Grow Law Podcast

Send us Fan MailThis is the kind of growth 99% of law firms only dream of! In this episode, Sasha Berson chats with Josh Schmerling, co-founder of LawPro.ai. His impressive AI tool helped take his firm from 200 to 1,000+ active cases! It also cuts time on desk by 20–30% and uncovers tiny “nuggets” in medical records (sometimes one sentence) that can dramatically increase case value! You’ll hear how his team stopped doing low-value work (like reading records all day) and started calling clients more and stacking those referrals. This episode will change the game. Tune in now.📰 About Josh Schmerling:Josh Schmerling is a partner at Zirkin & Schmerling, and the Co-founder of LawPro.ai. He’s recovered tens of millions for clients and scaled his firm from just 200 to 1,000+ active cases. Named a Super Lawyer and National Trial Lawyers Top 40 Under 40, Josh brings serious courtroom credibility and sharp business insight. Today, he helps PI firms use AI to move cases faster, increase value, and grow smarter.👉 Sasha and Josh explore: — The #1 AI tool to spot “hidden nuggets” in medical records (one missed sentence can significantly affect case value). — How to cut time on desk by 20–30%, and use that time to call clients more. — The brilliant move to unlock an ENORMOUS number of referrals without increasing marketing spend. — The before/after: going from ~200 active cases to 1,000+ without proportional cost increases. — Why relying on co-counsel can drain ~40% of your profits (and what to do instead).👉 Main Takeaways from the Episode:— Inquire about LawPro.ai today and test if it can help you reduce case handling time and uncover hidden value in your files faster.— Reassign one team member from admin work to client communication (calls, updates) and track referral changes over 60 days.📞 Connect with Josh Schmerling:• Website: https://www.lawpro.ai/• LinkedIn: https://www.linkedin.com/in/josh-schmerling-287489ab/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailYou’re making some HUGE client relationship mistakes… and losing referrals! In this episode, Sasha Berson sits down with highly acclaimed speaker Barb Betts, who has 23+ years in business and leadership. After building a 7-figure business with zero ads, Barb shares simple, repeatable systems to drive consistent introductions. She also explains why *EVERYONE* in your firm (even your receptionist!) is in sales and how to train them to close deals. Tired of stressing about business? Tune in now.📰 About Barb Betts:Barb Betts is a human connection expert, keynote speaker, and CEO with 23+ years of experience in business. She built a 7-figure business with zero ads or cold outreach… just authentic, trust-based connections. As the author of The Relationship Advantage and speaker for brands like Fidelity and LVMH, Barb teaches leaders how to generate referrals, grow faster, and build influence through genuine human connection.👉 Sasha and Barb explore:— The 5x5 rule: Send 5 daily messages to 5 of your best clients.— A brilliant (non-awkward) way to connect with old contacts— How even 3 referral partners can produce ~40 cases/year— Why everyone in your firm (even your receptionist) is in sales— Why Facebook is the easiest place to find the best “referring type people”👉 Main Takeaways from the Episode:— Reach out to 5 referral partners daily (use Barb’s 5x5 rule) to stay top of mind— Post this on Facebook: “Planning a trip to [destination] — any recommendations?” The people who respond are “referring type people” even for attorneys!— Train your team to spot key moments in clients’ lives (loss, wins, milestones) and respond with thoughtful gestures immediately📞 Connect with Barb Betts:• Website: https://barbbetts.com/• LinkedIn: https://www.linkedin.com/in/barbbetts/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailThinking of starting a podcast? This is your sign! In this episode, Sasha Berson chats with Robert Hanna, the founder of the UK’s #1 legal podcast, Legally Speaking. Robert breaks down how to pick a great niche, and how he *reached an audience of 7,000 lawyers* on his first episode! Today, Robert has grown his show to reach 6,500 cities and attract $5 billion in sponsors. He’s *THE* guy to listen to! With the threat of AI looming, you must personal brand. What better way than with a podcast? Watch now.📰 About Robert Hanna:Robert Hanna is the host of Legally Speaking, the UK’s #1 legal podcast, reaching 6,500 cities. As a specialist in legal careers, Robert seeks to inspire, entertain, and educate his audience on the nuances of the legal world. He has secured major sponsorships worth $5 billion from companies like Clio, and now advises firms worldwide on how to dominate their niche through innovation and community.👉 Sasha and Robert explore:— How Robert reached 7,000+ lawyers on his very first episode.— How to pick a great niche (or topic of influence) for your podcast.— The 30-minute recording trick that creates 6 months of content!— Why social media is “rented land” and where you must take your audience instead.— How AI is taking jobs and why starting a podcast is vital to building your personal brand.— Why waiting is a mistake. Start your podcast now, before you feel "ready."👉 Main Takeaways from the Episode:— Claim your podcast name and buy the domain. — Record one 15-minute video answering a top client FAQ. Split it into 5 social clips.— Identify 10 non-competing attorneys. Invite one to a "15-minute spotlight" interview to expand your reach and leverage their audience.📞 Connect with  Robert Hanna:• Website: https://legallyspeakingpodcast.com/• LinkedIn: https://www.linkedin.com/in/roberthanna/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailWatch out… you’re losing clients to ChatGPT! In this episode, Sasha Berson sits down with Austin Brittenham, co-founder of 2nd Chair, to break down his insanely cool legal AI tool, Relay. This lets you deploy a private, branded AI in just 30 minutes to answer "quick questions" from clients. Today, most clients rush to ChatGPT and never reach you. With Relay, you’ll capture them in your very own secure AI ecosystem. Law firms can scale to 200+ active cases without popping $100,000+ for a new associate. Tune in now.📰 About Austin Brittenham:Austin is an attorney and the co-founder of 2nd Chair, a company that is rapidly bridging the gap between high-level lawyering and cutting-edge technology. His team built Relay, a virtual assistant that evolved into a branded client communication, automated response, and billable AI workflow platform. Now, clients can get quick answers and press a button to send you their business. Austin is on a mission to help owners work faster, protect their time, and generate net-new revenue.👉 Sasha and Austin explore:— How to get your own branded AI to capture “quick questions” from clients. — Why using free tools like ChatGPT is a risky game for lawyers.— How to scale to 200+ active cases without the overhead of a new $100k associate salary.— A quick guide to deploy Relay in 30 minutes.👉 Main Takeaways from the Episode:— In your current AI tool, confirm if your prompts are being used for model training. If so, stop feeding it client-specific data.— Go to www.2ndchair.ai to book a demo for Relay. This handles secure, branded client communication, automated responses, and billable AI workflows, all for $500 per seat per month.📞 Connect with Austin Brittenham:• Website: https://www.2ndchair.ai/• LinkedIn: https://www.linkedin.com/in/abrittenham/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailThis is unheard of growth, but it’s VERY possible. In this episode, Sasha Berson sits down with Andy Goldstrom, Managing Partner at Midcourse Advisors, whose clients grow at an average pace of 40% per year (not a typo!). He explains why most law firm owners are stuck at $2-3 million, why hiring A-players is your *biggest* mistake, and why your intake process is crushing your growth. P.S. You do *NOT* want to miss how even a modest-sized law firm can create a $10 million exit. Tune in today.📰 About Andy Goldstrom:Andy Goldstrom has done what most business advisors only talk about: he built two companies from the ground up, landed them both on the Inc. 5000 list, and sold them to Fortune 50 buyers. Now, as Managing Partner of Midcourse Advisors, he's channeling 20 years of experience into one mission: helping law firm owners grow at an astonishing rate of 40% per year. Andy has hired over 500 people, maintained a 98% employee retention, and knows what it takes to scale a business without losing your team — or your mind.👉 Sasha and Andy explore:— The exact formula used by smart law firms that grow at 40%.— Why hiring B players is *far* better than hiring A players.— Why your intake process is likely broken… and silently eating away at your growth.— How a "modest" law firm, set up right, can become a $10 million exit.— Why the *best* time to plan your exit is right now — even if you're 20 years away from it.👉 Main Takeaways from the Episode:— Block one hour this week to write your firm's 3-year vision: revenue target, team size, services. Then schedule a team meeting and share it with your staff.— Schedule individual check-ins with every person who reports to you this month. Ask them about their growth, their challenges, and what they need from you.— Go to your next networking event with a target list. Pick 3 specific people you want to connect with, do your homework on them in advance, and follow up within 24 hours.📞 Connect with Andy Goldstrom:• Website: https://midcourseadvisors.com/• LinkedIn: https://www.linkedin.com/in/andygoldstrom/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailWhat if we told you… you’re *significantly* overpaying on your tax bill? In this episode, Sasha Berson sits down with Moshe Amsel, CPA, enrolled IRS agent, and tax strategist, for a jaw-dropping conversation about how high-earning attorneys are *legally* slashing their tax bills (some by as much as $250,000!) and building generational wealth. Moshe breaks down the strategies most CPAs have never heard of, and drops eyebrow-raising insights on how Donald Trump was able to tell the world, “I pay $0 in taxes.” How much are YOU leaving on the table every single year? Watch now.📰 About Moshe Amsel:Moshe Amsel is the brilliant founder and CEO of Profit with Law, on a mission to empower law firm owners to build significant generational wealth. He has spent decades helping high-earning attorneys like you legally slash their tax bills and see tremendous success in growing their business. Inspired by his grandfather (a Holocaust survivor who built generational change for 36 grandchildren), Moshe brings a powerfully personal approach to helping lawyers keep more of what they earn, forging a legacy they can pass on.👉 Sasha and Moshe explore:— The *critical* difference between a CPA and a tax strategist (confusing the two is costing you).— The Augusta Rule: how to turn $52,000 of personal expenses into a legal business deduction.— The advanced “partnership strategy” that lets you walk away with $250K in tax savings.— Why waiting until November to think about taxes could cost you 5-10 tax savings options.— How to legally pass tax-free money to your children and set them up for life.— The real reason building assets (not maximizing your income) is the move every attorney needs to make.👉 Main Takeaways from the Episode:— Google "Augusta Rule" and calculate how many days per year you host meetings or events in your home. That number multiplied by your home's daily rental value is money you're currently leaving on the table.— If you're earning over $494,000 as an attorney, ask a tax strategist this week whether you're losing your QBI deduction.