisville, Kentucky. We are breaking down everything you need to know...
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Stop Ignoring Your Debt! How to Start Your Snowball Today
Paul Jamison shares the deeply personal story of how he found himself $40,000 in debt right out of college, detailing the exact "scorched earth" strategies and strict budgeting he used to rapidly pay it off, avoid common financial traps, and ultimately pave the way for a successful, debt-free…
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The 7 Levels of AI: How to Automate Your Lawn Care Business
AI expert Justin Brooke breaks down the "seven levels of AI," offering practical, easy-to-understand strategies for small business owners to stop using platforms like ChatGPT simply as a search engine and start building customized AI agents that can save time, improve customer communication, and...
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How to Get More Clients for Your Lawn Care Business Using AI and SEO
Footbridge Media - Learn more about Footbridge Media Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal how to future-proof your lawn care business's digital marketing strategy by mastering email campaigns, optimizing your website for AI-driven search engines, and building…
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Surviving the School of Hard Knocks in the Landscaping Industry
(Part 2) Paul shares his most painful "School of Hard Knocks" business lessons for Caleb Auman's scary stories series, recounting everything from a drought-ruined free sod installation and a tragic $25,000 mistake with a customer's dog, to an embarrassing recording failure at Toro headquarters .…
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Cheap Clients: My Biggest Lawn Care Mistakes
Special guest Caleb Auman joins the show as Paul shares a few painful "School of Hard Knocks" stories from his early days, detailing how cheap clients and a massive dead-sod disaster ultimately forced him to adopt a strict, stress-free pre-pay system for his lawn care business. 📚 Cut That Grass...
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Investing 101: A Simple Guide to What Appreciates vs. What Depreciates
This episode breaks down the fundamental difference between appreciating assets, like real estate, that grow in value over time and depreciating assets, such as vehicles, technology, and equipment, that lose value, explaining why focused spending on things that can generate wealth is the key to...
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The Two Bank Accounts That Will Change Your Financial Life
Paul Jamison breaks down a life-changing financial principle from marketing legend Dan Kennedy on how establishing dedicated "wealth" and "giving" bank accounts—and funding them with a disciplined percentage of every gross dollar that comes into your business—rewires your subconscious mind for...
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What Really Happens at the LCR Summit in Louisville?
Paul answers the top five most frequently asked questions about the LCR Summit in Louisville, Kentucky, explaining how this intimate business bootcamp differs from the massive Equip Expo and sharing the game-changing strategies you'll learn to scale your lawn care company. 🎟️ LCR Summit:...
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The Top 5 Most Frequently Asked Questions About the Equip Expo
Paul answers the top five most frequently asked questions about attending the Equip Expo in Louisville, Kentucky, sharing practical advice on how to maximize your return on investment, navigate the massive 30-acre outdoor demo area, and take advantage of the best after-hours networking events to...
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Avoid Disater: Why Your Lawn Care Business Needs a Financial Plan
Paul Jamison shares his top strategies for creating a robust financial plan for your lawn care business, emphasizing the critical importance of tracking every dollar, establishing a clear path to profitability, and understanding your true costs so you can stop leaving money on the table. 🎟️…
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Stop Being Invisible: 3 Places You Must Promote Your Business
Paul Jamison outlines the three non-negotiable digital platforms—a dedicated Facebook page, a professional website, and an optimized Google Business Profile—that every lawn care entrepreneur must leverage to build credibility and attract high-paying customers. 🎟️ LCR Summit:...
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How to Identify Your Purpose in Business
Join us as the Lawn Care Millionaire Jonathan Pototschnik and Mark Bradley share their secrets to scaling, hiring, and avoiding burnout, exploring how a powerful mindset shift and strategic delegation can help you break through the plateau and achieve massive growth in your landscaping business.…
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Stop Being a Copycat: Unlocking Your Unique Ability for Exponential Growth
Paul Jamison breaks down key breakthroughs from Benjamin Hardy and Dan Sullivan's 10x Is Easier Than 2x, exploring how embracing the "Be-Do-Have" framework, mastering your unique ability, and shedding the 80% of low-impact tasks can unlock true wealth and freedom in your business. 🎟️ LCR Summit:...
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How SB Mowing Went Viral for the First Time
Join Paul Jamison as he interviews SB Mowing about his viral lawn care videos. 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Level Up Your Money (New Release) 👉 Get Your Paperback Copy! 🎧 Level Up Your…
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Are You Undercharging for Your Lawn Care Services?
Join us live from the Equip Expo with our friends Lawn Care Juggernaut and Beck the Beast as we discuss how knowing your numbers and increasing your prices can build a more profitable landscaping business! SB Mowing even makes a guest appearance on this episode! 🎟️ LCR Summit:...
