Her Empire Builder Show with Tina Tower
by Tina Tower
Join business strategist Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility. Tina will be sharing practical tips and insights that helped her to build her company to a 7 figure a year business as well as interviewing the worlds best course creators! Tina has over 18 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and traveller. She's unapologetic about living an intentionally big life and if you want to, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome. Find out more at tinatower.com
Episodes
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327: The final episode of Her Empire Builder Show
After more than 300 episodes, this is the final episode of Her Empire Builder Show. I'm sharing why I'm closing the podcast, why the live version of Her Empire Builder finishes on 31 December 2026, what changes from 2027, and what this next chapter of business and life looks like for me. I'm not...
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326: Courageous Self Leadership with Cherie Canning
Tina Tower welcomes leadership expert Cherie Canning (Luminate Leadership, Lead with Courage podcast) and shares how they first connected through social media and met in person at Christine Cochran's event. Cherie explains how her dad's coaching and her school leadership roles shaped her early…
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325: Managing Stress for Ambitious Women with Andrea Robertson
Host Tina Tower welcomes Dr. Andrea Robertson - osteopath, naturopath, nutritionist, speaker, and "inflammation queen", to discuss women's health (especially perimenopause/menopause), avoiding burnout, and building a long-term online business. Andrea shares her path from professional dance...
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324: BTS Live Launch from Palm Springs
In this episode, I share why I'm in Palm Springs for launch and how running a destination launch energizes me compared to launching from home. I discuss the importance of effort, mindset, and strategy for success, noting that only 12% of female business owners earn over $100,000 a year, often due...
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323: Reinventing Your Business For Life with Hayley Osborne
Tina Tower welcomes Hayley Osborne to the Her Empire Builder Show to talk about how having three kids under five has amplified Hayley's ambition, focus, and productivity, plus the kinds of support she says yes to (like a cleaner, lawn help, and leaning on family). Hayley shares her journey of...
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322: BTS of an evergreen funnel launch from scratch
In this episode, I share the behind-the-scenes journey of launching my new evergreen course, Welcome to Adulting, which aims to equip teenagers with essential life skills. I discuss the challenges I faced during the seven-week creation process and the importance of marketing strategies, including...
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321: Mastering The Mental Game of Business with Jacqueline Snyder on Her Empire Builder Show
In today's episode I am talking with business powerhouse and my good friend, Jacqueline Snyder, the founder and CEO of The Product Boss. While we're talking about business growth and running multi-million dollar online courses, we're focusing on alignment and how your business is a reflection of...
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320: Boosting your marketing beyond social media
Ever felt like you could be doing more with your marketing but you've been focused on social media? This episode is for you so you can find out the 37 ways to market your online business and what you need to be doing to GROW. Resources: Get the free Marketing Audit:...
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319: Mastering Freedom with Masterminds with Ellie Swift
What's the secret to building a seven-figure business and a life you love? 🤔 On the latest episode, Ellie Swift reveals her journey, strategies for success, and how to live a mission-driven life while being a devoted mum and to create a sold out mastermind! Where to find Tina: Her Empire…
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318: The Quiet Power Moves That Build Big Business
In this episode of Her Empire Builder Show, Tina Tower discusses the often overlooked but effective quiet power moves that contribute to building a sustainable and successful business. Contrary to the myth that business success requires being loud and viral, Tina shares strategies that focus on...
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317: Dare to be Wealthy - Mel Browne's mission for you
Join me as I welcome my fabulous friend, long time client and absolute legend, Melissa Browne. Mel is a renowned financial educator, to discuss her journey from a challenging upbringing in Western Sydney to becoming a successful businesswoman and author. In this episode, Mel shares insights from...
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316: What Actually Works Now in Online Business (2026 Edition)
Is the online course industry dead? Not even close, but the $2K prerecorded course model definitely is. If your launches feel stale, your webinars aren't converting, or you're wondering how to compete in an AI-saturated market, this episode breaks down exactly what's working now: deeper...
