How Can This Be Easy with Krista Smith
by Krista Smith
If you're a woman over 40, you didn't grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. A former teacher, Krista made the jump into entrepreneurship in 2009. She is known for her ability to help you get out of your own way and can take you from overwhelm to ease in minutes.By tuning into Krista's How Can This Be Easy podcast, you'll be able to stop spending so much time navigating sticky situations. Instead, you'll discover easy shortcuts to better businesses practices that make you look great and save headaches for all involved. You'll come to understand the software, systems, and strategies you need to grow your online business. Each week she and her guests talk tech, business, and life. Listen in as she breaks all the things down so you too can find the easy way forward
Episodes
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ou Don't Need to Do It All Yourself: Building a Business (and Team) That Actually Supports You with Lindsay White
Today I'm joined by my brilliant friend Lindsay White of High Voltage Leadership. She's a coach, leadership expert, and HR strategist with a heart for helping women-led businesses grow the smart way. If you've got a couple of contractors, are thinking about hiring, or already have a team but feel...
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How To Support Your Small Business Besties for Free
This one's a little different. In this episode, I'm breaking down exactly how to show up for the women in your life who are chasing a dream on Instagram. Whether you get what they do or not, these small actions go a long way. This episode is short, simple, and made to be shared. What You'll…
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The Exact Method Christi Balfour Used to Grow Her Followers by 218% in Less Than 3 Months
Today you'll meet Christi Balfour. She's a virtual assistant, VA coach, and Academy member who's gone from stuck to soaring on Instagram. When she joined the Academy, she had stagnant followers and zero momentum. After she began using my method, within three months? She hit 1,000+ followers…
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Tech Doesn't Have to Be So Hard—Here's How to Simplify It
Feeling overwhelmed by technology? You're not alone. If you've ever thought, "I'll never catch up" or "I'm just not good at tech," this episode is for you. I'm breaking down the biggest tech myths holding you back and showing you how to simplify the learning process so you can grow your business...
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The Only Place to Add Clickable Links on Instagram (and How to Get Around It)
Ever tried adding a link to your Instagram caption, only to realize—Instagram won't let you? Yep, we've all been there. 😤 Instagram makes it incredibly frustrating to share links, but don't worry—I've got four simple hacks to work around their rules and send people where you want them to go...
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Branding Won't Pay Your Bills But Here's What Will
Are you making starting a business harder than it needs to be? If you've spent hours in Canva, tweaking your website, or telling yourself you need one more course before you're ready—this episode is for you. Krista breaks down why so many women over 40 fall into the "Good Girl Trap" of doing...
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What is B-Roll and How Does It Work?
B-roll is the secret ingredient to making your Instagram videos more engaging, relatable, and scroll-stopping. In this episode, I break down what B-roll is, why it matters, and how to use it to grow your audience. You'll learn: 🎥 What B-roll is and how it builds trust & connection 📌 Why pairing...
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The 4 Passive Income Mistakes That Keep Women Stuck (And What to Do Instead)
The dream of making money while you sleep is real—but only if you do it the right way. If you've ever spent months (or even years) trying to create passive income and felt like you were spinning your wheels, this episode is for you. Today, I'm breaking down the four biggest mistakes women make…
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The Truth About Hashtags: Why They're Losing Relevance & What Works Now
Still relying on hashtags to boost your reach? It's time for a reality check—hashtags aren't what they used to be. The good news? There's a better way to get your content seen. In this episode, we're diving into: ✔️ Why Instagram's algorithm prioritizes keywords over hashtags ✔️ How to use…
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Stand Out on Instagram: The Simple Strategy No One Talks About
Feeling like Instagram is too crowded and your message is getting lost? The secret to standing out isn't doing more—it's being clearer. In this episode, I break down exactly how to make your account pop without burning yourself out. Here's what we'll cover: ✔️ The #1 reason most accounts blend in...
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Six Mistakes Women Make When Launching (and How to Avoid Them)
If you've ever launched something online—or even thought about it—you know how exciting and intimidating it can be. Whether it's a new Instagram account, a fresh offer, a digital course, a new income stream, or even a full-on business, launching is a big deal. But here's the catch: a lot of women...
