Grow Your Wellth

Ten years ago, I filed an LLC from my home attic for a new business I called FACTEUR PR. I knew a lot about PR and almost nothing about building a business. Today, FACTEUR PR is a nationally recognized, seven-figure public relations agency with a team of 12. In this special anniversary episode of Grow Your Wellth, I'm sharing the ten most valuable lessons I've learned building and scaling a business. Not the highlight reel, but the real, unsexy stuff. The lessons that came from hard mistakes, unexpected pivots, and the kind of growth that only happens when everything feels uncertain.This isn't a victory lap. It's a roadmap packed with the kind of hard-won wisdom that only comes from actually doing it for ten years. Whether you're just starting out or scaling what you've already built, I hope this episode challenges you to look at your business differently.Show links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get the Authority Toolkit at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠

If you've ever felt overwhelmed by fitness advice or like every approach you've tried just isn't sustainable, this episode is going to change how you think about moving your body.In this episode of Grow Your Wellth, I sit down with Matt Kasee, founder of Trilogy Fitness Systems, to talk about what fitness actually needs to look like for busy entrepreneurs, parents, and professionals who want to build a body that works for their real life (not just their Instagram feed!). Matt built Trilogy around a simple but powerful observation: most fitness programs aren't designed for sustainability, and people aren't failing at fitness…the programs are failing them.We get into why total-body training two to three times a week is almost all most people actually need, the real relationship between cardio and strength for longevity, and what the research actually says about the trends everyone's talking about, like weighted vests, the protein craze, and GLP-1s. Matt also opens up about the mindset side of fitness, including why celebrating small wins and building momentum matter just as much as what you do in the gym.Whether you're just getting started, returning after a setback, or wondering if it's too late to make real change, Matt's answer is a resounding no, and this conversation will give you the permission and the plan to truly succeed.Learn more about Trilogy Fitness Systems and follow Matt on Instagram at @mattkasee and @trilogyfitnesssystems.Show links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get the Authority Toolkit at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

What if the fastest path to growing your business isn't getting more clients but taking better care of the ones you already have?In this solo episode of Grow Your Wellth, I get candid about one of the most overlooked drivers of sustainable business growth: client retention. After experiencing our worst year of client retention in 2024, we made a deliberate shift: less focus on chasing new leads, more focus on deepening the relationships we already have. The result? 100% client retention heading into 2026.I break down exactly why retention deserves to be your number one KPI, including the eye-opening stat that it can cost five to seven times more to acquire a new customer than to keep an existing one. I walk you through five principles that made a meaningful difference in my own business.Whether you run a service-based business, a product brand, or anything in between, this episode will challenge you to look at what you already have and invest better in it to grow your business.Show links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Get the Authority Toolkit at ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

In this episode of Grow Your Wellth, I’m sitting down with Kait Turshen, founder of SLFMKR and Well Stocked, to talk about what it really takes to build a successful brick-and-mortar business in today’s big box digital world.Kait shares how she opened her retail store during the uncertainty of a global pandemic — when most businesses were pulling back — and how she approached everything from negotiating to curating brands and creating an in-store experience people actually want to come back to.We talk about the strategy behind building a physical retail brand in a digital-first world, why community and education have been key to her growth, and how she’s expanded beyond beauty into new categories like kitchen and home with her latest concept, Well Stocked.Of course, we also touch on clean beauty — what it really means, how to cut through the noise of greenwashing, and why Kait built SLFMKR around a clear, values-driven standard — but this conversation goes far beyond products. It’s about vision, risk-taking, and building something tangible in a time when so much feels virtual.If you’ve ever dreamed about opening a storefront, launching a product-based business, or creating a brand experience that people connect with in real life, this episode will leave you inspired and thinking bigger.Learn more about SLFMKR at slfmkr.com and Well Stocked at wellstockedshop.com. Follow Kait on Instagram at @slfmkrkait.Show links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠Get the Authority Toolkit at ⁠⁠⁠⁠⁠⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

You’re getting visibility… but is it actually driving revenue?In Part 2 of this series on frequently asked questions about PR, we go beyond the basics and breaks down how to turn PR, media coverage, and influencer content into real business growth.I’ll answer the next set of questions clients don’t always know how to ask, including: How national media builds authority for local businessesWhy waiting for the “perfect” feature keeps you invisibleWhat most brands get wrong about influencer marketing (and why it’s costing them)This episode is all about leverage, strategy, and making your visibility actually work for you.Show links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠Get the Authority Toolkit at ⁠⁠⁠⁠⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

PR isn’t what it used to be… and that’s exactly why it matters more than ever.In this episode, I break down why PR is having a major resurgence, largely driven by how people search, discover, and make decisions in the age of AI. If you’ve ever questioned whether PR actually impacts revenue, this conversation will shift your perspective.Before you invest in an agency, I’ll share what to look for (and what to avoid), including the biggest red flags that could cost you.Then, I answer three of the most common questions new clients ask: How PR actually grows your business How soon you can expect to see results What metrics really matterIf you’ve ever felt like your business is the best-kept secret… this is where things start to change.How to hire a PR agency - www.facteurpr.com/blogShow links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠Get the Authority Toolkit at ⁠⁠⁠⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