— Open a Roth IRA for your child this week. If they're earning any income — even working in your business — they're eligible. 📞 Connect with Moshe Amsel:• Website: https://www.profitwithlaw.com/pwl-about• LinkedIn: https://www.linkedin.com/in/mosheamsel/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailYour margins are shrinking fast. Your associate is about to become… AI! In this episode, Sasha Berson sits down with Colin Levy, a 17-year legal tech expert, for an eye-opening conversation about how AI is rattling the legal world, shrinking profit margins, and threatening legal jobs. Colin gives law firm owners a jarring wake-up call: “The fastest way to become *LESS* in demand is to pretend the world isn’t changing.” How do you plan to stay relevant over the next 3–5 years? This episode is your wake-up call! P.S. It isn’t doom and gloom. Think of it as pessimistic pragmatism. Watch now.📰 About Colin Levy:Colin Levy is a brilliant legal technology expert, educator, and General Counsel of Malbek who helps legal professionals make sense of rapidly changing technology. With over 17 years in legal tech, Colin specializes in translating complex tools into practical strategies that law firms can actually use. He’s the author of The Legal Tech Ecosystem, co-author of CLM for Dummies, and editor of the Handbook of Legal Tech. Colin regularly speaks to law firms, in-house teams, and professional organizations on AI and the future of legal work.👉 Sasha and Colin explore:— How junior associate work is already disappearing as AI takes over legal research, drafting, and routine case tasks.— The #1 reason your law firm tech adoption will fail (Watch out for the “T” word)— How most firms only use ~20% of their practice management software (like Clio), leaving profits on the table.— How backend software (intake, billing, workflow, client portals) will free lawyers to focus on higher-value work.— The *biggest* advantage in an AI-driven legal world: operational discipline paired with human relationships.👉 Main Takeaways from the Episode:— Map your client intake from first contact to signed agreement. Cut one step that creates friction or delays in onboarding.— Assign one person to own tech adoption in your firm. Schedule a live training session instead of sending another tutorial link.— Write down one skill you’ve avoided learning because it feels uncomfortable. Spend 30 minutes on it this week.📞 Connect with Colin Levy:• Website: https://www.colinslevy.com/• LinkedIn: https://www.linkedin.com/in/colinslevy/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailHow did one lawyer go from a silent phone to a wildly successful probate firm? Come find out! In this episode, Sasha Berson chats with Darren Findling, brilliant founder of The Probate Pro. They talk about his journey from working in a tiny closet office to leading one of the *most* successful probate firms in the U.S. Darren breaks down his growth formula: skipping billboards and consumer ads, building a B2B referral engine instead, and focusing on real, authentic relationships. His approach to “making the phone ring until it smokes” paid off big time! Tune in now.📰 About Darren Findling:Darren Findling is the highly accomplished founder and President of The Probate Pro. With a legal career spanning over 30 years, he has built one of the most successful probate firms in the United States by combining an “always learning, always-on” leadership style, a referral-driven growth model, and a deep interest in people. Darren has been featured in The New York Times, The Wall Street Journal, and The View, and his firm has been recognized by Law Firm 500 as one of the fastest-growing law firms in the country from 2017 to 2019.👉 Sasha and Darren explore:— How billboards, radio, and consumer ads cost more than the case itself (and why B2B referrals are better!)— How *not* to let ego kill your business: pick a name after your service (e.g., Probate Pro), not yourself.— The #1 leadership mistake: assuming the best lawyers make the best managers.— How AI is now the arbiter of knowledge. Make up for this with genuine relationships (this can’t be outsourced, only DIY’ed)👉 Main Takeaways from the Episode:— Pick one professional referral partner (CPA, attorney, realtor, financial advisor) and book a coffee meeting with them this week. Ask how you can support *their* business first.— Write down the one idea you’ve been avoiding because it’s uncomfortable (asking for referrals, following up, speaking up). Do it this week.— Identify one leadership role currently filled by a lawyer that should be filled by a non-lawyer operator.📞 Connect with Darren Findling:• Website: https://theprobatepro.com/• LinkedIn: https://www.linkedin.com/in/darren-findling📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailAre you wildly busy? That might *not* mean you’re wildly successful! In this episode, Sasha Berson sits down with Phyllis Sisenwine, a 25+ year pioneer in lawyer business coaching. Together, they break down what separates a law firm owner making $400,000 from a law firm CEO making over $1 MILLION. Explore how those top “CEO” lawyers use delegation, referrals, and speaking engagements to scale faster. We can confirm: It *is* possible to get more clients without sacrificing your personal life. Tune in now.📰 About Phyllis Sisenwine:Phyllis Sisenwine is a Master Certified Coach (MCC). She has spent more than 25 years helping lawyers build more profitable and better-run law firms. She works with solo attorneys and law firm owners on business development, delegation, referrals, and time management. Phyllis is also a nationally recognized motivational speaker, the author of Market You Must, and a frequent radio and TV guest. She is renowned for her high-energy, hands-on coaching style.👉 Sasha and Phyllis explore:— How to spot $25/hour tasks and delegate them so you can focus on $300/hour work.— The “lady in red” branding lesson that created unexpected business opportunities.— Why alumni networks and bar associations are *HUGE* gold mines for business.— How TOP attorneys leverage speaking engagements (free ones!), referrals, and one-on-one meetings.— Why “meeting with yourself” is the most profitable habit you can develop.👉 Main Takeaways from the Episode:— Pick one growth channel (speaking gigs, building referral pipelines, or 1:1 meetings with potential clients and partners) and schedule it weekly. Consistency is vital.— Identify $25/hour tasks and delegate them so you can spend time on $300/hour work.— Block 2 hours every week for uninterrupted thinking time to map your law firm’s growth plan.📞 Connect with Phyllis Sisenwine:• Website: https://powerfulcoaching.com/• LinkedIn: https://www.linkedin.com/in/phyllissisenwine📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailThe future is bright (but terrifying). Are you ready for the next 3 years? In this eye-opening episode, Sasha Berson interviews CJ Advertising CEO Micki Love (a 32-year legal industry veteran). They discuss how AI will completely revolutionize the client attraction game come 2028. Find out where AI crushes it with marketing and intake, and where authentic human connections still rule supreme. Micki also reveals the COSTLY mistake most firms make with 60% of their leads. Future-proof your law firm. Tune in today.📰 About Micki Love:Micki Love is the talented CEO & President of CJ Advertising and a 32-year legal industry veteran. She started her career as a runner at a small personal injury firm in Kentucky and rose to become COO, helping scale the firm to 175+ employees across multiple states. After advising law firms nationwide through Vista Consulting, Micki joined CJ Advertising in 2018, where she now leads strategy, growth, and client success.👉 Sasha and Micki explore:— How AI is reshaping intake, operations, and client attraction (and where authenticity still shines).— Why referrals continue to outperform every marketing channel.— The “100-touch-point” strategy smart firms use to get remembered.— The *very* costly mistake most firms make with 60% of their leads.— How smaller firms can now catch up to “800-pound gorillas” using content, visibility, and smarter systems.👉 Main Takeaways from the Episode:— Stop ignoring rejected leads. Build a simple nurture system (email + text + check-ins) for the 60% who don’t become clients today.— Strengthen your referral engine: add post-case follow-ups, anniversary messages, and client surveys.— Create authentic content (avoid AI avatars). Record short videos answering real client questions and share them across platforms.— Don’t rely on one channel. Use at least 8 to 12. Grow your visibility across referrals, email, video, community presence, SEO, and more.📞 Connect with Micki Love:• Website: https://www.cjadvertising.com/• LinkedIn: https://www.linkedin.com/in/milove📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailIs a 20-25% profit margin only a dream? Not for the top firms! In this episode, Sasha Berson sits down with fractional CFO Ryan Kimler to figure out what separates “meh” firms from the 4% that cross $1 MILLION. Ryan explains how smart owners reverse-engineer their growth, starting with their take-home pay. They dig into some math (it’s fun, we promise), like payroll, overhead, and marketing, to hit that golden 20–25% profit margin. Tune in today.📰 About Ryan Kimler:Ryan Kimler is the founder of Net Profit CFO, with a highly impressive track record. He partners with law firm owners to increase net profit margins by 52%+ and unlock 6 figures in additional owner distributions — often within 90 days! Ryan is also the creator of the Profit Clarity Blueprint™, a system built to replace reactive financial decisions with clear profit targets, cashflow forecasting, and CEO-level visibility. You can find Ryan at The Legal CFO podcast, where he teaches lawyers how to run firms that actually pay them back.👉 Sasha and Ryan explore:— Why only 4% of businesses cross $1M — and how to model a profitable, scalable firm after them.— Why start with take-home pay, then reverse-engineer your profit, staffing, and revenue.— Ryan’s law firm benchmarks: ~20% overhead, ~45% payroll, and 10–15% marketing.— Why your billable staff must generate 3–5x their total compensation.— Why chasing revenue without profit margin backfires ($1M more work can mean just $13K in profit).— The CEO shift that creates 7-figure law firms.👉 Main Takeaways from the Episode:— Audit your expenses using Ryan’s benchmarks: aim for ~20% overhead, ~45% payroll, and 10–15% marketing to unlock 20–25% profit.— Run the ROI test: every billable team member should generate at least 3–5x their total compensation.— Shift into CEO mode: block weekly “thinking time” on your calendar to focus on strategy, systems, and growth (not cases).📞 Connect with Ryan Kimler:• Website: https://netprofitcfo.com/• LinkedIn: https://www.linkedin.com/in/ryankfinancialclarityllc/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailBe lazy. Grow your law firm like crazy! In this episode, Sasha Berson sits down with the “CEO whisperer”, Cameron Herold, who helped a business scale from $2M to $106M in just 6 years! Cameron explains why most founders get trapped doing work they hate, what to delegate using a *BRUTAL* thought experiment, and why every successful firm has a CEO and COO. Serious about growing without the stress and exhaustion? Tune in today.📰 About Cameron Herold:Cameron Herold is the wildly talented founder of the COO Alliance and host of the Second in Command Podcast. He’s often called the “CEO Whisperer” — the guy leaders call when their company is growing fast and starting to feel messy. Cameron helped scale 1-800-GOT-JUNK from $2M to $106M in 6 years, then spent the years after teaching CEOs and COOs how to grow without burning out. He’s written 6 best-selling business books, spoken in 29 countries, and teaches leaders how to step out of the way and let their firms grow without them.