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315: Embracing Change: A New Year, New Directions in Business
Happy New Year! As we step into 2026, I am embracing a new vibe. It's a fresh approach to the podcast, social media and how I'm running, well, everything. I'm talking about experimentation and failure, dropping the facade of perfection and the practical things I'm changing this year to have more...
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314: Closing the Year with Intention: Let It Be Enough
In the last episode of the year, Tina Tower invites you to close out 2025 with intention, reflection, and rest. This isn't about squeezing out more results—it's about acknowledging your progress, letting yourself feel proud, and entering the holiday season with peace and presence. Whether you're...
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313: My Top Business Lessons from 2025
In this reflective and inspiring solo episode, Tina Tower shares her most impactful business and personal lessons from 2025. As the year draws to a close, Tina pulls back the curtain to reveal the decisions, pivots, and strategies that led to her most expansive, profitable, and joy-filled year to...
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312: The Entrepreneur's Holiday Survival Guide
The holidays are fast approaching, and Tina Tower is here with a special survival guide for entrepreneurs who want to enjoy the festive season without letting their businesses fall apart. In this episode, Tina Tower breaks down how she transitioned from working through the holidays to taking a...
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311: Navigating Self-Doubt as a Business Owner (And How I Keep Showing Up Anyway)
In this heartfelt episode, Tina Tower explores the very real experience of self-doubt as a business owner. Drawing from over two decades in business and personal moments of vulnerability, she shares tangible strategies for recognizing, managing, and overcoming self-doubt at every stage of your...
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310: How to Make Sales Every Week (Without Launching All the Time)
In this episode, Tina Tower dives deep into strategies for achieving consistent sales in your online business without falling into the launch-only trap. She shares her own experience, highlighting the importance of combining evergreen funnels with live launching to avoid burnout and…
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309: The Power of the Personal Brand at Scale
In this insightful episode, Tina Tower dives deep into how building a personal brand can be one of the most powerful, leveraged assets for entrepreneurs—especially course creators, thought leaders, and those seeking longevity in their business journey. She shares candid stories from her own...
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308: Conversion Psychology: What Actually Sells High-Ticket Courses
In this episode, Tina dives deep into the psychology and strategy behind selling high-ticket courses and masterminds. She explains why selling high-ticket can actually be easier and more rewarding than selling low-ticket offers, and uncovers the essentials needed to communicate, create, and…
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307: Selling success through speaking with Colin Boyd
I have my good friend Colin Boyd joining us on the podcast today! I took Colin's online course back in 2019 to help me with selling from webinar and there's things he taught that I still use in every presentation I give. In this episode he's sharing how to sell with webinar, how to get your...
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306: The 3-Year Plan: Building a Business That Buys Back Your Time
In this episode, Tina Tower dives into the art of long-term planning for entrepreneurs and course creators—redefining what "long-term" really means in today's fast-changing market. She shares her signature approach to building a realistic and impactful three-year business plan that isn't just…
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305: The Future Is Now: How AI Will Transform Course Creation (and What To Do About It)
In this episode, Tina Tower dives into the rapidly evolving world of artificial intelligence (AI) and its impact on the course creation industry. Tina reflects on her early predictions about AI, how those have played out, and what has really changed in the last 12–24 months—especially when it…
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304: The CEO Shift: What Got You Here Won't Get You There
In this episode of the Her Empire Builder Show, Tina Tower dives deep into the critical transition every successful entrepreneur faces—the CEO shift. Tina shares her own business milestones and the mindset and strategy changes that helped her break through growth ceilings, from $300k to $1M, and...
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303: From Classroom to Creator - Ashleigh Smith's Journey
This one is extra special 💛 I'm joined by my dear friend Ashleigh Smith, co-founder of Rainbow Sky Creations and fellow teacher-turned-entrepreneur. We studied together at Sydney Uni, shared our early dreams of shaping young minds, and now we've both found new ways to teach beyond the classroom....
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302: How I run my week for top productivity (without burnout!)
