PODCAST · business
Gymhacker Radio
by Big Little Gyms
We create best-in-class growth strategies, marketing training and education to serve our weird gym owners and change makers whose values overlap with ours.We help gym owners like you find your weirdos. So that you can better serve your audiences and tribes and members.We help gym owners bridge the gap between creating meaningful work and making money to support themselves and their family.If this resonates with you, stick around.We'll help you kick more ass. We'll help you be the hero to the people you seek to serve.
Episodes
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Becoming the Mayor of your Gym (Part 2) | Systems, Culture, Talent, Technology & People
Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym's marketing,...
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Becoming the Mayor of your Gym (Part 1) | Building a Real Company
Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym's marketing,...
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Fractals in Business
In today's episode, we are tackling "fractals in business" as I want you to start looking at your business fractally. Did you know the importance and how it affects if we understood how fractal works in our business? We could probably start to see the strategies and tactics on how to grow our...
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Marketing Message and Defining Member Avatar
Want to get in the inside and get some hands on help, mentorship, guidance, structure and trainings to help you not only survive, but take advantage of a newly wide open market? Join BLG! A proven program that includes mentorship, trainings and tools to show you how to scale your gyms marketing,...
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Thrival vs. Survival. Patience and downtime.
In today's episode, we are tackling "Thrival Vs. Survival". What's the difference between these two? Watch as I talk about how my business started and what things I did to make it successful. I'll explain why getting burnt out and taking some rest is important, and some other valuable information...
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What would happen to your business, family, community and employees if something happened to you today?
Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and tools to show you how to scale your gym's marketing,...
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Leveling Up Your Gyms Workout Programming For Service & Profit w/ Nathan Holiday
This week I had Nathan Holiday, founder of Level Method on with me to talk about building systems around your gyms workout programming. Many gyms just look at programming as the end game. As the sole fulfillment piece of their offering. When done right, programming itself can be a powerful tool…
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[LIVE] Operating Out of Small Spaces,Expanding, Buying a Building and Semi-Private On-Ramps - BLG Coaching Call 10.20.20
[youtube https://www.youtube.com/watch?v=kNfJTH17OIs] Tune in to watch today live coaching call from inside the Big Little Gyms program. Today's call covered a little bit of everything from Operating Out of Small Spaces, Expanding, Buying a Building and Semi-Private On-Ramps and more. Enjoy! Will...
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Lead Gen: What Are Remarketing Ads? (Advanced Ad Training for Gym Owners)
[youtube https://www.youtube.com/watch?v=gT8yl6gXA-A] The low cost way to move a lead from cold to warm to hot. This is full nerd-level breakdown on how they work. Will Hurst & The Big Little Gyms Team Want to get in the inside and get some hands on help, mentorship, guidance, structure and...
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Eliminating Emotional and Incorrect Decision Making With The 5 Disciplines Of Business - 5 Bullet Friday
If we aren't careful, we can easily find ourselves in a trap of making emotional decisions which result in more chaos and more problems than actual solutions. How many times have you been triggered by a competitor and wasted a bunch of time changing things, not knowing if it even works? How many...
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Chaos to Control... gym owners overworked and underpaid? Watch this.
[youtube https://www.youtube.com/watch?v=43KBfLPV18U] I've seen far too many gym owners burn out before they see success… I know what it's like to take months/years to build a gym, work my butt off, and struggle to figure out a way to get steady new membership each month, let alone the enough to...
