PODCAST · business
Gritty is the New Pretty
by Grit City Women
Listen up! The Gritty is the New Pretty Podcast is your go-to spot for unapologetic inspiration and real talk powered by Grit City Women, a badass community founded by Krystle Edwards, a leader, change maker, and all-around force who’s on a mission to empower female entrepreneurs, small business owners, and leaders. Hosted by Krystle herself, this podcast brings you the gritty, unfiltered stories of women who are crushing it, turning obstacles into opportunities, and leading with heart. From powerhouse business owners who’ve scaled from the ground up to community leaders reshaping their industries, to creatives breaking the mold and innovators changing the game, you'll hear from women who are doing it all. If you're ready to ditch perfection and own your power, creativity, and resilience, this is for you. In Grit City, Gritty is the New Pretty —Hit subscribe and let's get gritty with it!Instagram :@GritCityWomen @GrittyisthenewprettyWww.gritcitywomen.com
Episodes
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39: Never Too Late to Fix Your Crown: Rebuilding After Life Breaks You with Brigitte O'Michaels.
In this episode of Gritty is the New Pretty, host Krystle Edwards sits down with Brigitte O’Michaels, author of Gurl Fix Your Crown, founder of Queenmakers International, executive coach, AI consultant, and 2025 South Sound Woman to Watch, for a powerful conversation about grief, identity,...
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Stop Taking the Hit: Redefining Strength with LaEisha Howard
In this episode of Gritty is the New Pretty, host Krystle Edwards sits down with LaEisha Howard, former C-suite executive, author, and founder of 12/14 Collective, to talk about leadership, identity, self-advocacy, and the courage it takes to walk away from environments that demand too much and...
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Your Dream Job Might Be Keeping You Small: Rebuilding with Elaine McKnight
What happens when the career you worked so hard to build no longer has room for you to grow? In this episode of Gritty is the New Pretty, host Krystle Edwards sits down with Elaine McKnight, founder of The McKnight Element, to talk about leaving the perceived safety of corporate life, grieving…
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36. The Power of Overlooked Markets: Building MumSafe with Jen Dugard
In this episode of Gritty is the New Pretty, host Krystle Edwards sits down with Jen Dugard, founder of MumSafe, to talk about changing the way mothers are supported in fitness, pregnancy, postpartum recovery, and beyond. Jen shares how she built an international platform by identifying an...
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35: Identity, Risk, and Building Without a Blueprint with La Jefa Laura G
What happens when you stop shrinking yourself and start building from exactly who you are? In this episode, Krystle sits down with Laura—better known as La Jefa Laura G—a first-gen Chicana entrepreneur, insurance broker, and advocate for immigrant and first-gen business owners. Laura opens up…
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34. 15 Seconds to Impact: Communication Skills That Get You Noticed with Jen Mueller
In this episode of Gritty is the New Pretty, Krystle Edwards sits down with Jen Mueller—legendary Seattle Seahawks sideline reporter, founder of Talk Sporty to Me, and author of The Influential Conversationalist to break down real-world leadership communication skills that help women speak up at...
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33. Broke Thoughts, Rich Results: Rewriting Your Money Story with Jillian Minter
In this episode of Gritty is the New Pretty, Krystle sits down with business and money coach Jillian Minter to unpack why “being good with numbers” isn’t the same thing as having a healthy relationship with money. Jillian shares her journey from owning (and selling) a struggling brick-and-mortar...
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Episode 32 : Building Without Permission with Dominique Dizon, owner of Belly Smoothie Co,
What does it really take to build a business when you’re young, ambitious, and done waiting for permission? In this episode of Gritty Is the New Pretty, Krystle sits down with Dominique Dizon, founder of Belly Smoothie Co., to talk about grit, leadership, and the unfiltered reality of opening a...
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31. Gritty Is the New Pretty: How Tragedy Changed My Trajectory, Host Krystle Edwards
In this episode we celebrate 30 episodes, 5,000+ downloads., heard in 29+ countries. And since we’re celebrating all that Gritty Is the New Pretty has become…I’m taking you back to where it actually started. My leadership journey wasn't linear or wrapped in achievement. It showed up in the...
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30. Own Your Journey: Lessons in Resilience and Scaling with Sarita Valdes, founder of Herbology Skincare
💫 This episode of Gritty is the New Pretty we're talking with Sarita Valdes, visionary entrepreneur, artist, advocate, and the powerhouse behind Herbology Skincare. 🌿 From handcrafting skin-nourishing formulas using ancestral wisdom to building a thriving business with zero outside funding,...