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From Saved to Sorted: How to Finally Manage Your Screenshots
You know all those screenshots you take and never remember to look at later? Yep, me too. For years, I had a growing collection of screenshots on my phone—recipes, quotes, ideas, you name it—and most of them just sat there, forgotten. But not anymore. I've created a simple system to stop the…
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Starting (or Restarting) Your Instagram Account: Tips to Grow with Confidence in 2025
In this episode, we're diving into one of the most common questions I get in my DMs: "How do I get started or restart my Instagram account?" Whether you've got a shiny new profile, an account that's been gathering dust, or you're staging a comeback, I've got you covered with practical tips…
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From Procrastination to Progress: Decluttering, Coaching, and Embracing Your Zone of Genius with Marybeth Parker
In this episode of How Can This Be Easy, I sit down with Mary Beth Parker, a powerhouse action coach and member of my membership academy. Mary Beth shares her incredible journey of pivoting from corporate America—where she was let go six times—to creating a business centered around her unique...
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Style Secrets and Building Confidence: An Honest Midlife Chat with Cindy Blakely
In this episode of How Can This Be Easy, I'm thrilled to introduce you to Cindy Blakely, a Chicago-based wardrobe stylist and image consultant who helps women over 50 express confidence and embrace their authentic style. Cindy shares her journey from kindergarten teacher to stylist, revealing how...
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From Content Camp to Confidence on Camera: Meet Salma Semaan
In this episode, Krista talks to Salma Semaan, who owns Mrs. P's Homestyle Bakery with her husband and also runs her own Aesthetics business out of her own home. They discuss the importance of confidence and self-promotion in growing a business, the power of consistency and repetition in content...
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How I Create Content For My Own Business & Not Burn Out
In this episode, I'm answering a follower question from Lindsay at High Voltage Leadership about how I am able to create so much content without burning out. I talk about the importance of skill development, managing business effectively, and understanding the true purpose of social media…
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How to Avoid Self Sabotage on Instagram
Are you a woman entrepreneur struggling with self-sabotage on Instagram? Join host Krista Smith on the How Can This Be Easy podcast as she explores the different ways women undermine their success on the platform. Tune in today and discover: The different ways women entrepreneurs self-sabotage on...
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A Candid Peek Behind the Scenes at Activate Her Awesome and Our New Season
Welcome back to a new season of the How Can This Be Easy Podcast. Tune in today and get all caught up in what's been going on behind the scenes for the past 18 months. I'm giving you all a VERY candid peek into what's been going on at Activate Her Awesome HQ and why it's been so long since I...
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Everything You Need to Know About Master Reseller Rights and How Passive Income REALLY Works
🤯 How many social media posts have you seen lately with people sharing how EASY it is to make thousands overnight selling digital products? 👩💻 You know them, right? Attractive female. Drinking coffee ☕️ or typing away on her laptop. Grinning like she's making bank all day long 😻. Saying...
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Introducing The Roundabout - A Community for Women in NB with Erica Waddell
As a female small business owner, it's important to know if there is funding available to help you grow your business. But most funding is controlled by government agencies who aren't allowed to market to you. Erica Waddell is a StoryBrand Certified Guide based in New Brunswick and she's recently...
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What You Need to Know About About Using AI Text Generators like Chat GPT in Your Business
As a small business owner, it's important to stay ahead of the curve when it comes to marketing. With the rise of language generators like Chat GPT, you may be wondering how to best leverage this technology for your business. Tune in today and discover: How text generators like Chat GPT actually...
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The Power of Social Proof: How to Use Client Reviews to Grow Your Business
Social proof is a powerful tool that can help you build trust with potential clients and show them that you're an expert in your field. It's a great way to demonstrate that you're credible and that you have the experience and knowledge to back up your claims. The reality is that new to you…
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3 Mindset Hacks When You're Caught Up in Overthinking and Procrastination
Today's episode of the How Can This Be Easy Podcast focuses on the mindset challenges that many women over 40 face regularly: overthinking and procrastination. These two challenges often prevent you from taking action in your business. Tune in today and you'll discover: Why perfectionism and fear...
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How to Grow Your Business with Email Marketing: Forget Social Media, Focus on Your Subscribers
Sending regular emails to your subscribers is the easiest way to grow your business. Need more clients? Want to sell more products? I want you to stop looking at social media and instead turn your attention to your email list. If you struggle with sending regular emails, I get it. I was once in...
