PODCAST · business
Hack Your Own PR
by Odette Barry
Learning how to DIY your PR is the growth hack every small business owner needs - the Hack Your Own PR podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications.Publicity, PR, media relations, call it what you like. On Hack Your Own PR Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations.So whether you're a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram.https://www.instagram.com/
Episodes
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DIY PR pitching to US media with Brett Farmiloe, CEO of HARO | Ep 115
In this episode of Hack Your Own PR, the podcast that helps founders and change-makers tell their story, build credibility without needing a big PR budget, we're chatting with Brett Farmiloe, the Founder and CEO of Featured, and the owner of the iconic Help a Reporter Out — HARO. Brett is…
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How to pitch to Sunrise with Laura Francis | Ep 114
In this episode of Hack Your Own PR! with Odette Barry, we take you inside one of the most dynamic, fast-paced environments in Australian media — breakfast television. Odette is joined by Laura Francis, the Managing Editor of Sunrise, where she oversees the editorial direction, content strategy,...
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Pitching 6pm Nine News features with Meredith Marks | Ep 113
In this episode of Hack Your Own PR, the podcast where we pull back the curtain on what actually works in modern PR and media, host Odette Barry, publicist, and the founder of Odette & Co chats with someone who sits at the coalface of mainstream television journalism, Meredith Marks, Features &...
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Lucy Asker on Cultivating Influence at MECCA | Ep 112
Today's Hack Your Own PR guest is someone who has built one of the most enviable PR careers in Australian beauty! Joining us is Lucy Asker, Head of PR & Influencer at MECCA Brands, an enviable role she's earned through more than a decade of strategic, creative, and deeply connected work in the...
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How to Pitch to Ready or Not with Lucinda McKimm
In this episode of Hack Your Own PR, Odette Barry is joined by Lucinda McKimm, journalist-turned-podcaster, producer, and co-host of Ready or Not. Lucinda has built one of Australia's most dynamic podcasts exploring the collision of motherhood, career, and feminism. With her background in sports...
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How to pitch to Today Extra with Cosi Toni | Ep 110
In this episode, I'm joined by Cosi Toni, Executive Producer of Channel Nine's Today Extra and all-around legend of live television. With nearly a decade of experience across producing, segment wrangling and live control room chaos, Cosi brings an infectious energy and razor-sharp editorial...
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How to pitch to SBS Food with Sudeshna Ghosh | Ep 109
In this episode, I'm joined by Sudeshna Ghosh, cross-platform content wizard and current Managing Editor at SBS Food. With a career spanning TV, print, magazines and digital across India, Dubai and Australia, Sudeshna brings a global sensibility to local storytelling — and a deep appreciation for...
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How to pitch to Two Doting Dads with Jessica Smalley | Ep 108
In this episode, I'm joined by Jessica Smalley — producer, storyteller and comedic strategist behind Two Doting Dads, a weekly parenting podcast hosted by Matty J and Ash that's reshaping the way men talk about fatherhood. After producing business deep-dives for Mark Bouris, Jess pivoted to the...
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How to pitch to 9Honey with Jo Abi | Ep 107
In this episode, I'm joined by Jo Abi, senior writer at 9Honey and one of the most refreshingly honest and compassionate voices in Australian media. With a background in radio, over a decade in digital journalism, and a side-hustle writing from the trenches of parenting three neurodivergent kids,...
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How to DIY PR headlines with AFR, The Australian, ABC and Mamamia with Melissa Reader | Ep 106
In this episode of Hack Your Own PR, we're joined by Melissa Reader, CEO of Violet, whose journey from profound personal loss to leading social change is nothing short of inspiring. Through Violet, Melissa is helping us all navigate life's final chapters with grace, humanity, and proactive...
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Pitching industry stories to SMH and The Age with Calum Jaspan | Ep 105
In this episode of Hack Your Own PR, host Odette Barry sits down with Calum Jaspan, media writer for The Sydney Morning Herald and The Age, to explore the evolving media landscape, journalism's challenges, and the art of pitching stories that stand out. Calum shares his career journey from...
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Pitching Big Ideas to Big Stages: Mia Fileman on the Ripple Festival | Ep 104
In this episode of Hack Your Own PR, Odette Barry sits down with the unstoppable Mia Fileman, founder of Campaign Del Mar and one half of the brains behind Ripple Festival. Mia shares her journey of building a two-day event that fuses creativity, small business, and purpose, offering a insights…
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BTS of ABC Conversations and the podcast landscape with Kellie Riordan | Ep 102
In this episode of Hack Your Own PR Odette Barry is joined by one of Australia's most influential voices in podcasting: Kellie Riordan, founder of Deadset Studios and the original producer of my beloved and all time fave podcast, ABC Conversations. Kellie has been a pioneer in the Australian…
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How to pitch to Abbie Chatfield's It's A Lot with Lem Zakharia | Ep 103
In this episode, Odette Barry is joined by Lem Zakharia, a powerhouse in the Australian media industry with an eclectic career spanning radio, music, and podcasting. Currently the executive producer of It's A Lot with Abbie Chatfield, Lem has been instrumental in transforming the podcast from a...
