PODCAST · business
High Response Local Marketing Podcast
by Jake Lorraine
Get more customers, make more money, and all things small business local marketing.
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Ep 61: The Magical 2-Part Combo for Winning EDDM Mailings
The Magical Combination That Makes EDDM Postcards an ATM Machine for Your Business If you’ve tried (or want to try) EDDM postcards and not getting the results you expected, there are two things you need to get right before anything else. Not the headline. Not the offer. Not the design. ... Read More The post Ep 61: The Magical 2-Part Combo for Winning EDDM Mailings appeared first on High Response Marketing.com.
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Ep 60 Matt in Indiana (26 years old) Sells Out 9×12 Cards at $600 per space
The post Ep 60 Matt in Indiana (26 years old) Sells Out 9×12 Cards at $600 per space appeared first on High Response Marketing.com.
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Ep59: How Rachel & Dalton in Montana Sell out Community Cards in Days (Using Messenger and Email)
The post Ep59: How Rachel & Dalton in Montana Sell out Community Cards in Days (Using Messenger and Email) appeared first on High Response Marketing.com.
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Ep 58: Here’s Why You’re Struggling to Sell 9×12 Spaces (and how to make it easy)
The post Ep 58: Here’s Why You’re Struggling to Sell 9×12 Spaces (and how to make it easy) appeared first on High Response Marketing.com.
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Ep57 Amie in California – Homeschooling mom who’s putting TWO cards a month out
The post Ep57 Amie in California – Homeschooling mom who’s putting TWO cards a month out appeared first on High Response Marketing.com.
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Ep 56: Porter Krumpe, a 16 year old in Ohio is selling 9×12’s at $550 per ad, filled in days!
The post Ep 56: Porter Krumpe, a 16 year old in Ohio is selling 9×12’s at $550 per ad, filled in days! appeared first on High Response Marketing.com.
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Episode 54: How Joshua Polce in Utah sells ad spaces at $500 each and is helping business left and right.
The post Episode 54: How Joshua Polce in Utah sells ad spaces at $500 each and is helping business left and right. appeared first on High Response Marketing.com.
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Episode 54: How 23 Year Old Mitchell Tebo in Maine is selling 9×12 Cards completely online!
The post Episode 54: How 23 Year Old Mitchell Tebo in Maine is selling 9×12 Cards completely online! appeared first on High Response Marketing.com.
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Episode 53: How Stephen in Augusta Georgia (Dad of 6), sold 20 9×12 spaces without going face to face.
Today’s episode I have Stephen B. in Augusta, Georgia who sold his first 9×12 postcard with TWENTY ads on it. He uses a special pricing strategy that you’ll find useful. Oh he also sold these all 100% online, which is pretty dang impressive. The post Episode 53: How Stephen in Augusta Georgia (Dad of 6), sold 20 9×12 spaces without going face to face. appeared first on High Response Marketing.com.
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Episode 52: The ONLY Two Things For a Successful Small Local Business
The post Episode 52: The ONLY Two Things For a Successful Small Local Business appeared first on High Response Marketing.com.
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Ep 51: How I would make $5k to $10k NEXT Month, Even if I was Broke. (and You Can Too).
In today’s postcast I talk in specific detail, how I’d make $5,000 to $10,000 in profit, from scratch, zero startup cost, literally by next month. You can do this too. The post Ep 51: How I would make $5k to $10k NEXT Month, Even if I was Broke. (and You Can Too). appeared first on High Response Marketing.com.
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Ep50: How Monica Sells Postcards from Home Using ONLY Email
Monica in South Carolina shares her system of selling shared postcards using literally 100% email alone and never meeting anyone in person. The post Ep50: How Monica Sells Postcards from Home Using ONLY Email appeared first on High Response Marketing.com.
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Ep 49: Sell Exposure for WAY more Success and $5k profits every month
The post Ep 49: Sell Exposure for WAY more Success and $5k profits every month appeared first on High Response Marketing.com.
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Ep48: How Stay at Home Dad Kevin Sells 9×12’s from home using email and messenger
In today’s episode I’ve got Kevin Dyke, a stay-at-home dad from Massachussets that wanted to sell spaces without having to leave his house. So working hard on developing an email and FB messenger script, he refined it to where he’s able to sell all 17 spaces remotely — and with ... Read More The post Ep48: How Stay at Home Dad Kevin Sells 9×12’s from home using email and messenger appeared first on High Response Marketing.com.
