PODCAST · business
Growth Masters
by Impressive
Growth Masters is a fortnightly podcast, created for CEOs, CMOs, entrepreneurs – and anyone invested in the world of digital marketing. Hosted by Impressive Founder & CEO Robert Tadros, each episode covers the strategies, technology and tools needed to generate demand – and grow businesses. A mixture of lighthearted chit-chat and serious tactics in an easy-to-follow structure, this is one of those rare business podcasts that’s both entertaining and informative. Join Tadros as he has conversations with some of the masters in growth marketing.
Episodes
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EP 62: NATHAN BUSH – HOW TO RETAIN AND ACQUIRE GOOD TALENT, AND RE-PLATFORMING YOUR BUSINESS
“People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” – Nathan Bush Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the...
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EP 61: RAND FISHKIN – REALITY OF ENTREPRENEURSHIP AND OPTIMISING YOUR MARKETING STRATEGY
Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is...
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EP 60: CAMERON LAWSON – PANDEMIC MARKETING AND THE CUSTOMER-CENTRIC APPROACH
“The aim of the game is to drive acquisition… everybody’s trying to get that first shot, and then you drive that retention through your own channels” – Cameron Lawson A marketing professional with over a decade of experience across every channel, Cameron Lawson is the person you want to hear from...
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EP 59: LUIGI PRESTINENZI – SALES TRAINING & CREATING CONFIDENCE IN YOUR APPROACH
“Everything that I had gone through in my career, I’d learnt by doing – rejection, putting deals together that fell through, trying to chase enterprise sales…“ – Luigi Prestinenzi With an impressive wrap sheet of appointments throughout his career, Luigi is now heading up his own company…
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EP 58: MARK BAARTSE – PERFORMANCE MARKETING VS. BRAND MARKETING AND THE FUTURE OF AI
“Understand your customer, it sounds so basic but most companies don’t do it” – Mark Baartse Voted in as one of the Top 50 CMOs in Australia, Mark Baartse is an incredibly experienced outsourced Chief Marketing Officer who has led many well known companies to success. Catch.com, ShowPo, Big W,...
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EP 57: VADIM ROGOVSKIY – SOLVING FASHION ECOMMERCE INDUSTRY PROBLEMS USING TECH
“It’s always about practice – 10,000 hours, 10 years… You have to spend a meaningful amount of time doing something to be successful at it” – Vadim Rogovskiy A serial entrepreneur early on in his career, Vadim Rogovskiy launched his first company at the ripe old age of 18. He ran a web design...
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EP 56: LUCINDA HARTLEY – INNOVATION & DATA LED DECISION MAKING
“I have this incredible opportunity to work with brilliant people to solve problems in ways that I probably wouldn’t solve them, so I’m learning every day and that really motivates me” – Lucinda Hartley Co-founder, serial entrepreneur, urban designer, keynote speaker and true innovator, the...
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EP 55: Aaron Smith – GROWTH & REFOCUSING
“People come for the workout, but they stay because they belong somewhere and they aren’t a number at KX” – Aaron Smith The brains and brawn behind KX Pilates, Aaron Smith, is an award winning innovator and entrepreneur in the fitness industry. Launched in 2010, KX Pilates was developed in line...
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Ep 54: Hannah Spilva – Disruption & Resilience
“Imposter syndrome is a signal that you’re growing, it’s a signal that you’re putting yourself into new situations and leaning into things which are difficult that you need to charter” – Hannah Spilva LVLY is Australia’s most adored flower and gift delivery service operating across Sydney,...
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Ep 53: Kerwin Rae – Business Consulting & Entrepreneurship
“So often in business we are taught to avoid stress, rather than utilise it in a healthy and effective way to produce the results we are looking for” – Kerwin Rae. Kerwin Rae is an incredibly successful entrepreneur, international speaker and investor, with strict no BS rule when it comes to...