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The 5 Biggest Mistakes Lawn Care Business Owners Make
Join Paul Jamison as he answers the top five most-asked questions about building a highly profitable lawn care and landscaping business. 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Level Up Your Money (New...
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Nature's Framework for Landscaping Business Success
Paul Jamison sits down with guest Naylor Taliaferro as they explore the fundamental principles separating thriving, profitable landscaping businesses from those that are stressed, broke, and stuck in the weeds, offering practical strategies for building sustainable success and reclaiming your…
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Everything You Need to Know About Equip Expo 2026
Paul Jamison shares his insights about the largest trade show in the lawn and landscaping industry, the world famous Equip Expo! 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Level Up Your Money (New Release)...
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Everything You Need to Know About the LCR Summit Louisville
We are getting ready for the Equip Expo and LCR Summit! In this episode, Paul gives you a rundown of all the events and shares some insights from Naylor Taliaferro on the LCR Summit. 🎟️ LCR Summit: https://www.lcrmedianetwork.com/ 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code...
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Reaching Peak Performance
In this episode Paul Jamison shares some insights on how we can improve our sleep, nutrition and exercise in order to have more energy to run our businesses with better effectiveness. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Level Up Your Money (New...
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20 Things You MUST Do to Build a Profitable Lawn Care Business
Discover the exact 20-step blueprint and order of operations you need to legally, financially, and practically launch a highly profitable lawn care business from scratch. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Level Up Your Money (New Release) 👉 Get...
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Transforming Your Lawn Care Business
This was one of the most iconic Green Industry Podcast episodes of all times. This episode features many guest such as main guest Tony Rudolph and some guest appearances from Naylor Taliaferro, Caleb Auman, Jonathan Pototschnik and Mark Bradley. All those guest jam packed into a great episode…
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Reevaluating Your Time and Business Worth with Jonathan Pototschnik at Equip Expo
We are bringing you an exclusive interview recorded live at Equip Expo's Morning Show with Jonathan Pototschnik, the Lawn Care Millionaire. Jonathan dives into how to accurately value your time and the necessity of reevaluating business metrics. He discusses practical advice on transitioning from...
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Premium Pricing and Retaining Top Talent in Landscaping
Recorded live at Equip Expo, this episode explores the non-negotiables of running a highly profitable landscaping business, from confidently charging premium prices to creating a supportive culture that attracts and retains top talent. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo…
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Building Generational Wealth with Dave Ramsey's 7 Baby Steps
Host Paul Jamison shares his own early financial mistakes and breaks down the seven sequential steps you need to take to eliminate debt, build savings, and create lasting wealth in your lawn care business. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here 📚 Level...
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The Social Media Strategy That Actually Makes You Money
In this episode of The Green Industry Podcast, host Paul Jamison breaks down how lawn care and landscaping business owners can turn social media followers into paying customers by focusing on the platforms that actually drive business growth. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/...
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Why You Should Be Charging $100+ Per Man-Hour with John Pajak
Financial expert John Pajak joins Paul Jamison to break down the real math behind profitable lawn care pricing, explaining why owners must charge higher man-hour rates and factor future equipment replacement costs into today's invoices. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo…
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John Pajak on Overcoming Financial Fear & Hitting Your Goals
Paul Jamison sits down with financial specialist John Pajak to discuss conquering the fear of looking at your business math, setting goals that serve your personal life, and a preview of the LCR Summit in Louisville. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register…
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Know Your Numbers: Calculating Your Man-Hour Rate for Lawn Care Profit
In this episode of the Green Industry Podcast, host Paul Jamison breaks down Chapters 4 and 5 of his new book, explaining how to calculate your true break-even man-hour rate and why saying "no" to bad jobs is the key to building a highly profitable lawn care business. 🎟️ Equip Expo 👉 Save 50%…
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How to Avoid the "Yes Trap" in Your Lawn Care Business
In this episode of the Green Industry Podcast, host Paul Jamison reveals the costly consequences of the "Yes Trap" – a common mistake rookie lawn care business owners make by taking on clients all across town. Listen in to learn why extreme windshield time will destroy your profits and how…
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The Lawn Care Business Owner's Guide to Equip Expo 2026
In this episode, host Paul Jamison breaks down Equip Expo's official tips for attendees, sharing insider advice on early registration, strategic hotel booking, and avoiding Louisville traffic bottlenecks so you can maximize the event's value for your lawn care business. 🎟️ Equip Expo 👉 Save 50%...
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Legal Setup 101: Structuring Your Lawn Care Business
In this episode of the Green Industry Podcast, host Paul Jamison breaks down the essentials of choosing a strategic company name, selecting the ideal legal structure (Sole Proprietorship, LLC, or Corporation), and separating your banking to build a protected, scalable, and sellable lawn care...