In this episode of Grow Your Wellth, I’m joined by professional stylists Kyla and Brenda Rose, the mother-daughter duo behind Rose Transformations, to talk about something many ambitious women overlook in their professional lives: personal style as a leadership tool.When we’re busy building businesses and managing teams, it’s easy to push our personal expression to the side. But Kyla and Brenda explain why what we wear isn’t just about aesthetics, it’s about confidence, presence, and how we show up in the room.We discuss how personal style can strengthen executive presence, why authenticity matters more than trends, and how high-performing women can use clothing as a way to communicate confidence, authority, and individuality – and even, yes, grow their wealth!Kyla and Brenda also share practical tips for identifying your style essence, building a cohesive wardrobe, and using color psychology to influence how you’re perceived in professional environments.Learn more about Rose Transformations at www.rosetransformations.comShow links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠Get the Authority Toolkit at ⁠⁠⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

In this solo episode of Grow Your Wellth, I’m talking about a growth strategy that most entrepreneurs overlook: subtraction.When we think about growing a business, our instinct is usually to add more — more services, more platforms, more meetings, more tools. But in my experience, some of the biggest breakthroughs come from the opposite approach: removing what no longer serves you.I share how strategic subtraction has shaped both my business and my personal life, from removing alcohol and seeing dramatic improvements in energy and clarity, to narrowing the focus of FACTEUR PR to the industries where we deliver our strongest results.We also talk about where subtraction can have the biggest impact in business: simplifying your offers, reducing unnecessary meetings, cleaning up your tech stack, and even letting go of low-value clients.Growth doesn’t always come from doing more. Sometimes it comes from getting clear about what actually matters. Show links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠Get the Authority Toolkit at ⁠⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

In this episode of Grow Your Wellth, I’m joined by Chelsea Clark, founder of Momfluence, to talk about the incredible power of mom influencers and why brands should be paying much closer attention to this community.Chelsea shares how she built Momfluence to connect brands with authentic mom creators, and why moms remain one of the most influential consumer groups in the world. We dive into the psychology behind why moms drive so many household purchasing decisions, what brands often get wrong about influencer marketing, and how gifting products can often be a smarter first step than jumping straight into paid partnerships.We also talk about the importance of authenticity, aesthetics, and community when it comes to influencer collaborations. From color palettes to product storytelling, Chelsea explains why the brands that succeed today are the ones that understand how moms actually share and recommend products.If you're a founder, marketer, or brand builder looking for cost-effective ways to grow awareness and sales, this episode will open your eyes to the true potential of mom-driven influencer marketing.Learn more at https://momfluence.coShow links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠Get the Authority Toolkit at ⁠⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

In this episode of Grow Your Wellth, I’m joined by Jesse P. Gilmore, founder of Niche in Control and creator of the Leverage for Growth® method, to talk about what most agency owners don’t plan for or get stuck on: how to scale your business without staying stuck at the center of it.If you’ve ever felt like your business can’t move without you — or worse, that your success is completely dependent on your time and energy – Jesse is here to shift your perspective. We explore the mindset and systems required to move from overworked operator to visionary CEO.From value streams and onboarding to bottlenecks and business architecture, Jesse breaks down what makes a company scalable, sellable, and sustainable, so you can finally build something that gives you freedom, not just more responsibility.Get in touch with Jesse at www.nicheincontrol.comShow links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠Get the Authority Toolkit at ⁠⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

In this episode of Grow Your Wellth, I’m pulling back the curtain and sharing exactly how I structure my week as a CEO, a mom of two, and someone deeply committed to building a business that supports my life, not competes with it.With the energy of a new year and this idea of stepping into our highest selves, I’ve been thinking a lot about how our day-to-day habits shape who we become. There’s no magic productivity hack here. What I share is something much simpler and more powerful: alignment.I walk you through how I batch my client calls, protect my deep work time, structure team meetings, and build in CEO days. I also talk about energy management, non-negotiables like sleep and workouts, why I finally hired an executive assistant after 10 years, and how I try (not perfectly, but intentionally) to be fully present at work and fully present at home.This isn’t about having a perfectly color-coded calendar. It’s about designing your week around your priorities instead of living in reaction mode.If you’re feeling stretched between ambition and motherhood… growth and burnout… vision and reality… this episode will help you zoom out and ask: Does my schedule reflect the outcomes I actually want?Show links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠Get the Authority Toolkit at ⁠www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

Nobody enjoys thinking about death or disability. But today, we’re going there. Let’s talk about the plan you hope you’ll never need or at least not anytime soon – a plan for what happens to your business if something happens to you or if you pass away unexpectedly.In this episode of Grow Your Wellth, I’m joined by estate planning attorney Benjamin Turshen of Solace Estate Planning to have a conversation that every founder, parent, and partner needs to hear: What happens to your business, your assets, and your loved ones if life doesn’t go as planned?After his own life-threatening wake-up call, Benjamin shares his own turning point that shifted him from a high-powered legal career in asset management to helping people create peace of mind through intentional estate and succession planning. We dive into the real reasons people avoid this kind of planning — and how it’s not about death, it’s about protecting everything you’re working so hard to build while you’re still here.This episode will challenge you (in a good way) to stop procrastinating, start communicating, and make sure your business, your family, and your legacy are protected no matter what.Get in touch with Ben at www.solaceestateplanning.comShow links:⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.comGet the Authority Toolkit at www.herealfluence.com/toolkit⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

In this episode of Grow Your Wellth, I’m sharing why clarity scales, and why more marketing isn’t always the answer to your business growth problems, especially if your positioning isn’t clear. I take you behind the scenes of FACTEUR’s 2025 repositioning, moving from offering PR services to owning a clear category with Path to PRominence, and how shifting our focus from outputs to outcomes changed everything. I talk about why niching down matters, how strong positioning shortens sales cycles, and what I’ve learned about client discovery in the AI era. If your business is growing but feels heavier than it should, this episode will help you assess whether it’s time to refine your positioning, simplify your operations, and evolve in a way that supports long-term growth and alignment.Show links:Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