👉 Sasha and Cameron explore:— How delegating low-value work yields better decisions at the top.— What the 2-hour rule is: If you could only work 2 hours a day, what would you focus on?— How to split vision and execution. This CEO–COO advantage is your biggest growth accelerant.— Why hiring a strong operator pays for itself within the first few months… even with a $240K salary!— Why firms that scale too fast are forced into painful turnover later.👉 Main Takeaways from the Episode:— Run Cameron’s 2-hour thought experiment: if you only had 2 hours a day to work, decide exactly what stays on your plate.— Separate vision from execution: Assign one person full ownership of bringing your ideas to life (even if that starts part-time).— Reframe how you look at senior hires. Evaluate their impact after the first payroll, not the first year.— Block weekly thinking time on your calendar and treat it as non-negotiable work.📞 Connect with Cameron Herold:• Website: https://cameronherold.com/• LinkedIn: https://www.linkedin.com/in/cameronherold/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailDo you panic when leads *aggressively* drop? One lawyer lost 160 leads/per month, and grew his revenue by 59%! In this episode, Sasha Berson and Eric Gros-Dubois bust the myth that “more leads = more money”. Eric breaks down how AI is replacing low-level legal tasks (for the better!), how he masterfully delegates client acquisition to his team, and the top 3 “AI-proof” skills he urges every young lawyer to develop ASAP. Tune in today!📰 About Eric Gros-Dubois:Eric Gros-Dubois is a highly skilled business and corporate lawyer, and the Founder of EPGD Business Law, a Miami-based firm built for ambitious entrepreneurs. Armed with both a JD and an MBA, Eric thinks like a business owner first and a lawyer second. Since launching EPGD in 2013, he’s helped hundreds of clients navigate growth, risk, and complex legal decisions in an increasingly competitive market. Eric is also a highly sought-after speaker on next-gen law firm strategy, profitability, and the future of the legal world.👉 Sasha and Eric explore:— How losing low-quality leads can actually *increase* revenue.— How raising retainers from $1,000 to $7,500 eliminates low-profit clients.— How Eric broke founder dependence by shifting 30% of client acquisition to his team.— The simple framework Eric uses to ensure every attorney covers salary plus ~$10,000/month in overhead before profit.👉 Main Takeaways from the Episode:— Audit the last 30 days of leads by source and identify which channels actually produced profitable clients.— Raise your minimum retainer (or package price) and watch how client quality, stress, and closing conversations improve.— Write down the true monthly cost per attorney (salary + overhead) and stop negotiating compensation without that number in front of you.— Shift at least one client acquisition responsibility off yourself this quarter by incentivizing your team to bring in new business.📞 Connect with Eric Gros-Dubois:• Website: https://www.epgdlaw.com/• LinkedIn: https://www.linkedin.com/in/ericgrosdubois/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailMost law firms stall below $3M due to *shockingly* avoidable mistakes! In this episode, Sasha Berson welcomes close friend and colleague Mary Grinnan, a law firm growth expert, who speaks with 300–400 law firm owners every single year. Mary breaks down the winning traits of $3M+ firms, and the hidden trap keeping the rest from scaling their revenue. Is this you? Tune in now or risk everything in 2026.📰 About Mary Grinnan:Mary Grinnan is a brilliant law firm growth specialist who has spoken to thousands of law firm owners and is now privy to every growth mistake in the book. As a senior advisor at Grow Law and Comrade Digital Marketing Agency, she’s guided 500+ firms through critical growth decisions, helping them escape their growth traps and break past that crucial $3M revenue threshold.👉 Sasha and Mary explore:— Why firms that start too modestly with their marketing end up paying more— The clear behavioral edge of law firms that break $3M in revenue— Why you’ll stay stuck in “hair-on-fire” mode if you don’t understand your lead-to-case math— The one-year mistake that lets your competitors pull ahead— Why building a *sellable* firm changes every growth decision you make👉 Main Takeaways from the Episode:— Identify whether you’re acting like a lawyer running cases or a business owner building an asset — decide which one you want to be— Stop delaying “uncomfortable” decisions; write down the one move you’ve been avoiding and set a 30-day deadline— Schedule a strategy review with your marketing partner and set a clear plan from your current revenue to your next milestone📞 Connect with Mary Grinnan:• Website: https://growlaw.co/• LinkedIn: linkedin.com/in/mary-grinnan-7470133a📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailEager to scale past $5M? It’s going to be stressful and deeply uncomfortable. In this episode, Sasha Berson sits down with Luis Scott of 8 Figure Firm Consulting, who’s helped 30+ firms jump from low 7 figures to $10M, $20M… and even $100M+. They break down 3 vital growth stages, why 50%+ growth should feel chaotic, and what you *must* change today if you want to scale to $10M. Tune in now.📰 About Luis Scott:Luis Scott is the founder of 8 Figure Firm Consulting, where he helps law firm owners break through growth ceilings and scale from low 7 figures to 8 figures and beyond. As a former managing partner and COO, Luis understands that real, meaningful growth is disruptive. He has personally helped 30+ law firms double, triple, and reach $10M–$100M+ in revenue.👉 Sasha and Luis explore:— Why most ambitious law firm owners stall at $2–$5M— The 3 distinct growth stages, and why 50%+ growth is chaotic by design— What *actually* breaks when firms scale fast: leadership, systems, sales, and control— Why marketing may not be your problem… but sales or leadership is— The hidden cost of breaking through to $10M+ revenue that no one warns you about👉 Main Takeaways from the Episode:— Define your growth stage (0–25%, 25–50%, or 50%+) and align your expectations for stress.— Audit before increasing your marketing spend. If leads exist but conversions don’t, the issue is likely sales.— Set your growth pace intentionally for the next year. Choose controlled growth (25–30%) or prepare for disruption if scaling faster.— Get an outside business diagnosis. Most owners overvalue their firm’s health; an advisor will surface blind spots quickly.📞 Connect with Luis Scott:• Website: https://www.8figurefirm.com/• LinkedIn: https://www.linkedin.com/in/luisscottjr📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailScale too slow… and you stall. Scale too fast… and you break! Where’s the sweet spot? In this episode, Sasha Berson welcomes Mary Ellen Murrah of Vista Consulting to talk about org charts, mid-level leadership, and the systems your law firm needs to grow faster. You’ll discover how to create a strong accountability culture, build KPIs, and (as a bonus!) run a really cool “vacation test” for your employees. Watch now!📰 About Mary Ellen Murrah:Mary Ellen Murrah is a brilliant law firm strategist and Chief Strategy & Marketing Officer at Vista Consulting Team. Drawing on 16+ years of experience working with personal injury firms across the U.S., she helps owners resolve their intake breakdowns, build rock-solid leadership layers, and grow their firms with way more clarity and control.👉 Sasha and Mary explore:— Why most law firm owners struggle to scale (hint: a broken org chart is usually the culprit)— How intake leakages are quietly destroying your marketing ROI— The real meaning of “manage by numbers”: which reports actually matter— Why mid-level leadership (COO, Director of Intake, HR) is your ticket to freedom and growth— How to choose a sustainable growth pace (do not compare to the firm down the street)👉 Main Takeaways from the Episode:— Run the “vacation test.” Step away for a few days and track what breaks — that’s where your org chart needs fixing.— Audit your intake conversion. Small improvements can dramatically lower your cost per signed case.— Stop managing by gut feel. Identify 3–5 core numbers (intake, conversion, case flow) and review them weekly.— Add one layer of leadership. Even a single mid-level role (intake, ops, or HR) can free up time and stabilize growth.📞 Connect with Mary Ellen Murrah:• Website: https://vistact.com/• LinkedIn: https://www.linkedin.com/in/maryellenmurrah/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailDo you need massive budgets, billboards, or TV ads to grow? Not quite! In this episode, Sasha Berson sits down with Laura Ramos James, a brilliant Texas PI lawyer who built a multi–million dollar law firm on an initial $20,000/year marketing budget, and NO office or staff. Laura breaks down how Facebook groups, nonprofits, and identity-driven branding became her secret weapon to earning 6- and 7-figure cases.📰 About Laura Ramos James:Laura Ramos James is an award-winning personal injury attorney and founder of Ramos James Law. Recognized as a 2025 “Changemaker” and a multi-year Super Lawyers Rising Star, Laura has won hundreds of high-stakes injury cases — including multiple seven-figure recoveries — emerging as a trusted advocate for Spanish-speaking and disadvantaged communities across Texas.👉 Sasha and Laura explore:— How Laura grew a multi–million-dollar firm on a $20K budget with no office or staff— How to land 6- and 7-figure cases through Facebook groups— The identity-based marketing strategy that builds valuable connections— How nonprofits are a powerful engine for brand visibility and referrals— The shift from lawyer to CEO — and why your brand must outgrow you👉 Main Takeaways from the Episode:— Identify your identity groups (culture, hobbies, parent or faith circles) and start engaging with them. — Spend 3–5 hours weekly in local Facebook groups correcting misinformation and answering questions. — Partner with nonprofits and offer free education; small rooms often outperform big budgets. — Build a multi-channel foundation early so your brand isn’t dependent on a single marketing source. — Shift from “lawyer doing everything” to CEO building systems — delegate legal and admin work so your brand can scale.📞 Connect with Laura Ramos James:• Website: https://www.ramosjames.com/laura-ramos-james/• LinkedIn: https://www.linkedin.com/in/laura-ramos-james/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailAI was supposed to make life easier… so why is it burying some law firms? In this episode, Sasha Berson chats with law firm coach Brian Glass to expose the hidden downsides of AI: how it’s quietly killing your visibility, complicating SEO, and steering prospects toward competitors. But don’t panic. You’ll also learn how Brian’s firm generates 80% of revenue from one GREAT lead source, and (as a bonus!) how he lowers case acquisition costs.📰 About Brian Glass:Brian Glass is a personal injury attorney and partner at Ben Glass Law in Fairfax, Virginia. He has coached 100+ law firm owners, helping them build practices that deliver real profit, predictable referrals, and a better quality of life. Known for landmark results (including Virginia’s largest DUI punitive verdict), Brian’s mission is to help lawyers thrive inside and outside the office.👉 Sasha and Brian explore:— How to survive in a world where AI is rapidly shrinking visibility on Google.— Why over-automation is killing trust by replacing humans a little too quickly.