PODCAST · business
Host-Read Ads (Audio)
by TWiT
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more.Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
Episodes
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HRA 92: TWiT.tv's Podcast Advertising Minimum is $20K per Quarter & This is Just the Starting Point - The Psychology Behind Premium Podcast Advertising
TWiT.tv CEO Lisa Laporte pulls back the curtain on one of the most frequently asked questions from potential advertisers: Why does TWiT maintain a $20,000 quarterly minimum for advertising partnerships? Lisa breaks down the strategic reasoning behind this policy and explains why it's actually...
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HRA 91: How to Successfully Track Your Podcast Campaign - Ad Tech is a MUST!
TWiT CEO Lisa Laporte reveals the shocking truth about podcast advertising measurement: 80% of actual engagement goes untracked without proper attribution tools. Learn the four essential strategies every advertiser needs to successfully measure podcast campaign performance, from pixel-based...
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HRA 90: TWiT.tv's Diverse Sponsorship Offerings - Host-Read vs. Producer-Read and Why It Matters to You
TWiT.tv CEO Lisa Laporte breaks down TWiT.tv's current four-tier advertising model—from host-read interstitial and billboard ads that remain in perpetuity, to dynamic ad insertion through Libsyn, plus Spotify and YouTube. Lisa explains the difference between host-approved vs. producer-read ads…
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HRA 89: Brands if You Want Amazing Host-Read Ads Then Partner Directly With TWiT.tv - Skip the Agency
TWiT.tv just hit a major milestone—20 years of tech podcasting—and CEO Lisa Laporte is here to share the insider secrets behind 18 years of successful ad partnerships. In this episode of Host-Read Ads, Lisa breaks down why buying host-read ads directly from TWiT delivers better results for…
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HRA 88: 2025 TWiT.tv Audience Metrics - Why TWiT's Host-Read Ads Outperform Industry Standards
In this episode of Host-Read Ads, Lisa Laporte, CEO of TWiT.tv, shares the latest audience metrics from their annual survey. With over 8,000 responses, Lisa reveals 10 key insights about the TWiT audience that demonstrate why the network delivers exceptional results for advertisers, particularly...
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HRA 87: Why TWiT.tv First-Tier Podcast Ads Stand Out - 5 Secrets to Successful Podcast Advertising
In this episode, TWiT.tv CEO Lisa Laporte shares five compelling reasons why brands should partner with TWiT.tv for their podcast advertising needs: Audio and video formats for all shows, allowing hosts to deliver engaging, in-depth, and authentic host-read ads. Simulcasting on eight platforms,...
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HRA 86: Stepping Into 2025 Upfronts - How We Help Brands Reach Tech Decision-Makers in 2025
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses the network's 2025 advertising opportunities and how brands can effectively reach TWiT's highly educated, tech-focused audience. Contact [email protected] to learn more. Host: Lisa Laporte Download or subscribe to this show at...
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HRA 85: How to Measure a Podcast Campaign Successfully - 5 ways to gauge success levels
Join Lisa as she breaks down the benefits of podcast ad tech tools like Spotify ad analytics and Podscribe, providing a more comprehensive view of an ad's performance. She also emphasizes the importance of diversifying your advertising channels to ensure multiple touchpoints for converting...
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HRA 84: TWiT Diversifies Its Advertising Opportunities - Reach Tech-Savvy Audiences
Lisa Laporte highlights the TWiT.tv's diverse partnership offerings. From exclusive dynamic insertion audio ads through Libsyn Ads to direct partnerships with host-read ads and a comprehensive "goodie bag" of benefits, TWiT.tv has something for every brand looking to reach a highly engaged tech...
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HRA 83: Brands Should Work Directly With Us at TWiT.tv - The key advantages of direct collaboration
Lisa outlines four compelling reasons for brands to buy direct. Learn about the importance of implementing ad tech, landing a better deal, receiving script recommendations, and securing the right customers. Find out how TWiT can help you achieve your growth goals and campaign objectives. Host…
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HRA 82: Why You Should Include Podcast Advertising in Your Marketing Budget - Amplifying Your Marketing Message
How these unique podcast advertisements can serve as the perfect complement to a brand's existing marketing strategies, amplifying the reach and impact of the intended message. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
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HRA 81: It Takes More Than Ad Tech to Measure Podcasts - Crafting Effective Podcast Advertising Campaigns
Lisa Laporte pulls back the curtain on why ad tech's flashy numbers and algorithms can lead brands astray if they're not paired with a deeper understanding of a podcast's unique audience and content. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
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HRA 80: TWiT.tv Now Offers Host-Read DAI Ads with Libsyn Ads - Explaining TWiT's partnership with Libsyn
In this episode, Lisa discusses the recent collaboration with Libsyn Ads. With this partnership, TWiT's eight public shows, including fan favorites like 'This Week in Tech' and 'MacBreak Weekly', have opened up a new realm of possibilities for brands to connect with the network's dedicated…
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HRA 79: TWiT.tv Ads Always Exceed The Contracted 60 Second Ad Read - Five requirements to introduce brands
Lisa explains why storytelling and personal endorsements are key, and how TWiT gives hosts the creative license to turn ad spots into in-depth introductions that listeners trust. She emphasizes the importance of relevance, personalized endorsements, and the freedom given to hosts to go beyond the...