In this episode of Grow Your Wellth, I sit down with Kayleigh Keen — makeup artist, coach, and educational content creator — to unpack what’s actually working on social media for beauty professionals – really any professional! – today.Kayleigh shares her own journey navigating the ever-changing world of content creation, including her shift to long-form YouTube, the rise of TikTok-style algorithms, and why follower count is no longer the strongest indicator of success.We dive into common content mistakes, the power of personal branding, and how to become the influencer of your own business — even if you don’t consider yourself a content creator. Kayleigh also opens up about generational shifts, mindset work, and the importance of showing up authentically to build real relationships (and revenue) online.Whether you’re a solo beauty pro, service provider, or creative entrepreneur — this episode is packed with clarity, encouragement, and action steps to help you grow with purpose (not pressure).Follow Kayleigh:https://www.instagram.com/kayleighkmuahttps://www.youtube.com/@by.kayleighShow links:Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

Want to get booked on more podcasts but keep hearing crickets?Most podcast pitches fall flat, not because the person lacks credibility, but because they are pitching the wrong thing.In this episode, I share five simple shifts that change everything. Especially in the AI era, podcasts remain one of the most powerful ways to build trust, create real human connections, and drive meaningful ROI. I have personally landed multiple retainer clients from a single podcast appearance, and I break down why it worked.As both a podcast host and someone who pitches podcasts professionally, I see firsthand what gets ignored and what gets a yes. I explain why I turn down nearly 80% of the pitches that land in my inbox, and what actually makes a pitch stand out.If you want podcast visibility that goes deeper, builds authority, and converts into real opportunity, this episode will change how you approach pitching and positioning.Get the Authority Toolkit at therealfluence.com/toolkitShow links:Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

What do you do when you're laid off during a recession — and the entire industry you’ve worked in is shifting beneath your feet?If you’re Barbara Jones, you build what’s next.In this episode of Grow Your Wellth, I sit down with Barbara Jones, founder and CEO of Outshine Talent, the first talent management firm to recognize the rise and relevance of TikTok in popular culture. We trace her remarkable journey from the traditional music industry to the forefront of the creator economy. Barbara shares how she went from working with artists at Columbia and Warner to spotting the earliest waves of creator culture — even before TikTok and brand deals were mainstream.We talk about what it really takes to manage talent in today’s digital landscape, why relationships still matter more than algorithms, and how Outshine has built a reputation for growing brands and protecting creators. Barbara opens up about her leadership philosophy and the importance of keeping both your team and your talent healthy in a burnout-prone industry. She also shares valuable tips and insights for relationship building too.If you’re in marketing, media, or building a personal brand of your own, this episode is packed with wisdom on staying ahead of the curve without losing yourself along the way.Follow Barbara:@barbarajones@outshinetalent www.outshinetalent.comShow links:Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

AI isn’t coming; it’s already here. And it’s actively shaping how brands are discovered, trusted, and chosen.In this episode of Grow Your Wellth, we’re breaking down what actually shifted in 2025 and shares our grounded, forward-looking predictions for brand growth in 2026, along with how you can leverage AI intentionally to make this your strongest year in business yet.This isn’t an episode about chasing trends or panicking over technology. It’s about understanding where the real leverage is moving, and why authority, trust, proof, and human connection will matter more than ever in an AI-driven world.In this episode, you’ll learn:Why authority-first brands are becoming the most influential in the AI ageHow AI is changing advertising — and why proof and trust now outperform polishWhat the rise of AI imagery really means for authentic, human brandsHow AI is quietly becoming a powerful referral source (and how to position yourself for it)Why 2026 will see a major return to in-person connection, community, and long-form conversations✨ Plus, learn more about the Authority Toolkit — a strategic resource designed to help you clarify what you should be known for, strengthen your credibility, and build authority that both humans and AI recognize. Grab yours at www.therealfluence.com/toolkitIf you want 2026 to be the year your brand stops being the best-kept secret and starts getting recognized for what you do best, this episode is your roadmap!Show links:Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠⁠⁠⁠

If you're starting the new year feeling overwhelmed, overcommitted, or just plain over it, my conversation with Lisa Woodruff of Organize 365 is your permission slip to reset.In this episode, Lisa sits down to chat with us about why your household deserves the same systems, structure, and support as any thriving business. Lisa shares how her own struggles with time, mental load, and perfectionism led her to create a powerful framework that helps women reclaim their time, set boundaries, and find calm in the chaos.You’ll learn how tools like the Sunday Basket can transform your week, why perfectionism is holding you back, and how embracing your executive function can be the key to getting unstuck at home, unlocking a new level of growth at work. Whether you’re managing a family, running a business, or both, Lisa’s philosophy reminds us that organization isn’t about control, it’s about self-care, empowerment, and peace of mind.Learn more about Lisa and Organize 365 at https://organize365.com/Show links:Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠⁠⁠

Hey there, and welcome back to Grow Your Wellth! I’m your host Reena Goodwin — PR strategist, founder of FACTEUR, and your guide to building a brand that stands out and sustains you.Now, if you're a founder, expert, or service provider thinking “This is the year I finally get serious about publicity and visibility,” you are in the right place. Because in this episode, I’m giving you a sneak peek inside our DIY PR Masterclass, which is part of my platform Realfluence — the only community built specifically to help beauty, wellness, and lifestyle brands grow through earned media and expert-led influence.We’re diving into exactly how to create your PR plan for the year — whether you’re brand new to this or just need to sharpen your strategy. I’ll walk you through what matters, what’s actually worth your time, and how to make media coverage a consistent, aligned part of your marketing mix.And the timing? Couldn’t be better.Because on January 8, we’re kicking off our 6-week Visibility Sprint inside Realfluence — a focused, supportive challenge to help you land your first (or next) piece of press and start showing up as the credible, visible brand you already are.This episode is your behind-the-scenes preview — and if you love what you hear, I’d love to see you inside Realfluence. Let’s make 2026 the year you stop being the best-kept secret and start owning your spotlight.Let’s get into it.Join Realfluence at ⁠therealfluence.com⁠! Show links:Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠⁠⁠