— How 60% of cases and 80% of revenue could come from trusted relationships.— Why low-budget SEO is a trap — $2,500 retainers rarely move the needle.— If offline marketing is back: use simple tools like postcards, lunches, and advisory relationships to drive leads.👉 Main Takeaways from the Episode:— Audit your AI visibility with a tool like AI Grader to see whether tools like ChatGPT are recommending your firm.— Call your own intake line (or have a friend do it) to check response speed, tone, and follow-through.— Schedule referral lunches with high-trust professionals (chiropractors, doctors, CPAs).— Review your client touchpoints and replace one automated or AI-generated interaction with a real human moment.📞 Connect with Brian Glass:• Website: https://www.benglasslaw.com/• LinkedIn: https://www.linkedin.com/in/fairfaxpersonalinjury/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailThink you need more leads? Think again. In this episode, Sasha Berson connects with Michael Patrick Strauch, a leading legal sales expert, to expose the hidden gaps that are silently killing your signed case numbers. Michael breaks down how top firms consistently convert 2–3x more clients from the same lead flow by changing how their intake teams connect, communicate, and close.📰 About Michael Patrick Strauch:Michael is a legal sales expert who works exclusively with law firms on optimizing intake, consultations, and closing. As Partner at Your Practice Mastered, a firm founded in 2009 that has helped 1,000+ law firms scale, he trains non-attorney closers to consistently hit 65–85% set rates and 60–80% close rates. His mission: build law firms that grow without the owner carrying every role and every sale.👉 Sasha and Michael explore:— AI vs. human intake: when automation works and when it kills conversions— Why most intake teams never ask the right questions— The hidden cost of “hot transfers”… and what converts better— How to rescue the 30% of prospects who book but never show— Data every law firm must track weekly to stay profitable👉 Main Takeaways from the Episode:— Have intake build an emotional connection before scheduling the consult.— Track set + close rates weekly and aim for 65–85% set and 60–80% close consistently.— Implement a 10–12 touch follow-up workflow across calls, text, and email.— Put trained non-attorney closers in charge of consultations.— Use AI only to support reminders and routing — never as the first human touch.📞 Connect with Michael Patrick Strauch:• Website: https://www.theclosingroom.com/• LinkedIn: https://www.linkedin.com/in/michael-patrick-strauch-mps-28403864/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailMost law firms are bleeding talent — especially women — because Big Law is still obsessed with 80-hour weeks. In this episode, Sasha Berson chats with Leslee Cohen, who built a powerhouse Chicago firm by hiring top lawyers with one shared deal-breaker: they refused to sacrifice life for their career. Big Law said no. Leslee said yes — and it changed everything. She reveals how her team delivers elite work, maintains sky-high retention, and has a culture people genuinely love.📰 About Leslee Cohen:Leslee Cohen is a brilliant corporate and M&A attorney with 30+ years of deal-making experience, including 20 years in Big Law on Wall Street. Today, she runs AllRise Legal Counsel — a fast-growing firm that pairs top-tier legal talent with a flexible culture that Big Law can’t compete with. Her mission: help founders raise capital, scale fast, and land life-changing exits, without the burnout.👉 Sasha and Leslee explore:— The main reason women leave Big Law, and how your firm can be the solution— A zero-turnover hiring model that any firm can copy— Why flexibility is now a competitive advantage in the legal world— How to attract elite lawyers without paying Big Law salaries— The culture shift that makes teams “go the extra mile” automatically👉 Main Takeaways from the Episode:— Audit your team’s flexibility needs (confidential 1:1 convos — ask what they actually need)— Fix recognition gaps by implementing weekly shout-outs or wins— Stop résumé-gap bias by recruiting on experience and alignment, not perfect timelines— Measure retention like a profit metric (track tenure, replacement costs, lost productivity)— Allow ownership to let your team suggest improvements, and implement the good ones immediately📞 Connect with Leslee Cohen:• Website: https://www.linkedin.com/in/leslee-cohen/• LinkedIn: https://www.allriselawyers.com/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailImagine signing 1,200 clients a month, without burning out OR hiring like crazy. In this episode, Sasha Berson sits down with Sam Mollaei, a 37-year-old attorney who runs 6 law firms (yes, 6)! Together, they break down the formula that lets Sam land as many as 1,200 clients every month — fueled by social media ads, airtight systems, and a team empowered by AI. Don’t let the market eat you alive. Tune in now.📰 About Sam Mollaei:Sam Mollaei is a serial law firm entrepreneur and CEO of 6 AI-powered law firms. After helping 1,400+ firms scale and automate — and signing up 70,000+ clients himself — he now builds and invests in high-growth legal brands at Tov Law Group. His focus: autonomous law firms that use marketing, automation, and AI to deliver lean teams and real profitability.👉 Sasha and Sam explore:— Why social media ads are the *best* client acquisition tool — Survival Rate: The new KPI that exposes revenue leaks most lawyers never notice— How top firms confidently spend up to 33% on case acquisition — and stay wildly profitable— The blueprint behind 1,200+ clients/month (with systems any firm can copy)— Why AI will run 80–90% of law firm operations sooner than you think👉 Main Takeaways from the Episode:— Every week, audit where every lead, qualified lead, and signed client comes from— Fix responsiveness and doc collection to instantly boost revenue from clients you already signed— Use AI to shrink overhead and eliminate the bottlenecks slowing you down— Confidently invest up to 1/3 of a case’s value when cases prove profitable📞 Connect with Sam Mollaei:Website: https://mollaeilaw.com/LinkedIn: https://www.linkedin.com/in/sammollaei/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailThink you know SEO? Think again! In this episode, Sasha Berson sits down with Chris Dreyer, CEO of Rankings.io, to uncover how AI search tools like ChatGPT — that now own 27% of search traffic — are shaking up the legal marketing world! From E-E-A-T to Justia and Yelp, Chris reveals the new rules of visibility today. Discover how to compete and win in the age of AI.📰 About Chris Dreyer:Chris Dreyer is the CEO and Founder of Rankings.io, an award-winning SEO agency helping elite personal injury law firms dominate Google’s first page. As a leading voice in legal marketing, Chris is also the host of the Personal Injury Mastermind podcast. He has dedicated his career to helping attorneys break through the noise and build the kind of firms that change lives — including their own.👉 Sasha and Chris explore:— How ChatGPT and AI search are reshaping law firm SEO.— Why 27% of all legal search traffic has shifted away from Google (and what’s next).— The new ranking factors: E-E-A-T, case results, and third-party credibility.— Why directories like Yelp and Justia are skyrocketing and how to use them.— The future of visibility: mastering Search Everywhere Optimization before your competitors do.👉 Main Takeaways from the Episode:— Audit your website today: make sure your case results page is updated and syndicated to trusted third-party sites.— Strengthen your E-E-A-T — add author bios, showcase credentials, and highlight experience on every major page.— Claim and optimize your profiles on Justia, Yelp, and Avvo.— Meet with your marketing team this week to discuss an AI search readiness plan. Don’t wait until competitors outrank you.📞 Connect with Chris Dreyer:• Website: https://chrisdreyer.co/• LinkedIn: https://www.linkedin.com/in/chrisdreyerco📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailStop telling your associates to “just get out there.” In this episode, Sasha Berson sits down with Steve Fretzin to pinpoint what it takes to get your team to bring in business nonstop. Steve breaks down why most firms fail at business development (hint: it’s not because they’re lazy), and how a quietly toxic culture is killing your firm. Bonus: Get a few hard-hitting numbers (like how much every $10K case should cost to acquire).📰 About Steve Fretzin:Steve Fretzin is one of the world’s top business development coaches for attorneys — and a man who knows how to use second chances. After surviving a plane crash, Steve dedicated his life to helping lawyers take control of their careers, master client acquisition, and become the trusted advisor clients can’t live without. He’s the host of the BE THAT LAWYER podcast, hitting 500+ episodes and reaching listeners in 50+ countries.👉 Sasha and Steve explore:— Don’t wing business development — study the game first.— Culture, transparency, and leadership beat bonuses every time.— Pay fairly for case acquisition (15% is your magic number).— Every year, remove a hat — don’t keep adding them.— The fastest path to growth: Get a coach who’s already done it.👉 Main Takeaways from the Episode:— Audit your team’s comp plan, and add clear origination credit for new business.— Pick one role to delegate this year and commit to removing that hat for good.— Choose one area of your firm to improve and hire a specialized coach to fast-track it.— Create transparency: publish how bonuses, promotions, and goals are measured.📞 Connect with Steve Fretzin:• Website: https://fretzin.com/• LinkedIn: https://www.linkedin.com/in/stevefretzin• Podcast: https://fretzin.com/podcast/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailProfit. Taxes. Exit. Your future hangs in the balance. In this episode, Sasha Berson sits down with Emil Abedian, a 20-year accounting veteran, to talk profit, taxes, and the tough reality of scaling. From his early days in Sweden to advising multimillion-dollar firms in Los Angeles, Emil has seen it all. Today, he shares how law firm owners can borrow smart, hire faster, and plan their exit — while making tax planning more profitable!📰 About Emil Abedian:Emil Abedian knows what keeps law firm owners up at night — taxes, cash flow, and growth. As the founder and CEO of Counsel CPAs, this 20-year accounting pro helps law firm owners keep more of what they earn and exit richer. Emil also serves as CFO and board member of the Swedish American Chamber of Commerce of Greater Los Angeles and of the Mentor Foundation USA.👉 Sasha and Emil explore:— How to break free from the “high-paying job” trap — How to budget, borrow smart, and scale from $2M to $5M — How to make taxes (i.e., your #1 expense) actually profitable with strategic planning— How a $10M firm used tax strategy to save $800K — The three-year roadmap to exit your firm without getting crushed by a 40% tax hit👉 Main Takeaways from the Episode:— Fire yourself from daily tasks; your firm should run without you.— Budget your growth: every $1M in revenue usually needs about $150K in marketing fuel.— Meet your CPA quarterly, not yearly — tax planning only works before April.— Start exit planning 3 years in advance to avoid handing 40% of your sale to the IRS.📞 Connect with Emil Abedian:• Website: https://www.counselcpas.com/• LinkedIn: https://www.linkedin.com/in/emilabedian📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailImagine your time is worth $400,000 a minute. Now, start acting like it. In this episode, Sasha Berson welcomes John Kormanik, a former criminal defense attorney turned certified coach, to unpack the “billionaire mindset”. John shares how overworked attorneys can break free from burnout — and overcome the five biggest myths holding them back!