Groomer Tales: A Podcast by Groomer's Choice

Today's guest is Gisela Lambruschini, owner of My Dog Miami. Originally from Argentina, Gisela's path to grooming wasn't a traditional one. With a background in psychology, human resources, and business ownership, she brings a unique perspective to leadership, mental health, and building a successful salon. In this episode, we talk about her literal journey from South America to Miami and the lessons she's learned as a business owner. And why kindness to your clients, your team, and yourself might be the key to long-term success in grooming. *A quick heads up: There are a few technical bumps in this episode. That's the joy of virtual recording. Technology likes to keep things interesting!

In this episode, Natasha chats with Emeka Moka from Nkita Pet, a luxury pet care brand blending natural ingredients, family tradition, and innovation. From growing up in a Nigerian entrepreneurial family to unexpectedly entering the pet industry despite severe pet allergies, Emeka shares his incredible story. He explains how groomers helped shape the brand, and what it takes to build a business from the ground up. Plus, trade show stories, product secrets, and, of course, a poop story you won’t want to miss. Please enjoy this episode with Emeka Moka.

In this episode, Natasha sits down with Chelsea Anderson. Chelsea shares how pet grooming gave her purpose, the realities of salon ownership, and why caring for anxious and senior dogs means so much to her. From battling addiction and surviving a near-fatal overdose to building a thriving grooming salon, Chelsea Anderson’s journey is one of resilience, passion, and second chances. Please enjoy this episode with Chelsea Anderson. Trigger Warning: This episode contains discussion of addiction, overdose, and mental health struggles.

In this episode, Natasha sits down with Sierra Elbert, founder of Groom Curriculum, to talk about how she went from small-town beginnings to helping transform the grooming industry through education. She never planned to become a dog groomer, but she is now reshaping the entire industry. Sierra shares her journey, the mission behind Groom Curriculum, and how standardized training is opening doors for groomers across the country.

In this episode, we chat with Shannon Doty, Kennel Supervisor and Behavior Coordinator at the Sioux Falls Humane Society. From her farm upbringing to working hands-on with shelter dogs, Shannon shares what it really takes to support animals with behavioral needs and help them find homes. We talk about responsible pet ownership and the powerful prison partnership program giving both dogs and inmates a second chance. It’s an honest look at life inside a shelter, and why understanding your dog matters more than ever.

On today’s episode, Natasha is joined by Michelle Macias, a Sioux Falls groomer, business owner and the hands behind one of Groomer's Choice's catalog covers. From her early days working in a vet clinic to running her own one-on-one grooming studio, Michelle shares what she’s learned over 16 years in the industry. Michelle talks about building trust with dogs, finding your ideal clients, staying educated and why grooming is as much an art as it is a skill. Please enjoy this conversation with Michelle Macias.

In this episode of Groomer Tales, Natasha is joined by Missy John of Nerdy K9 Academy to talk all things dog behavior, training and second chances. From her start in animal control to running a behavior-focused training business, Missy shares how understanding dogs, and teaching their humans, can transform lives. We also dive into the return of the prison dog training program, Parole Pups, where inmates help rehabilitate shelter dogs for adoption. Plus, we bust common training myths and talk grooming challenges, as well as a few incredible stories along the way. Please enjoy this episode with Missy John.

On today’s episode, Natasha has a chat with Mackensie Murphy. She’s a Groom Team USA member, an award-winning competitor and a second-generation groomer. She shares her unexpected path into the grooming world, from dropping out of art school to competing on the international stage. Mackensie discusses the pressures of growing up in a well-known grooming family, discovering her passion for competition and education, and the numerous career paths the grooming industry offers. She also shares honest insights on burnout, social media, creative grooming and life beyond the competition ring. Please enjoy this episode with Mackensie Murphy.