How to Create a PR Plan That Actually Gets You Press in 2026Hey there, and welcome back to Grow Your Wellth! I’m your host Reena Goodwin — PR strategist, founder of FACTEUR, and your guide to building a brand that stands out and sustains you.Now, if you're a founder, expert, or service provider thinking “This is the year I finally get serious about publicity and visibility,” you are in the right place. Because in this episode, I’m giving you a sneak peek inside our DIY PR Masterclass, which is part of my platform Realfluence — the only community built specifically to help beauty, wellness, and lifestyle brands grow through earned media and expert-led influence.We’re diving into exactly how to create your PR plan for the year — whether you’re brand new to this or just need to sharpen your strategy. I’ll walk you through what matters, what’s actually worth your time, and how to make media coverage a consistent, aligned part of your marketing mix.And the timing? Couldn’t be better.Because on January 8, we’re kicking off our 6-week Visibility Sprint inside Realfluence — a focused, supportive challenge to help you land your first (or next) piece of press and start showing up as the credible, visible brand you already are.This episode is your behind-the-scenes preview — and if you love what you hear, I’d love to see you inside Realfluence. Let’s make 2026 the year you stop being the best-kept secret and start owning your spotlight.Let’s get into it.Join Realfluence at therealfluence.com! Show links:Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠⁠www.therealfluence.com⁠⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠⁠

If you’ve ever found yourself doing all the right things but still feeling exhausted, emotionally flooded, or quietly on the edge of burnout... this episode is for you.In this episode of Grow Your Wellth, trauma-informed coach and nervous system educator Emily Greenway of Rise to Her breaks down what burnout really is, and why it has more to do with your past and your wiring than your planner or productivity hacks. We explore how trauma shapes behavior, why the nervous system is the real MVP of leadership, and how to rewire your patterns through inner work, community, and intuitive practices.Emily also shares her signature three-part framework to help you reconnect with your body, your needs, and your sense of self so you can lead in business and life better.This isn’t about bubble baths or hustle culture; it’s about creating safety, power, and possibility from the inside out.Connect with Emilywww.risetoher.comShow links:Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠⁠www.therealfluence.com⁠⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

Going Solo, Owning Your Brand & Leading with Confidence with Dr. Gina Maccarone of The SurgeonistaWhat does it take to leave a traditional path, build your own brand, and become one of the few women owning the room, and the OR, in cosmetic surgery?In this episode, triple-board certified cosmetic surgeon, Dr. Gina Maccarone, also known as The Surgeonista, shares her journey from working in hospital systems to launching her own cosmetic surgery practice and building a brand that champions collaboration over competition. We talk about how she used branding as a bold act of self-definition, creating and owning her own category, and how her personal mission goes far beyond procedures to focus on confidence, self-love, and inner beauty.Whether you're in medicine, wellness, or entrepreneurship, this conversation is a powerful reminder that your story is your strategy, and that it’s possible to grow a brand that feels both authentic and unstoppable.Learn more about The Surgeonsita at thesurgeonista.com and @thesurgeonista.Show links:Watch the Authority Era Masterclass (free): ⁠⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠⁠www.therealfluence.com⁠⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

From sweeping the floors of her family’s salon to coaching beauty professionals nationwide, Krystine Sherwood, also known as the BeautyPro Coach, is an educator and podcast host who knows what it takes to build a business that supports both your income and your energy.In this episode of Grow Your Wellth, we dive into the real challenges facing salon owners and beauty service providers — from underpricing to overdelivering — and how to evolve your mindset and financial model for sustainable success.Krystine shares her personal journey, the importance of knowing your why, and why client retention, team dynamics, and value-based pricing are the overlooked levers of a thriving business. Whether you’re behind the chair or building a brand, this conversation is a must-listen for anyone in the beauty industry who’s ready to grow with intention — not exhaustion.Learn more about Krystine at https://www.thebeautyprocoach.comShow links:Watch the Authority Era Masterclass (free): ⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠www.therealfluence.com⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

Most entrepreneurs feel like they’re running on fumes, not because they’re working too much—but because they’re working in too many directions at once. In this episode, I’ll share the biggest hidden productivity killer in most businesses I work with. You’ll discover the one simple hack to protect your focus so you can get more done in less time while feeling more energized.Show links:Watch the Authority Era Masterclass (free): ⁠⁠www.facteurpr.com/authority⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: www.therealfluence.comVisit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

What makes a story unforgettable? And how can storytelling be the single most powerful tool to grow your brand?In this episode of Grow Your Wellth, journalist and content strategist Alexandra Frost takes us behind the scenes of media and brand storytelling. From writing for The New York Times and Parents to helping brands shape their content strategies, Alex shares what makes a pitch irresistible, how to repurpose content for maximum impact, and why thought leadership is the currency of today’s content landscape.We also dig into the rise of AI in writing—how it’s helping, how it’s hurting, and why authentic storytelling still wins. Plus, Alex opens up about her own health battle and the lessons she learned about balance, asking for help, and leading with purpose.If you’ve ever wondered how to stand out in a crowded content world, this conversation will give you the clarity—and confidence—to do just that.Learn more about Alexandra at www.alexandra-frost.comShow links:Watch the Authority Era Masterclass (free): ⁠⁠⁠www.facteurpr.com/authority⁠⁠⁠Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for Realfluence: ⁠www.therealfluence.com⁠Visit the Grow Your Wellth Website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠⁠