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Foundations Live Stream Recording 10.5.20 - Big Little Gyms Podcast
*video maybe uploading still, listen to audio above if the video does not yet play. Thanks! [youtube https://www.youtube.com/watch?v=TAF0JC4Gxuw] Want to see behind the scenes of what it's like to be a BLG Foundations Accelerator customer? Check out this Q&A call recording! One full hour of…
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Changing Your Level Of Thinking to Match Your Business Goals With The 5 Stages of The Gym Alchemy Code - BLG Podcast - 5 Bullet Friday 10220
[youtube https://www.youtube.com/watch?v=Vao3XlwyZjc] Einstein has been quoted saying "We can not solve our problems with the same level of thinking that created them.". He also said, "A new type of thinking is essential if mankind is to survive and move toward higher levels" "New level, new…
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CASE STUDY: How Jen Went From Uncertainty and An Overworked Gym Owner to Profitably Getting Her Groove Back
[youtube https://www.youtube.com/watch?v=6-VHLJQYiQo] Proof... BLG Case Study - Jennifer Foret - Bombshell CrossFit in Conroe, TX Shout out to BLG Member Jen Foret for doing this amazing Case Study with our resident ladyboss Alexis McQuillen. Jen knows how to hustle, hard work is not her issue.…
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Tactical Tuesday: Retargeting Marketing... what is it? Does it work? Should you do it?
Tactical Tuesday: Let's talk shop and get our hands dirty! What if there was a way, for every person who lands on your website and doesn't opt-in, or engages with you on socials, to get advertisements reminding them to come back for the next 7-10 days? But not just on FB, also all over the...
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DECODING THE MINDSET OF THE MILLIONAIRE GYM OWNER
Back when I was a novice I always thought finding the magical "system" would solve all my problems. Then I got overworked had a total breakDOWN and in rebuilding myself I had a breakTHROUGH. I realized I had to stop chasing process and "systems". People are who are perpetually successful in...
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What the next generation of gyms will be doing and the future of gyms...
Without doubt, the fitness industry will evolve as peoples needs change and the number of providers who solve last years problems grow to fulfill on demand. Where are we headed and how do you stay ahead of the curve? Watch the full video and get the resources at:...
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Is Being A Gym Owner Good or Harmful For Your Health?
Being a Gym Owner, you'd think, we'd be the healthiest, fittest people on the planet physically and mentally. Considering we have all the knowledge, know how and resources at our fingertips. But this is quite often not the case as the job can be incredibly demanding. ABOUT THIS VIDEO In my 9…
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The Money You Make Is A Direct Result Of The Types Of Problems You Solve...
As a gym owner, entrepreneur and fitness professional sometimes we get caught in the echo chamber of shout about how we are the best at solving the "fitness" problem. But is that even the problem that people need solving? ABOUT THIS VIDEO When we open our gyms we think what people are looking for...
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What Does Tesla, A Chef and A Gym Owner Have In Common?
The idea is to break down complicated problems into basic elements and then reassemble them from the ground up. If you can do that quickly with every problem you run into, you will become a success faster than your competition. View the full episode and resources at:...
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4 Bullet Friday - 4 Offers That Work Right Now in August 2020
[youtube https://www.youtube.com/watch?v=Dmir2zTcaE0] LISTEN ON PODCAST HERE ⤵️: This weeks Friday video only has FOUR bullets instead of 5, but you'll want to know them just the same. ABOUT THIS VIDEO In 2020 a lot has changed, and with these changes in buyer behavior comes changes in the offers…
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Running A Gym on First Principles
LISTEN ON PODCAST HERE ⤵️: ABOUT THIS EPISODE As a gym owner and business owner. Ask yourself: Are you a chef or a cook? A chef understands food at a fundamental level. Because they understand food deeply they can create an infinite number of recipes. This is infinity valuable and cannot be...
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Can You Be A Successful Gym Owner And Still Be A Failure?
[youtube https://www.youtube.com/watch?v=mnnijUIWgiU] What happens when you begin to make all the money but you did it in a way that doesn't serve your ultimate goal? View the full episode and resources at: https://biglittlegyms.com/can-you-be-a-successful-gym-owner-and-still-be-a-failure/ ABOUT...
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Leading Your Team and Giving Value to Your Staff
The paradigm shift that needs to happen to lead your team and properly incentivize them to go to work for you... View the full episode and resources at: https://biglittlegyms.com/leading-your-team/ ABOUT THIS VIDEO So much of your success in running your gym and loving it will come down to…
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What Are A Gym Owners Revenue Generating Activities?