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The Ultimate Marketing Strategy for Your Lawn Care Business
In this episode of the Green Industry Podcast, host Paul Jamison breaks down the foundational steps of the ultimate marketing strategy for your lawn care business, covering Google Business Profile optimization, conversion-focused websites, and how to avoid costly service area mistakes. 🎟️ Equip...
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Equip Expo Morning Show Lineup & LCR Summit Louisville Preview with Naylor Taliaferro (Part 2)
In part 2 of Paul Jamison's interview with Naylor Taliaferro, they reveal the full guest lineup and format for the live Thursday Morning Show at Equip Expo, deep dive into the LCR Summit Louisville including speaker topics from Jason Creel, John Pajak and Eric Triplett, share startling industry...
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End of an Era: Why Naylor Taliaferro is Retiring the YouTube Rally
In this live podcast interview, Paul Jamison talks with Naylor Taliaferro about his recent decision to stop his decade-long YouTube Rally event at the Equip Expo, as well as Naylor's expert advice on time management and priorities. 🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code...
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The New Standard In Lawn Care Equipment
In this episode of the Green Industry Podcast, host Paul Jamison is joined by Chris Rector from Rehlko to discuss the rebranding of Kohler engines to Rehlko. They explore how this change will impact the lawn care business, dive into the specifics of Rehlko's impressive warranty programs—including...
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Don't Miss Out on the LCR Summit and Equip Expo!
In this episode of the Green Industry Podcast, host Paul Jamison discusses the upcoming LCR Summit and Equip Expo in Louisville, Kentucky, where attendees can expect to learn strategies for improving cash flow and achieving peace of mind in their businesses. 🎟️ Equip Expo 👉 Save 50% off Equip...
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Stop Undercharging! How to Price Your Lawn Care Business Services
In this episode, Paul Jamison sits down with Jonathan Pototschnik to break down the hard truths about running a profitable lawn care business, from avoiding the trap of underpricing your work to why tracking every single man-hour is the only way to scale successfully. 🎟️ Equip Expo 👉 Save 50%…
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How I Started My Lawn Care Business With $0
In this episode, host Paul Jamison recounts the vulnerable story of how he started his lawn care business completely broke in 2011, relying on borrowed equipment, the kindness of strangers, and a strategic focus on high-income neighborhoods to turn his desperate hustle into a profitable…
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Why Your Mindset is Costing You Money in Your Lawn Care Business
In this episode, host Paul Jamison explores the timeless principles of Napoleon Hill's seminal work, Think and Grow Rich, discussing why cultivating the right mindset is the foundational step toward achieving lasting financial success and peace of mind in your lawn care business. 🎟️ Equip Expo…
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Get Paid BEFORE You Work: Lawn Care Business Cash Flow Secrets
In this episode of the Green Industry Podcast, host Paul Jamison discusses why you should never finance your clients' projects out of your own pocket and details how implementing a prepay system can completely revolutionize the cash flow and profitability of your lawn care business. 🎟️ Equip…
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Stop Serving From an Empty Cup in Your Lawn Care Business (Part 3)
In part three of our series on serving from the overflow, host Paul Jamison gets vulnerable about his own past experiences with extreme burnout and shares why setting firm boundaries with your phone and scheduling dedicated rest is the ultimate secret to building a successful lawn care business...
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Reclaiming Your Life: Boundaries For the Lawn Care Business Owner (Part 2)
In Part Two of our series on serving from the overflow, host Paul Jamison breaks down practical, actionable strategies for lawn care business owners to physically and mentally recharge, from prioritizing deep sleep and morning routines to setting firm boundaries and taking completely...
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ABOUT THIS SHOW
Welcome to the Green Industry Podcast . This show is all about helping lawn care and landscape professionals take their businesses to the next level. Join us as we chat with Green Industry leaders to discover best practices and practical strategies to maximize profits.
HOSTED BY
Paul Jamison | Lawn Care + Landscaping
CATEGORIES
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Frequently Asked Questions
How many episodes does Green Industry Podcast have?
Green Industry Podcast currently has 1000 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Green Industry Podcast about?
Welcome to the Green Industry Podcast . This show is all about helping lawn care and landscape professionals take their businesses to the next level. Join us as we chat with Green Industry leaders to discover best practices and practical strategies to maximize profits.
How often does Green Industry Podcast release new episodes?
Green Industry Podcast releases new episodes frequently with a large back catalog of 1000 episodes. Check the episode list for recent publication dates.
Where can I listen to Green Industry Podcast?
You can listen to Green Industry Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Green Industry Podcast?
Green Industry Podcast is created and hosted by Paul Jamison | Lawn Care + Landscaping.
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