If you’ve been wondering how to age well without guessing your way through supplements and skincare trends, this episode is for you.In today’s conversation, I’m joined by Body+Beauty Lab’s Krysha Mallari, a board-certified nurse practitioner whose work blends integrative health, aesthetic medicine, and functional longevity. Krysha shares her journey from traditional hospital settings to helping patients not just live longer — but live better.We explore the real difference between lifespan and health span, why hormone replacement therapy is so misunderstood (especially for women), and how things like testosterone, strength training, sleep, and peptides can play a major role in your energy, metabolism, and mood as you age. Krysha also breaks down why beauty and wellness aren’t separate conversations — and how confidence, vitality, and feeling good in your skin are all deeply connected.Whether you're new to the world of functional medicine or looking to upgrade your wellness routine and ultimately your business with tools that actually work, this episode will inspire you to take charge of your health from the inside out.Follow Krysha Mallari: @krysha.np Learn more at: https://bodyandbeautylab.comFollow @bodyandbeautylabShow links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

Paid or Organic Media – Which Should You Invest in First?When you’re building your brand, knowing whether to prioritize paid ads or organic media can feel overwhelming. During this episode of Grow Your Wellth, we’ll break down the pros and cons of each, how they work together, and the smarter order of investment if you want to grow sustainably. You’ll learn how to avoid wasting money on ads too soon, and why organic media builds the authority that makes every future marketing dollar work harder so you – and your budget – won’t burnout!Scaling Smart: Making Every Ad Dollar Count with Fulya Uygun of Bowery BoostShow links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

When we think about wellness, we think about the body. We think about mindset. Maybe we even think about money.But here’s something most of us don’t think about until it’s too late: legal wellness. It’s one of the most powerful forms of self-protection and empowerment, especially for entrepreneurs, creatives, and consumers alike.In this episode of Grow Your Wellth, attorney and law professor Danny Karon (aka Your Lovable Lawyer) breaks down how to become legally well — and why it matters more than you think. From spotting red flags in contracts to understanding your rights as an employee, client, or business owner, Danny delivers practical advice with clarity and heart.We also dive into his new book, Your Lovable Lawyer’s Guide to Legal Wellness, and the real-world legal tools you’ll wish you had sooner.Learn more about Daniel at https://yourlovablelawyer.com.Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

Hey friends. Today’s episode of Grow Your Wellth is an inside look into a coaching call with one of our new DIY PR clients. Rohit Murthy of Belfiore Herbal and I sit down to chat about growing his family’s e-commerce skincare business. I’m really excited for this one because it’s a really REAL inside look on what’s top of mind for beauty brand founder these days, what are they struggling with, and what do opportunities look like for elevating your recognition in a competitive market. While you’re listening, if you are curious about getting some of this hands-on feedback and guidance for your beauty or wellness business, I’d love to invite you to connect with me at diy-pr.com or facteurpr.com. Depending on where your business is at, you might qualify for our done-for-you agency services or our more do-it-together program. Speaking of which, I recently recorded a secret podcast episode just for beauty and wellness brands called The Secret to Standing Out in a Saturated Marketplace. You can give it a listen at facteurpr.com, too. Ok, let’s dive in!Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcast⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

We’re told to be strong…as mothers, as founders, as women. But what if true strength doesn’t come from pushing through, but from being deeply supported?In today’s episode of Grow Your Wellth, I’m joined by Erica Manto Paulson, co-founder of Nurture and a passionate childbirth educator, certified doula, and doula trainer with 20+ years of experience and more than 1,000 births under her belt. From the delivery room to the boardroom, Erica unpacks the importance of emotional, physical, and community support often lacking for women – not just for mothers, but for all women navigating change, growth, and leadership.We explore how the principles of doula care mirror what so many women in business are craving: emotional safety, nonjudgmental support, advocacy, and the reminder that we don’t have to do it all alone. Erica introduces us to the concept of “birth with ease” and shows how that mindset can transform the way we build our families – and businesses.Whether you’re a mother, an entrepreneur, or somewhere in between, this episode invites you to reimagine the way you move through challenge and change; not with more hustle, but with more help.Connect with Erica Paulson:Website: welcometonurture.comInstagram: @nurturecincy and @birth_with_easeShow links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠podcastFollow⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠⁠

Is SEO dead? Not quite — but it’s no longer the only way people discover brands. In this episode of Grow Your Wellth, we explore the rise of GEO (Generative Engine Optimization) and how AI discovery is reshaping brand visibility. Drawing from a groundbreaking Muck Rack study that analyzed 1 million AI prompts, I’m breaking down what is driving nearly all AI citations, why consistency is the new keyword, and how SEO, PR, and GEO now work together. You  will walk away with both short-term actions and a long-term roadmap to ensure their brand doesn’t just exist; it gets discovered in the AI era.Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠

For many women, midlife is the moment when careers are thriving, businesses are scaling, and family responsibilities are at their peak. Yet this is also the season when hormonal changes can start to impact energy, focus, and overall health. In this empowering episode of Grow Your Wellth, Reena Goodwin sits down with Emily Sadri of Aurelia Health to talk about how women can take control of their hormonal health, perimenopause, and midlife transitions without losing momentum.Emily shares her journey from conventional to functional medicine and explains how understanding hormone decline and adopting a systems-based approach can unlock more energy, resilience, and clarity. With honesty and expertise, Emily reminds us that knowledge is power, and when women know their bodies, they can advocate for the right care, feel their best, and continue building the careers, businesses, and lives they’re just getting started on.Learn more about Emily and Aurelia Health at https://aureliahealth.com. Perimenopause Guidebook: https://aureliahealth.com/grow-your-wellthShow links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠⁠

