PODCAST · education
Houston's Internet Marketing Clinic
by Beth Guide
Houston’s Internet Marketing Clinic has been a popular ongoing SEO and Digital Marketing Series since 2003. Created by seo expert Beth Guide, this podcast is designed to help business owners, learn the tips, tricks, techniques, and lingo of internet marketing. We cover different topics each week in how to help our listeners succeed in having a web site that works for their business, works for their customers but also works for Google so that it is highly ranked and visable. We also teach conversion and user related concepts that help our listens learn how to maximize the ROI. With over 600 attendees each month this podcast expands our clinic and makes it more available to our business owners so they can participate on their timeline.
Episodes
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Website Structure for AI Search: How to Build a Site the AI Engines Can Find
Companion article to the Internet Marketing Clinic, September 30, 2026. Presented by Beth Guide of Vertical Web with the Houston City College Center for Entrepreneurship and SCORE. Everybody wants to know how to get their business into the AI answers. ChatGPT, Google’s AI Overviews, Claude and…
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AI That Helps, Not Hurts: How to Use ChatGPT, Claude & Gemini for Real-World SEO, Content & Local Visibility
This how-to guide goes through the use of AI tools for content, YouTube, local SEO, social posts, and reviews without sapping creativity or hurting rankings. The emphasis is on keeping human expertise at the center while letting AI handle structure, cleanup, and speed. It is expected that by the...
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Google Hacks for 2025
[powerplay] For years, SEO professionals and website owners have been playing a guessing game with Google’s algorithm. We’ve analyzed rankings, tested theories, and tried to reverse-engineer what the search giant actually wants from our websites. But what if I told you that Google has actually…
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Leveraging AI for Digital Marketing: Small Business Owners Edition
As a small business owner, we all understand the plight of too much to do, not enough hours in a day and how we can cover more ground in less time. So enter AI. As alluring as it is and as helpful as it can be, when it comes to a website design and SEO, it can be toxic to your sites overall…
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Digital Marketing: Leveraging AI for Web Development and SEO
As digital marketing continues to evolve, artificial intelligence has emerged as a powerful tool for website development and SEO optimization. In today’s video, we talk about how AI can streamline website creation, support SEO strategies, and save time on content generation. WordPress: The...
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Google Analytics (GA4) How To Guide for Beginners
Maximizing Website ROI with Google Analytics 4: Essential Insights for Business Owners In today’s digital landscape, having a website is the first step but should not be the last step. Understanding how that website performs and contributes to your business goals is what separates successful…
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IMCH: Looking ahead to SEO in 2025
Navigating the Future of SEO: Key Trends and Strategies for 2025 The digital marketing landscape is perpetually evolving, with SEO at the forefront of this transformation. As we approach 2025, it becomes imperative for marketers and business owners to understand and adapt to the latest SEO trends...
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IMCH: SEO BootCamp: Getting Back to Basics – A Comprehensive Guide
Whether you’re a small business owner, entrepreneur, or digital marketer, understanding the fundamentals of SEO can help you gain visibility, attract leads, and grow your business. What is SEO and Why is it Important? SEO, or Search Engine Optimization, is the practice of improving a website’s...
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IMCH: All About Keywords – A Comprehensive Guide to SEO Success
Keywords have been at the core of search engine optimization (SEO) since the early days of the Internet. Despite evolving algorithms, they remain crucial for ranking on Google. This guide explores the history, best practices, and strategies for using keywords effectively in 2024. The Evolution of...
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Google Leaks and What They Mean for SEO and Small Business from an SEO Expert
Unexpectedly, the SEO community was gifted a leak. Just as everyone was wringing their hands and lamenting SEO is dead (it’s not), here came a blueprint for SEOs. I have just begun soaking in all the information contained in this document. By way of background, Rand Fiskin, founder of MOZ, was...
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SEO Hacks: Easy Ways to Win at SEO
SEO Hacks: Ways to win at SEO SEO (Search Engine Optimization) is a crucial aspect of digital marketing, and understanding how to navigate it can significantly impact the online visibility of your business. In this class we will explore the basics of SEO so that you can compete in this world and...