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Ep 47: I got a Small Business SEO Wizard to Tell us Everything About SEO for Local Businesses
Guest Nick Ponte on the show today, who runs Hawaii’s most successfuly (in my opinion) SEO/Digital Marketing Agency. I asked him to give us all the tips, tricks, and truth about SEO for small business. The post Ep 47: I got a Small Business SEO Wizard to Tell us Everything About SEO for Local Businesses appeared first on High Response Marketing.com.
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5 Things You can Do RIGHT NOW to Fix Your Small Business Marketing (Even With Zero Budget).
The post 5 Things You can Do RIGHT NOW to Fix Your Small Business Marketing (Even With Zero Budget). appeared first on High Response Marketing.com.
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Podcast Episode 46: I found out Why EDDM Rates Went DOWN, and where they’re going next year.
Well I found out why EDDM (Every Door Direct Mail) postage went down this year, instead of up. You would think that with everything everywhere going up in cost, and especially with postage in general going up multiple times a year … that EDDM would too, but nope. The USPS ... Read More The post Podcast Episode 46: I found out Why EDDM Rates Went DOWN, and where they’re going next year. appeared first on High Response Marketing.com.
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Podcast Ep45: 1099 vs Employee, Which Should You Hire?
Have you wanted to hire someone to do tasks or ‘dirty work’ like prospecting and calling for you? It makes sense. I’ve been hiring people since I started my own business. I knew right away how important it is to have other people doing tasks for you that you don’t ... Read More The post Podcast Ep45: 1099 vs Employee, Which Should You Hire? appeared first on High Response Marketing.com.
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Ep: 44 My New Site Design, and Subway’s Epic Marketing Failure
I’ve finally reached an “almost” finished website. What a pain in the butt, but I really love how it looks. Head over to highresponsemarketing.com and tell me what you think. Yes links are busted all over the place and you’ll see a lot of repeated episodes and content and whatnot ... Read More The post Ep: 44 My New Site Design, and Subway’s Epic Marketing Failure appeared first on High Response Marketing.com.
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Episode 43: Is Leasing a Car Stupid? Your answer might be hindering your marketing success.
Recently I posted on facebook asking for tips on getting the best deal on leasing a vehicle. Simple right? Oh boy, apparently not. I didn’t expect to be reprimanded by fellow marketers for considering such a ridiculous thing as ‘leasing’. By the comments you’d swear I was committing a federal ... Read More The post Episode 43: Is Leasing a Car Stupid? Your answer might be hindering your marketing success. appeared first on High Response Marketing.com.
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Episode 42: My New MV7 Mic and Audio Setup, maybe you should use it too.
Holy crap I’m so stoked over buying this new mic. It’s made my life so much easier and if you haven’t checked it out yourself you really need to. It just came out a few months ago. By the way, I’m fresh off the release of newest course “Community Cash”, ... Read More The post Episode 42: My New MV7 Mic and Audio Setup, maybe you should use it too. appeared first on High Response Marketing.com.
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Episode 41 – Making Money from Weird Places
Whoah … it’s been TWO years since I lasted podcasted. Besides being upset with myself, I’m just shocked it’s been that long. Let’s see if I can stay consistent enough to put one out every week going forward and not be such an idiot to let this slide. I’m ALSO ... Read More The post Episode 41 – Making Money from Weird Places appeared first on High Response Marketing.com.
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100% Deaf Member Ed in Tampa Makes $800 profit in five hours with his M6 postcards.
Today we’ve got Ed in Florida, by way of New York. Ed’s a forty-one year old married father of 2 little girls who works an 8-5 job but wanted something that would bring some extra income in. Like most full-time workers he didn’t have much free time, so naturally, a shared ... Read More The post 100% Deaf Member Ed in Tampa Makes $800 profit in five hours with his M6 postcards. appeared first on High Response Marketing.com.