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EP 52: STARTUPS, PEOPLE, AND GROWTH
“It’s no longer that you’re able to sell your product to 10 people in the room. It’s that there are 50 people trying to sell to those 10 people” – Erika Geraerts Erika comes with years of experience in building multiple successful businesses. She’s the co-founder of renowned brands like frank…
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EP 50: Inside Programmatic Advertising
“Programmatic is pivotal. End of the day it plays a key role in the entire funnel process.” – Deryck Wills Deryck Wills is a digital marketer with decades of experience in the space. Since 2018, he’s served as Managing Director for Engine Media Exchange, helping to build the future of…
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Ep 49: Personalising SMS Marketing
‘The industry is changing quickly, text messaging marketing is very new still for many folks. We’re just figuring out some of the best practices and how to transform it into a really essential marketing channel.’ – Andrea Wan In 2021, personalised SMS marketing is crucial to providing a…
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EP 48: EVERYONE HATES MARKETERS
“I wanted to take a big risk. I was sick of trying to do traditional stuff and trying to be this watered-down version of myself wearing a three-piece suit as a marketing consultant and all this bullshit.” – Louis Grenier Founder of popular contrarian marketing podcast Everyone Hates Marketers…
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Ep 47: Monetising your content-driven business
“I was the kid at school who was always selling sh*t.” – Jack Slade Managing director of Luxity Media and Founder of Boss Hunting, Jack Slade, built one of Australia’s fastest growing media companies from the ground up and founded Australia’s most engaged with men’s lifestyle publications. But…
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Ep 46: You Never Want to be the Smartest Person in the Room
“You can be the greatest visionary or innovator, but the challenge is you often need someone to look at your problems from a different perspective to truly understand how to fix the issues you may be experiencing.” – Andrew Morello At just eight-years-old pumping petrol at his dad’s service…
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Ep 45: Behind the Buzzword, Crowdfunding
Co-founder of Pozible and Birchal, Alan Crabbe brought crowdfunding to Australia and Asia pacific. Combining his background in web application design with his entrepreneurial spirit, Alan and his co-founder built the Pozible platform to help creators fund new projects and ideas. The platform…
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Ep 44: Fintech Trends
“For SMEs who don’t have the same buying power as an Apple or Nike, you are left with really high conversion fees.”– David Tan Opening its doors 5 years ago, Airwallex was founded on the basis for businesses to have a better way to make global payments. By simplifying and enhancing the process,...
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Ep 43: Encouraging Quality Customer Reviews
The inception of Podium started with a problem at a tire shop owned by the founder’s father. Google reviews became the next big thing, and suddenly they were affecting the way small businesses were perceived. Despite hundreds of hundreds of happy customers, a small percentage of negative reviews...
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Ep 42: Leadership and Entrepreneurship
Chris Christofi has been in the financial industry since 1999, but it wasn’t always smooth sailing for the real estate mogul. After a dissolved business partnership and some bad decisions, Chris found himself in $780,000 of debt. In order to come out on the other side, he had to sell all his...
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Ep 41: Bringing Tech & Music Together
After spending 5 years as a full-time music producer & songwriter in New York City working with artists like Fat Joe, Shaggy, and Ryan Leslie, just to name a few, Gaetano began to re-evaluate his career goals. Blending his background as a musician in singing and songwriter with his technical…
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Ep 40: Combatting Fake Reviews
Sick of bogus, fake reviews from competitors? Or maybe you’re struggling to find ways to encourage positive reviews from happy customers. Either way, reviews are a crucial part of running a successful business. Host, Robert Tadros, and guest, Rad Mitic from TrustPilot, discuss how to combat fake...
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Ep 39: Humanising LinkedIn
Are you using LinkedIn as much as you should be? While LinkedIn has been a long standing platform for professionals to connect, integrate and innovate — the ongoing pandemic has brought about a new perspective on how it can be used to help drive engagement and connect leads. Founder and CEO of…
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Ep 38: Strategy Isn’t Always the Key to Entrepreneurship
Listen: Rob and cofounder of Finder, Fred, breakdown how they achieved innovation in their entrepreneurship endeavors. Fred Schebesta embraced his curiosity from a young age and creativity and exploration are nothing new for him. His inspiration for creation stems from back in the day, way before...
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Ep 37: Providing Extreme Value, Even in Tough Times
“Luxury is extreme value creation – nothing more, nothing less.” – Dr. Daniel Langer So why are people buying luxury? No, it’s not because of status. And it’s not because they want to impress others either. Luxury doesn’t stem from judgment – it stems from understanding. And without creating...
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Ep 36: Utilising New Technology in Australian Manufacturing
The manufacturing industry in Australia has been struggling for years. Over the past decade we’ve seen the closure of a lot of manufacturing sites, particularly in the automotive space. But with the coronavirus pandemic, the tides may be turning. A renewed interest in onshore manufacturing is...