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Everything You Ever Wanted to Know About Running Facebook or Instagram Ads with Lindsay Stockall
Today I'm talking with Lindsay Stockall about Facebook and Instagram ads. This is the fourth episode in my series of how you can get more clients from your website. Tune in today and you'll discover: The biggest benefits of hiring a meta ads specialist to manage ads for you. The kinds of offers...
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How to Get More Clients From Your Website Using Lead Magnets (part 3)
Today is the third episode in my series on how websites really work and how you can start to get more leads AND paying clients from your website. If you're tuning into this episode first, you'll want to go back and listen to parts 1 and 2 so everything in this episode will make sense. In today's...
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How to Use Email Marketing and Your Website to Get More Clients - Part 2
If you've spent considerable time and resources building a website for your business, it's important it's effective in sending you qualified leads on a regular basis. In this episode, we're going to explore how you can use email to build trust + make sales on your website. It can feel really...
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How to Get More Leads From Your Website
This is the first in a series of episodes dedicated to help you understand how your website works to send you more leads. We all need more clients. When we spend thousands of dollars creating a website and when it doesn't send us a consistent series of new inquiries, we can feel really...
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How to Plan a Successful Brand Photoshoot Especially When You're Not Comfortable Having Your Photo Taken
If you're a business owner, you KNOW the importance of good brand photography that visually tells the story of what you do. Having a vault of custom images makes social media SO easy. Gone is the need for stock photography subscriptions. Stock can be fine for a while, but it's hard to make a…
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What is it like to Market an E-Commerce/Shopify Boutique with Sandra Drover
Sandra is the owner and founder of PHIT'Cetera - a local sustainable lifestyle-wear boutique. Tune in today and discover: What it was like to open a brick and mortar clothing boutique during the pandemic The surprising a-ha she had after her first year in business What other E-Commerce Retailers...
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How to Increase Your Sales Leveraging Social Proof
I know you want to find a way to easily make more sales. Converting cold traffic from your website leads or from social media often feels like a stab in the dark. What if you had a regular post you made on a weekly basis that felt easy to create and share? You can and in today's episode I"m going...
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5 Things We Need to Normalize {The Entrepreneurship Edition}
Last week I published a reel over on Instagram and I couldn't believe the immediate feedback I received. In it, I went against the tide. I came right out and said what I've been holding in my heart for a really long time You see, I'm entering my 13th year as a business owner. I've partnered with...
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What Exactly is a Consultant with Michelle Massman
In today's episode, I'm talking with Michelle Massman, an experienced consultant who made the move to serving digital businesses last year. Tune in today and you'll discover: What's the difference between coaching and consulting? Why the consulting model might be right for you How you can get…
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How to Set Up All Your Client Relationships for Success
Tune into today's episode and discover how to prevent sticky situations with clients before they actually occur. Managing multiple clients at the same time takes systems, strategy, and policies. Today I'm giving you a glance into the successful and proven systems I've developed over the past 12...
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How to Rewrite Your Next Chapter: A Candid Conversation with Kim Neeson
In today's episode I'm talking with entrepreneur Kim Neeson. She's a Forbes Council writer + leadership coach based out of the Greater Toronto Area. She's not new to owning a business, having successfully sold her former court reporting business. Tune in and you'll discover how she's made the…
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Everything You Need to Know About Botox + Fillers with Paula Miller
In today's episode I'm talking with Cosmetic Nurse Injector Paula Miller of Embellish Medical. She's got over 20 years of experience in the pharmaceutical/medical industry. Paula has worked as a Nurse in ENT, Oral Surgery, Plastic Surgery and Burn Unit. When you're new to cosmetic injections,...