In this episode of Groomer Tales, Natasha sits down with emergency veterinarian Dr. Azalia Boyd to talk about the powerful connection between grooming and animal health. From spotting lumps and infections to preventing dental disease and ear issues, Dr. Boyd shares why groomers are often the first line of defense in a pet’s well-being. They also discuss how groomers and vets can collaborate more effectively to serve pets and their people. Plus, Dr. Boyd opens up about her passion for cultural intelligence in animal care and how understanding pet owners’ backgrounds can lead to better outcomes for everyone. Insightful, practical and refreshingly honest. A must-listen for anyone in the pet care world.

In this episode, we sit down with Blake Hernandez. Blake opens up about his path from competitive gymnastics and personal trauma to finding purpose through dogs, grooming and creative expression. He also shares behind-the-scenes stories from Pooch Perfect and Netflix’s documentary, Dogs. We talk about the realities of competitive grooming, building a personal brand, navigating online hate, and why showing up authentically with loud suits, hair flips and all, has always been non-negotiable. Please enjoy this conversation with Blake Hernandez.

In this episode, we sit down with Denise Heroux. She is a groomer, salon owner, educator and co-founder of the Pet Stylist Relief Fund. Denise shares her path from early career uncertainty to owning three grooming salons, including a cat-only facility and becoming a strong advocate for groomer support and education. We talk about burnout, employee retention, financial stability and what it really takes to build a sustainable grooming business. She also explains the mission behind the Pet Stylist Relief Fund, how it supports groomers facing unexpected hardship and why bringing this resource back to the industry was so important to her. This episode is a powerful reminder that groomers don’t have to do it alone. Enjoy this conversation with Denise Heroux.

Welcome back to Groomer Tales, a podcast by Groomer’s Choice. Today’s guest is Sandy Gyorgyi, the founder of Showseason and one of the most influential voices in professional grooming. In this episode, Sandy shares with Natasha how she transitioned from a career in journalism to building a dog shampoo brand from scratch. They also chat about what groomers actually need from the products they use, and why scent, transparency, and listening to feedback have always mattered to her. They discuss the lessons learned from failures, the power of community, and what it takes to leave a lasting mark in the pet grooming industry. Please enjoy this episode with Sandy Gyorgyi.

In this episode Natasha sits down with Macie Pisa! She is a Groom Team USA member, 'Pooch Perfect' champion, educator, judge and mobile grooming business owner. Macie talks competition grooming, teaching around the world, life behind reality TV, and the actual realities of building a career beyond the grooming table. Honest, funny and packed with insight for groomers at every stage. Please, enjoy this conversation with Macie Pisa.

In this episode, Natasha chats with Ryan Alvarez of Loyalty Pet Products about his path from teaching to entrepreneurship. They discuss how one trip to a grooming trade show opened his eyes to a huge industry and an even bigger opportunity. Ryan shares the early wins (and expensive lessons), how customer feedback shaped everything from apparel to tools, and why he’s built Loyalty around innovation, authenticity, and real support for groomers. Now, let’s jump into this conversation with Ryan Alvarez! Audio note: Portions of this episode may sound a bit rough due to technical difficulties during recording. Also, let us know what you think of the new sound effect.

In this episode, Natasha chats with award-winning Canadian groomer Marcia Strong about her journey from struggling beginner to international competitor and industry influencer. She shares hilarious stories, honest insights, and the reality behind competing, running a salon, and staying sane in a fast-paced grooming world. You’ll hear stories of exploding poop, popping eyeballs (yes, really), community over competition, the pressure of social media, and the mentors who helped her along the way. Please enjoy this conversation with Marcia Strong.

In this episode, Natasha sits down with Jess Rona. She’s a groomer, an educator, a creative powerhouse and a reality TV judge! You may know her from her hilarious viral videos or from the HBO Max show “Haute Dog.” They discuss everything, from how she found her creative voice to building a business from her garage and learning to balance it all with a good dose of self-care and laughter. It’s real, it’s inspiring and it’s a reminder that passion can take you anywhere. Enjoy the conversation with Jess Rona.