Think media coverage is all luck or big budgets? Not anymore. In this episode of Grow Your Wellth, I’m breaking down exactly how our CPG clients at FACTEUR PR are landing 50% more press – without spending a dime extra.From affiliate link strategy to smart product bundling, I’ll walk you through the shifts in the media landscape and how to make your brand stand out in today’s pay-to-play environment.If you’re ready to boost visibility, earn more credibility, and turn media hits into real growth, this one's packed with actionable gems.Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠

What makes a brand truly unforgettable? According to designer and brand strategist Charity D’Amato, it’s not just about what it looks like; it’s about what it communicates. In this episode, I sit down with Charity, founder of Cleveland-based Studio Chartreuse, to explore the intersection of design, storytelling, and strategy, and how thoughtful branding can help you connect more deeply, show up more consistently, and work smarter in your business.Charity shares her creative journey, the lessons she’s learned from two decades of building brands with heart, and her take on how even small design tweaks can make a big impact. We also talk about why your brand is so much more than a logo, how to get clear on your visual direction, and what role AI can (and can’t) play in the creative process.Whether you're an entrepreneur refining your identity or just starting out, this conversation will inspire you to think differently about design; not as just an aesthetic, but as a tool for clarity, connection, and growth. Learn more about Charity and Studio Chartreuse at https://www.studio-chartreuse.com. Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠ www.facteurpr.com⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠ www.diy-pr.com⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠Follow⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠Follow⁠⁠⁠⁠ @reenasgoodwin⁠⁠

Stop competing and start outshining.Most businesses in your market are playing by the same rules:⁠→ Running more ads⁠ to the same people⁠→ Offering discounts⁠ and trials⁠→ Producing loads of time-consuming social content in hopes of going viral⁠⁠But the businesses that dominate their markets? They don’t work harder.⁠They work smarter by positioning themselves as nationally recognized experts and putting themselves ABOVE the competition – not alongside it.⁠Whether you're a private medical practice, a gym, spa, restaurant, wellness facility, designer, real estate agent, even a house cleaner, if you've got a specialty, you've got the ability to transform your local business into one for the headlines.⁠⁠And here's the thing, most local businesses are NOT doing this (yet!). Which means you've got an opportunity to be one of the only ones to do it – and competition is less fierce at the top, which means your CAC goes down! ⁠If you’re ready to stop competing and start outshining, tune into this episode of Grow Your Wellth now!Show links:Learn more about FACTEUR PR:⁠⁠⁠ www.facteurpr.com⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠ www.diy-pr.com⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠ www.growyourwellthpodcast.com⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠ www.youtube.com/@facteurpr⁠⁠⁠Connect:Follow⁠⁠⁠ @Growyourwellth⁠⁠⁠Follow⁠⁠⁠ @facteurpr⁠⁠⁠Follow⁠⁠⁠ @reenasgoodwin⁠⁠

Are you a service-based entrepreneur drowning in admin tasks, client emails, and endless to-dos? In this episode of Grow Your Wellth, Taylor Hedden, founder of Chanel & Lee, shares how she built a six-figure business by swapping burnout for business automation and streamlined systems.We dive into the power of client onboarding systems, automation tools like Dubsado, and the exact processes that help you save time, set boundaries, and scale without stress. Taylor explains when to automate vs. delegate, how to design a client experience that feels effortless (for you and them), and why systems are the key to sustainable growth.If you’ve been debating between hiring a VA or investing in automation—or you’re ready to finally reclaim your time and prevent entrepreneurial burnout—this episode is your step-by-step roadmap to working smarter, not harder.Learn more about Taylor’s work: https://chanelandlee.com | @chanellandlee🎧 Tune in to learn how to save time, elevate your client experience, and free yourself to focus on the aspects of your business you truly enjoy.Show links:Learn more about FACTEUR PR:⁠⁠ www.facteurpr.com⁠⁠Sign up for The DIY PR Project:⁠⁠ www.diy-pr.com⁠⁠Visit the Grow Your Wellth website:⁠⁠ www.growyourwellthpodcast.com⁠⁠Watch the Episodes on YouTube:⁠⁠ www.youtube.com/@facteurpr⁠⁠Connect:Follow⁠⁠ @Growyourwellth⁠⁠Follow⁠⁠ @facteurpr⁠⁠Follow⁠⁠ @reenasgoodwin⁠

The holiday season may seem distant, but for editors and influencers, it’s top of mind now. If you want your brand featured in gift guides, this is the moment to act. In this episode of Grow Your Wellth, I’m sharing six essentials to help you stand out and secure press during the most competitive, and profitable time of the year.Whether you sell beauty, wellness, home, lifestyle, or food products, or even services, these six essentials can dramatically increase your chances of being featured in holiday gift guides that drive both visibility and sales.🎧 Press play and start preparing now before the holiday lights go up.Show links:Learn more about FACTEUR PR:⁠ www.facteurpr.com⁠Sign up for The DIY PR Project:⁠ www.diy-pr.com⁠Visit the Grow Your Wellth website:⁠ www.growyourwellthpodcast.com⁠Watch the Episodes on YouTube:⁠ www.youtube.com/@facteurpr⁠Connect:Follow⁠ @Growyourwellth⁠Follow⁠ @facteurpr⁠Follow⁠ @reenasgoodwin