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Ep 35: It’s a Wrap – Proactive Marketing in Tough Times
Proactive Marketing in Tough Times: A Summary of Our COVID Webinar Series WOW. Let’s just take a step back to breathe and congratulate ourselves on making it through the last month and a half. Things haven’t been easy to say the least, but we reckon you ought to give yourself a pat on the back…
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Episode 34: Coronavirus: Preparing for the New Normal
How Businesses Can Stay in Ahead of the Curve It’s a challenging time for any business. Coronavirus has changed the way we operate, closing some businesses completely and forcing others to work exclusively from home. But there are some potential opportunities for businesses that will come out of...
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Episode 33: The Morning Dump & Dominating on LinkedIn in 2020
If you’re a B2B business, it’s your time to shine on the professional networking platform with content that connects. Algorithm changes used to be big occurrences that threw businesses off balance. Now, they’re an expected occurrence that agencies are fully prepared for. But what if we could go...
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Episode 32: An Impressive Breakfast Wrap-Up with Rob & Sam
The tastiest morsels from our first ever event We recently had our very first Impressive Breakfast, which covered the importance of personalisation across the entire customer experience. There were some heavy hitting speakers at our event, including our very own Rob Tadros, Founder of Impressive,...
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Episode 31: Getting the Most out of your eCommerce Store
Are you ready to put your eComm marketing on steroids? Impressive knows a thing or two about eCommerce stores (in fact, we’ve won a few awards in that space). Our speciality is in eCommerce, working regularly with businesses to build campaigns that attract potential customers, re-target regulars,...
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Episode 30: The Power of Personalisation
How Your Business Can Leverage Personalisation Like Thor’s Hammer When it comes to ensuring that the “personal edge” is still present in your strategy, you’ll have to go beyond generic campaigns and really put in the effort in fleshing out your strategy. A great way to do this is also through...
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Episode 29: Melbourne Fashion Week
The Brightest Week in Australian Fashion Melbourne Fashion Week is one of the biggest events of its kind in Asia-Pacific, pulling some of the most respected designers from around the globe. It’s not only a fixture on the calendar for the people who make and wear the hottest pieces of couture;...
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Episode 28: Interview with Louisa Dahl, Founder of “The Digital Summit” by Interactive Minds
Climbing the “Digital Summit” to Success Our resident marketing strategist, Russ Macumber had the pleasure of attending one of Australia’s foremost marketing events, “Digital Summit” which has been held nationwide in key locations including Brisbane, Newcastle, Melbourne and Sydney. The event is...
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Episode 27: Instagram ‘Likes’ Removal is Levelling the Playing Field
Instagram ‘Likes’ Function Removed in Australia Last month, Instagram started to trial the removal of its likes functionality from its platform. The trial is currently being tested in Australia, New Zealand, Ireland, Italy, Japan and Brazil. Rather than having a number of people who liked your…
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Episode 26: Tapping into the ‘Asian’ Market
Want to Expand Your Business into Asia? Asia is an enormous continent with billions of people. If you want to expand your business there, it’s worth ensuring you have all the right information to target potential customers in a way that will resonate positively with them. First on the list is...
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Episode 25: Impressive’s Top 5 Digital Marketing Hacks Pt. 2
Want to Save Time and Simplify Your Business? When you’re a business owner, you have so many things going on. From messages to orders, there’s always something that’s fighting for your attention. It can be difficult to decide which task needs sorting out first! Luckily, there are tools out there...
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Episode 24: Impressive’s Top 5 Digital Marketing Hacks Pt. 1
Do You Have a Digital Marketing Problem That Needs Solving? As a business owner, it can be tough work finding the time to manage your digital marketing. With so many moving parts, there’s a whole heap of problems that could crop up. Whether a campaign needs optimising or some technical problems…
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Episode 23: The Benefits of Outsourcing Your Digital Marketing
Is Your Marketing Done In-house and is it Time for a Change? There are heaps of reasons why businesses, large and small, prefer to outsource their marketing to a team of experts. Of course, we speak to businesses every day that are hesitant to entrust a company with their strategy, so it’s our…
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Episode 22: Marketing Automation and Why You Need It
How and Why Businesses Should be Doing Marketing & Sales Automation Wondering how you can save time and boost sales, too? There are powerful tools and processes available (some of them free!) to help you automate your sales and marketing efforts to get maximum value out of them. Automation is…
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Episode 21: The Future of Technology in Fashion
Technology in Fashion with Saskia Fairfull Saskia Fairfull, Founding Member of IFAB, lives and breathes the fashion industry. Working closely with start-ups and fashion entrepreneurs, she helps businesses grow through the development of brand identity, marketing and the integration of emerging...