In today's episode, we’re heading up to North Dakota to talk with Jacque Opp. She is a Certified Feline Master Groomer, educator, and mobile grooming business owner. Jacque started her grooming career nearly 20 years ago, moved into mobile grooming, and eventually found her true passion in helping cats, and their humans, live cleaner, happier lives. We’ll chat about her journey from dogs to cats, what it really takes to go mobile in the Midwest, and how she balances business, family, and a growing social media presence. Let’s get started. Enjoy this chat with Jacque Opp.

In this episode, Natasha chats with Johanna Ogreen. At just 16, Johanna already manages a salon, competes in grooming shows, and inspires other young groomers. They talk about growing up in her mom’s shop, balancing school and clients, and finding confidence in a career she truly loves. Johanna proves age is no barrier when passion leads the way, from doodles to competitions to hilarious salon stories. Please enjoy this discussion with Johanna OGgeen.

In this episode, Natasha talks with Britney Mack, owner of Fetching Friends LLC in North Carolina. From aspiring makeup artist to groomer, business owner, and social media educator, Britney shares her late start in the industry, the challenge of being allergic to dogs, and the joy of building a one-on-one salon focused on “humanity over vanity.” We cover her viral videos, role as a Wahl ambassador, and how she balances grooming with life on a busy family farm. Honest, funny, and inspiring. This conversation is packed with grooming insights and a few surprises from farm life. Please enjoy this chat with Britney Mack.

Welcome back to Groomer Tales a podcast by Groomer’s Choice. In this episode, you will meet Heidi MacRunnels, owner of The Colorful K9 in Sioux Falls! We chat about it all. From her first dog at 18 to building a salon known for bold, creative grooms, Heidi shares her journey, the challenges of starting a business, and why she believes dogs love the extra attention that comes with a splash of color. Tune in to hear how she turned passion into a thriving business! Enjoy this conversation with Heidi MacRunnels.

Welcome back to Groomer Tales a podcast by Groomer’s Choice. In this special episode, Natasha sits down with Joe Zuccarello, who is the new VP of Groomer Services and Innovation at Groomer’s Choice. We will learn about his career journey from his start as a teenage dog bather to becoming a leader and educator in the pet industry. Joe shares lessons on leadership, pricing, and the future of the grooming industry. Please enjoy this conversation with Joe Zuccarello.

Welcome back to Groomer Tales, the podcast by Groomer’s Choice. Today we’ve got a first for the show, a listener turned guest! Amanda Gattis is a Texas groomer who’s truly done it all, from salons and mobile grooming to her current role in a busy veterinary clinic. She’s Fear Free certified, passionate about helping even the most challenging pets, and she’s full of stories you’re going to love.

Today’s guest is Lydia Best. Lydia is the VP of Operations at Woofie’s. Before she landed at Woofie’s, she climbed the corporate ladder, but then gave it all up to start her own business. She built a pet care empire and now helps others do the same. We talk about growing a franchise and creating community in a competitive industry. It’s heartfelt, hilarious, and full of wisdom for anyone in the pet care world.

In Episode 24 of Groomer Tales, I sit down with Danelle German, the visionary founder of the National Cat Groomers Institute. Danelle shares her journey from a hobbyist showing Persian cats to becoming a leader in feline grooming education. We explore the vital need for professional cat grooming, dispel the myth that cats groom themselves, and discuss her innovative products like Chubbs Bars and the Catty Shack Vac. With insights on establishing a cat grooming business, handling various feline temperaments, and the importance of continued education, this episode is packed with valuable tips for groomers and cat owners alike. Join us as we uncover the fascinating world of cat grooming and the community that supports it.