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Effective Strategies for Holiday Marketing: Web, E-mail and Social Media
Fall is upon us, which means the holidays are soon to follow. For business owners, this time of the year is filled with opportunity - opportunities to develop your brand and capture a new wave of customers in the process. Of course, the competition is fierce during the holidays, especially as we...
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Auditing Website Basics: The Rules Every Business Website Should Follow
Auditing Website Basics: The Rules Every Business Website Should Follow Developing a business website is difficult work. To be frank, it’s a job that most small business owners aren’t prepared to handle on their own. The job is only getting tougher, too, as Google is constantly raising the bar on...
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The Right Tools for the Job: How to Get WordPress Set Up for Business Websites
Wordpress is one of the internet's most powerful engines, as something like 40 percent of all sites run on WP. Millions of those sites are professional or e-commerce in nature, and from the get-go, they must be configured properly to succeed. That means integrating the right tools into Wordpress...
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Building a Better Blog
How to Write a Better Blog Blogging, it’s not why most people get into business, but written communication remains an important part of customer acquisition. And online, that means writing high quality blogs, articles and landing page content to help send the signals to Google that will equal…
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SEO Secrets that Will Elevate Your Impact
If you’ve just launched a business website - or are about to launch one - your work is just beginning as the site’s owner. With millions of e-commerce and professional sites already online, it’s a real fight to get new websites noticed. In fact, it’s impossible to gain traction online without an...
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Using ChatGPT for SEO and Website Content Creation Properly
For anyone who has been around the Internet Marketing Clinic for a while, knows we always try to stay ahead of where the road goes. AI tools have turned 2023 on its ear, and it is not even March. In this episode of the IMCH, we are taking an in-depth look at how to balance AI tools like ChatGPT…
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Marketing Tips for the AI World that has quickly arrived.
Buckle up 2023 is going to be one for the ages. Every year brings a new set of challenges for the digital marketing industry, but 2023 may bring more upheaval than normal. Multiple content-related updates in late 2022 appear to be targeted at identifying and deranking pages with low quality...
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Google Content Updates
Google has always prioritized content in its rankings, but in the second half of 2022 and into 2023, the search engine giant has gone all-in on content updates. In the past several months, Google has pushed over at least three significant content updates, and its latest includes major work to its...
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IMCH: Episode 218 2022 A Year in Review
Looking back at 2022 - a year of major Google updates Another year, another slate of algorithm updates from the world’s leading search engine. Google making changes to its ranking algorithm is nothing new - it’s always going on, actually - but 2022 saw a couple of impactful changes that website...
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Episode 217: SEO Basics
Search engine optimization (SEO) is one of the primary components of digital marketing and is foundational to a successful website. Proper SEO gives your website the best possible chance at securing favorable search engine listings, and those top listings are valuable. In fact, the top 3 organic...
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Episode 216: E-commerce for Businessowners
If you’re running an e-commerce website, then you’ve got competition. At last count, there were more than 20 million e-commerce sites in operation around the globe. Every one of those websites has the same goal - stand out, attract traffic and pick up conversions in the process. With millions of...
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Episode 214 – Getting Started with WordPress
When I teach class, I always advise using WordPress because it gives small business a way to level the playing field. At Vertical Web we do a lot of things, but client advocacy is one of the biggest. We talk about why using a platform like Wix or Squarespace in my opinion does not allow websites…
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Episode 213: How To Read an SEO Report
Each month I sit down to pick topics that are most relevant to the Digital Marketing landscape. Or, I am asked questions from clients that really can be a strong class topic. That is exactly what happened here. I had two different clients ask us to help them understand an SEO report. So out of...
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Episode 212: The Ultimate Glossary of SEO Terms Explained
Digital marketing is a huge field, encompassing several fields of study and changing all the time. And like with any technically-heavy field, digital marketing comes with its own lingo that’s used among industry members. Here we’ll start delving into those terms and what they mean to digital...