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HRA 78: Podcast Ad Copy Must Have a Compelling CTA - Make the Call to Action Stand Out!
In a market overflowing with audio content, Lisa breaks down how direct response brands can deploy calls to action that not only grab attention but also foster trust and brand recall. It's about the intricate dance of balancing a unique brand identity with a generous offer that listeners can't...
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HRA 77: Top 5 Ways You Can Support Your Favorite Podcasts/Podcast Networks - Keeping Your Favorite Podcasts Alive and Kicking
Embracing the spirit of community that's at the heart of podcasting, this episode emphasizes the power of word-of-mouth recommendations and the simple yet significant acts of resharing content on social platforms. Your active participation contributes to the thriving ecosystem of independent...
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HRA 76: What It Takes to Measure a Podcast Campaign - Gauging the success and impact of ads
Have you ever launched a podcast ad campaign only to find yourself in the dark about its performance and reach? In a landscape where instant results are often expected, Lisa underscores the importance of patience, explaining that podcast ads typically require up to eight weeks to achieve full...
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HRA 75: TWiT Excels At Making Our Partner's Ads Stand Out - Comprehensive continuity, graphics, and more!
Get the inside scoop on how the TWiT team expertly crafts partner ads that not only grab attention but also maintain it, turning casual listeners into loyal followers. Lisa shares TWiT's winning strategy, involving a mix of compelling copywriting, eye-catching graphics, and top-notch production...
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HRA 74: We Embed Our Ads = Overdelivery For Brands - Brands' Ads in Perpetuity
Lisa shares the successful approach of embedding ads within content, ensuring that they live on long after their initial run. This provides a lasting impact for brands, granting them what Lisa calls a "residual bonus" – a concept that continues to offer benefits well beyond the expected timeframe...
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HRA 73: Why We Vet Brands - The Five Pillars of Advertising Triumph with TWiT.tv Insights
Join Lisa as she lists the five pivotal guidelines that have propelled our brand partnerships to new heights. Learn how rigorous vetting and an unwavering dedication to adding value to our listeners' lives have set the stage for these significant gains in audience purchases. Host: Lisa Laporte...
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HRA 72: 2024 TWiT Audience Metrics - Inside the Minds of Tech Podcast Fans
Lisa lists the results of the annual TWiT audience survey, which offers an authentic glimpse into the lives and habits of the network's audience. From their educational accomplishments to the furry friends they come home to, these metrics are more than just percentages. Discover what makes TWiT's...
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HRA 71: It Takes 8 Weeks for a Podcast Ad to Blossom - Why Podcast Ads Take Time To Work
On the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte lays out why brands need to adjust their expectations around podcast advertising in order to find success. Host: Lisa Laporte Download or subscribe to this show at https://twit.tv/shows/host-read-ads
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HRA 70: TWiT's Goodie Bag for Direct Brands - Believe in the Power of Partnerships
Hear insider knowledge on the transformative power of host-read ads, social media buzz, and the unique advantages of audio-visual content. Lisa unveils the meticulous preparations that go into crafting campaigns that aren't just heard but felt, ensuring that every collaboration is steeped in...
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HRA 69: TWiT's Partnership Process Overview - The Anatomy of a Successful Podcast Ad Campaign
Step into the world of tailored podcast advertising as Lisa shares the stages from the initial exploratory call to the crucial onboarding session. This episode highlights the patient and meticulous crafting of campaigns that resonate with listeners. From offer codes to landing pages, and the...
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HRA 68: Brands - Do Not Talk Yourself Into A Downturn in 2024 - Conquering Economic Fear
This episode peels back the layers of media executives' recession fears in 2023 and explores how those anxieties almost manifested into reality. Amidst the remnants of the pandemic's disruption, maintaining brand visibility has never been more crucial. Lisa delves into market resilience and the...