In this episode of Groomer Tales, I chat with Natascha Herdman, founder of PAWsparity, a nonprofit dog grooming school in Kansas City. Natascha transformed a simple phone call into a national movement, training individuals facing homelessness, addiction recovery, or incarceration to become professional groomers. We explore the challenges and triumphs of her mission, including the emotional stories that drive her work and her fight against government classifications that undervalue groomers' wages. Whether you're involved in the grooming industry or passionate about second chances, Natascha's inspiring journey showcases how PAWsparity is not just changing the lives of pets but also transforming people. Join us for this compelling conversation that highlights the power of compassion and community.

Today, we're joined by the talented Rachel Colant. She’s a groomer, educator, and all-around industry powerhouse. From growing up with Newfoundlands in Illinois to managing luxury salons in LA and now shaping the future of grooming education, Rachel’s story is full of heart, hustle, and humor. We talk about her career journey, competing without being competitive, handling burnout, and why she’s all about making dogs cute, not perfect. Whether you’re a new groomer or a seasoned pro, this episode is packed with relatable insight and inspiration. Enjoy this conversation with Rachel Colant.

Today we’re joined by Brandy Fink, a skilled groomer working inside a veterinary clinic, where every day brings a mix of challenge, care, and compassion. From handling high-anxiety pets to grooming under sedation, Brandy shares what makes grooming in a vet clinic unique. We’ll hear about her journey from grooming childhood poodles to nearly achieving feline master certification, plus plenty of real talk — including poop stories, grooming myths, and the tools she can’t live without. Let’s get into it.

On today’s episode, let me introduce you to Danaise, owner of The Dapper Dog in Harrisburg, SD. From starting in her garage to opening a 5,000-square-foot pet care facility, Danaise shares how she built a thriving business with heart and hustle. We talk grooming challenges, community connections, and why collaboration beats competition every time. You’ll laugh and you’ll learn. Enjoy this conversation with Danaise.

In today’s episode, we’re diving into the journey of one of the most recognizable names in pet grooming, Bobbi Panter. From a Hollywood acting career to creating a pet shampoo line, Bobbi shares how one little dog with a big skin issue led her to develop products that changed the game. You’ll hear about her leap into entrepreneurship, her hands-on approach to product development, how she built a brand that groomers and pet parents alike trust today, and how she almost lost it all. This is a story of passion and perseverance. Enjoy this conversation with Bobby Panter.

On today’s episode, we’re sitting down with a grooming industry icon. She’s done it all—Groom Team USA, major competition wins, game-changing products, and industry-shaping training videos. In this honest and inspiring conversation, Jodi Murphy pulls back the curtain on her journey. We talk about how she got her start, what keeps her motivated, her favorite moments in the ring, and the real hustle behind building a lasting brand in the grooming world. Enjoy this conversation with Jodi Murphy.

Sammy Cheema is a dog enthusiast, entrepreneur and the visionary behind Kenchii! From his global journey in dog showing and breeding to launching one of the top grooming tool brands, Sammy shares how his time in Japan inspired Kenchii’s signature craftsmanship. He also gives us a sneak peek into exciting new products. We chat about the power of collaboration, staying adaptable and what it takes to maintain elite quality in the ever-evolving pet industry.

Today, we have a special guest who turned a simple idea into a must-have grooming tool used by professionals and pet owners worldwide. Cheryl Dauphin, the creator of EquiGroomer, joins us to share how a horse with sensitive skin led her to revolutionize the way we groom pets. From a career in graphic design to running a thriving business, Cheryl’s journey is proof that passion and innovation can change the game.

Today, we’re shining a spotlight on some incredible work happening right in Groomer’s Choice’s own backyard. Our guest today is Caley Harr, the Humane Welfare Director at the Sioux Falls Area Humane Society. She oversees both the veterinary staff and county animal control, playing a crucial role in rescuing and rehabilitating animals in need. From high-energy intakes to unexpected rescue missions, Caley takes us behind the scenes of the rewarding—yet demanding—world of animal welfare.

We’re going international on Groomer Tales! In this episode, we chat with Vanessa, aka Girl with the Dogs, the Niagara Falls-based groomer who’s taken the industry by storm! With millions of followers, a thriving business and a passion for rescue animals, she’s redefining pet grooming. Vanessa shares her journey, insights and plenty of laughs.