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How to pitch to Instyle with Justine Cullen | Ep 101
Welcome to the Hack Your Own PR with Odette Barry. In this episode we are joined by Justine Cullen, Editor-in-Chief of InStyle Australia. With over 30 years in the magazine industry, Justine has built a stellar career, starting at teen magazines and rising to lead iconic titles like ELLE and...
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The power of purpose-driven storytelling with Marie Claire's Editor, Georgie Abay | Ep 100
Georgie Abay is just about one of the most intelligent, hard working, kind and humble editors you'll find at the helm of a glossy mag - and she's back for interview number 2 on Hack Your Own PR - after her first interview several years ago, in her role as the editor and founder of Grace Tales. In...
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How The Points Whisperer hacked his own PR without ever sending a pitch | Ep 99
Imagine a world where Business Class and Economy Class costs about the same. Naturally, everyone would choose Business Class. Today we're joined by Steve Hui, also known as "The Points Whisperer" and founder of iflyflat.com.au. Over 12 years ago, Steve cracked the code to unlock how to fly…
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How to get your beauty and lifestyle brand featured in the media with Sarah Tarca and Sherine Youssef | Ep 98
I think you're going to enjoy this episode if you're a beauty or lifestyle brand. Today we're joined by beauty industry veterans Sarah Tarca and Sherine Youssef, founders of the popular newsletter gloss etc. With over 30 years of combined experience in journalism and media, Sarah and Sherrine…
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How to get featured in the Australian Financial Review, the most-read premium business masthead in the country | Ep 97
Today I'm joined by Euan Black, the Work and Careers Reporter at The Australian Financial Review. Euan began his career in journalism accidentally after finishing an internship in Cambodia. He landed his first journalism job at Southeast Asia Globe before moving to Australia where he now very...
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How to craft the perfect subject line with Mamamia's Contributor and Page editor, Polly Taylor | Ep 96
Polly Taylor is the Contributor and Page editor at Mamamia. Polly previously worked in the UK in the women's lifestyle media space, when she visited Australia on a 'quick working holiday' and found the perfect job at Mamamia, she's never left! Polly walks us through the contrasting stories you'll...
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How to ignite change and amplify social issues by pitching to the media | Ep 95
Wendy Tuohy is a senior writer focusing on social issues impacting women and girls at The Age. With over 40 years of experience writing about social affairs, Wendy is one of the true advocates, who in particular, has chosen to use her position of privilege to amplify and influence the mainstream...
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How to get your brand featured in Forbes Australia's News and Life section | Ep 94
Sam Hussey is the head of news and lifestyle at Forbes Australia, having previously been the Channel Seven editor in chief for the 7news.com.au publishing a cheeky 120 news pieces daily. The change of pace to business, entrepreneurism and luxury lifestyle is a welcome one, as Sam discusses, as…
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How to tap into the highly engaged audience of Women's Agenda with Editor-in-chief, Tarla Lambert | Ep 93
This week on the Hack Your Own Podcast, join me in conversation with Tarla Lambert, co-founder of Agenda Media and editor-in-chief of Women's Agenda. Alongside her business partner, Angela Priestley, Tarla has cultivated a wholly independent, women-owned, and operated media empire that engages…
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How Kic's PR strategy contributed towards a 100% increase in revenue with PR & Communications Manager Nicole Maycroft | Ep 92
Meet Nicole Maycroft, the PR & Communications Manager at Kic. Nicole walks us through what media efforts have successfully converted for Kic, how she gets Steph and Laura involved with timely trends and expert commentary, and how to create leverageable collaborations and events. We get to hear…
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Big Ideas Miniseries | How authority and influence generated impact (and millions) for founder of Australian Birth Stories, Sophie Walker | Ep 91
This week on the Big Ideas Miniseries I chatted with Sophie Walker, founder and host of popular podcast Australian Birth Stories. Sophie is the mum of 3 who used to record her podcast from the back of her Nissan X Trail during covid. She has amassed 16 million podcast listeners informing and...
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Big Ideas Miniseries | How to get your big ideas in The CEO Magazine and reach 13+ million C-suite decision makers and founders | Ep 90
In this episode of the Big Ideas Miniseries we're putting our big ideas to work! Today I chatted with Jodie Darlington, Global Content Director at The CEO Magazine. Jodie gives you the exact blueprint for how to write and submit your opinion editorial pieces through CEO Magazine's newly launched...
