PODCAST · health
Hello Healthcare
by Actium Health
Consumerism, disruptive technologies, and AI are shaping healthcare for years to come. On the Hello Healthcare podcast, we dive deep on these issues with healthcare leaders who are driving change. We hope that these stories will inspire you to create and demand a better future in healthcare. Discussion topics include: healthcare innovation, healthcare strategy, healthcare AI, healthcare data, value-based care, healthcare tech, healthcare marketing, service-line growth, always-on marketing, healthcare CRM strategies. Visit hellohealthcare.com to learn more. Hosted on Acast. See acast.com/privacy for more information.
Episodes
-
Digital Marketing Strategies That Reach Modern Patients, ft. Stephen Strong
Healthcare Marketing Myth Busted: It's More Than Just Ads. Tired of thinking digital marketing is just another ad platform? Join host Alan Tam as he dismantles that myth with Stephen Strong, Digital Marketing Director at Northwestern Medicine. What you'll learn in this conversation: The evolving...
-
AI for Healthcare Marketing – What You Need to Know, ft. Sujal Raju
Imagine understanding your patients’ needs better than ever, crafting personalized experiences that resonate, and optimizing campaigns with laser precision. This isn’t science fiction; it’s the power of AI in healthcare marketing. Join host Alan Tam and Sujal kumar Raju, Founder & President of...
-
Putting Your Data To Work, ft. Christine Albert
Are you getting everything you need out of your data as a healthcare leader? Join host Alan Tam as he explores the changing landscape of patient experience with Christine Albert, Chief Experience Officer at LCMC Health. Christine takes us behind the scenes to dissect the secret weapon of…
more -
Utilize Data to Empower Tech, ft. Cristal Herrera
Cristal Herrera, Director, Marketing, Communications & Customer Engagement, at Renown Health and host Alan Tam explore the dynamic interplay of data and technology in powering patient engagement and activation. The duo dives into the need for healthcare to embrace evolving consumer expectations,...
-
Driving DEI Initiatives - How You Can Succeed, ft. Deb Pappas
Healthcare organizations across the country are committed to integrating diversity, equity, and inclusion practices into their culture. How can marketing leaders today impact the brand's ability to connect with these diverse communities as well as help drive their own DEI initiatives within their...
-
Hello Healthcare: The Battle for the Future of Healthcare, ft. James Gardner
Retail health leaders like Walgreens, CVS Health, Walmart, Amazon, and Dollar General are remaking primary care with their ambitious plans to deliver at-scale health and wellness services. For traditional care delivery organizations, risks and opportunities are abound in this fast-changing...
-
The Next Generation of Digital Transformation, ft. Sue Omori
As consumerism and technology trends continue to reshape the landscape for health systems, digital transformation is a baseline requirement. Seasoned healthcare leaders are already evolving their teams to be future-ready. From key roles and responsibilities, to job functions, to the evolution of...
-
Healthcare Marketing - The Realm of Quantitative and Qualitative Data, ft. Dean Browell & Danny Fell
Join Dean Browell, Chief Behavioral Officer at Feedback, Danny Fell, Sr. Strategist at Optum, and podcast host Alan Tam as they discuss the concepts of quantitative and qualitative data for healthcare marketing. They dive into the importance of combining both data types for a more comprehensive...
-
Healthcare Economics 101 - The Rise of Data for Member Engagement, ft. Aaron Novotny
How has the role of data transformed health plan communications and interactions with today's consumers? With the dynamics and complexity of the healthcare landscape, health plans are increasingly seeking and leveraging first and third party data to drive member experiences that are relevant and...
-
A Story of Digital Transformation for Healthcare Consumers, ft. Scott Orstad
With the pandemic as a catalyst, consumerism has driven and accelerated digital transformation and experiences in a once highly stagnant industry. From brand awareness campaigns, to engagement, to interactive digital touchpoints, healthcare marketers have been racing to meet consumers where they...
-
Data-Driven Partnerships for Marketing Strategies, ft. Karen Wish & John Davey
Building and developing internal partnerships are critical to the success of any healthcare marketing organization. To achieve this, today's healthcare marketers must collaborate with their internal cohorts to build and drive marketing strategies that are aligned with strategic objectives of the...
-
Hello Healthcare: Moving from Patient Engagement to Patient Enablement, ft. Brian Mullen
Over the past few years, healthcare entities have significantly transformed patients' access to care. But are consumers adopting these latest innovations, and how are health systems continuing to drive these digital experiences forward? Join Brian Mullen, Head of Innovation and Product at The...