In this episode, we are joined by Marci Wanta, a young and passionate dog groomer and salon owner from Wisconsin. In this episode, Marci shares her journey from working at a dog daycare to becoming a competitive groomer and business owner at the age of 24. We discuss her experiences in competition grooming, the significance of mentorship, and her advice for new groomers. Get an insider look at her salon, Blossom, and her exciting plans for the future. Don't miss Marci’s inspiring story of dedication, growth, and the love of her craft.

Today, we have a very special episode featuring Chanel from PawMat – a name that has become synonymous with comfort and safety in the grooming world. Not only is Chanel a seasoned groomer with deep roots in the industry, but she’s also an entrepreneur who saw a need and created a game-changing product that’s now a staple in grooming salons everywhere. In this episode, we’ll dive into her journey from resisting the grooming life to fully embracing it, her insights on the evolving industry, and the challenges and triumphs of running her own business. Oh, and did we mention—she’s also juggling family life, trade shows, and Cayden’s Candy? Stay tuned for an inspiring conversation with Chanel Wolthuis. Let’s get into it!

In today's episode, we're diving into the fascinating world of professional pet grooming equipment with a very special guest: Steve from the Electric Cleaner Company. Based in a small town in Wisconsin, Steve shares his unique journey from growing up on a dairy farm to becoming a key player in the grooming industry. We'll uncover some surprising uses for pet dryers, explore the art of innovation, and learn why trade shows are Steve's favorite playground. Plus, we’ve got plenty of laughs, heartfelt stories, and a messy manure tale! So get comfortable, and I hope you enjoy this episode of Groomer Tales with Steve Ellwood from Electric Cleaning Company.

Join me, Natasha, on Groomer Tales: A Podcast by Groomer's Choice, as we dive into the fascinating world of pet grooming with Episode 10 - Dave Campanella. Known as Best Shot Dave, Dave shares his journey from Cleveland to becoming a pivotal figure at Best Shot Pet Products in Frankfort, Kentucky. Discover how his wife, a passionate groomer, introduced him to the pet industry, leading to nearly two decades of innovation. Dave discusses the science behind grooming, the importance of silicones, and the renowned three-step process that revolutionized pet care. Whether you're a grooming professional or an enthusiast, this episode is packed with insights, humor, and expert tips. Tune in to explore the blend of creativity and dedication that defines Dave's career in the pet grooming industry.

Today, we’re chatting with Amy Leigh, better known as Go Groomer on social media. Amy Leigh has built a loyal following by sharing grooming techniques, business advice, and her passion for pets. In this episode, Amy Leigh takes us through her journey from a career in printing to becoming a successful pet groomer and YouTube influencer. She’ll share insights on overcoming challenges as a single mom, the value of continued education, and the impact of social media on the grooming industry. Whether you’re a new groomer or a seasoned pro, Amy’s story is full of insporation and practical tips you won’t want to miss. Enjoy this conversation with Amy Leigh!

Today's episode is with none other than Sue Zecco, one-half of the dynamic duo behind Super Styling Sessions. Sue is a trailblazer in the grooming world, with an impressive resume that includes owning a thriving business, being a proud member of Groom Team USA, and earning the prestigious title of International Groomer of the Year. Her career has taken her across the globe, but her heart belongs at home on her farm in Massachusetts with her family. Get ready to be inspired by Sue’s passion, wisdom, and dedication. Enjoy this episode of Groomer Tales with the amazing Sue Zecco!

In this episode of Groomer Tales we meet Lashonda Geffrard. Lashonda has become quite the pillar in her community in Florida. She didn’t grow up with pets, but that only fueled her desire to work with animals even more. Now, she’s the proud owner of The Paw Shop and the driving force behind two incredible organizations: The Black Pet Business Network and Paws of Hope Florida, both dedicated to uplifting people and pets from all walks of life. Lashonda shares her journey and secrets to balancing it all in this episode of Groomer Tales!