Money isn’t just numbers—it’s strategy, security, and sustainability. In this episode of Grow Your Wellth, I sit down with Danya Karram, financial planner and co-founder of Brilliant Advice Wealth Management, to explore what every entrepreneur needs to know about building wealth that lasts.Danya shares her journey from accounting to financial planning and why she sees it as “your personal strategic plan.” We talk about the meaning of financial readiness, the power of scenario planning in uncertain times, and how entrepreneurs can balance growth with protection. Danya reminds us that understanding your finances isn’t optional—it’s the foundation for long-term success.Connect with Danya:⁠⁠ brilliantadvice.net🎧 Tune in for strategies that will help you get financially ready for whatever comes next in business and in life.Show links:Learn more about FACTEUR PR: www.facteurpr.comSign up for The DIY PR Project: www.diy-pr.comVisit the Grow Your Wellth website: www.growyourwellthpodcast.comWatch the Episodes on YouTube: www.youtube.com/@facteurprConnect:Follow @GrowyourwellthFollow @facteurprFollow @reenasgoodwin

If your PR pitches keep disappearing into the void, you’re not alone — 78% of journalists say they receive irrelevant pitches daily, and only 3% lead to coverage. The problem? You’re probably pitching the wrong people, at the wrong time, in the wrong way.In this episode of Grow Your Wellth, FACTEUR PR founder and host Reena Goodwin shares how to find the right media contacts and build relationships that actually lead to “yes.” You’ll learn:How to spot journalists already covering topics like yoursThe pros and cons of organic search, media databases, and agency partnershipsExactly how to approach journalists so they respond (and remember you)Why mass press releases don’t work anymore — and what to do insteadWhether you’re DIY-ing your PR, scaling your outreach, or ready for expert help, this episode gives you actionable strategies to connect with the right people and land coverage that grows your brand’s authority, visibility, and impact.Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

Especially as entrepreneurs, founders, and high performers, we carry so much. The pressure to perform, to provide, to keep pushing. But when we return to gratitude, we return to presence. We remember how far we’ve come.In this episode of Grow Your Wellth, I’m sharing 15 of my favorite quotes, mantras, and thought-starters that have kept me grounded and growing – not just in business, but in life. Think of this episode as a little pocket pep talk. A cheerleader in your earbuds. A moment to exhale and re-center.Whether you're deep in the hustle or pausing for perspective, these lessons will help you reconnect with your “why,” check in with your inner voice, and maybe even breathe a little easier.Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

Listen, ladies and gentlemen – if you’re running a business, staying on top of your medspa appointments can be a task, am I right? Not any more! In this episode of Grow Your Wellth, I’m joined by Jaclyn Luongo—esthetician, sales strategist, and Vice President of Business Development and Brand Partnerships at PDO Max—for a conversation every busy entrepreneur needs to hear.We’re diving into how to build a glow-worthy skincare routine that actually fits into your calendar, thanks to LúmEnvy, the brand-new line of professional-grade skincare designed to deliver clinical results at home. Powered by ingredients like PDRN (aka “salmon DNA”) and cutting-edge delivery systems, LúmEnvy brings the science of in-office treatments straight to your bathroom counter.Jaclyn also shares her inspiring journey from esthetician to executive, why education is the secret to effective sales, and how consistent self-care can elevate your energy, leadership, and confidence. If you’re building a brand, chasing goals, and want radiant skin that keeps up with your life — this one’s for you.Shop LúmEnvy: www.lumenvyskincare.com – use code GROW20 for 20% offFollow LúmEnvy: @lumenvyskincareFollow Jaclyn: @beautytomorrowShow links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠

How do you honor a 40-year family legacy while growing a brand in a fast-changing, fast-fashion world? In this episode of Grow Your Wellth, I sit down with Christine Chung, President of Just Black Denim, to talk about heritage, leadership, and building a business that’s rooted in craftsmanship, consistency, and values.Christine shares her journey from a decade in corporate fashion (Kate Spade, Tommy Hilfiger) to stepping into the role of president at her family’s LA-based denim brand, where she now oversees sales, strategy, and operations across a company known for its quality-first approach and loyal customer base. We talk about her leadership style, the intentional simplicity behind Just Black’s product line, what’s trending in denim right now (hello, seam barrel jeans), and how they’ve embraced influencer marketing without giving up ownership of their online store.This conversation is packed with real insights on building something sustainable, working with family, leading as a second generation founder, and how to stay grounded and clear in your “why” especially as the fashion industry speeds up.🎧 Tune in and hear how Christine is scaling thoughtfully and staying true to what matters.Visit Just Black Denim: http://www.justblackdenim.comVisit Just Black Denim on Instagram: https://www.instagram.com/justblackdenimVisit Just Black Denim on TikTok: https://www.tiktok.com/@justblackdenimFollow Christine: https://www.instagram.com/ctinechungShow links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠⁠

What’s working right now on social media for health and wellness brands? After analyzing 100 top-performing posts, I’m sharing the latest strategies behind the most engaging content — from behind-the-scenes videos to influencer collaborations and bite-sized education. Whether you’re just starting or refining your social strategy, this episode is packed with practical insights to help you show up authentically, build community, and grow your brand.Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

For women, including entrepreneurs, that time of the month when we’re on our periods can feel impossible to manage while trying to show up in our business and life. But what if your period didn’t have to slow you down?In this episode of Grow Your Wellth, Amy Gaston, VP of Strategic Growth at OhmBody, shares how their new wearable neurostimulation device is giving women the power to make their periods shorter, lighter, and more comfortable with no pills and no hormones, giving women better options to better manage their menstrual cycles naturally.We dive into how OhmBody's drug-free, science-backed approach is helping women reclaim their time and energy. Amy also unpacks the economic cost of ignoring menstrual health (spoiler: billions of dollars are lost every year), and why we need to normalize the conversation. If your period has ever felt like it’s getting in the way of your purpose, this episode will remind you that better solutions are not only possible…they’re here. Learn more at ohmbody.com. SAVE 10% ON OHMBODY THROUGH JULY 23: https://go.ohmbody.com/gywShow links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

