PODCAST · technology
GTM Engineer School Podcast
by Jared & Matteo
In GTM Engineer School Pod, Jared and Matteo interview seasoned GTM Engineering operators to identify first principles, best practices, tooling, and challenges of building AI-driven workflows. gtmengineerschool.substack.com
Episodes
-
S2E7: "Be the Olympist of Your Field" | Guillaume Cabane
Listen now | The founder of HyperGrowth Partners unpacks why hybrid GTM teams beat full automation, why true AI adoption stays under 1%, and why the next decade belongs to the Olympist of every field. About our guest — Guillaume Cabane Guillaume “G” Cabane is the founder and general partner of...
-
S2E8: "Inbox Full, Mailbox Empty" | Kris Rudeegraap
Listen now | The co-founder and co-CEO of Sendoso unpacks the full ZIRP-to-agents arc, why physical mail still cuts through in an AI-saturated world, and how to plan teams when capability replaces headcount. About our guest — Kris Rudeegraap Kris Rudeegraap is the co-founder and co-CEO of…
more -
S2E6: "Your List Is the Strategy" | Benjamin Douablin
Listen now | The CEO of FullEnrich unpacks why one data vendor is never enough, how cold calling still wins when the list is right, and why audience-first beats GTM-engineering-first. Brought to you by This could be your logo! Reach out to Jared to sponsor the next episode of this podcast and…
more -
S2E5: "Foundations Before Automation" | Mario Moscatiello
Listen now | The VP of Marketing at Airbyte unpacks why every company is now a go-to-market company, the warm outbound playbook that doubled pipeline, and what separates the operators worth hiring in 2026. Brought to you by This could be your logo! Reach out to Jared to sponsor the next episode…
more -
"Earning the Right to Automate" | Eoin Clancy
About our guest — Eoin Clancy Eoin Clancy is the VP of Growth at AirOps, the AI search and content engineering platform powering content workflows at companies like Webflow, Ramp, and Notion. He came up through the same GTM engineering path our audience is on — six years at Telnyx going from…
more -
S2E3: "Building for Machines, Not Humans" | Kevin White
About our guest — Kevin White Kevin White is the head of marketing at Scrunch AI, where he's building visibility infrastructure for the post-LLM web — analytics and optimisation that show brands how they're being represented inside ChatGPT, Perplexity, Claude, and Google AI Overviews. Before...
-
S2E2: "Context Is the Moat" | Zach Vidibor
About our guest — Zach Vidibor Zach Vidibor is the co-founder and CEO of Octave, the first context engine built specifically for GTM teams. Think of Octave as a GitHub for your go-to-market context — a structured home for your ICP, your value props, your competitive opinions, and every piece of...
-
S2E1: Top Talent Invests In Transferrable Skills | Yash Tekriwal
About our guest — Yash Tekriwal Yash Tekriwal is Head of Education at Clay, where he builds the programs, content, and partnerships that help GTM operators learn one of the most powerful — but complex — tools in the modern stack. Before running education, he was Clay's first founding GTM…
more -
E10: "Systems to Get, Keep, or Make Customers Worth More" | Laurens Nys
About our guest — Laurens Nys Laurens Nys is the founder of GTM Sigma, a studio that builds AI-led GTM systems. He is a prominent voice in the GTM engineering community, known for his practical job descriptions for the role and his advocacy for dynamic, signal-based TAM lists. Laurens is an…
more -
E8: "The Bridge Between Data, Tools, and Strategies" | Nico Druelle
About our guest — Nico Druelle Nico Druelle is the founder of The Revenue Architects, a consultancy that helps B2B SaaS companies build and scale their revenue engines. He is a leading voice in the GTM engineering community, recognized for his early advocacy of the role and his expertise in...
-
E7: "Messaging, No Matter What Else You Do" | Jason Pulliam
About our guest — Jason Pulliam Jason Pulliam is a fractional CMO and founder of Vitality Marketing Firm, specializing in helping early to mid-stage B2B companies ($1-20M revenue) develop differentiated messaging and execute high-ROI outbound campaigns. As one of Octave’s most vocal power users,...
-
E6: "Clients don't pay for crazy, they pay for effective": Building custom software at Clay scale | Patrick Spychalski
About our guest — Patrick Spychalski Patrick Spychalski is co-founder of The Kiln, a skunk works collective of GTM experts, data scientists, and former Clay employees that turns messy RevOps data into revenue engines for SaaS teams. He's a bonafide Clay OG who spent two years at Clay running…
more -
E5: "Message-market-fit": How to systematically test 13 campaigns to find asymmetric GTM results | Kellen Casebeer
About our guest — Kellen Casebeer Kellen Casebeer is founder of The Deal Lab, a Smartlead Certified Partner and Clay Certified Expert agency helping B2B companies achieve message-market-fit through systematic outbound testing. He runs the weekly Clay Cafe open office hours and shares GTM...
-
E4: "It's creativity, not prompts": Why GTM engineers need business sense over technical skills | Josh Whitfield
About our guest — Josh Whitfield Josh Whitfield is founder of Content Marketing Media (CMM), the only agency globally certified across Clay, Instantly, HeyReach, and Octave—the four cornerstone platforms powering modern outbound strategy. He's also building Signaliz.com while sharing innovative…
more -
E3: Infrastructure, copywriting, data, ops: Building GTM systems that actually work | Wesley Hoang
About our guest — Wesley Hoang Wesley Hoang is co-founder of Cymate, a B2B lead gen agency that leverages tailored automations and AI to scale pipeline. He's also founder of Akaiza, an ops hub for go-to-market teams to streamline outbound campaign operations from deliverability to analytics.…
more -
E2: "It's an orchestra": How to conduct GTM systems that drive revenue | Bobby Offterdinger
About our guest — Bobby Offterdinger Bobby Offterdinger is CEO of TAM to Target, a full-service outbound agency offering fractional SDR and go-to-market services across multiple B2B verticals. A former teacher turned GTM systems architect, Bobby has evolved his agency from email-only campaigns to...
-
E1: "Get the (GTM Engineering) Reps" | Jorge Macias
About our guest — Jorge B. Macías Jorge Macias is an industrial engineer turned GTM engineering wizard who scaled the first Puerto Rican YC-backed startup from zero to $3M ARR. He's now a go-to-market engineering consultant and advisor helping B2B SaaS companies turn messy data into synchronized...
-
Scaling GTM with AI
I sat down with Jared Brickman to find out what he’s been learning from having helped half of the 550 Insight Partners portcos implement AI to drive more growth and efficiency Here are 10 key lessons learned. 1. Buying Tools Isn’t a Strategy Too many leaders assume that buying ChatGPT or Copilot...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
In GTM Engineer School Pod, Jared and Matteo interview seasoned GTM Engineering operators to identify first principles, best practices, tooling, and challenges of building AI-driven workflows.
gtmengineerschool.substack.com
HOSTED BY
Jared & Matteo
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does GTM Engineer School Podcast have?
GTM Engineer School Podcast currently has 18 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is GTM Engineer School Podcast about?
In GTM Engineer School Pod, Jared and Matteo interview seasoned GTM Engineering operators to identify first principles, best practices, tooling, and challenges of building AI-driven workflows. gtmengineerschool.substack.com
How often does GTM Engineer School Podcast release new episodes?
GTM Engineer School Podcast has 18 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to GTM Engineer School Podcast?
You can listen to GTM Engineer School Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts GTM Engineer School Podcast?
GTM Engineer School Podcast is created and hosted by Jared & Matteo.
URL copied to clipboard!