📰 About John Kormanik:John Kormanik is a former criminal defense attorney turned certified coach, keynote speaker, and author of Break the Law: A Story of a Reimagined Legal Career and a Reclaimed Life. After 24 years in law and 16 years managing his own firm, John now helps accomplished attorneys master focus, banish burnout, and build firms that fuel their lives.👉 Sasha and John explore:— How to switch to the $400,000-minute mindset and stop losing billable time.— The 5 biggest lies lawyers tell themselves (and how to break free from each one).— How to escape the “always on” trap and finally take control of your focus.— Why intentional leadership will transform both your business and your life.👉 Main Takeaways from the Episode:— Audit your time like it’s money — cut anything that isn’t worth your hourly rate.— Set firm boundaries: no 24/7 availability.— Schedule “thinking time” weekly; real CEOs don’t just work, they think.— Define what freedom actually looks like for you, and start designing your firm around it today.📞 Connect with John Kormanik:• Website: https://www.johnrkormanik.com/• LinkedIn: https://www.linkedin.com/in/johnrkormanik/• Book: https://www.amazon.com/Break-Law-Reimagined-Career-Reclaimed/dp/B0DHJK1XG1📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailChicago is a brutally competitive market, and yet… Jonathan Merel survived the odds and built a colossal family law practice with 23 attorneys spanning three offices. In today’s episode of the Grow Law Podcast, Sasha Berson and Jonathan explore how the latter went from maxing out credit cards in 2009 to leading a multimillion-dollar firm powered by the right culture and relentless marketing.📰 About Jonathan Merel:Jonathan Merel is the founder and managing partner of Merel Family Law, ranked among Chicago’s top 5 family law firms. What began in 2009 as a two-person operation has grown into a powerhouse with 23 attorneys, 40+ team members, and three offices across the city. He is living proof of what happens when you build a reputation on culture, client service, and relentless marketing.👉 Sasha and Jonathan explore:— Why culture and hiring the right people are the backbone of your growth.— The client-generating tactics that still work: community events, sponsorships, and grassroots visibility.— Why reputation and reviews matter more than any ad campaign.— How shifting from lawyer to CEO will transform the way you run your firm.👉 Main Takeaways from the Episode:— Audit your firm’s culture: question if your current team reflects the values you want to scale.— Start building visibility today: sponsor one local event or attend a networking group.— Treat marketing as a non-negotiable investment. Even a small budget compounds.— Shift into CEO mode by delegating one task this week so you can work on the business, not just in it.📞 Connect with Jonathan Merel:• Website: https://merelfamilylaw.com/• LinkedIn: https://www.linkedin.com/in/jonathanmerel📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailImagine being so well-connected that you’re one handshake away from knowing everyone in your city. That’s not a fantasy… that’s what Morris Lilienthal built in Huntsville, Alabama! In this episode, Sasha Berson explores how Morris took his law firm from old-school “grin and grip” networking to a modern marketing machine that doubled revenue, and captured 4% of their entire market.📰 About Morris Lilienthal:Morris is a partner at Martinson & Beason, a Huntsville-based firm founded in 1937. Over the last 17 years, he’s spearheaded the firm’s marketing evolution — building a database of 10,000+ clients, racking up 500+ Google reviews, hosting his own podcast, The Mo Show Live, while mastering both grassroots and digital strategies.👉 Sasha and Morris explore:— Why staying “top-of-mind” beats top-of-Google— How 10,000 football magnets turned into endless referrals— The #1 rule that freed Morris from perfectionism with video marketing— Why lawyers can’t rely on one channel (and what to do instead)👉 Main Takeaways from the Episode:— Don’t wait for perfect: 80% done > 0% published— Build systems early, from client lists to repurposing content— Stay visible everywhere: social media, community events, email, and even physical mailers— Diversify your marketing: if one channel dries up, you’re sunk📞 Connect with Morris Lilienthal:• Website: https://www.martinsonandbeason.com/attorneys/morris-h-lilienthal/• LinkedIn: https://www.linkedin.com/in/alabamacaraccidentattorney/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailForget the Yellow Pages. Law firm marketing is now a digital jungle! In this episode, Sasha Berson welcomes Ron Latz, a 15-year legal marketing veteran and the founder of LegalFenix. Ron has worn every hat in the industry, and today, he unpacks how your firm can outsmart big-budget competitors, while prepping for the AI-first future of client acquisition.📰 About Ron Latz:Ron Latz is a legal marketing industry veteran with over 15 years of experience. As founder of LegalFenix, he helps law firms scale from $3M to $10M+ in revenue by acting as their vendor-neutral CMO. Unlike most consultants, Ron doesn’t “sell” SEO, PPC, or websites — instead, he gives firms the clarity they need to invest wisely and grow consistently.👉 Sasha and Ron explore:— Why today’s client journey is more complex than ever— How to avoid “shiny object syndrome” in your marketing— The comeback of newsletters (and why they beat algorithms)— How small firms can beat big-budget “Goliaths” locally— What GEO and AI search mean for the future of leads👉 Main Takeaways from the Episode:— Audit your marketing spend: cut one channel that isn’t producing ROI.— Build your referral circle: add 3 local pros (therapist, realtor, CPA) to your network this month.— Launch or revive a newsletter (email or print) to stay top of mind without fighting algorithms.— Test your AI visibility: see if ChatGPT or Gemini recommends your firm📞 Connect with Ron Latz:• Website: https://legalfenix.com/• LinkedIn: https://www.linkedin.com/in/ronlatz📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailMost law firms never crack $10M. Tim Semelroth did. In this episode, Sasha Berson unpacks how Tim went from college mock trial student to managing partner of a 17-lawyer, multi-office PI firm. Along the way, Tim ran his own PPC and TV ads before making a game-changing hire that scaled RSH Legal into one of Iowa’s top firms.📰 About Tim Semelroth:Tim Semelroth is the trail–blazing managing partner of RSH Legal, Iowa’s largest PI firm with 17 attorneys across three offices. A board-certified truck accident lawyer and lifelong trial advocate, Tim turned three “lucky strikes” into game-changing opportunities — streamlining his marketing, building systems, and scaling through acquisitions.👉 Sasha and Tim explore:— The three “lucky strikes” that shaped Tim’s career and firm growth— How hiring a full-time marketing director became a major turning point — The acquisitions and systems that helped RSH Legal scale past $10M— How trial lawyers can balance case work with building a business👉 Main Takeaways from the Episode:— Stop doing all your own marketing. Identify one task that you can delegate this week.— Audit your caseload: if trial work is putting marketing on the back burner, it’s time to hire or outsource.— Build systems that run without you (from intake to marketing) so your firm isn’t capped by your personal bandwidth.📞 Connect with Tim Semelroth:• Website: https://www.fightingforfairness.com/• LinkedIn: linkedin.com/in/timsemelroth📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailFailure — true failure — is staying stuck doing what you don’t love. That’s the trap Jordan Ostroff found himself in: running a 6-lawyer firm, $200K in debt, and every problem landing on his desk. In this episode, Sasha Berson and Jordan discuss how he rebuilt everything, scaling to 25 employees, raking in millions, while allowing him to work three days a week.📰 About Jordan Ostroff:Jordan Ostroff is the brilliant founder of Driven Law and author of Love Your Law Firm. A former prosecutor turned business owner, Jordan knows firsthand what it feels like to be crushed by a law firm that’s successful on the outside but chaotic on the inside. After a breaking point when his wife became pregnant, he rebuilt everything. Today, he works three days a week and successfully runs a multi-million-dollar practice.👉 Sasha and Jordan explore:— Why staying miserable is the true definition of failure.— The “bullseye org chart” mistake that made Jordan the bottleneck for everything.— How cutting $130K in marketing spend made his firm more profitable.— Key systems and delegation shifts that create freedom and profit.👉 Main Takeaways from the Episode:If every problem lands on your desk, start by listing recurring tasks and delegating them.Look at your marketing budget with a critical eye; if dollars don’t tie directly to signed cases, cut the spend.Decide how many hours you actually want to work, then build the systems and staff to make that schedule possible.📞 Connect with Jordan Ostroff:• Website: https://www.jordanostroff.com/• LinkedIn: https://www.linkedin.com/in/jordan-ostroff/• Jordan’s Book: https://www.amazon.com/Love-Your-Law-Firm-Roadmap/dp/B0CZLPJ8TH📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailA remarkable man on a remarkable journey! In this episode, Sasha Berson swaps insights with John Cannon, the brilliant founder of Cannon & Associates. John breaks down how he scaled a criminal defense and family law firm to 15 attorneys in under 7 years… while serving in the National Guard, raising a family of three, and running a successful home building business.📰 About John Cannon:John Cannon is the founder of Cannon & Associates, a thriving Oklahoma City law firm specializing in criminal defense and family law. In just 7 years, John scaled his practice to 15 attorneys and 800+ cases with the right systems, while staying true to his mission of faith, family, and country.👉 Sasha and John explore:— How John built a 15-attorney, 30-staff firm in under 7 years while also serving in the National Guard.— Why “shiny object syndrome” almost derailed his firm, and how hyper-focus became the key to growth.— How the Cannon & Associates’ website generates 20K–40K monthly visitors through free, useful content.— Why AI and video are the “next wave” for law firm marketing, and how to stay ahead of the curve.👉 Main Takeaways from the Episode:— Don’t chase every practice area: get really good at one thing before adding the second or third.— Content compounds: write, record, and publish useful content consistently (it will snowball into cases!)— Invest in your staff with clear roles and responsibilities. It’s the most profitable “marketing investment” you’ll ever make.— Use AI today: spend at least 8 hours testing how chatbots rank firms in your niche and adjust your strategy to match.📞 Connect with John Cannon:• Website: https://jpcannonlawfirm.com/• LinkedIn: https://www.linkedin.com/in/legal-cannon📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailWhat if you could handle 50% more cases without hiring? In this episode, Sasha Berson chats with Manny Griffiths, co-founder of Hona, a game-changing communication tool for busy law firms. Most attorneys waste 2-3 hours a day on status calls, emails, and repetitive updates. Manny reveals how smart firms are clawing back nearly 10 weeks a year with Hona.