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Episode 40 – Kevin M. in Michigan Quits his job to sell postcards
Today I’ve got Kevin M. on the line, fresh off his FIFTH straight postcard in five months (and currently wrapping up his sixth). Here he is with his wife and two daughters: Kevin was working in pest control and quit his job to take on the postcard system after not ... Read More The post Episode 40 – Kevin M. in Michigan Quits his job to sell postcards appeared first on High Response Marketing.com.
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Episode 39 How Maxi made $1,000 profit on just six ads sold through email ONLY.
Today on the show we’ve got Maxi Cavert, a fairly new member who just released her first co-op postcard despite some pretty hefty physical and mental limitations. If you’re just starting out or have personal issues that may be affecting your confidence or physical abilities, you’ll be highly inspired by ... Read More The post Episode 39 How Maxi made $1,000 profit on just six ads sold through email ONLY. appeared first on High Response Marketing.com.
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Episode 38: Some Juicy Real Estate Marketing Secrets
Today you’ll learn some great ways to help real estate agents get more leads and listings; or if you’re a real estate professional yourself — some ways you’ll get more leads and listings! It’s a long episode, and generally I edit anything that’s over an hour long down to 45 ... Read More The post Episode 38: Some Juicy Real Estate Marketing Secrets appeared first on High Response Marketing.com.
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Episode 37: Monica Revisited! Her email-only “Faceless” 9×12 method anyone can do.
Apologies for the ridiculously poor quality of this picture (even though it’s recently taken), she just snapped a picture of a picture haha. She promises to have a better one up soon. Regardless, this is the girl who’s managed to sell more than 9×12’s while laying in bed than many ... Read More The post Episode 37: Monica Revisited! Her email-only “Faceless” 9×12 method anyone can do. appeared first on High Response Marketing.com.
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Ep36: How Steve in NYC Sells ads at $695 and Almost Got Himself Whacked in the Process
First, let me tell you this is an incredibly valuable episode that you’ll get an absolute treasure trove out of in information. It’s well worth listening to the whole nearly-hour interview as it has ZERO fluff or mindless chatter. Meet Steve Steve “Smalls” in Queens NY just wrapped up his ... Read More The post Ep36: How Steve in NYC Sells ads at $695 and Almost Got Himself Whacked in the Process appeared first on High Response Marketing.com.
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Ep35: Don’t Make This HUGE Mistake When Talking About Your Company
Wow it’s February and it’s about 60 degrees here in Upstate NY, which is basically t-shirt weather. The good thing is that everyone’s moods are positive and we’ve been making some great progress selling more marketing business for the upcoming spring season, I hope you’re doing the same. (you are ... Read More The post Ep35: Don’t Make This HUGE Mistake When Talking About Your Company appeared first on High Response Marketing.com.
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Ep34: How Daniel in Canada Sold All Four of His 9×12 Cards in Just Days
Today on the show we’ve got Daniel Wright, originally from the UK, who left England for Canada in ’96 with nothing but a suitcase and six hundred bucks. He had a directory card business that he modified for use in Canada (basically a laminated card that contained important phone numbers and info, along with ... Read More The post Ep34: How Daniel in Canada Sold All Four of His 9×12 Cards in Just Days appeared first on High Response Marketing.com.
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Ep33: Ken in L.A. Left His Corporate Job and Does Three 9×12 Cards In No Time
Ken, in Los Angeles, is no marketing slouch; having recently left working at a large marketing agency in order to pursue his passion for local marketing. He’s done three 9×12’s so far and everything’s going great, with around a 70% recurring rate of advertising already. Highlights 2:20 – A really unique ... Read More The post Ep33: Ken in L.A. Left His Corporate Job and Does Three 9×12 Cards In No Time appeared first on High Response Marketing.com.
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Ep32: How Matt Has Sold 250 9×12 Cards Despite Being a Lazy Bum
Two years ago in episode 11, Matthew S. shared how he’d gone from living in a minivan with his wife, daughter, and dog, to putting out over 100 9×12 cards. Matt lives in the Midwest (“dontcha know”) about 20 minutes away from a blue collar city of 80k. So I ... Read More The post Ep32: How Matt Has Sold 250 9×12 Cards Despite Being a Lazy Bum appeared first on High Response Marketing.com.
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Ep31: Get a Free Design Tool That Will Save Your Butt Over and Over!