-
How To Maximize Your Pop Health Strategies, ft. Amy Comeau
As value-based care transitions to the forefront of health systems, focusing on population health goals and measures are the keys to success, longevity, and meeting your patients' expectations. How can healthcare marketers partner with their pop health teams to drive growth and desired business...
-
The Secrets of Content Marketing, ft. Ahava Leibtag
For today's healthcare consumer, there is no shortage of online medical content for education and self-diagnosis. With the amount of content that consumers can access, but perhaps not properly interpret, how are health systems helping their patients and communities better utilize and understand...
-
Hello Healthcare: The Social Determinants of the Healthcare Consumer, ft. Matt Gove
Healthcare consumers are driven by convenience, access, cost, relationships, and flexibility. Quite the demand and even greater in expectation. But are healthcare organizations ready and able to meet these expectations today? And what kind of technology is required to do just that? Join Matt…
more -
The Evolution of Healthcare Marketing, ft. Larry Meade
The role of the healthcare marketer is constantly evolving and adapting to the needs and expectations of the audiences that they serve. And nowhere is that more apparent than in healthcare, where marketers are faced with multidimensional audiences both internally and externally, as digital...
-
Communication Strategy Counts During Labor Unrest, ft. Alan Shoebridge
Alan Shoebridge, AVP, National Communication, Providence, shares his insights and experience with navigating the challenges and complexities of building and delivering a communication strategy during labor unrest. Negotiations between hospitals and unions have always been complicated. Today, they...
-
Hello Healthcare: What Healthcare Leaders Need to Know About AI, ft. Brian Gresh, President at Loyal
Disconnected consumer digital experiences are a thing of the past. AI technologies such as machine learning, natural language processing, predictive analytics, etc., allow health systems to have an integrated consumer engagement strategy. With the abundance of AI, how do healthcare leaders make...
-
Hello Healthcare: What Healthcare Consumers Want, ft. Stephen Moegling, Chief Strategy Officer
The business of healthcare is complex. And when it comes to the consumer, those inflection points are as complex as ever. We’re asking people to make evaluated thoughtful decisions about taking the next step of their healthcare journey. But how can we drive consumer awareness before healthcare is...
-
What Consumers Want From Your Healthcare Podcast, ft. Jordana Taylor
Consumers are constantly seeking reliable, engaging, and easily digestible sources of information to empower them in making informed decisions about their health and well-being. Enter the world of healthcare podcasts, an increasingly popular medium that offers just that - and more. But what…
more -
Achieving a Unified Healthcare Patient Journey, ft. Kevin Howell
In today's consumer-driven world, the quest for the ultimate healthcare patient journey has never been more crucial. With an ever-evolving landscape of technology and medical advancements, patients are seeking an experience that is not only efficient but also personalized. The healthcare industry...
-
Hello Healthcare: Strategies for Bridging the Healthcare Disparity Gap ft. Bonnie Ward, CHI St. Vincent
The healthcare disparity gap is a complex problem that affects individuals of different races, genders, and socioeconomic backgrounds. The gap is a result of unequal access to healthcare and preventative services, and it can have a significant impact on a person’s overall health and well-being....
-
The AI Paradigm Shift Impacting Health Plans
A groundbreaking transformation is taking place, revolutionizing the way health plans operate and cater to the needs of their members. This new era is driven by the AI paradigm shift, which has opened up new avenues for innovation, efficiency, and personalized care. Join Michael Pacolay, Manager…
more -
Embracing Consumerism to Transform Your Patient Experiences, ft. Matt Schwabel, UNC Health
Join Matt Schwabel, Executive Director of Marketing Technology & Operations at UNC Health, and host Alan Tam as they explore the benefits of embracing consumerism in healthcare and how it can transform your patient experiences. With an increasing number of patients seeking out healthcare services...
-
Why "Always-On" Outreach is Essential for Patients, ft. Jeff Stewart
Join Jeff Stewart, System Director of Strategic Marketing at CHRISTUS Health and host Alan Tam as they delve into the reasons why adopting "always-on" outreach programs is crucial for healthcare providers to stay ahead of the curve, ultimately delivering exceptional patient experiences and…
more -
Hello Healthcare: Healthcare Leadership Strategies for Growth, ft. Edward Marx, CEO, Divurgent
The path to healthcare leadership often varies depending on the function, type of organization, and individual experience. However, effective leaders share commonalities on what it takes to serve a meaningful purpose. What can professionals do to best prepare and drive their careers into…
more -
How 1:1 Virtual Behavioral Health Revolutionizes Patient Outcomes
Join Brad Kittredge, CEO and Co-Founder at Brightside, and host Alan Tam as they discuss how a personalized approach to mental health care can lead to better outcomes, increased patient satisfaction, and improved overall health and wellbeing. When it comes to mental health, there's no...