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29. The Future Isn't Branded It's Designed: Building Brands with Creative Intelligence™ That Lead — Not Chase with Bex LaFranchi
If you’ve been craving a brand conversation that doesn’t sound like a warmed-over marketing course you’re exactly where you’re supposed to be. Bex LaFranchi is rewriting that future with her bare hands and a whole lot of brainpower. From her roots in the Pacific Northwest to leading design…
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28. Beyond the Spotlight: Vicci Martinez on Sobriety, Sisterhood, and Staying True
You might know Vicci Martinez as the fierce and unforgettable “Daddy” from Orange Is the New Black (Seasons 6 & 7) or from her soul-shaking performances on The Voice and role as Frida Kahlo on HBOmax’s Clone High. But behind the spotlight is a story few have heard — and in this episode, she tells...
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27. Lead Like You Know: Intuition, Power & the Unseen with Dallisa Hocking
It's not just one to listen to. It’s one to feel in your bones. Dallisa Hocking — 5th-generation psychic medium, world-event predictor, energy visionary — join us as we discuss: Building a business around your gift, not the grind. Using intuition as strategy — not backup. Unraveling the illusion…
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26. Start the Show, Skip the Spiral: Featuring Hayleigh Hayhurst, Founder of Espresso Podcast Production
If podcasting has been tugging at your sleeve—but the tech, tools, and tactics have felt like a second job—this episode is your permission slip to move anyway. In this conversation, I sit down with Hayleigh Hayhurst, founder of Espresso Podcast Production, the full-service agency helping experts...
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25. Almost bankrupt to generating over $300K: Jamie Taylor, Founder and CEO of Confetë
Founder and CEO Jamie Taylor started Confetë with a single balloon garland for her niece in 2015. That one creation quickly ballooned (pun totally intended) into a thriving business, earning features on King 5’s Evening Magazine, New Day Northwest, and even The New York Times. But Jamie didn’t…
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24. Importance of Getting Shit Done: Featuring Kelsey Knutson
Kelsey is the founder of the Get Shit Done Rebelution, a business coach and host of the Get Shit Done Podcast where ambitious women learn to grow profitable, streamlined businesses without sacrificing their sanity. As today's guest on Gritty is the New Pretty, she’s bringing her expertise in…
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23. Lauren Sandland, Co-owner of Promo Originals
As co-owner of Promo Originals, LLC, Lauren spent the past six years helping creatives and small businesses elevate their brands through high-quality custom apparel. With a background in fashion, marketing, management, and design/merchandising, she honed the expertise to guide individuals and...
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22. Becca Boston , bestselling author, speaker & self-care coach
Becca Boston is a bestselling author, speaker, self-care coach, and NAMI Pierce County's Ending the Silence Coordinator. Despite her learning disability, she inspires others with her motto "Stay Strong. Stay You." Becca empowers individuals to recognize their strength is giving their pain a voice...
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21. Stacey Crnich, CEO of GoodRoots NW
Starting her role at the food bank just days before the onset of the pandemic, Stacey leveraged her 12-year career at Nordstrom Inc. as a buyer and financial manager to lead with agility and expertise. She is a dynamic leader passionate about customer experience, health equity, and community...
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20. Tanisha Jumper, Chief Communications Officer for Tacoma Public Schools
Tanisha Jumper is the current Chief Communications Officer for Tacoma Public Schools. Prior to that she worked with the City of Tacoma for 7 years serving as the Director of Communications, Strategy andEngagement. Throughout her career she has been responsible for implementing strategic...
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19. Dona Ponepinto, CEO of United Way Pierce County
Dona is currently the President and CEO for United Way of Pierce County. She is active with United Way at both the state and national level where she has served as the chair for the United Ways of the Pacific Northwest and is a past co-chair of the Black Professionals Leadership Alliance, made up...
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18. Ashley Looker, Certified Empowerment & Journal Coach
Ashley Looker is an ICF-certified Empowerment & Journal Coach who teaches ambitious, over-achieving humans how to slow down and detach their productivity from their worth. She is passionate about using her 20+ years of experience and love for journaling as the tool for supporting her clients who...
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17. Jessica Johnston, Director of Court House Square
Jessica Johnston is the Director of a vibrant and historical Tacoma landmark, Court House Square. With a wide range of experience Jessica also serves her community as the chair of the Tacoma's City Events and Recognition Committee and proudly sits on the Board for Downtown Tacoma Partnership as…
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16: Ruthy Taylor Owner & Broker of Mosaic Real Estate
Brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Ruthy Taylor as they discuss: 1. Season of life with career and family 2. Leveraging...
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15: Tosha Siebert, Grit City Women Member and Assistant Director of Tacoma Water
Brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Tosha Siebert as they discuss: 1. Power of female mentors 2. Leveraging experience...