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How to Build a Website or How to Hire Someone Who Can
It seems like everyone is a web designer or an SEO expert these days. After all the years in this industry you learn to spot trends. When the economy is poor, the web designers come out of the woodwork. Everyone suddenly knows how to build a site and knows SEO. I am here to say that is an…
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Common Mistakes That Negatively Impact Website Success
Common Mistakes That Negatively Impact Website Success Errors Errors everywhere and not a person to help. We see errors everyday. Even sometimes we miss things. But what are critical mistakes that hamper you digital marketing success. Table of Contents The Platform And the Host We will start our...
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Episode 209: All about Content
Their back! Well I think they never went away. What I’m talking about is content silos, or as ahref called them a topic cluster. On a side note, recently there was a post on twitter about how people rename things and then go Eureka, I found something new. This Eureka, whether called content hub,...
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Local SEO Tips for Getting on Google Maps
When a user does a search, Google determines if they are looking for something that is either close to them in proximity, or something that is further away. But with the passage of time, more searches are being pushed into a local space, and to be successful in that space, website owners have to...
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What is SEO? A Beginners Guide Part II. (Technical SEO)
This is the second part of our SEO for Beginners podcast. Because this section is vital for the success of any website when it comes to Google, I felt it best to put this section together all on its own. In SEO for Beginners Part I. I touched on some of the external decisions you need to make…
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Episode 206: Fine Tuning for ’22
We finally got to kick off 2022 with our partner Houston Community College’s Center for Entrepreneurship. In tonight’s class I picked several points that will be the key items for ranking well in Google for 2022. Web Hosting There has been a dramatic focus put on Core Vitals. Because I have a…
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Episode 205 -A Beginners Guide to SEO: What is SEO?
When it comes to search engine optimization, people often overlook the value of basic SEO in their website and digital marketing operations. And some honestly may not even understand what to do or how to get started. It is never too late to make basic SEO an integral part of the website. As the...
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Episode 204: Local SEO for 2022
Table of Contents Add a header to begin generating the table of contents One of the biggest mistakes I see small businesses make is underutilizing Local SEO practices. If you want your local business to rank better in Google searches, Local SEO is a necessity because it reveals things about your...
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Quick Primer on Core Vitals and Technical SEO
I was invited to give a talk on SEO for the Houston West Chamber of Commerce and decided to talk this and make a bonus podcast out of it. This is a quick sprint though core vitals and how to use and interpret Web.dev. It is important to have a strong web hosting company to help with making sure…
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Digital Marketing Strategies for 2022
As many know I have always been a big proponent of creating a comprehensive marketing strategy where the digital part, is just that apart. So in this week’s podcast, we go through and unpack what that should look like and what you should be focusing on to set up a long-term sustainable strategy....
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Digital Marketing Goals for 2022
As we all know goals are important. At the start of the year, they seem to be front and center. Digital Marketing for your business is no different. There is no time like the present to get started with it. Two Sides of the Content Coin Content discussions have been going on since the start of…
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5 New Year Resolutions for Digital Marketing Success in 2022
New Year’s Day always brings with it resolutions. As business owners, we often have a set of business resolutions for an upcoming year. But do you include your marketing, and specifically your Digital Marketing? Wherever you are in your digital marketing journey, start it or strengthen it by…
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How to Optimize Content for SEO
I often hear what I do is voodoo or some kind of magic. That is simply not true. Optimizing for SEO has everything to do with math and common sense more than it will ever be about magic. So we have some basic steps that we need to follow to do optimization for each page. Step One: Define...
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Blogging vs Podcasting Episode 124
There is a lot of confusion about how to handle blogs in 2021. From should I be running a blog down to how should I be running it. As a business owner, your website (notice I said website) needs to have a blog. That is not really optional anymore. And the blog needs to be a part of your website…
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Keyword: Why They Are STILL Important Today!