In this episode, Tina Tower dives deep into her personal strategies for achieving maximum productivity while avoiding burnout. She discusses the weekly work structure that allows her to build a thriving business, maintain flexibility and freedom, and keep her creativity and energy levels high.…
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301: 20 years married to an entrepreneur. My husband & I answer your questions.
In this heartfelt and candid episode, Tina celebrates her and Mat's 20th wedding anniversary by inviting him on the podcast for the very first time! Together, they answer listener questions about life, marriage, parenting, business, and everything in between, offering a unique behind-the-scenes...
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300: What I've learned from 300 episodes of podcasting!
Tina Tower celebrates the milestone 300th episode of the Her Empire Builder Show by sharing the top 10 lessons she's learned from creating, evolving, and sustaining her podcast over the years. Whether you're a long-time listener or new to the show, Tina gives a behind-the-scenes look at the...
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299: The Full Circle Entrepreneurial Experience with Clint Salter
This episode is such a special one because I am interviewing not only a guy who started business at 16 who has built and sold 5 businesses, including the super successful Dance Studio Owners Association for many millions, but also my best friend. Clint Salter is such a wonderful and unique human...
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298: The Truth About Running Live Events
In this episode, Tina Tower takes us behind the scenes of running live events and shares the real, raw truth about what it takes—from the glamorous highlights to the logistical and emotional challenges. Drawing on 13 years of experience and over 40 live events, Tina offers practical tips,...
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297: How to know when to give up and when to stick it out
In this thought-provoking episode, Tina Tower dives deep into one of the toughest business conundrums: How do you know when to persevere and when it's time to let an idea go? Tina shares her insights, personal stories, and actionable strategies to help you discern whether you should double down…
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296: Busting money myths to increase your wealth
In this empowering episode, Tina Tower takes on five of the most common money myths holding women back from creating more abundance in their businesses and lives. With warmth, honesty, and practical strategies, Tina explores how both beliefs and strategy impact wealth-building—and reveals how you...
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295: Creating an irresistible offer when selling
In this episode, Tina Tower dives deep into the art of creating irresistible offers for digital online courses. She emphasizes that oftentimes, the root problem isn't your selling ability—it's your offer and messaging. Tina unpacks actionable strategies to help your ideal clients feel like your...
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294: 10 problems every entrepreneur faces and how to fix them
In this empowering episode, Tina Tower takes listeners through the 10 universal problems that every entrepreneur faces—no matter where they are on their journey. More importantly, she offers clearly actionable steps for overcoming each obstacle, helping you to anticipate and navigate the…
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293: 3 Reasons People Suck at Sales — and How to Fix It
In this episode, Tina Tower dives into the three biggest reasons people struggle with sales—especially female course creators—and shares practical, relatable strategies to boost your confidence and conversion rates. If you want to sell more with authenticity and ease, this episode is a…
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292: Launch Is Too Late to Start Marketing — Here's What You Need in Pre-Launch
In this episode, Tina Tower dives deep into the crucial pre-launch phase, explaining why waiting until launch to start marketing is a recipe for lackluster results. Instead, the magic happens in the six to eight weeks leading up to launch, when you're building awareness, desire, and readiness in...
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291: The kids will be grown soon
In this heartfelt and personal episode, Tina Tower reflects on the journey of building her business while raising her children, now that they're nearing adulthood. She dives deep into the challenges, joys, and deliberate choices that came with balancing family life and entrepreneurship over the...
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290: Freedom Focused Success with Amber McCue
In this inspiring episode, Tina Tower sits down with the magnetic and passionate Amber McCue—entrepreneur, strategist, and founder of AmberMcCue.com. From becoming a single mom at 18 to scaling multiple multimillion-dollar companies across continents, Amber's story is a masterclass in designing a...
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289: 10 ways to stop procrastinating and get. it. done.
In this solo episode, Tina Tower dives deep into the real-world strategies she uses to conquer procrastination, stay motivated, and take unstoppable action in her business and life. Tina offers 10 actionable techniques that are practical and proven, highlighting that success often comes down to...