AD DESIGN DISASTER NARROWLY AVERTED! CLICK HERE TO SUBSCRIBE AND GET THE AD TOOL FREE! One of the most PITA things when filling 9×12’s or selling postcard-related marketing is not always the process of selling the ads; in fact that might actually be the simple part. It’s managing a dozen ... Read More The post Ep31: Get a Free Design Tool That Will Save Your Butt Over and Over! appeared first on High Response Marketing.com.
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Episode 30: Updates! Something FREE is coming tomorrow …
Nine months later a new podcast episode is here! Why has it taken me so long to get back to podcasting? I don’t know … between running the office, working with clients, having another kid (six now!), and managing the online stuff as well has made it difficult. But … most ... Read More The post Episode 30: Updates! Something FREE is coming tomorrow … appeared first on High Response Marketing.com.
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Episode 29: 21 year-old Mike H. in Connecticut discovers direct mail in college, then quickly sells 15 spaces at full pricing
Twenty-one year old Mike in Connecticut was shocked to hear from his college professor (he’s majoring in marketing) that Direct Mail was the king of all advertising. Not totally believing him, he started googling it and eventually came across the 9×12 system, which he says made a lot more sense ... Read More The post Episode 29: 21 year-old Mike H. in Connecticut discovers direct mail in college, then quickly sells 15 spaces at full pricing appeared first on High Response Marketing.com.
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Episode 28: Tony T. in New Jersey on Filling Cards in Two Weeks Using Mostly Email
“I haven’t found another business opportunity online or offline as profitable or easy to implement as this.” Today we’ve got Tony T., in Northern New Jersey shares how he’s been filling his 9×12’s in about two weeks, while getting around $500 each space. While Tony mentioned after the inteview that ... Read More The post Episode 28: Tony T. in New Jersey on Filling Cards in Two Weeks Using Mostly Email appeared first on High Response Marketing.com.
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Episode 27: How John Spangler Sells 9×12 for up to $1,000 Per Space and Never Worries About Response
After a way-too-long hiatus, I’m back on the podcast and here to bring you a real banger … today I’ve got John Spangler in Lancaster PA who slammed out a 9×12 in 3 weeks, with just 13 ads yet still profiting well over $2,000. What’s interesting is that John did ... Read More The post Episode 27: How John Spangler Sells 9×12 for up to $1,000 Per Space and Never Worries About Response appeared first on High Response Marketing.com.
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Episode 26: Bret in Iowa’s Prospecting Email That’s Selling 9×12 Left and Right. You’ll Kick Yourself For Not Doing It.
“I’d have to work 120 hours to make what I just made on this card!” says our guest today. I don’t even know where to begin with this one. Bret, a VERY humble Gym Teacher in Iowa, gets on the line today and shares his experience selling 9×12’s. I had ... Read More The post Episode 26: Bret in Iowa’s Prospecting Email That’s Selling 9×12 Left and Right. You’ll Kick Yourself For Not Doing It. appeared first on High Response Marketing.com.
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Episode 25: How to Beat the Piss Out of Valpak!
If you’ve got a “competitor” (not really a competitor though) that’s doing shared mailers in an envelope or magazine format, like ValPak, Money Mailer, Clipper Magazine, etc. then you’ll know how frustrating it is to hear from prospects how they sound more valuable than your 9×12. Well here’s how to ... Read More The post Episode 25: How to Beat the Piss Out of Valpak! appeared first on High Response Marketing.com.
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Episode 24: Supriya Sells 16 Spaces in Three Weeks
In today’s episode I’ve got Supriya in Massachusetts on the line ready to share with you her experience selling her first 9×12 card out in just three weeks… with a packed-full layout of 16 ad spaces. While I wish Supriya had some kind of magical method that made this all ... Read More The post Episode 24: Supriya Sells 16 Spaces in Three Weeks appeared first on High Response Marketing.com.
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Episode 23: Stop Doing This ONE Thing When Pitching!
Don’t have the time yet to put up any info… just listen and enjoy! [don’t worry it’s work friendly]. The post Episode 23: Stop Doing This ONE Thing When Pitching! appeared first on High Response Marketing.com.