-
The Power of Precision Marketing in Healthcare, ft. AdventHealth
Anthony Cadieux and Sharon Line Clary from AdventHealth join host Alan Tam to dive into the world of precision marketing for enhancing patient experiences and shaping the future of healthcare communication. In today's digital era, healthcare providers are turning to precision marketing to reach...
-
The ACO's Role in Providing a Superior Patient Experience, ft. Todd Liu, Griffin Health
Accountable care organizations (ACOs) can play a pivotal role in improving patient engagement and access. But the landscape has changed as consumers' expectations and behaviors have evolved. Join Todd Liu, VP of Accountable Care and General Counsel at Griffin Health, and host Alan Tam as they...
-
Healthcare Marketing: Cost Center or Revenue Powerhouse?
Join Otto Angulo, Senior Director Digital Marketing at Mount Sinai Health System, and host Alan Tam as they explore the undeniable impact of healthcare marketing in driving revenue growth, improving patient experiences, and solidifying a health system’s competitive edge. The pressing question on...
-
Reinventing Healthcare Marketing with Data-Driven Strategies, ft. Andrew Chang, Summit Health
The healthcare industry is constantly evolving, and so are the marketing strategies that drive it. Gone are the days of relying solely on billboards and other traditional marketing methods. With the rise of technology and data analytics, healthcare marketers have access to a wealth of information...
-
The Misconceptions of CRM in Healthcare ft. Craig Kartchner, HonorHealth
With consumerism at the forefront of healthcare strategies, the need for effective customer relationship management (CRM) systems to manage data and interactions is becoming more important. Unfortunately, there are many misconceptions and gaps in understanding the role of CRM in healthcare and…
more -
Democratizing Healthcare Data for Better Outcomes ft. Chris Pace, Chief Digital Marketing Officer, Banner Health
Having access to healthcare data can be a powerful tool in improving patient outcomes. But it’s all too common for data to remain siloed or unable to access for key departments such as marketing, service-line, medical groups, etc. With the right data, health systems can better personalize…
more -
Data-Driven CRM Strategies in Healthcare ft. Chris Dufresne, VP of Digital Products, Allina Health
CRM strategies are increasingly being adopted in the healthcare industry. By leveraging data-driven CRM strategies, healthcare organizations have an efficient way to better understand and engage with their patients. Gaining powerful insights into your patients’ behaviors, preferences, and needs...
-
Building Next Gen Marketing Strategies, ft. Don Stanziano, CMO, Geisinger
It’s not a decision to do either customer retention or customer acquisition. Instead, it’s a shift in focus and percentage of time and budget. With new entrants in healthcare, growing the overall share of health for each customer is key. After all, the easiest customer to get is the one you…
more -
Delivering Hyper-Personalization in Healthcare, ft. Dr. Daniel Derman, Chief Innovation Executive
Healthcare companies are becoming more data-driven than ever. With that comes the ability to offer a more personalized care journey for consumers. To deliver on that promise, combining perspectives of both the consumer and the health system are key to reshaping every step of the journey. Join Dr....
-
Content Strategy that Drives Results, ft. Chris Boyer, VP of Digital Strategy, Beth Israel Lahey
Content is king. Always has been, always will be. But how can healthcare take content and structure it to deliver a consistent brand and communication to healthcare consumers? Because ultimately if you structure your content in the right way, you create it once and publish across mediums and...
-
Drive the Consumer Experience with Data, ft. Heather Geisler, CMO, Henry Ford Health System
Healthcare is uniquely positioned to transform the healthcare consumer experience. There are so many advantages in healthcare – they have more data on patients than other industries have on their customers. They have an opportunity to interact with them in meaningful ways, and there is a huge...
-
Navigating the Talent Crisis ft. Alan Shoebridge
Whether we are talking about the Great Resignation or the Great Reshuffling, retaining and growing your team should always be a top priority for leaders. Talent and people are the greatest assets we have. As we look into the broader staffing crisis in healthcare, whether you're on the business or...