In Episode 6 of Groomer Tales: A Podcast by Groomer's Choice, join me, Natasha, as I dive into the fascinating journey of Joe the Groomer. Originally from a small town in Cuba, Joe's path took unexpected turns—from aspiring architect to renowned pet groomer in Miami, Florida. Discover how Joe's love for pets and his artistic flair led him to create iconic looks for celebrity pets and Instagram stars like Brody the Golden Doodle. Joe shares insights on the importance of respect and building trust with pets and their owners, and how his upbringing shaped his values. Tune in to hear about Joe's dedication to continuous education in grooming and his dreams of becoming an educator in the field. This episode is an inspiring tale of passion, transformation, and the pursuit of dreams.

This is Groomer Tales: A Podcast by Groomer’s Choice. Today’s guest started his grooming business, The Paw Wash, at just 23 years old. If you’ve been to a tradeshow, you may recognize him from the Bio-Groom booth or the competition ring. It’s Perry Quigley! He grew up in a very big family and found an escape in animals. Dogs, cats, fish, horses, oh my! Please enjoy this episode of Groomer Tales with Perry Quigley!

Today’s guest, you may recognize from his time as a reality TV star or from his Kenchii Education lives- It’s Jonathan David! We all know he’s a great dog groomer, but did you know he used to work in the music business? Or that he groomed Kevin Kline and Phoebe Cates’ dog? We will discuss all that and more! Please enjoy this episode of Groomer Tales with Jonathan David!

In this conversation, Rich and Chris discuss Chris's journey and the evolution of growth operations. Chris shares his background in marketing and entrepreneurship before starting growth operations. He talks about the mentors who have influenced him, including his father and Dan Tyre from HubSpot. They also discuss the commitment and vision required to build growth operations and the importance of aligning sales, marketing, and service. The conversation explores the emotions and challenges of the growth journey and the importance of teamwork and empathy. It emphasizes the need for self-awareness, consistency, and longevity in order to achieve success. The elixir of knowledge gained from the journey is the understanding that being a good person and approaching problems empathetically leads to happier customers and a successful business. The advice for those starting their journey is to find a good group of people to go on the journey with and appreciate the relationships formed along the way. The conversation ends with a preview of the next episode featuring David Schmeichel on branding. TAKEAWAYS: - Chris's journey from marketing agency owner to growth operations - The importance of mentors in guiding and shaping one's path - The commitment and vision required to build growth operations - The need for alignment between sales, marketing, and service The growth journey is filled with emotions and challenges, and it's important to navigate them while steering the ship. - Self-awareness, consistency, and longevity are key to achieving success in the growth journey. CHAPTERS: - 00:00 Introduction and Excitement for Future Guests - 06:44 Commitment and Doubts in Embarking on a New Journey - 15:38 Shaping the Future: Chris's Vision for Growth Operations -26:52 Introduction and Putting in the Effort - 29:12 Commitment and Passion for the Journey - 32:08 Overcoming Obstacles and Finding Inspiration - 35:02 The Unique Role of Growth Operations - 38:48 Addressing Growing Pains and Providing Solutions - 43:29 The Elixir of Knowledge: Hard Work and Empathy - 46:11 Inspiring the Next Generation of Leaders - 50:48 Closing Thoughts and Music Recommendations

In this episode, Troy Ratliff from Alpha Grooming Products tells us how he got into pet grooming and his inspiration for some of his inventions. From somewhere in the middle of Kentucky, he took time out of his busy mobile grooming schedule to chat.

For the first episode, it seemed only fitting to talk with the man that started it all, Dan Dressen. He started Groomer’s Choice out of his garage back in 1997.

Get ready for Groomer Tales: A Podcast by Groomer's Choice! Hear a snippet of what is to come. Stay tuned!