In this tactical solo episode of Grow Your Wellth, I’m breaking down exactly how to turn July, August, and September into your brand’s PR launchpad with a content and media roadmap that actually works.From summer self-care to back-to-school transitions, I’ll walk you through the themes the media loves this time of year and how you can align your brand to show up, when your competitors are slowing down. I cover key pitch angles, important dates (hello, National Self-Care Day on July 24), content themes for service and product-based businesses, and how to plant seeds now for holiday media placements. Think of this as your seasonal cheat sheet for staying visible, relevant, and consistent without burning out. These ideas are great for social media, too.🎧 Press play and plan ahead with purpose!Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin

Today I am joined by a digital marketing powerhouse. Her name is Fulya Uygun and she’s the founder of Bowery Boost in NYC to talk about building brands with intention, scaling with strategy, and what it really takes to get results in the paid media world that’s constantly evolving.We dive into Fulya’s journey from L’Oreal and Dermstore to launching her own performance marketing agency, which primarily supports women-founded e-commerce brands in beauty, fashion, and wellness. Fulya shares what most founders get wrong about paid advertising (hint: it’s not a silver bullet), how she helps clients make every dollar count, and why sustainable growth beats rapid scale every time.From platform diversification and the impact of iOS privacy changes to how PR, organic content, and ads can (and must) work together, this conversation is packed with practical tips, emerging trends, and agency-level insight for growing brands on a budget. Follow Fulya: @boweryboost on Instagram and TikTok, or Fulya Uygun on LinkedIn🎧 This episode is going to help Grow Your Wellth. Here’s Fulya.Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠⁠ @reenasgoodwin⁠

Think you need a huge budget to land press? Think again. In this super practical, bite-sized episode of Grow Your Wellth, I’m walking you through the exact tools I recommend to our students inside the DIY PR Project for earning media coverage without hiring a publicist.Whether you're a founder, coach, or creative service provider, this episode will help you work smarter, not harder, as you start building media relationships that move the needle.🎧 Press play and start pitching like a pro!Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠⁠ @reenasgoodwin

Are you ready to step into the spotlight as the trusted expert you already are without having to go viral? In this empowering episode of Grow Your Wellth, I’m breaking down what it really means to build real influence in today’s crowded digital world.I walk you through the five key pillars of building true influence and share why it’s time to stop chasing algorithms and start owning your authority. Join Realfluence: www.therealfluence.com🎧 Tune in now!Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠⁠Follow⁠⁠⁠⁠⁠ @reenasgoodwin

What if the future of healthcare wasn’t found in more red tape, but in radical simplicity and human connection? In this powerful episode of Grow Your Wellth, I sit down with Dr. Sarah Crawford, physical therapist, entrepreneur, and founder of Anchor Wellness Center and WAVE Physical Therapy, for a raw and revolutionary conversation about what it means to build a business that truly serves both patients and providers.Dr. Crawford shares how her frustration with fragmented care and insurance-driven medicine inspired her to create a new model, one rooted in whole-person healing, community support, and entrepreneurial empowerment. We dive into how Anchor provides healthcare providers with the infrastructure, mentorship, and co-working ecosystem they need to thrive, and why going outside the insurance model may be the key to reclaiming autonomy and impact.We also talk about the emotional side of entrepreneurship, what it means to lead with self-awareness, and why grace, not perfection, is the true antidote to burnout. Whether you're in healthcare or just building a values-driven business, this episode is for anyone who wants to create a more meaningful impact without losing themselves in the process. https://www.anchorcincy.com🎧 Tune in now!Show links:Learn more about FACTEUR PR:⁠⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠⁠Connect:Follow⁠⁠⁠⁠ @Growyourwellth⁠⁠⁠⁠Follow⁠⁠⁠⁠ @facteurpr⁠⁠⁠⁠Follow⁠⁠⁠⁠ @reenasgoodwin

What does it take to turn a great product into an award-winning one? In this solo episode of Grow Your Wellth, I’m pulling back the curtain on one of the most powerful and misunderstood tools in your brand’s visibility toolkit: editorial awards. Specifically, we’re diving into the Good Housekeeping Awards, and why winning this kind of recognition can be a game-changer for your business.I share the full behind-the-scenes story of how our client, The Tea Spot, went from a missed opportunity to a two-time Good Housekeeping Award winner. We explore the importance of strong product positioning, why clarity (not just quality) wins, and how to build authentic relationships with editors before award season even begins. If you’ve ever wondered how to get your product on the radar, or if your brand is even ready for that kind of spotlight, this episode is packed with strategy, insight, and encouragement to help you take the leap.🎧 Tune in now!Show links:Learn more about FACTEUR PR:⁠⁠⁠ http://www.facteurpr.com⁠⁠⁠Sign up for The DIY PR Project:⁠⁠⁠ http://www.diy-pr.com⁠⁠⁠Visit the Grow Your Wellth website:⁠⁠⁠ http://www.growyourwellthpodcast.com⁠⁠⁠Watch the Episodes on YouTube:⁠⁠⁠ http://www.youtube.com/@facteurpr⁠⁠⁠Connect:Follow⁠⁠⁠ @Growyourwellth⁠⁠⁠Follow⁠⁠⁠ @facteurpr⁠⁠⁠Follow⁠⁠⁠ @reenasgoodwin