-
Strategize Your Revenue Recovery ft. Jim Blazar
With the onset of the COVID pandemic, many patients delayed their care. Now we're in an environment where society is figuring out how to live with this disease and health systems are still learning and struggling to get patients back to receive the care they need. This is a multifold strategy.…
more -
Unseen Opportunities in Mental Health ft. Dr. Martin Hickey, New Mexico State Senator
It’s no secret that healthcare in America is broken, especially when it comes to behavioral health where it is often ignored. What are the ramifications and impact not only for patients, but for providers and payers? How can shining the spotlight and investing in behavioral health result in…
more -
Integrate the Customer Journey to Drive Patient Engagement ft. Sarah Sanders, Dr. Aaron Neinstein, UCSF
With all of the insights that can be utilized from your internal, external, and experiential behavioral data, there is a real opportunity for health systems to create a scalable and personalized experience that can help activate healthcare consumers. Join Sarah Sanders, Chief Marketing and Brand...
-
Building the Future of Healthcare Marketing Today ft. Paul Matsen
There’s no turning back on the acceleration of consumerism. Healthcare leaders are evolving their strategy to think holistically about the customer journey, including everything from patient care to the metaverse. Paul Matsen, Chief Marketing Officer at Cleveland Clinic, brings an optimistic...
-
Liaisons and Leadership: PRM Growth Strategy ft. Kriss Barlow
Physician engagement continues to help drive hospital performance and growth. With the last few years of tremendous change, what has evolved in their strategy? Kriss Barlow, Principal of Barlow/McCarthy and author of Physician Relations: The Model, The Method and The Impact, and Chris Hemphill...
-
The Value of Field Intelligence in Physician Relations ft. Laurel Hopkins
The pressure is on for health systems to make up for lost business during the pandemic, creating big opportunities for physician relation teams. How can physician liaisons seize the moment to help bridge communication gaps and grow meaningful volume? Join Laurel Hopkins, Executive Director of...
-
Influencer Marketing: The Dolly Parton Healthcare Story ft. Stuart Dill
How can healthcare companies achieve 6 billion impressions in 24 hours? Influencer marketing. Dolly Parton’s story about donating to Vanderbilt and contributing to the Covid-19 vaccine development is a great example of building a successful influencer strategy. Stuart Dill highlights the…
more -
What Policies Can Unbreak Healthcare? ft. Paul Keckley
Affordability. Value. Accessibility. These issues are driving health systems to change more quickly than ever. But what is needed to better align healthcare with consumer expectations? We discuss this and much more with Dr. Paul Keckley, an independent healthcare advisor that participated as a...
-
Making an Impact in Today’s Hybrid World ft. Debra Jasper
The expectations of today’s workforce have changed. How healthcare leaders communicate, manage, and engage must change too. That means breaking old rules, choosing the essential over the expected, and rethinking just about everything. Join Chris Hemphill’s discussion with Debra Jasper about how…
more -
Hello Healthcare Podcast: Where to Start With Health Equity
Let's start with what we believe to be the biggest issue in healthcare: health equity. We like to think that our health system is meant to serve everyone, but we see further disparities when we look at access by race, gender identity, sexual orientation, location, and many other factors. As...
-
Developing Effective Marketing Plans from Start to Finish ft. David Marlowe
As marketers, we put everything into how to meet healthcare demand in our communities. Even with all of the research, experimentation, and execution, our plans often lose out to politics and power. How do we drive plans that are proactive and strategic to our health systems? David Marlowe of...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Consumerism, disruptive technologies, and AI are shaping healthcare for years to come. On the Hello Healthcare podcast, we dive deep on these issues with healthcare leaders who are driving change. We hope that these stories will inspire you to create and demand a better future in healthcare.
Discussion topics include: healthcare innovation, healthcare strategy, healthcare AI, healthcare data, value-based care, healthcare tech, healthcare marketing, service-line growth, always-on marketing, healthcare CRM strategies. Visit hellohealthcare.com to learn more.
Hosted on Acast. See acast.com/privacy for more information.
HOSTED BY
Actium Health
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Hello Healthcare have?
Hello Healthcare currently has 71 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Hello Healthcare about?
Consumerism, disruptive technologies, and AI are shaping healthcare for years to come. On the Hello Healthcare podcast, we dive deep on these issues with healthcare leaders who are driving change. We hope that these stories will inspire you to create and demand a better future in healthcare....
How often does Hello Healthcare release new episodes?
Hello Healthcare has 71 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Hello Healthcare?
You can listen to Hello Healthcare on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Hello Healthcare?
Hello Healthcare is created and hosted by Actium Health.
URL copied to clipboard!