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Episode 20: Santi Vela Talks Personal Branding
The Importance of Marketing Automation & Personal Branding Santi Vela from PACCAR Inc., the company behind DAF and Kenworth trucks, has kindly agreed to join us today to discuss marketing automation, share of voice and personal branding. These are three key areas that Santi is well-versed in and...
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Episode 19: What is Omnichannel Marketing?
Why Omnichannel is More than a Buzzword A LinkedIn debate inspired this podcast episode, where we’re pulling apart the meaning of “omnichannel marketing” and are discussing it in today’s landscape. Businesses need to be able to find ways to bring a human element to their marketing and make their...
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Episode 18: Our Social Media Predictions for 2019
What to Expect from Social in 2019 You’ve heard marketers relentlessly bang on about the “ever-changing digital landscape” – but that’s because it is always changing. Social media is a huge part of most brand campaigns nowadays and keeping up with movements in the industry is arguably the biggest...
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Episode 17: Innovative Marketing Strategies from Brands we Love
How Brands Like Koala are Killing their Digital Strategies Competitor research is a core part of our job at Impressive. We keep our finger on the pulse by seeing what else is out there; what works and what doesn’t. That’s how inspiration is born for our own clients’ digital strategies and how we...
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Episode 16: Comparing the Marketing of Luxury Fashion Brands to Brands like ASOS
Are Luxury Brands Doing Social Media Right? It’s no secret that global luxury fashion brands have all the budget they could want to market their sought-after clothes, shoes and accessories. So, why is it that we see so little of them on social media, the fashion industry’s favourite channel?…
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Episode 15: An Interview with SimilarWeb’s Ron Pick
SimilarWeb is one of the world’s leading web analytics websites, that enables businesses to track and grow their digital market share. Joining us for our first episode of this year is Ron, calling straight from the SimilarWeb headquarters. As the VP of marketing and demand generation, Ron will be...
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Episode 14: The Truth About Dark Social
Unravelling the Mystery of Dark Social Do you know where all of your leads are coming from? Probably not. When many people hear the words “dark social”, they think of the dark web – but are these two things related? We unravelled the mystery for some people, to finally bring the phenomenon of…
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Episode 13: Launching an Online Store & Making your First Sale
Launching an Online Store? Here’s How to Get Started At Impressive, we come across so many individuals interested in opening an eCommerce store, but usually, they just don’t know where to begin. We also meet people further into the process; they have opened their store but it’s now invisible in…
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Episode 12: Questions to Ask a Digital Agency
What to Ask in your Chat with a Strategist In this episode, we’re doing things a little differently. It’s common in the industry for businesses to feel like they could be ripped off by their SEO agency. We’re combating the things to look out for and offering suggestions on how to be sure you’re...
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ABOUT THIS SHOW
Growth Masters is a fortnightly podcast, created for CEOs, CMOs, entrepreneurs – and anyone invested in the world of digital marketing.
Hosted by Impressive Founder & CEO Robert Tadros, each episode covers the strategies, technology and tools needed to generate demand – and grow businesses.
A mixture of lighthearted chit-chat and serious tactics in an easy-to-follow structure, this is one of those rare business podcasts that’s both entertaining and informative.
Join Tadros as he has conversations with some of the masters in growth marketing.
HOSTED BY
Impressive
CATEGORIES
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Frequently Asked Questions
How many episodes does Growth Masters have?
Growth Masters currently has 61 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Growth Masters about?
Growth Masters is a fortnightly podcast, created for CEOs, CMOs, entrepreneurs – and anyone invested in the world of digital marketing. Hosted by Impressive Founder & CEO Robert Tadros, each episode covers the strategies, technology and tools needed to generate demand – and grow businesses. A...
How often does Growth Masters release new episodes?
Growth Masters has 61 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Growth Masters?
You can listen to Growth Masters on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Growth Masters?
Growth Masters is created and hosted by Impressive.
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