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HRA 67: Brands Should Listen to Our Advice on Ad Copy - 5 crucial things for an effective Ad copy
Tear down the barriers between a good campaign and a great one, exploring five essential elements that every brand must integrate to captivate listeners. Learn about a compelling call to action, the credibility customer testimonials bring, and the irreplaceable power of a host's personal...
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HRA 66: TWiT.tv and Our Host-Read Ads - The Art of Trustworthy Tech Advertisements
Have you ever wondered what makes you press that "buy now" button after hearing a podcast ad? Lisa Laporte explains the powerful impact of host-read ads within the tech podcasting landscape. This episode sheds light on how TWiT hosts maintain trust with their listeners through rigorous vetting of...
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HRA 65: Brands, You Must Advertise to Grow - Unlocking Brand Longevity and Market Influence with Lisa Laporte
In this episode of Host-Read Ads, Lisa Laporte emphasizes why brands should continue advertising even during tough economic times, outlining five tips for growing your brand. Are you a potential sponsor looking to grow your brand in 2024? Reach out to our sales team at [email protected] and start…
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HRA 64: Why TWiT.tv Values Partners Over Clients - The Power of Collaborative Sponsorships
In this episode of Host-Read Ads, Lisa Laporte lays out why the TWiT.tv podcast network works with partners instead of simply clients when it comes to advertising and sponsorships. Are you a potential sponsor looking to grow your tech brand in 2024? Reach out to our sales team at…
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HRA 63: Podcast Advertising is More Effective Than Other Forms of Media - The Rise of Authentic Voices in Advertising
In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte breaks down exactly why host-read podcast ads resonate more than other forms of media advertising. She shares statistics revealing that podcast listeners strongly support brands that sponsor their favorite shows. Host: Lisa Laporte...
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HRA 62: Decoding Podcast Campaign Success with Lisa Laporte - Measuring Podcast Campaign Success
Join Lisa Laporte, CEO of TWiT.tv, as she provides essential insight into measuring podcast campaign success on their network. Lisa explores the importance of understanding the unique nature of their tech-savvy, privacy and security-focused audience. She offers her best advice for setting up…
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HRA 61: 2023 Spotify Podcast Trends Report Overview - The Influence and Trust of Podcast Hosts
In the latest episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte discusses insights from Spotify's 2023 podcast trends report, highlighting stats on the influence of hosts, growth of older audiences, the importance of authenticity for brands, and more, relating it all back to TWiT's own podcast…
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HRA 60: The Value of Listening When Working With Partners - The Human Side of Advertising
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte speaks with Max Buschman, Senior Vice President of Partnerships, about building strong relationships with advertisers through active listening and understanding their goals. Host: Lisa Laporte Guest: Max Buschman Download or subscribe to...
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HRA 59: Brands Don't Be Afraid To Test Podcasts Part 2 - Guide to Brand Growth in Podcasting
In part two of their podcast advertising discussion, TWiT.tv CEO Lisa Laporte and VP of Partnerships Ryan Smith tackle strategies for brands already successfully advertising in podcasting to grow their campaigns. They provide tangible tips for sustaining growth while expanding reach by testing…
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HRA 58: Brands Don't Be Afraid To Test Podcasts Part 1 - Mastering Podcast Advertising
In this episode of Host-Read Ads, TWiT.tv CEO Lisa Laporte interviews VP of Partnerships Ryan Smith on strategies for brands new to podcast advertising to test the medium without fear. Ryan provides advice on ideal testing cadence, determining what works and doesn't through testing, and being…
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HRA 57: Host Trust & The Personal Endorsement
Today I want to remind my audience about the power behind host-read ads and how including a personal endorsement, also known as a PE, increases traction for brands. Host-read content continues to be a proven strategy for seasoned ad buyers, because it's the best kind of influencer marketing — and...
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HRA 56: Podcasting Advertising Requires Patience Part II
I want to remind brands and agencies that podcasts are on demand and not everyone simulcasts. Podcast ads are not TV commercials or radio ads that are seen or heard immediately. Therefore, you need patience and a strong message when advertising on podcasts, AND you must implement ALL podcast…
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HRA 55: Podcasts Are No Longer Growing
Last week, I mentioned that I will be covering more than podcast advertising and that TWiT has pivoted to a one-ad model because podcasts moved to this structure several years back, and we were trying to stay with what performs best for our partners. We finally caved as it became a constant...