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288: How to go from Idea To Income with your online course
In this episode, Tina Tower walks you through the journey from having a simple idea to generating income with your first online course. Recognizing that many in her audience are at the very beginning of their course creation journey, Tina focuses on the essential first steps to help you…
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287: Ask Me Anything
In this special "Ask Me Anything" episode, Tina Tower dives into a variety of questions submitted by her audience, covering everything from how to turn an idea into a successful business offer, to starting out with limited funds, building trust in business, social media strategies, and health...
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286: Creating Without Burnout with Michelle Falzon
In this episode, Tina Tower welcomes entrepreneur, strategist, and storyteller Michelle Falzon to discuss how you can unlock your best creative work without getting burnt out. With over 20 years' experience catalyzing ideas into sustainable, soul-aligned success, Michelle shares insights from her...
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285: Should you have an evergreen or live launched course?
In this episode, Tina Tower dives into the pros and cons of evergreen vs. live launched courses for online business owners. She shares her personal experience, industry benchmarks, and tips for choosing the best strategy for your course business—along with ideas for hybrid approaches that blend…
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284: Lessons from my fav coach Barrett Brooks
Tina Tower sits down with her favorite coach, Barrett Brooks, for a deeply personal and transformative conversation about business, personal growth, and the journey of self-discovery. Tina shares how working with Barrett brought unparalleled clarity, contentment, and alignment to her life and...
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283: Creating a magical mastermind experience
In this episode, Tina Tower dives deep into the world of masterminds—what makes them magical, how they differ from memberships, and how to create an unforgettable mastermind experience within your course creator business. Key Topics Covered Membership vs. Mastermind: Memberships are scalable,...
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282: Growing your business with Evergreen Funnels with Kate McKibbin
On today's episode, Tina Tower sits down with Kate McKibbin, the "super-nerd" behind HelloFunnels.co, to bust myths and clear the air about evergreen sales funnels for course creators. If you've ever felt icky or confused about funnels, or wondered if you can grow your business the "sleaze-free"...
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281: Lessons from SXSW - My Fav Tech Conference
In this episode, Tina Tower takes listeners behind the scenes at South by Southwest (SXSW), her favorite tech conference. Having attended eight times, Tina shares her biggest takeaways, standout sessions, and key emerging tech trends—all with her signature candor and enthusiasm. This episode…
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280: Google Ads Made Simple with Aaron Young
In this episode, Tina Tower welcomes Aaron Young to the Her Empire Builder Show to demystify Google Ads for course creators. Aaron, an expert in digital marketing and founder of the Define Digital Academy, shares his insights on making Google Ads simple and effective. He explains the importance…
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279: Freedom, Funnels & Real Talk: Jill Stanton's Unfiltered Guide to Online Success
In this dynamic episode, Tina Tower welcomes the vibrant Jill Stanton, a maven in the online business space. Together, they explore the essence of building businesses that are not only successful on paper but deeply fulfilling in life. The conversation dives deep into scaling without the hustle,...
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278: Protect Your Empire: Legal Must-Knows for Course Creators with Autumn Witt Boyd
Course Creators: Don't Wait Until It's Too Late! You've poured your heart into your course, but is it legally protected? In this episode of Her Empire Builder, I sit down with Autumn Witt Boyd, an expert copyright and trademark attorney, to break down everything course creators need to know about...
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About this show
Join business strategist Tina Tower as she explore's how to build your empire by packaging your expertise into online courses, speaking, content, podcasting and credibility. Tina will be sharing practical tips and insights that helped her to build her company to a 7 figure a year business as well as interviewing the worlds best course creators! Tina has over 18 years of experience in starting, building and selling companies, she's a speaker, teacher, mama and traveller. She's unapologetic about living an intentionally big life and if you want to, this show is designed to show you many different options to help you gain clarity over YOUR version of awesome. Find out more at tinatower.com
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Tina Tower
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