I hear a lot of different opinions on keywords and how relevant they are. I even had someone tell me that Google says there is not published keyword density and if Google says it we know it’s the truth. While it is true there is no published keyword density, the density of the keyword presence is...
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SEO Content Strategy : Dissecting the Process
In last week's Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy. I answered the question no that I do not do that, but upon further reflection it got me thinking about the process I do use when I create a page and...
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SEO Content Strategy : Dissecting the Process
In last week's Score class I got a a question about adding content to keywords after you wrote a page. In essence, what is an SEO content strategy. I answered the question no that I do not do that, but upon further reflection it got me thinking about the process I do use when I create a page and...
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Is your Digital Marketing ready for 2021
So Google is FINALLY seeing things my way. Every year since I've been doing the Internet Marketing Clinic, I've tried to prognosticate where I think we will be or what will happen in the up coming year. I am often pretty well correct. But this year there is a some vindication for me I think.…
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Is your Digital Marketing ready for 2021
So Google is FINALLY seeing things my way. Every year since I've been doing the Internet Marketing Clinic, I've tried to prognosticate where I think we will be or what will happen in the up coming year. I am often pretty well correct. But this year there is a some vindication for me I think.…
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Ep 120: Tips and Tricks for Successful Social Media
In today’s episode we discuss social media and tips and tricks and how planning can make these efforts more effective. To that end we talk about: Why businesses need a Facebook page dedicated specifically to the business and what the About Us section can do for you. The importance of being an...
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Ep 120: Tips and Tricks for Successful Social Media
In today’s episode we discuss social media and tips and tricks and how planning can make these efforts more effective. To that end we talk about: Why businesses need a Facebook page dedicated specifically to the business and what the About Us section can do for you. The importance of being an...
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Internet Marketing Clinic Ep 121
No matter what type of business you have, for the holidays see a better buying time. Many small business owners though don't always handle this all right. It's passe' but making sure your website is mobile-friendly is often and can work well with a mobile device. We are now to a point where more...
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IMC Ep 121 Hints and tips for Holiday Success
No matter what type of business you have, for the holidays see a better buying time. Many small business owners though don't always handle this all right. It's passe' but making sure your website is mobile-friendly is often and can work well with a mobile device. We are now to a point where more...
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22 Tips for SEO Success
In today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your website. Last week I was talking a web design client who asked me to ‘do’ SEO…
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22 Tips for SEO Success
In today’s Internet, Marketing Clinic decided it was a good time to go back to basics and talk about some basic tips that are often overlooked, forgotten, or just poorly executed especially when SEO is a goal for your website. Last week I was talking a web design client who asked me to ‘do’ SEO…
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ABOUT THIS SHOW
Houston’s Internet Marketing Clinic has been a popular ongoing SEO and Digital Marketing Series since 2003. Created by seo expert Beth Guide, this podcast is designed to help business owners, learn the tips, tricks, techniques, and lingo of internet marketing. We cover different topics each week in how to help our listeners succeed in having a web site that works for their business, works for their customers but also works for Google so that it is highly ranked and visable. We also teach conversion and user related concepts that help our listens learn how to maximize the ROI. With over 600 attendees each month this podcast expands our clinic and makes it more available to our business owners so they can participate on their timeline.
HOSTED BY
Beth Guide
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How many episodes does Houston's Internet Marketing Clinic have?
Houston's Internet Marketing Clinic currently has 181 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Houston's Internet Marketing Clinic about?
Houston’s Internet Marketing Clinic has been a popular ongoing SEO and Digital Marketing Series since 2003. Created by seo expert Beth Guide, this podcast is designed to help business owners, learn the tips, tricks, techniques, and lingo of internet marketing. We cover different topics each week in...
How often does Houston's Internet Marketing Clinic release new episodes?
Houston's Internet Marketing Clinic publishes regularly with 181 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Houston's Internet Marketing Clinic?
You can listen to Houston's Internet Marketing Clinic on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Houston's Internet Marketing Clinic?
Houston's Internet Marketing Clinic is created and hosted by Beth Guide.
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