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Big Ideas Miniseries | Decoding the blueprint of expert commentary and opinion editorial to get your cause in the spotlight | Ep 89
The third episode of the Big Ideas Miniseries is all about thought leadership, expert commentary and opinion editorial. We get to the bottom of exactly how you can leverage the media to get your cause in the spotlight. Side note: Don't get caught up in the industry lingo, I make sure I strip…
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Big Ideas Miniseries | The five step process to get your idea from basic b%$ch to media ready | Ep 88
In this episode I walk you through exactly how to get your big ideas media ready. I give you my own 5 step process as a publicist and PR mentor to stretch your big idea. I don't want to oversell it but I genuinely believe our stories can change the world. But if no one knows about them, we can't...
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Big Ideas Miniseries | The trick that industry leaders don't want you to know | Ep 87
Introducing my new miniseries, the Big Ideas Podcast, where I walk through exactly how to get your big idea seen, heard and acted upon. I think we can all agree that the current state of play, of systems, waste, climate inaction is not good enough. We're in a dire state of crisis upon crisis. We...
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Singapore Series | Behind the scenes with Grace Ma on how to excel at Restaurant PR | Ep 86
In this episode, we speak to renowned Singapore-based Food and Lifestyle Contributor Grace Ma on Restaurant PR and deep dive into what it takes to stand out in the busy world of F&B, how to put on a food tasting for media, what great storytelling looks like in restaurant PR as well as covering...
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The power of PR to convert sales and investment with Great Wrap's head of PR and Communications | Ep 85
Madieson is the head of PR and Communications at Great Wrap. I nerded out with Madieson, as PR's do when they get together, to understand the inner workings of how Great Wrap has gained memorable media attention since the very beginning of their business journey. In this episode, Madieson walks…
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How to pitch and win a feature in Daily Mail's FEMAIL pages | Ep 84
Laura House is the FEMAIL Editor at Daily Mail, where she has been very happily employed for almost 7 years. As someone who is deeply fascinated by the inner workings of small businesses and how they have risen to viral success, FEMAIL is one of the very best places for emerging brands to win...
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How to leverage B Corp and social values for PR with Luke Dean-Weymark of Compass Studio | Ep 83
Today I had the pleasure of chatting with Luke, the Co-founder and Co-director of Compass Studio. Luke stepped out of his comfort zone today by getting in front of the mic rather than organising an interview for one of his amazing clients. Luke walks us through the inner workings of running his…
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How to pitch to the Australian Financial Review Fashion section with Lauren Sams | Ep 82
Lauren Sams is the fashion editor at The Australian Financial Review, where she works across the newspaper, Fin! magazine, The Australian Financial Review Magazine and Life & Leisure. Lauren, much like her readers has grown up with the media. A career that started in the teen and young adult…
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How to pitch to My Daily Business podcast with Fiona Killackey | Ep 81
In this episode I chat with the very lovely Fiona Killackey award-winning author, speaker, accredited business coach and host of the popular podcast, My Daily Business. My Daily Business has almost clocked 1m downloads with around 8000 downloads each month, helping small business owners navigate...
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How to plan events that build hype and convert to media coverage with Mary Christina | Ep 80
Mary Christina is the founder of experiential Events and brand experience agency, Minni. I connected with Mary late last year when we began planning the launch events for Australian Birth Stories. I can hand on heart say this woman and her team can make an impactful, memorable and beautiful event...
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How to build your confidence on camera with Carmen Braidwood | Ep 79
Carmen Braidwood is a confidence on camera coach and modern media trader. After 20-odd years in commercial radio and TV, Carmen has become very well informed on what it takes to cut through and build your confidence to speak on camera. She is a regular presenter on the Nine Networks including...
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How to pitch to Mark Bouris' The Mentor podcast | Ep 78
It is evident that Jessica Smalley, can not only produce good, or very good podcasts, but she can talk. She was made for audio and she has known (somewhat) where she was headed from day dot, and you know what, she has an incredible ability to make things happen. In this episode, Jessica Smalley...
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How to pitch to Broadsheet with Alice Jeffery | Ep 77
Alice Jeffery has traveled a good life and sampled some of the world's best when it comes to fashion and lifestyle products. As shopping editor at Broadsheet, the preeminent media publication for Australia and New Zealand's tastemakers, Alice brings a utilitarian focus and a conscious consumption...
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How to pitch to PRIMER with Anna Saunders | Ep 76
Anna Saunders is a highly celebrated, clever as-all-get-out co-founder of PRIMER, Australia's first digital media social enterprise, and studio PRIMER. I will say that hand on heart, I bluddy love PRIMER and all that it stands for. PRIMER is a women's media platform with an intelligent and...