📰 About Manny GriffithsManny Griffiths is the co-founder and CEO of Hona, a game-changing legal tool. After nearly a decade in legal tech, he grew tired of watching attorneys burn hours on mind-numbing client updates. He built Hona, a brilliant tool that streamlines client communications, saving firms up to 400 hours while redefining their profits (and sanity).👉 Sasha and Manny explore:— How lawyers and staff lose 2–3 hours every day on repetitive client updates.— The shocking thing that causes 44% of negative law firm reviews (are you guilty of this?).— How Hona helps firms handle up to 50% more cases without adding headcount.— How automating communication boosts referrals and client satisfaction.👉 Main Takeaways from the Episode:— Audit how much time your team really spends on client communication; chances are it’s higher than you think!— Remember, the most unhappy clients complain about communication, not results, so fix that first.— Streamline repetitive updates with tech tools, so your staff can focus on higher-value work while clients still feel cared for.— Use the time you free up (8 hours a week, per staff member) to either take on more cases or enjoy the downtime.📞 Connect with Manny Griffiths:• Website: https://www.hona.com/• LinkedIn: https://www.linkedin.com/in/manny-griffiths📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailA must-hear AI story for the ages! Travis Easton, attorney-turned-founder of AI Demand Pro, cut demand letter prep from 3 days to just 10 minutes, and doubled his firm’s revenue. In this Grow Law Podcast episode, Travis reveals how his AI-powered system generates emotionally compelling demand letters that read like a “John Grisham novel”. Catch Travis’ fascinating insights today. 👉 Sasha and Travis explore:— The exact moment Travis realized demand writing was crushing his firm’s growth.— How AI Demand Pro reduced 3-day demand letter prep to just 27 minutes.— Why AI now writes more persuasive pain-and-suffering sections than most associates.— How one attorney used AI to produce 50 demands in a month… solo!— The real reason law firms will lose profitability if they don’t automate in 2025.👉 Main takeaways from the episode:— Pinpoint where your demand process is leaking time, money, and top talent.— Calculate how much revenue you’re losing by sticking with manual drafting.— Run one real case through an AI tool like AI Demand Pro and compare results.— Shift your team’s focus from repeatable work to growth tasks like case management.— Turn your best demand letter into a scalable template for automation.📰 About Travis Easton:Travis Easton is Co-Managing Partner at Easton & Easton, LLP and the Founder of AI Demand Pro. With over a decade in personal injury law, he built AI Demand Pro to streamline demand letter creation, helping firms cut prep time from days to minutes. AI Demand Pro helped double his own firm’s revenue without increasing headcount.📞 Connect with Travis Easton:• Website: https://www.demandpro.ai/• LinkedIn: https://www.linkedin.com/in/travis-easton-19111154/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailWhat if your money could grow, stay liquid, and pay you interest… at the same time? In this eye-opening Grow Law Podcast, M.C. Laubscher, CEO of Producers Wealth, breaks down the exact financial system ultra-wealthy families have used for 170+ years. Discover a smart way to multiply your cash, without losing control of your capital. And no, you don’t need millions to start!👉 Sasha and M.C. unpack:— How the “family banking” system works and why it beats the S&P.— Discover the strategy the Rockefellers use (and you can, too).— How M.C. turned life insurance into a cash-flowing investment engine.— The strategy used to buy real estate without using the bank’s money.— Why most financial advice is built to keep you average.👉 Main takeaways from the episode:— Stop giving your best capital to Wall Street.— Learn how to earn 6% tax-free, while borrowing at 5% to scale your firm.— Turn your life insurance into a profit center for your law firm.— Build a financial engine that compounds forever, and pays your family back.📰 About M.C. Laubscher:M.C. Laubscher is the CEO of Producers Wealth and creator of the Cashflow Ninja podcast. He helps business owners build “family banks” using high-cash-value life insurance, unlocking tax-free growth, control, and generational wealth. With 20+ years of experience, he’s helped 500+ families escape the Wall Street casino and create financial systems that compound for life.📞 Connect with M.C. Laubscher:• Website: https://producerswealth.com/• LinkedIn: https://www.linkedin.com/in/mclaubscher/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailWhat does it take to 4X your law firm’s revenue in just three years? Join Sasha Berson as he speaks with Keith Dyer, founder of LEXGRO, who helped one firm scale from $3M to $12M with bold marketing, smart budgeting, and a full-funnel strategy. Keith breaks down the biggest growth mistakes law firms make, and how to turn your spend into a consistent caseload.👉 Sasha and Keith explore:— How much it took to grow one law firm from $3M to $12M in under three years— Why digital marketing alone won’t scale your firm— How to avoid “traffic hijacking” when your brand isn’t visible enough— Why most firms succumb to “shiny object” syndrome instead of mastering the basics— How to see huge revenue gains with focused, full-funnel marketing👉 Main takeaways from the episode:— Set aside 20–30% of your revenue specifically for marketing to unlock predictable law firm growth— Run regular audits to spot when your digital strategy is plateauing, and shift your budget to higher-performing channels— Protect your lead flow by building a strong digital footprint so competitors can't hijack your traffic— Refine your messaging to speak directly to your niche; use their language, pain points, and goals to boost conversions📰 About Keith Dyer:Keith Dyer is President and Fractional Chief Marketing Officer at LEXGRO, specializing in rapid law firm growth. With over 30 years of experience driving major revenue wins, Keith helps firms scale by investing 20–30% of revenue into full-funnel marketing, building brand equity, and executing strategies that move the needle.📞 Connect with Keith Dyer:• Website: https://lexgro.com/• LinkedIn: https://www.linkedin.com/in/keithdyercmo📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailAre you a burned-out law firm owner, minutes away from calling it quits? You’re not alone. Join Sasha Berson as he speaks with Allison Johs, founder of Legal Ease Consulting, who knows that struggle firsthand. After making partner at a fast-growing firm in her early 30s, she quit with no backup plan… just intense burnout. In this episode, Allison shares how she rebuilt her career to help law firm owners like you reclaim control, delegate smarter, and focus on the work that truly fulfills you.👉 Sasha and Allison explore:— Why Allison transitioned from law firm partner to consultant— Why productivity isn’t about doing more; it’s about doing what you excel at— How to delegate without losing control (even if it didn’t work the first time)— Why most burnout comes from doing $40 tasks when your time is worth $300+— How to use LinkedIn to build a referral pipeline that actually works👉 Main takeaways from the episode:— Recognize early signs of burnout and understand what causes it in law firm owners— Delegate effectively and confidently, even if you’ve failed at it in the past— Stop wasting time on low-value tasks and focus on high-impact legal work— Build systems that give you more freedom without sacrificing quality or control— Use LinkedIn intentionally to generate referrals and build relationships📰 About Allison Johs:Allison Johs is the founder of Legal Ease Consulting and a former law firm partner who turned burnout into a blueprint for success. She now helps solo and small firm lawyers run smoother, smarter practices, helping lawyers boost profits and focus on the high-impact work that fulfills them. Her expertise spans practice management, productivity strategy, and LinkedIn-driven business development.📞 Connect with Allison Johs:• Website: https://www.lawyermeltdown.com/• LinkedIn: https://www.linkedin.com/in/allisoncjohslegalease📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailThe inspiring story of how Daniel Scola left a cushy corporate job, turned down a role at Johnson & Johnson, and built one of the biggest IP law firms in the game… from his home office! In this Grow Law Podcast episode, Daniel breaks down how he landed his first client in 2 weeks and went on to make $1.4M in his first year. If you’re a law firm owner, this is a masterclass in sales, risk, and relationships. Don’t miss it.👉 Sasha and Daniel explore:– How Daniel transitioned from engineering to intellectual property law.– Why emotional intelligence is more valuable than legal brilliance.– The top sales skills law school never taught you.– How to build trust fast, and land high-value clients (without chasing).– The power of risk-taking, mentorship, and relationship-driven growth.👉 Main Takeaways from the Episode:– Call one client, contact, or referral partner directly. Real relationships are built using your real voice.– Ask prospects what they need and truly listen before you jump in to pitch.– Reach out to someone who can mentor you or offer to guide someone in the early years of their journey.– Identify one bold move you’ve been avoiding in your practice and take the first step toward doing it today.📰 About Daniel Scola:Daniel Scola is the Senior Managing Partner at Hoffmann & Baron, LLP, where he leads a powerhouse team of IP attorneys. With over 34 years of experience, he’s built one of the largest IP law practices in New Jersey. A former corporate counsel and chemical engineer, Daniel’s approach combines technical expertise with client-focused growth.📞 Connect with Daniel Scola:• Website: https://www.hbiplaw.com/  • LinkedIn: https://www.linkedin.com/in/danielscola/ 📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailMost lawyers dream of doubling their firm. Dana Brooks did it four times in 14 years. In this episode, she reveals the mindset, strategy, and systems that fueled that incredible growth. From building strong referral networks to making smart acquisitions, she’s turned her PI firm into an eight-figure machine. If you're serious about growth, this is the one to listen to.📰 About Dana Brooks:Dana is managing partner at Fasig Brooks, a fast-growing personal injury firm based in Florida and expanding across the Southeast. She’s taken the firm from modest beginnings to an eight-figure powerhouse, not by luck, but by design. Dana’s approach combines grit, marketing savvy, and a deep understanding of law firm economics.👉 Sasha and Dana explore:– Why rainmaking is the easiest part of running a PI law firm, and how to get good at it.– What caused her firm to double four times since 2008.– The biggest mistakes lawyers make when trying to scale, and how to avoid them.– How she spots the right firms to acquire and turn around.– Why consistency in client experience is critical if you want to build a real brand.– The power of women in plaintiff law, and why she’s betting big on them.👉 Main Takeaways from the Episode:– Treat your law firm like a business, not just a practice; that mindset shift is what allowed Dana to scale four times over.– Vet your people, law firm partnerships, and acquisitions carefully. Trust your gut, but back it up with data.– Avoid ego-driven expansion. Focus on markets where you can win, with real boots on the ground and community credibility.– Build systems that create consistent experiences, don’t let each lawyer run their own “mini-firm” inside your firm.– Delegate trial work if it’s not your superpower. Double down on what you do best, and let others shine where they’re strongest.