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Everything You Need to Know About Brand Photography with Lauren Peachie (Confidence Series, episode 3)
In this episode I'm joined by Lauren Peachie a Phoneix, Arizona based Brand Photographer who has created a partnership model for her business where she makes social media easier for her clients. She's the third in my series on how to get more confident on camera. Tune in today and you'll learn…
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Finding Your Confidence on Camera with Make Up Artist Vicky Mina, part two
In this episode I"m joined by Vicky Mina, an award winning Make Up Artist who is the secret weapon of women across Nova Scotia. She's the second in my series on how to get more confident on camera. Tune in today and you'll learn: - How Vicky uses makeup to uncover your confidence. - The reasons…
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Finding Your Confidence on Camera, Part One With Kelly Valentine
Today is the first in a series of four episodes diving deep into confidence and the ambivalence women feel about sharing themselves on social media. Tune in and you'll discover: The number one thing you can do to get more eyes on your services & products How your family and generation play a…
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How to Protect Yourself on Instagram with Vicky Mina
With more and more contests popping up on Instagram as we ease into the Holidays, you need to be more proactive than ever protecting yourself online. Today I'm talking to Vicky Mina. Listen in and you'll discover: - What to be aware of when you're entering a contest - The red flags you need to...
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How to Elevate Your Marketing as a REALTOR® with Karissa Jones of The House Wren & Co.
Today I'm talking to Karissa Jones from The House Wren and Co. Her company helps REALTORS stay consistent in their business while making them look good. We are sharing all the things Real Estate Pros need to consider as you head into 2022. Listen today and you'll discover: The three things you…
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From Stay-at-Home Mom to Gallery Artist - Meet Michelle Capizzi
Michelle Capizzi is an amazing human. After raising her three boys, she decided to follow her dream. In college she was an aspiring artist. Life sent her down a more practical route. Tune in today and you'll learn: - How she decided to chase her dream - The exact steps she took to jump into…
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How to Be More Effective Using Social Media with Jane Thibault
If you've ever struggled to find your voice on social media, this episode is perfect for you. In it, I speak with one of my best friends, Jane Thibault. She is an entrepreneur in the world of social selling. Tune in today and you'll learn: - how to find your voice - where to look for inspiration…
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What is a Sales Funnel and Do I Need One for My Business?
The reality is that many business owners FREAK OUT when they realize just how dependent they are on social media to drive sales. Think about it. If you were to instantly lose access to all your followers right now, how would you sell? Enter the sales funnel. Today I'm breaking it all down for…
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How I Use Pinterest To Generate More Sales
If you've virtually ignored Pinterest as a tool to bring in new leads, you're definitely going to want to tune in to today's episode. If you're like many other business owners out there who are intrigued by the potential of Pinterest to grow your sales and generate more leads, but are feeling…
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How to Take a Solo Business Retreat
Today I'm giving you a candid peek into how I structure my solo business retreats to relax, refocus, recharge, and reignite my passion for my business. For some of you, I have a hunch the thought of solo travel, even if it's local and for a getaway to recharge, freaks you out a little bit. Listen...
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What Can I Do If The .COM I Want Is Already Taken?
Wondering what to do if your perfect domain that ends in .com is taken? Small business websites are no longer an optional marketing tool. Your clients & customers expect it. If the .com is already taken, there are lots of things you can do. In this episode you'll discover: 7 different + creative...
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The 7 Essential Graphics You Need to Launch Your Next Offer
There are 7 key messages you need on repeat in your marketing to sell more of whatever it is you're selling. Today I'm breaking each of them down and showing you the kinds of graphics you need to create in order to help your audience understand your offer and buy from you. You'll discover: What…
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9 Reasons Website Cost More Than You Expect
Regardless of what kind of business you have, in today's world, having a website is more than necessary. I meet MANY women who come to me feeling frustrated that their website isn't doing what they need it to do. They are often surprised by the costs involved to re-work what they have and launch…
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About this show
If you're a woman over 40, you didn't grow up learning how to use technology. You might be feeling stuck and overwhelmed trying to figure out what is needed to run an online business on your own. A former teacher, Krista made the jump into entrepreneurship in 2009. She is known for her ability to help you get out of your own way and can take you from overwhelm to ease in minutes.By tuning into Krista's How Can This Be Easy podcast, you'll be able to stop spending so much time navigating sticky situations. Instead, you'll discover easy shortcuts to better businesses practices that make you look great and save headaches for all involved. You'll come to understand the software, systems, and strategies you need to grow your online business. Each week she and her guests talk tech, business, and life. Listen in as she breaks all the things down so you too can find the easy way forward
Hosted by
Krista Smith
Categories