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How to pitch to Man of Many with Nick Hall | Ep 75
Nick Hall is an award-winning journalist and every bit of the well-groomed, well-articulated and stylish man you would expect to be the Editor-in-Chief of Man of Many. With an extensive background in the media industry, he specialises in feature writing, lifestyle and entertainment content. Nick…
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How to pitch a health story to Sydney Morning Herald with Sarah Berry | Ep 74
Sarah Berry is a lifestyle and health writer at The Sydney Morning Herald and The Age. Hey guys, I have just had the most lovely chat with Sarah Berry health lifestyle and health editor at The Sydney Morning Herald and The Age. In this episode, Sarah walks us through the slashie, non-linear path...
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Building an unforgettable brand with Anaita Sarkar of Hero Packaging | Ep 73
Anaita Sarkar is the founder of Hero Packaging, the very BEST home compostable packaging for ecommerce brands, and the founder of Sell Anything Online - a TikTok account with over 300,000 followers and 1.8 million likes. She's an author, marketing nerd, and content-creating machine, and a really...
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How to pitch a lifestyle story to Mamamia with Senior Content Producer Charlotte Begg | Ep 72
Charlotte (Charlie) Begg is Mamamia's Weekend Editor and a Senior Content Producer (Lifestyle). She writes across a range of topics including beauty, fashion, lifestyle, food and popular culture. She is a pocket rocket who is across all things pop culture, beauty, fashion, lifestyle, and food.…
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How to pitch to The Today Show with Chief of Staff, Joshua Del Pozo | Ep 71
In this episode with Joshua Del Pozo, we get a lay of the land and the inner workings of The Today Show. As Chief of Staff, with 8 years with the network, Josh has a firm grip on what makes the Today Show tick, from planning questions that will never get asked by Karl, to understanding the…
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What the f*ck is performance content with Linkby's cofounder Adrian Fagerlund | Ep 70
If you have no idea what performance media is? Strap in. Think highly valuable Pay As You Go, Cost Per Click model for paid media editorial. Still not sure, stick around! This week I had the great pleasure to chat with the Co-founder and Chief Revenue Officer at Linkby, Adrian Fagerlund. In fact…
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Singapore Series: Exploring the world of food and luxury travel media with Chris Dwyer | Ep 69
Today on the Singapore edition of the Hack Your Own PR podcast I had the pleasure of chatting to Chris Dwyer, freelance food and luxury travel writer. With an impressive portfolio that includes CNN.com, Travel + Leisure, The South China Morning Post, BBC Travel, CNBC, Robb Report US & UK…
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Behind the digital scenes at Gourmet Traveller, Women's Weekly Food, Now to Love, New Idea, and Who with Jayde Malifa | Ep 68
Jayde Malifa is the Digital Managing Editor for Lifestyle and Food at Are Media, With a diverse CV spanning PR, marketing and communications, Jayde is in the unique situation where she truly understands both sides of the fence - editorial demands and motivations as well as the small business and…
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How to pitch to Peppermint magazine with Lauren Baxter | Ep 67
With a double degree in bio-medicine and journalism, Lauren Baxter is a clever and conscious cookie and a steady set of hands at the Peppermint helm. Founded by Kelley Sheenan, Peppermint magazine is a quarterly style, sustainability, substance and sewing mag, that I think you can tell from the...
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How to pitch to Marie Claire with Nicky Briger | Ep 66
If there is one thing you should take from this episode, it's that perseverance is key when it comes to PR. Three years ago, I reached out to Nicky Briger, editor at Marie Claire magazine, and after a handful of mishaps, follow ups, rescheduling and tech issues, we made this conversation happen....
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ABOUT THIS SHOW
Learning how to DIY your PR is the growth hack every small business owner needs - the Hack Your Own PR podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications.Publicity, PR, media relations, call it what you like. On Hack Your Own PR Odette Barry shares conversations with some of her favourite publicists, journalists, editors, presenters and producers about the often misunderstood industry of public relations.So whether you're a small business owner learning how to DIY your PR, a publicist looking to deepen your knowledge, or an aspiring publicist striving to gain new skills and understand the media landscape, this podcast offers personal insights and stories, practical tips to improve your pitching and step-by-step guidance to secure headline news.If you have any questions about how to DIY your PR and win your own publicity - shoot me a DM over on LinkedIn or Instagram.https://www.instagram.com/
HOSTED BY
Odette Barry
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Frequently Asked Questions
How many episodes does Hack Your Own PR have?
Hack Your Own PR currently has 115 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Hack Your Own PR about?
Learning how to DIY your PR is the growth hack every small business owner needs - the Hack Your Own PR podcast will teach you everything you need to know to get your business and yourself authentically featured in the most impactful publications.Publicity, PR, media relations, call it what you...
How often does Hack Your Own PR release new episodes?
Hack Your Own PR publishes regularly with 115 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Hack Your Own PR?
You can listen to Hack Your Own PR on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Hack Your Own PR?
Hack Your Own PR is created and hosted by Odette Barry.
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