[youtube https://www.youtube.com/watch?v=6gcLaMc3EWw] AUDIO ONLY PODCAST EPISODE: There's no argument that getting revenue and putting our cash flow in the green is mission critical to business in this stage, so why do we find it so hard to do? ABOUT THIS VIDEO When you're starting out or in the...
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BLG Podcast is BACK! Five Bullet Friday 7.31.20 - The Big Little Gyms Podcast
5 things, every Friday that will guide you in the realm on operating a world class gym. This includes things I've Been Loving, Using, and Reading: Books, Gadgets, Hacks, as Well As Updates & Current events in the Gym World and More Every Friday. Join the new BLG 5 Bullet Friday newsletter and get...
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GHR 025: The Tale Of Two Wolves and The Resistance
This is the tale of the two wolves and the resistance.
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GHR 024: What To Do In Times of Turmoil...
Learn to let go of what you cannot control and instead focus on what you can. In times of turmoil we get stuck in reactive patterns as things happen "to" us. It's important to gain awareness for this and get proactive by controlling the things you can. There is always something actionable you can...
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GHR Podcast Ep. 023: Does It Make The Boat Go Faster?
Does it make the boat go faster? This is the question every gym owner should ask themselves everyday to ensure you aren't just burning through your time doing things that don't increase performance. Most people think they're hustling and grinding, but really they're just grinding on $10 an hour...
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GHR 022: The 5 Levels of Market Sophisitication
It's not your competition, although that is part of it. It's not the return you make in your paid campaigns or the time you put in on "content". It's not the "funnel" or the ads. It's this. (especially if you run ads effectively but churn from them) It's not knowing your local market's...
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GHR 021: STOP Screwing People Out of Their Fitness!
The Leads Aren't Weak, You're Weak! GHR 021 talks about why you need to sell your ass when a prospect visits your gym. In every consult someone gets sold, it's either you help them make a decision they already WANT to make and providing something that can and will save and extend their life....…
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GHR 020: Just Because... Raise Your Prices.
Storytime... There are many subconscious influencers that drive prospect to become members at your gym. Raising prices is actually a great strategy for increasing perceived value and actually attracting MORE members in to your gym who value your services more. https://biglittlegyms.com/
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GHR 019: I'm Completely Overhauling My Gym. Here Is Why.
We build our businesses to serve others, and our mission is to become world class at that. Once you know you are world class it's time to make sure that business serves you just as well. Lifestyle freedom is usually the personal reasons we open a gym amongst other reasons, if its not providing…
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GHR 018: The Law of Compensation
The Law of Compensation is the law of reaping what you sow and how to attract more success. It has everything to do with your value of the service you provide, how good you are at, and how hard you are to replace. It is a principle and an immutable, constant law of cause and effect that simply...
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GHR 017: The 5 Stages of Lead Gen and Traffic for your Gym
Today we focus on an immutable principle of marketing that all your marketing plans need to be focused around in your gyms mission to grow. How you attract your customers has everything to do with how they follow you and how you will lead them. If you want to grow soundly this advice can't be...
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GHR 016: Purpose Driven Gym Pt. #3 – 𝗔𝗰𝘁𝘀 𝗼𝗳 𝗦𝗲𝗿𝘃𝗶𝗰𝗲
Join me as I sit creek side on a strong dose of cold medicine. A purpose driven gym solves a real problem and mobilizes people around its core mission. It openly recognizes leaders, promotes enthusiasm, teamwork and winning Seriously though, I think this may be a really good one. Wish I could...
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GHR 015: Purpose Driven Gym Series Part #2 – Building Advocates and Disciples
Strategies for Creating and Building Advocates and Disciples That Will Multiply Your Local Branding and Growth Efforts.
