PODCAST · business
Hard Refresh
by State of Social
Discover what’s in store for us in the next 25 years of digital marketing and how the first 25 years of this century shaped our industry (and the world), in Hard Refresh.This limited 10-episode series from Australia’s best marketing conference, State of Social, looks ahead at what trends, technologies, cultural shifts, and maybe even controversies, will define digital marketing over the next 25 years. Andrés López-Varela (a.k.a. ALV), one of Australia's most experienced marketing educators, is joined by a cast of industry leaders picked from the ranks of this year's State of Social speakers to unearth what's next for digital marketing. Join them as they press F5 to discover a refreshed perspective on everything from the next evolution in social media to the role of marketing in culture, from the future of digital audio to the changing role of online video, from the era-defining impacts of AI and automation to the brave new world for marketing agencies, and much more.Hard Refresh
Episodes
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Hard Refresh on culture-making
Culture has always been the backdrop for marketing, but in the next 25 years, can brands and creatives become true culture makers, or are they destined to follow? In this episode of Hard Refresh, host Andrés López-Varela is joined by Jonathan Harley (media and tech executive, ex-Canva/Twitter/60...
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Hard Refresh on digital audio
From podcasts to TikTok sounds, digital audio has moved from background noise to the cultural main stage. In this episode of Hard Refresh, host Andrés López-Varela is joined by Adam Johnson (Co-Founder, Original Audio & Chief Growth Officer, Nova Entertainment) and Georgia Tappy (Social Media...
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Hard Refresh on agencies
The agency model has been declared “dead” more times than we can count — but it keeps coming back in new shapes. In this episode of Hard Refresh, host Andrés López-Varela is joined by Hannah Muirhead (Founding Strategy Partner, Chapter), Missy Burrell (Director of Social, Mainstay Media), and...
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Hard Refresh on advertising
Advertising is fragmenting faster than ever — but does that mean the big brand ad is dead? In this episode of Hard Refresh, host Andrés López-Varela is joined by Amber Martin (Founding Partner, Hypnosis), Dean Hunt (Founding Creative Partner, Chapter), and Mike Drysdale (Creative Strategist,...
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Hard Refresh on automation
Automation is no longer just a tool — it’s becoming the operating system of marketing. In this episode of Hard Refresh, host Andrés López-Varela is joined by Kirsty O’Connell (Senior Account Director, equ.) and Sophie Winter (National Manager, Content & Communities, Australian Wildlife…
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Hard Refresh on data
Data has always been the fuel of marketing, but the mix is shifting fast. In this episode of Hard Refresh, host Andrés López-Varela is joined by Andrew Douglas (Hunt Brew), Heather Lansdowne (Australian Bureau of Statistics), and Rene LeMerle (Bonfire) to explore how the role of data is evolving....
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Hard Refresh on video
Video has dominated digital marketing for more than a decade — but the ground keeps shifting. In this episode of Hard Refresh, host Andrés López-Varela is joined by Nanda Gunnink (Managing Director, Studio Orange), Saira Manns (PR & Social Media Manager, Greyhound Australia), and Tanya Waite...
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Hard Refresh on social media
Social media has been the beating heart of digital marketing for two decades — but is it already past its peak? In this episode of Hard Refresh, host Andrés López-Varela is joined by Eugene Healey (brand strategist, educator, and creator), Meg Coffey (Founder, State of Social), and Steph Edwards...
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Hard Refresh on branded content
Branded content has long since blurred the line between marketing and media — but where is it heading next? In this episode of Hard Refresh, host Andrés López-Varela is joined by Amaury Treguer (Bread Agency), Kate O’Connor (Consultant, formerly BBC Studios/Bluey), and Keshnee Kemp (Founder…
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Hard Refresh on influence
Influence has evolved from glossy celebrity endorsements to TikTok dances, AI avatars, and micro-creators running their own economies. In this opening episode of Hard Refresh, host Andrés López-Varela sits down with Dan de Sousa (Quiip), Sharyn Smith (Social Soup), and Tyler O’Day (Empire State...
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Hard Refresh // Trailer
For a quarter of a century, one industry has been quietly shaping how you see the world. That industry is digital marketing and, for 25 years, it's blended technology, media, advertising and entertainment into an unstoppable cultural force. But what's in store for the next 25 years of digital...
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ABOUT THIS SHOW
Discover what’s in store for us in the next 25 years of digital marketing and how the first 25 years of this century shaped our industry (and the world), in Hard Refresh.This limited 10-episode series from Australia’s best marketing conference, State of Social, looks ahead at what trends, technologies, cultural shifts, and maybe even controversies, will define digital marketing over the next 25 years. Andrés López-Varela (a.k.a. ALV), one of Australia's most experienced marketing educators, is joined by a cast of industry leaders picked from the ranks of this year's State of Social speakers to unearth what's next for digital marketing. Join them as they press F5 to discover a refreshed perspective on everything from the next evolution in social media to the role of marketing in culture, from the future of digital audio to the changing role of online video, from the era-defining impacts of AI and automation to the brave new world for marketing agencies, and much more.Hard Refresh
HOSTED BY
State of Social
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Frequently Asked Questions
How many episodes does Hard Refresh have?
Hard Refresh currently has 11 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Hard Refresh about?
Discover what’s in store for us in the next 25 years of digital marketing and how the first 25 years of this century shaped our industry (and the world), in Hard Refresh.This limited 10-episode series from Australia’s best marketing conference, State of Social, looks ahead at what trends,...
How often does Hard Refresh release new episodes?
Hard Refresh has 11 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Hard Refresh?
You can listen to Hard Refresh on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Hard Refresh?
Hard Refresh is created and hosted by State of Social.
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