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14: Julie Davidson, Head Brewer of Komadre Kombucha
Brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Head Brewer of Komadre Kombucha, Julie Davidson. 1. From DIY kombucha to tap room 2....
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13: Liz Morrow, Interior Designer & DIY Evangelist
Brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and guest Liz Morrow, interior designer and DIY evangelist as they discuss: 1. Empowering...
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12: Erica Chang, Tacoma Local & Yoga Extraordinaire
Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Erica Change, Tacoma local and Yoga extraordinaire as we...
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11: Chef Chantel Jackson
Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Entrepreneur and Chef Chantel Jackson of Thyme Well Spent…
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10: Gina Palumbo M.A., Relationship Expert
Join host Krystle Edwards and Gina Palumbo M.A., relationship expert with over 10 years of experience, as they discuss dating and relationships for strong entrepreneurial women and leaders. Dating for strong women Dating on apps Balancing energies & your power Finding the right partner Learn more...
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9: Sharon Chambers-Gordon, CEO & Founder of Raising Girls
Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Sharon Chambers-Gordon, Founder and CEO of Raising Girls....
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8: Meredith McMahon, real estate agent and GCW member
Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and Meridith McMahon while they discuss: Buying and selling...
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7: Dr. Brooke Winner, Medical Director Minimally Invasive Gynecologic Surgery
Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and special guest Dr. Brooke Winner, Medical Director Minimally...
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6: Special Guest Tammy Birklid, Principle owner of Merit Construction
Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners, and leaders in Tacoma. Join host Krystle Edwards and special guest and principle owner of Merit Construction,...
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5: Episode 5: Erin Dietz EAMP & Owner of Blue Peacock Acupuncture
Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners. and leaders in Tacoma. Join host Krystle Edwards and Grit City Women Charter Member Erin Dietz while we discuss:...
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4: Episode 4: Allie Corrigan Senior Consultant and Owner of The Business Shoppe
Grit and Grind podcast is brought to you by Grit City Women - A female forward organization that nurtures a creative approach to empowering female entrepreneurs, small business owners. and leaders in Tacoma. Join host Krystle Edwards and Grit City Women Charter Member Allie Corrigan while we...
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3: Episode 3: Dr. Mandi Murtaugh, Physical Therapist and Women's Health Specialist
GCW member Dr. Mandi Murtaugh is a physical therapist and women's health specialist in Tacoma. Mandi recently opened her new practice with the mission to empower women to understand their bodies and the benefits of pelvic floor PT that challenge the social patriarchal taboo surrounding women's...
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2: Episode 2: Christy Barnes, owner and founder of Carpe Diem Massage
Christy Barnes has been in the small business world for a minute. With over 20 years of experience as a massage therapist and business owner in Tacoma's Historic Stadium District Christy continues to expand her business and embrace the grit! For more info about Carpe Diem visit:...
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1: Episode 1: Megan Donaldson of Poppylion Salon & Witch Shop
Opening a retail shop All things witchy Transformative energy The power of GCW
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GRIT & GRIND Trailer
Welcome to Grit & Grind, a podcast by Grit City Women, where gritty is the new pretty.
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ABOUT THIS SHOW
Listen up! The Gritty is the New Pretty Podcast is your go-to spot for unapologetic inspiration and real talk powered by Grit City Women, a badass community founded by Krystle Edwards, a leader, change maker, and all-around force who’s on a mission to empower female entrepreneurs, small business owners, and leaders. Hosted by Krystle herself, this podcast brings you the gritty, unfiltered stories of women who are crushing it, turning obstacles into opportunities, and leading with heart. From powerhouse business owners who’ve scaled from the ground up to community leaders reshaping their industries, to creatives breaking the mold and innovators changing the game, you'll hear from women who are doing it all. If you're ready to ditch perfection and own your power, creativity, and resilience, this is for you. In Grit City, Gritty is the New Pretty —Hit subscribe and let's get gritty with it!Instagram :@GritCityWomen @GrittyisthenewprettyWww.gritcitywomen.com
HOSTED BY
Grit City Women
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Frequently Asked Questions
How many episodes does Gritty is the New Pretty have?
Gritty is the New Pretty currently has 40 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Gritty is the New Pretty about?
Listen up! The Gritty is the New Pretty Podcast is your go-to spot for unapologetic inspiration and real talk powered by Grit City Women, a badass community founded by Krystle Edwards, a leader, change maker, and all-around force who’s on a mission to empower female entrepreneurs, small business...
How often does Gritty is the New Pretty release new episodes?
Gritty is the New Pretty has 40 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Gritty is the New Pretty?
You can listen to Gritty is the New Pretty on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Gritty is the New Pretty?
Gritty is the New Pretty is created and hosted by Grit City Women.
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