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PODCAST · business

Hidden Potential

Join creative director Traci Deck and a cast of insightful, interesting people from the team at lmno as we look for the hidden potential in everything. We'll be talking about where our ideas and innovation come from, how marketing is (or isn't!) changing, and what we miss about our very first jobs!

Publisher-supplied feed metadata · PodParley refreshed May 15, 2026 · Source feed

  1. 12

    Why We Love our Industry

    In this episode, discover how light bulb moments can transform your work and life. Corey shares the power of balancing optimism with realism, while Tina emphasizes the importance of sharing your voice. Taylor reflects on embracing hard work and resilience. Despite technological advances, the heart of impactful marketing remains human connection and problem-solving. Perfect for anyone seeking clarity and growth, this conversation offers practical wisdom to ignite your next big breakthrough.

  2. 11

    The Importance of Flexibility

    Today's episode delves into the importance of flexibility in both business and creative endeavours, highlighting insights from industry leaders at LMNO. It emphasizes the necessity of adaptability in dynamic environments, showcasing how strategic flexibility and open communication can lead to better outcomes and stronger relationships. The discussion covers practical applications, such as maintaining open communication, fostering trust, and embracing change, while also addressing the challenges of letting go of rigid ideas. By cultivating a flexible mindset, professionals can enhance resilience, innovation, and collaboration, ultimately achieving success in uncertain times.

  3. 10

    A Holiday Sustainability Story

    What do a winery in Chile and a marketing agency in Saskatchewan have in common? A lot more than you would think! Tina Assié-Kurtz, Traci Deck sit down with Bronwyn Stoddard to talk about her experiences touring fellow B-Corp, Emiliana Winery, and how their business inspired us in more ways than one. Uncork this episode now! And pair this post with our latest blog post to read further here A Holiday Sustianability Story

  4. 9

    The Perfect Marketing Mix

    Push play for our thoughts on where to start when you're planning a campaign. Jennie Fritzke, Ryan Mack, and Bronwyn Stoddard talk about picking your platforms, building brand communities, and the futility of keeping up with every slang term with our host, Traci Deck

  5. 8

    First Jobs with Corey Michel and Amber Glendenning

    Corey Michel and Amber Glendenning reflect on what their first jobs taught them about empathy, client relationships, teamwork, and figuring things out in today's dive into the jobs we had before LMNO.

  6. 7

    First Jobs with Heather Whyte and Brooke Hoffos

    From fast-paced fast food customer service and the unpredictability of summer camp to the fast-paced, unpredictable world of marketing, hear how Brooke Hoffos and Heather Whyte honed their skills and made their way to the LMNO team. They laugh, they sing, they share as our host, Traci Deck, keeps the conversation flowing.

  7. 6

    Problem Solving

    Hidden Potential host and lmno team member Traci Deck meets with Corey Michel, Taylor Pfeifer, and Bronwyn Stoddard to discuss problem solving. From giving their own personal definitions of what problem solving is, discussing the importance of asking "why?" to identify problems, how to inspire your team to approach their work with a problem-solving mindset, and much more, this episode focuses on their shared expertise to help business professionals learn to enjoy the process of solving problems.

  8. 5

    Building a Brand From Scratch

    Following the final drop of the season's collection, Punc founder Ryan Mack chats with fellow lmno team members Taylor Pfiefer and Traci Deck on how to build a brand from scratch.

  9. 4

    How Much Can You Say in an Ad?

    Always wondered how much you can put in an ad?  Traci talks with Brooke Hoffos and Adam Tomporowski about how to engage your audience through effective advertising, the power of less is more, and the Pop-Tart guy. 

  10. 3

    First Jobs with Amanda Lewis and Blair French

    Follow us from the golf course to the movie store to a nice restaurant. It's not an all-day date, it's First Jobs! Traci talks with Amanda Lewis and Blair French about people skills, multi-tasking, the value of building relationship, and everything else they learned at their first jobs.

  11. 2

    About Time: How Timelines Impact Your Campaign

    We cover some big topics: chicken wings, popcorn, and how your timeline affects your campaign. Today's conversationalists are Creative Director Traci Deck, Senior Account Manager Amanda Lewis, Media Manager Jennie Fritzke, and People Resources Director Heather Whyte. Disclaimer: We are not a sponsored podcast. So if we say otherwise at any point during this episode, it is definitely a joke. 

  12. 1

    First Jobs with Taylor Pfeifer and Jesslyn Geddes

    How much do kitchens, flower shops, and agencies have in common? Traci chats with Taylor Pfeifer and Jesslyn Geddes about their first jobs and what they learned that still helps them in their current roles.   Disclaimer: We are not a sponsored podcast. So if we say otherwise at any point during this episode, it is definitely a joke.

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ABOUT THIS SHOW

Join creative director Traci Deck and a cast of insightful, interesting people from the team at lmno as we look for the hidden potential in everything. We'll be talking about where our ideas and innovation come from, how marketing is (or isn't!) changing, and what we miss about our very first jobs!

HOSTED BY

lmno Consulting

Frequently Asked Questions

How many episodes does Hidden Potential have?

Hidden Potential currently has 12 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Hidden Potential about?

Join creative director Traci Deck and a cast of insightful, interesting people from the team at lmno as we look for the hidden potential in everything. We'll be talking about where our ideas and innovation come from, how marketing is (or isn't!) changing, and what we miss about our very first jobs!

How often does Hidden Potential release new episodes?

Hidden Potential has 12 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Hidden Potential?

You can listen to Hidden Potential on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Hidden Potential?

Hidden Potential is created and hosted by lmno Consulting.
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