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HRA 54: TWiT.tv Pivots to A One Ad Model
It's been a year since I started my Host-Read Ads podcast, and soon, I will be bringing my pod to TWiT as I plan to include more about the podcasting industry as a whole and feature relevant guests who can help guide brands through podcast advertising. Today, I am going to talk about our decision...
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HRA 53: Podcast Networks Should Include Subscriptions
I am going to divert from my typical format and provide podcasters and podcast networks with another option to be an ad-supported network. First, let me provide you with context - we were fully ad-supported when the pandemic hit in 2020, and we lost 60% of our advertisers in two weeks. We needed…
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HRA 52: Podcasting And The Explosion of Ad Tech
I want to help podcasters and podcast networks navigate through the explosion of podcast ad tech. Ad tech has taken over podcasting, and everyone is touting that they have the holy grail in metrics. The sad thing is that podcast advertising is more than metrics. You need to be reaching the right...
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HRA 51: Podcast Ad Copy - Part II
Today I want to focus on podcast ad copy again, and if you missed part I, I highly recommend listening to it. Today I am going to give brands more ideas to consider when creating ad copy. According to Nielsen, host-read podcast ads drive strong brand recall and outperform voiced ads every time....
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HRA 50: Podcast Host-Read Ads Outperform Voice Talent Ads
I started my podcast a year ago to educate brands on podcast ads and why our host-read ad format, which we have used since its inception, is the best and will always outperform all other podcast ad formats. According to Spotify, the earliest podcast sponsors understood the intimate nature of...
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HRA 49: Sales Tip - Listen, Learn and Practice Your Skills
Today I want to provide you with another sales tip because I have been in podcast sales (well, I call them partnership sales) for over a decade, and I believe you must continue to expand your skills, practice your craft, and improve upon your knowledge daily. Here are four tips to level up and…
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HRA 48: More Reasons Why Brands Should Work Directly with Podcast Networks - Part II
Two months ago I did a podcast about the reasons why brands should work directly with podcast networks and I realized I should do a series on this because there are so many reasons and saving money through buying smarter should be a priority for brands. Therefore, this is now part II and I will…
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HRA 47: Podcast Ad Copy - Part I
Here are three overview tips when considering your brand's CTA to stand out. Is your brand in a crowded space? Is there a standout competitor who has the market share? Brands need to be aware of their competition and decide whether to take on established clientele OR go after new business. It is...
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HRA 46: B2B Influencers Include TWiT.tv
Today I want to talk about the rise of the B2B influencer. Brands have been partnering with influencers for years, promoting B2C products & services with great effectiveness. Today, brands are now focusing on influencers to promote B2B products/services. And here at TWiT.tv is one of the original...
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HRA 45: Setting Brands Expectations From Podcast Advertising - Part II
Today I am going to continue from last week's Part I of Setting Brands Expectations from a podcast campaign. Please listen to it if you haven't already. The reason why I put emphasis on exploring what brands have done in marketing and what they are doing now IS to set goals and expectations from...
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HRA 44: Setting Brands Expectations From Podcast Advertising - Part I
Today I am going to talk about why you must set brand expectations before starting a podcast campaign with them, and I am going to refer to this as Part 1 because there is a lot to cover, and I want to be sure I touch on all points. Therefore I am leaving it open, and this series will be as long…
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HRA 43: TWiT.tv Adds DAI
Today I am going to talk about the addition of DAI, Dynamic Ad Insertion, to our network TWiT.tv and the difference between it and host-read ads. First, a little context. When the pandemic first hit in 2020, we lost 60% of our advertisers in two weeks. We quickly realized we were one-dimensional...
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ABOUT THIS SHOW
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the podcasting space or a brand wanting to advertise in podcasts, then subscribe to learn more.Although the show is no longer in production, you can enjoy episodes from the TWiT Archives.
HOSTED BY
TWiT
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Frequently Asked Questions
How many episodes does Host-Read Ads (Audio) have?
Host-Read Ads (Audio) currently has 75 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Host-Read Ads (Audio) about?
Navigating the podcast sales process can be cumbersome because every podcaster has their own unique approach. Join Lisa Laporte, the CEO of TWiT.tv, to learn about the different types of podcast advertising, how they work, and what you need to consider when buying podcasts. If you are new to the...
How often does Host-Read Ads (Audio) release new episodes?
Host-Read Ads (Audio) has 75 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Host-Read Ads (Audio)?
You can listen to Host-Read Ads (Audio) on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Host-Read Ads (Audio)?
Host-Read Ads (Audio) is created and hosted by TWiT.
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