📞 Connect with Dana Brooks:• Website: https://fasigbrooks.com/ • LinkedIn: https://www.linkedin.com/in/dana-brooks-a8616817/ 📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailEvery law firm owner  will leave the business one day. The only question is whether that happens by design or by default.In this episode, Sasha Berson talks with Brian Zapf, founder of Flight Financial, who helps law firm owners not just grow their businesses, but engineer them to be sellable, scalable, and far less stressful.📰 About Brian Zapf:Brian is a former investment banker turned fractional CFO for law firms, and he’s obsessed with one thing: helping you make your law firm profitable, sellable, and operationally independent from you. His firm works with boutique law firms doing $1M to $20M in revenue and gets them to the point of $1M+ in annual profit, without the owner having to work 60-hour weeks.👉 Sasha and Brian explore:– Why over 80% of law firm owners never sell their business, they just shut it down– What the other 20% do differently to walk away with real money– How to spot and fix “profit leaks” in your firm (especially payroll)– Why hitting $1M in profit is very different than hitting $1M in revenue– How to shift from being the chief doer to being a real business owner– What marketing investment really looks like when you want to grow fast👉 Main Takeaways from the Episode:– Start planning your exit now, waiting costs you options and money.– Build systems and processes so the firm runs without you.– Empower your team to lead, buyers want a business, not a one-man show.– Clean up your financials, messy books kill deals.– Treat your law firm like an asset, not just a paycheck.❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Brian Zapf:• Website: https://www.flight.financial/ • LinkedIn: https://www.linkedin.com/in/bdzapf/ 📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailLegal directories probably aren’t something you think about very often, but you should. Why? Because when done right, they can be a hidden growth engine for your law firm. And in this episode, Sasha Berson talks with Jason Craver of Attorney at Law Magazine, one of the sharpest minds in legal marketing, to unpack exactly how to use directories to your advantage.📰 About Jason Craver:Jason’s been in the legal marketing world for over a decade. He’s been running legal directory strategy for Attorney at Law Magazine for the past 6+ years, and he’s studied the entire landscape, from Avvo’s fall from grace to the rise of Justia, Super Lawyers, and FindLaw. The guy knows the legal SEO game inside and out, and he doesn’t sugarcoat what works today.👉 Sasha and Jason explore:– The biggest shifts in directory SEO since Google started prioritizing local results.– Why measuring ROI on directories is tricky, and what not to do.– Which directories are worth your time and money, and which are dead weight.– How to build a smart, layered digital marketing strategy that includes directories as one of the pillars.– Why so many lawyers miss the mark by expecting directories to deliver direct leads.👉 Main Takeaways from the Episode:– Use legal directories to boost your SEO, not as your main lead source. Treat them as authority builders, not magic lead funnels.– Track ROI the right way, look for improvements in search rankings, not just calls or form fills.– Focus on the 3-4 directories that dominate Page 1 in your market (like Justia, Super Lawyers, FindLaw). Skip the rest.– Build your law firm referral network early, use that cash flow to fund smarter long-term marketing plays like SEO and directories.– Audit your directory listings twice a year, make sure info is up-to-date and your profile is fully optimized.❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now: https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Jason Craver:• Website: https://attorneyatlawmagazine.com/author/jcraver • LinkedIn: https://www.linkedin.com/in/jason-craver-564279107  📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailWhat do you do when life hits reset? If you're Elise Buie, you build a new life—and a law firm that grows 300% in nine months. In this episode of the Grow Law Podcast, Elise shares with Sasha how she went from no marketing plan to running a multimillion-dollar family law firm with a team and culture people actually love.📰 About Elise Buie:Elise is a family law attorney, entrepreneur, and culture-first leader who tripled her firm’s revenue in just nine months, without a marketing plan. She built Elise Buie Family Law in Seattle into a multimillion-dollar firm known for its heart-led leadership, tight systems, and team culture people don’t want to leave.👉 Sasha and Elise explore:— How kindness and generosity built a seven-figure firm, without a traditional marketing plan.— Why culture was her biggest growth engine, and how she shaped it intentionally.— How she scaled from $1M to $3M in 9 months during a pandemic.— What every law firm owner needs to understand about leadership in times of chaos.— The systems she leaned on and how she built a team that truly owns their roles.👉 Main Takeaways from the Episode:— Lead with kindness and a genuine desire to help, and watch how trust and referrals become your best marketing.— Build your firm’s culture on purpose, not by accident, because that culture is what fuels long-term growth.— Put systems in place early, like EOS, so your firm doesn’t rely on you to function day to day.— Hire people you trust and actually let them lead, so you can get out of the weeds and focus on growth.— Don’t wait for perfect, take messy action, and refine as you go. Elise built a multimillion-dollar firm without a detailed lawyer marketing plan.❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now:https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Elise Buie:• Website: https://elisebuiefamilylaw.com/ • LinkedIn: https://www.linkedin.com/in/elise-buie/📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailOn this episode of the Grow Law Podcast, Sasha Berson sits down with Gabriel Stiritz, co-founder of Lexamica, to reveal how law firms are transforming “no” cases into a brand-new profit center. If you’ve ever had to turn away a client because of jurisdiction, case size, or practice area, you’re leaving money on the table.📰 About Gabriel Stiritz:Gabriel is a systems thinker, legal tech founder, and former law firm COO who saw a massive hole in the referral process and built Lexamica to fill it. With Lexamica, law firms are now earning revenue from cases they used to throw away—and doing it without the chaos of spreadsheets, sticky notes, or playing phone tag with other lawyers.👉 Sasha and Gabriel explore:— Why referrals are broken in most law firms, and how to fix them fast— How Lexamica connects the dots and turns declined leads into real dollars— The hidden revenue stream you already have but probably aren’t using— How AI is replacing intake teams faster than most law firms realize— The real-world impact of automation on marketing ROI and case value👉 Main Takeaways from the Episode:— Use a referral platform to monetize rejected leads, especially out-of-state or non-core cases.— Reduce friction in your referral process by automating everything from matching to follow-up.— Build your law firm brand now, before your market is overrun by better-funded competitors.— Use cost savings from automation to double down on client acquisition and stay ahead.— Focus your branding and marketing in a niche where your budget can actually move the needle.❗❗❗Is your law firm built to last, or just to survive? 👉 Join Sasha Berson on August 21 for a free webinar on turning your firm into a $10M sellable asset.Spots are limited — grab yours now:https://growlaw.co/10m-sellable-asset-webinar?utm_source=youtube&utm_medium=podcast&utm_campaign=webinar ❗❗❗📞 Connect with Gabriel Stiritz:• Website: https://lexamica.com/ • LinkedIn: https://www.linkedin.com/in/gabriel-stiritz/  📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailWhat if your website is actually turning people away instead of converting them into clients? In this episode, Sasha sits down with Mary Blackiston, a conversion copywriter who transforms dry, robotic law firm content into persuasive, human-centered copy that actually converts.📰 About Mary Blackiston:Mary is a copywriter with a deep focus on conversion. She helps law firms ditch the generic “we fight for you” language and finally sound like real people that clients actually want to call. Her superpower? Making service pages, homepages, and bios sound human, emotional, and persuasive.👉 Sasha and Mary explore:— Why most law firm websites are leaking leads because of bland content— How Mary turns “meh” content into magnetic, high-converting copy— The danger of sounding like every other lawyer online— Real examples of law firm copy that actually books more consults— How to tell if your current content is helping or hurting your business👉 Main Takeaways from the Episode:— Start by auditing your homepage and law firm landing pages to make sure they don’t sound like every other firm.— Eliminate legal jargon and tired phrases like “aggressive advocate” or “we fight for you,” and replace them with clear, emotional language that connects.— Write your website copy the same way you’d talk to a potential client in person – like a human, not a legal textbook.— Shift the focus of your content from your credentials to your clients’ needs by showing empathy and understanding their pain points.— Read your content out loud and ask yourself if it makes you feel anything; if it doesn’t, rewrite it to inspire trust and action.📞 Connect with Mary Blackiston:• Website: http://www.thryvedigitalmarketing.com/ • LinkedIn: https://www.linkedin.com/in/marybblackiston/  📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailWhat if you could turn a $1M/year firm into $2M in annual profit, without adding 80 hours to your week or guessing your way through it? In this episode, Sasha Berson hosts Hamid Kohan, a Silicon Valley engineer turned legal-tech mogul who’s helped scale nearly a thousand law firms. They break down the exact blueprint, from virtual staffing to backend systems to AI, that law firm owners can follow to explode profitability.📰 About Hamid Kohan:Hamid Kohan is the founder of LegalSoft, MedVirtual, Presence360, Practice.AI, and several other companies that serve the legal and medical industries. His work focuses on helping firms grow through a combination of staffing, systems, and technology. He also co-owns a law firm in California, operating under the state’s non-attorney ownership model.👉 Sasha and Hamid explore:— The surprising reason most $1M law firms never cross $2M in profit.— Why chasing more leads is not the answer (and what to fix instead).— How virtual staffing actually works, and why your skepticism is costing you millions.— The fastest way to scale to $10M in revenue and $2M in personal profit.— What law firm owners must understand about the 50/50 split between front-end and back-end growth.👉 Main Takeaways from the Episode:— Build both your marketing engine and operational backend in tandem, as scaling requires both sides growing together.— Hire virtual staff the smart way. Don’t just “outsource”, integrate them into your workflow to free up your attorneys and boost capacity.— Plug in AI tools to automate intake, records summary, and document drafting.— Shift your mindset from “lawyer with a business” to “business owner who runs a law firm”, then act like a CEO.