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GHR 014: Purpose Driven Gym Series Part #1 - Increasing Attendance & Creating Devoted Membership That Shows Up
Members that show up keep paying and keep getting results, which results in them telling more people and bringing more friends. In Part 1 of the Purpose Driven Gym Series I share how you can align your core values with Increasing Attendance & Creating Devoted Membership That Shows Up.
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GHR 013: Rich Gym Owner, Poor Gym Owner
Are you a business owner or did you just buy yourself a job? GHR 013 is all about defining the difference between being a business owner vs being self-employed. Being tacticians and people of service we often find ourselves in low-leverage positions in our businesses. 👉Also, since a lot of us…
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GHR 012: Gym Monetization Models & Advertising Budget
Every business needs three things in their marketing efforts: ✅Ways to get more customers ✅Ways to ascend customers and giving them high value offers to spend more on (because they want it) ✅Ways to help customer spend more frequently We call these models acquisition, ascension and monetization...
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GHR 011: Why Speed Is Always King
There is an old saying that goes, "You can have it fast, you can have good, or you can have it cheap. Pick two" Good +fast = cost Fast + cheap = low quality (no results) Good + cheap = time And some people who have been guru's in the gym space for a long time, because they did is slowly, will…
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GHR Episode 010: The Purpose Driven Gym | Grow Your Gym Without Compromising Your Message And Mission
Download GHR 010 This is a game changing perspective shift on how a gym can fulfill on principles that will make and keep it successful in any market. Becoming a "Purpose Driven Gym" will allow you to fulfill and compete on more than just fitness. As we read this book, The Purpose Driven Church…
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GHR Episode 009: The 5 Magical Steps of Gym Owner Genius
Successful gyms don't grow big and become profitable by accident. There are reasons why the great ones succeed. It requires the development of genius. The reasons these gyms and businesses succeed, is because they've developed this genius. You have to change the way you think about your business....
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GHR 007 Friday Fire: Offer Them What They WANT, Give Them What They NEED
Your gyms value does not come from the coaching, the equipment, or the class offerings. It comes from 4 things that we cover in this podcast. When you do all four of these things you're providing SO much value to them that paper money can not be used as a measuring stick of its value. The value...
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GHR 004: The Hidden Benefits of Failure
Download GHR 004 Hey gym owners, welcome back to gym hacker radio episode #4 and today I am going to share with you guys the ONE thing that change my gyms course from failing and not being able to pay me... ...to becoming a 400 member, 1 million dollar run rate local brand... When I first started...
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GHR 003: The BLG Origin Story Pt. 3 - The Day My Gym Failed Me
Hey gym hackers, welcome back to gym hacker radio episode 003! in this episode I am going to start off where the last episode ended I'm going to share with you an epiphany I had when my gym was struggling that changed everything This all came to me at the worst of time, I was about to sell, my…
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GHR 002: The Big Little Gyms Origin Story Pt. 2
This goes back to when I went all in and opened Spark CrossFit. On one hand I felt excited while on the other I was feeling a lot of uncertainty and angst. That is when I made a HUGE shift and discovery... My discovery increased my gyms revenue by over two hundred thousand dollars in less-than a...
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GHR 001: Welcome to the Big Little Gyms Podcast! BLG Origin Story Pt 1
Join host Will Hurst as we share part 1 of our origin story of how Big Little Gyms came to be and who we are here to serve. We share how we almost went out of business. How we almost failed, the mistakes we made and MAJOR shifts we had to make to go from their to the now over $600,000 per year...
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ABOUT THIS SHOW
We create best-in-class growth strategies, marketing training and education to serve our weird gym owners and change makers whose values overlap with ours.We help gym owners like you find your weirdos. So that you can better serve your audiences and tribes and members.We help gym owners bridge the gap between creating meaningful work and making money to support themselves and their family.If this resonates with you, stick around.We'll help you kick more ass. We'll help you be the hero to the people you seek to serve.
HOSTED BY
Big Little Gyms
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