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Episode 22: How Bill in Detroit Fires out 9×12’s On Only 2 Hours of Prospecting Per Month
Today I’ve got Bill W. in Detroit on the phone who’s put out well over thirty 9×12’s over the past few years while working a full-time job and doing barely any prospecting. Most of his cards virtually fill themselves each month, while the remaining spaces are filled using his sales letter ... Read More The post Episode 22: How Bill in Detroit Fires out 9×12’s On Only 2 Hours of Prospecting Per Month appeared first on High Response Marketing.com.
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Episode 21: How To Choose Between EDDM or Targeted Mailings
Subscribe in iTunes New Member Content Downloads! Yes I know my site looks a little bare, but that’s because I’ve been spending all my time on the content area instead… which has some pretty jaw-dropping material if I must say. You should check it out. Yep, I finally released the new ... Read More The post Episode 21: How To Choose Between EDDM or Targeted Mailings appeared first on High Response Marketing.com.
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Episode 20: Six kids and out of work, Bruce W. finds long-time member Gregg nearby and teams up!
Bruce, in Philadelphia, found himself out of a job when his employer closed their doors, and unfortunately couldn’t just sit on his butt since he has five hungry boys and a little girl at home to feed! He stumbled across the 9×12 system, tried it out, and had a tough time doing it ... Read More The post Episode 20: Six kids and out of work, Bruce W. finds long-time member Gregg nearby and teams up! appeared first on High Response Marketing.com.
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Episode 19: Fill your 9×12 in EIGHT days and get massive barter in the process. Frank & Michelle G. interview.
Throw your “I don’t have enough time” excuses to the birds because the unstoppable team of Frank and Michelle G. have busier schedules than all of us but they make the time. The result? A card filled at max capacity in only EIGHT short days. Frank’s a full-time firefighter and his wife Michelle runs their local ... Read More The post Episode 19: Fill your 9×12 in EIGHT days and get massive barter in the process. Frank & Michelle G. interview. appeared first on High Response Marketing.com.
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Episode 18: Shove Coupon Objections Down Their Throat
In today’s episode I’ll help you tackle the all-too-common “we don’t do coupons!” objection you’ll come across here and there. It’s a real stunner for some marketers who have a hard time changing their minds about using coupons and beating the ‘stigma’ associated with them. Usually it’s when you’re dealing ... Read More The post Episode 18: Shove Coupon Objections Down Their Throat appeared first on High Response Marketing.com.
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Episode 17: How to sell spaces over email and paypal.
Hey fellow marketers! I’m glad to announce that I’ll be immediately making this podcast show a weekly occurence, with episodes released every Wednesday. As always, if you have any certain requests for content you’d like to see on here, feel free to post in the comments below. This week, I’ve ... Read More The post Episode 17: How to sell spaces over email and paypal. appeared first on High Response Marketing.com.
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Episode 16: How Aaron in Colorado Sold 17 Spaces at $500 each in just TWO easy weeks!
Seems like not a day goes by that we don’t have a new success story popping up; and there’s no reason you shouldn’t be the next one. Aaron had a tough time selling digital marketing to local business owners, because they had such trouble ‘getting it’ but recently came across ... Read More The post Episode 16: How Aaron in Colorado Sold 17 Spaces at $500 each in just TWO easy weeks! appeared first on High Response Marketing.com.
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Episode 15: Smacking Down Terrifying Competitors
In this ’emergency’ podcast episode, I share some insight on what to do when a terrifying situation comes up; when the dreaded competitor comes ’round. In this case, Allison reports in our Facebook discussion group she came across a competitor selling a nearly similar product for HALF the price as her. ... Read More The post Episode 15: Smacking Down Terrifying Competitors appeared first on High Response Marketing.com.
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Episode 14: Part Two, Scott M. Bartering, Pricing, and all sorts of Gold Nuggets.
Note: Part ONE of the interview is located here. In part two of this fantastic interview with Scott M., he starts off talking about the four upcoming cards where he has to sell a total of 64 ads. As daunting as that may seem, he’s already got 15-20 of them ... Read More The post Episode 14: Part Two, Scott M. Bartering, Pricing, and all sorts of Gold Nuggets. appeared first on High Response Marketing.com.
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