📞 Connect with Hamid Kohan:• Website: https://www.legalsoft.com/ • LinkedIn: https://www.linkedin.com/in/hamid-kohan-0367276 📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailDrowning in busy work? You’re not alone. In this episode, Sasha Berson sits down with Lindsey Corbin, founder of Delegate.Legal, to talk about how outsourcing paralegal tasks can help attorneys get their time - and sanity - back.Even if you’re not in trademark or copyright law, what Lindsey shares will open your eyes to how delegation can free you up to grow your firm and enjoy your life.📰 About Lindsey Corbin:Lindsey is the founder of Delegate.Legal, a specialized outsourced paralegal service supporting trademark and copyright lawyers. With a background in private equity legal ops and years of high-level experience, she’s on a mission to help law firm owners build businesses that don’t consume their lives.👉 Sasha and Lindsey explore:— Why your “busy” is costing you real money.— How to delegate without losing quality or control.— The emotional and financial cost of doing work that drains you.— Whether going to law school is worth it – and Lindsey’s candid take.— Why you should design your ideal life first – and say no to everything that’s not that.👉 Main takeaways from the episode:— Stop doing $50/hour work if you want to earn $500/hour, delegate it.— Use outsourced paralegals to free yourself up for higher-value tasks.— Treat your law firm like a business by investing in scalable systems.— Build a team that allows you to focus on what you do best, not what just needs to get done.— Design your ideal life first, then make every business decision in alignment with that vision.— Recognize that not having a JD doesn’t mean you can’t build a wildly successful legal business.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/ 📞 Connect with Lindsey Corbin:• Website: https://delegate.legal/lindsey-corbin/  • LinkedIn: https://www.linkedin.com/in/lindsey-corbin/ 📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailIn this episode, Sasha Berson sits down with Jason Hennessey, the man behind Hennessey Digital, to break down the exact 5-step plan he shares with law firm owners looking to scale fast and smart. No gatekeeping, just clear, tactical advice from someone who’s done it.📰 About Jason Hennessey:Jason Hennessey is the founder of Hennessey Digital, a $22M digital marketing agency that started from scratch and now powers growth for some of the top law firms in the country. He’s a self-taught SEO expert who reverse-engineered Google’s algorithm back in the early 2000s, turned that knowledge into real results, and built an agency that’s helped generate over half a billion dollars in client revenue.👉 Sasha and Jason explore:— The five specific steps Jason gives lawyers who want to grow to $10M in revenue.— Why Jason mentors firms that can’t afford Hennessey Digital, and how that’s become a powerful purpose project.— What most lawyers get wrong about marketing, and what to fix before you pour money into SEO or ads.👉 Main Takeaways from the Episode:— Fix your internal systems before chasing more leads, because if your intake process is broken, more traffic won’t help.— Find a mentor who’s already built what you want to build, and stop wasting time taking advice from people who haven’t walked the same path.— Commit to execution, not just learning, because listening to this podcast is only step one, what actually moves the needle is picking one thing and implementing it this week.— Start building your personal brand right now, by sharing your story, your insights, and your wins, because people want to work with lawyers they know, like, and trust.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/📞 Connect with Jason Hennessey:• Website: https://www.jasonhennessey.com/ • LinkedIn: https://www.linkedin.com/in/jhennessey/ • Jason’s Book: https://shorturl.at/n0qhC📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailWhat if you could add $100K in profit to your firm without working harder – and have someone else do the work? In this episode, Sasha sits down with Nermin Jasani of Wildly Successful Lawyers to reveal four simple, proven levers that law firms are using right now to generate multiple six figures in profit. Just real strategies that move the bottom line.📰 About Nermin Jasani:Nermin is a former Wall Street attorney who launched her own law firm, made every mistake in the book, and then turned that experience into a consulting empire helping small law firms become wildly profitable. She’s sharp, practical, and delivers the truth without fluff.👉 Sasha and Nermin explore:— Why law firm owners unknowingly leave hundreds of thousands on the table.— The 4 specific levers you can pull today to add $100K+ in profit to your firm.— The myth of "do it all yourself", and how hiring the right help creates freedom and money.— Why your intake might be killing your profit, and how you can fix it in a week.— The revenue trap of hourly billing, and what to do instead.— How Nermin helps lawyers shift from “technician mode” into actual business owners.👉 Main Takeaways from the Episode:— Focus on improving backend systems instead of chasing more clients.— Hire the right people who actually increase your bottom line, not just your to-do list.— Step out of technician mode and into CEO mode, and treat your firm like a business.— Audit your intake and law firm billing processes before spending another dime on marketing.— Charge for outcomes, not minutes, and watch your profits scale.If you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co📞 Connect with Nermin Jasani:• Website: https://ws-lawyers.com/ • LinkedIn: https://www.linkedin.com/in/nerminjasani/ 📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailWhat if a single $20K branding investment could bring you over $1M in new revenue? In this eye-opening episode, Sasha sits down with Robert Friedman, the founder of Fearless Branding, to dissect the painful truth about why most law firms don’t get chosen, even after spending a fortune on marketing. If you’ve ever wondered why your firm isn’t standing out in a saturated market, this episode will flip the script on everything you thought you knew about branding.📰 About Robert Friedman:Robert is a veteran branding strategist who's worked with entrepreneurs, lawyers, consultants, and service providers for over 25 years. He helps them stop looking and sounding like everyone else, and start getting chosen. His method is all about crafting a brand story that turns your ideal clients into enthusiastic buyers before they even meet you.👉 Sasha and Robert explore:— What most law firm owners get completely wrong about law firm branding.— How a $20,000 branding project helped one client drive $500K in profit per year for 10 years – that’s a 2,500% return.— Why your competitors are being chosen over you, and how to fix it.— What “the brand behind the billboard” actually means.— Real-world examples of firms that transformed their business with nothing but the right narrative.👉 Main Takeaways from the Episode:— Define your brand as the clear answer to "Why should I choose you?" – not just a list of services.— Differentiate your firm by creating a narrative that no competitor can copy.— Connect with your ideal clients by showing them who you are, not just what you do.— Leverage brand clarity to make all your marketing, ads, website, social. work harder and convert better.— Own a powerful, emotional idea that makes your firm memorable and trusted.— Invest in positioning once to create an asset that pays off in client loyalty and profitability for years.📞 Connect with Robert Friedman:• Website: https://www.fearlessbranding.com/ • LinkedIn: https://www.linkedin.com/in/rfriedmanfearlessbranding/ 📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailIn this high-energy episode, Sasha sits down with David Arato, former classically trained cellist turned legal content powerhouse, and they dig deep into the insane numbers behind his business. David’s company has cranked out over 1,300 videos, worked with hundreds of attorneys, and helped some of them dominate page one of Google without lifting a finger. If you think content creation in the AI era is dead, think again.📰 About David Arato:David is the founder of Lexicon Content Development, a legal-focused content creation agency. He’s been in the trenches for over a decade and has helped attorneys nationwide rank on page one of Google, boost conversions, and scale their practices, all without becoming full-time influencers.👉 Sasha and David explore:— How David scaled from solo freelancer to 7-figure agency without investors.— What works right now in the age of ChatGPT (and what doesn’t).— The simplest, most effective video setup for attorneys on a budget.— How AI can support your content, but not replace strategy or voice.👉 Main Takeaways from the Episode:— Create hyper-targeted video content that answers your ideal client’s specific questions.— Systematize your production process so you can consistently publish without burning out.— Leverage AI for drafts and ideation, but own the strategy and human touch.— Repurpose every video into blogs, shorts, and social clips to 10x your reach.— Focus on quality over quantity; 300 views from the right people beats 30,000 from strangers.— Be the best answer online so prospects already trust you before they ever call.— Track performance and double down on what’s converting viewers into leads.📞 Connect with David Arato:• Website: https://www.lexiconlegalcontent.com/ • LinkedIn: https://www.linkedin.com/in/davidarato/ 📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/

Send us Fan MailIn this mind-blowing episode, Sasha sits down with Jeff Hampton, and this guy figured out how to turn a tiny YouTube audience into a serious revenue stream. We’re talking $40,000-$50,000 a month from a channel with just 5,500 subscribers. No, that’s not a typo.📰 About Jeff Hampton:Jeff is a criminal defense attorney and asset protection expert for short-term rental owners. He’s also the founder of YouTube Rainmakers, a coaching business helping lawyers and other professionals turn video content into lead machines.👉 Sasha and Jeff explore:— How Jeff consistently books 3-4 consults a week just from YouTube.— Why 300 views from the right audience are more valuable than 30,000 random ones.— The power of ultra-niche content, like legal protection for Airbnb hosts.— How he built multiple businesses while self-managing five short-term rental properties.— What it means to be the “media director” of your own firm, and why it’s the CEO’s job.— How Jeff systematized and delegated everything else in his firm so he could focus on media.— His full-funnel repurposing strategy that amplifies every video across multiple platforms.👉 Main Takeaways from the Episode:— Target your ideal client avatar with every video instead of chasing vanity metrics.— Use YouTube to build trust before the first call; it sells for you 24/7.— Create ultra-specific content that speaks directly to one problem and dominates that niche.— Document your processes (SOPs, dashboards, KPIs) to delegate and scale.— Own your law firm’s social media strategy, lead the marketing, and don’t outsource your voice.📞 Connect with Jeff Hampton:• Website: https://www.criminalattorneyfortworth.com/ • LinkedIn: https://www.linkedin.com/in/jeff-hampton-212ba218/ • YouTube: https://www.youtube.com/channel/UCG5k60JCWv0lG7Y0JEDOAVQ📞Connect with Sasha Berson:• LinkedIn: https://www.linkedin.com/company/grow-law/• Instagram: https://www.instagram.com/grow_law/ • YouTube: https://www.youtube.com/@growlaw • Facebook: https://www.facebook.com/growlaw • Email: [email protected]• Phone: (312) 854-7724#LawyerWebsite #LawyerSEO #LawFirmMarketingIf you enjoyed today’s show, please leave a review and subscribe so you never miss an episode. For more information and links to all of the resources mentioned in today’s episode, visit https://growlaw.co/