PODCAST · business
How Creators Make Money
by How Creators Make Money
A podcast that deep dives into the business side of content creation with hosts Justin Nguyen and Grace Ling! They break down how creators that you’ve never heard of make money. Come to learn how to turn your views into dollars, stay for the vibes.
Episodes
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The Super Bowl Isn’t About Football Anymore (Here’s Who Actually Wins)
The Super Bowl looks like a football game — but it’s really a business event. In this episode, Grace and Justin break down how the Super Bowl became one of the most powerful money-making machines in the world, and what that means for creators, brands, and anyone paying attention to where…
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How To Succeed as a Creator in 2026 | Insights From a 350-Page Report
Here is a link to the 350 page 2025 social trends deck: https://docs.google.com/presentation/u/0/d/1aSrP4Pojh7EZde8EZL5kTOH_DAY0SoXzEWF6o2RmFg4/ In this episode, Grace and Justin react to a massive deck that shares social trends of 2025, where the industry is headed, and what most people still...
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Why Most Creators Are Broke (Even With a Big Audience)
In this episode, Justin and Grace sit down with JC Rodriguez to break down how creators should be thinking about building multiple income streams to thinking about cash flow, taxes, and long-term financial stability as a creator. Inside: Revenue vs. profit — why many creators get this wrong How...
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How Small Creators Are Making 6 Figures with UGC
This episode breaks down the real world of UGC. How creators with tiny audiences are making six figures, why most creator panels are useless, and how brands actually manufacture viral moments on TikTok. Grace also dives into portfolio mistakes, agency vs. direct pricing, and what Handshake looks...
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Billionaire Career Advice: How to Actually Use Your 9–5
Inside This Episode: This one goes deep into the creator × career crossroads — how personal branding actually impacts job offers, whether “dream jobs” are real or a scam, and what Grace & our guest learned from breaking into tech, navigating identity shifts, and growing online while working...
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How Phil Pallen Makes $400,000 From Just 1 Brand
Most creators think you need a massive audience to make real money. Phil Pallen is proof you don’t. He will finish 2025 close to 7-figures in revenue — while barely having 6-figures in followers across platforms. In this episode, Justin and Grace break down how Phil built a highly profitable...
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The $4M Creator Playbook That No One Talks About
From affiliate YouTube empires to billion-dollar creator platforms, this episode dives into how creators are turning strategy into scale. Justin and Grace break down the real business behind money-making on the internet — from finance creators earning millions off links to brands like Adobe...
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What Finance Influencers Don’t Tell You
From Reddit money threads to Wall Street creators, this episode breaks down the real side of personal finance. Justin and Grace unpack the creator money game, what actually matters when building wealth, and why increasing your income beats budgeting every time. Inside: 💸 Why “saving $3 a day”...
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Crocs’ x Anthpo Viral Campaign: 64M Views from 22 Videos
From Ryan Trahan’s $1M YouTube sprint to Crocs pulling 64M views in a single campaign, brands and creators are rewriting the rules of influence. In this episode, Justin and Grace break down the money, the strategy, and the clout hacks behind some of the biggest creator-brand plays today. Inside…
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Why niche creators make more than lifestyle creators
From near-death travel stories to $600K journals, this episode dives into how creators are monetizing in surprising ways. Justin and Grace unpack the risks, niches, and products that actually scale in today’s creator economy. Inside: 🌍 Justin’s wild Guatemala trip & the risks creators take IRL…
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Investing in creator businesses with Megan Lightcap from Slow Ventures Creator Fund
What happens when creators stop being the face of their own businesses? In this episode, we dive into the new wave of creator-led companies, how investors think about exits, and why the strongest creators build cults instead of just audiences. Inside: 🏗️ Building creator brands that can outlast...
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Deinfluencing 7-figure creator brands
From vegan popcorn to TikTok beauty brands, creators are finding new ways to launch products that feel more like movements than businesses.In this episode, Justin and Grace unpack the strategies behind viral CPG plays, scam-exposing influencers, and the health trends shaping what people buy next....
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Why diet creators make so much money
Description:From intermittent fasting experiments to vegan cults, this episode dives deep into how creators turn extreme lifestyles into cash.We cover:🥗 Justin’s 3-day fast gone wrong + why he’s trying intermittent fasting now💸 How mukbangs, thumbnails, and even Cameo gigs can stack six…
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He quit a $600,000 job to become a creator
From Big Tech to burnout to building a million-dollar creator business, Zach Wilson has seen it all. After stints at Netflix, Meta, and Airbnb (earning $600K+ a year), Zach left it behind to go all-in on content, education, and his own platform. We dive deep into what it really takes to…
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Why Ryan Trahan Quit Running In College
Run clubs are blowing up, not just for fitness, but as the new way Gen Z is meeting people IRL. Grace shares her experience running with groups from LA to SF (and even almost making the Olympic team), while Justin breaks down how sponsorships are turning these clubs into real businesses. We also...
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influencers vs creators... whats the different?
Followers don’t always equal influence. Some creators with millions can’t sell a thing, while others with smaller audiences spark entire movements. In this episode, Grace and Justin talk through the messy business of being an influencer today: culture, money, and what “influence” really means in...
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The $100 Million Newsletter
We looked into how much money Morning Brew brings in by just sending emails... it's insane. In this episode, Grace and Justin break down: 📰 How Morning Brew makes millions from newsletter ads 👤 The “identity crisis” creators face when building a personal brand 💳 Why designer credit cards are…
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How To Get Millions of Credit Card Points as a Creator
In this episode of How Creators Make Money, Justin breaks down how he's used credit card rewards to travel the world in business class. But that’s just the start. We also dig into creator monetization strategies, growing authentic communities, and share some more LinkedIn viral content hacks....
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How an American Immigrant Became The Prime Minister of Romania
Oba’s story is equal parts hustle and adventure. After leaving a private equity career in New York, he’s been traveling across Eastern Europe. From Hungary (where locals dubbed him “the Hungarian Fortnite”) to spending Romanian Robox he has found a way to build his brand while traveling the…
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How To Grow A Discord Community, Grace Crashes Out
What happens when your Discord admin accidentally deletes 20,000 members overnight?In this episode, Grace and Justin unpack the chaos of losing an entire year of community growth in one click and how to turn Grace's crash-out moment into a growth hack advice.Inside:⚡ The “Great Discord Purge” and...
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Figma's IPO vs Prime's 90% decline in sales
What happens when your favorite design tool goes public? In this episode, we talk through the chaos of Figma’s IPO and how Grace tried to throw $10K into it at $33. We also unpack: 🧃 Prime’s brand hype and sudden sales collapse 🚫 Whether creators can ever really get canceled 📉 When a single...
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Will Private Equity Destroy YouTube?
Private equity is moving into the creator economy in a big way. In this episode, we break down: 💰 What PE actually is (and how it’s different from VC) 📉 How PE can supercharge or completely wreck a creator business 🏀 Real examples: Dude Perfect, Blippi, Cocomelon & more 🕹 The “rise of the...
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Pretty Privilege and Neon Coats
If you're hot in NY, you should never have to pay for food...Well at least thats what this startup, Neon Coats, thinks. They match influencers to restaurants, pilates classes, and more based on your following. Inside:😍 What it takes to get free meals💰 Creators who are making BANK selling Notion...
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Our Best and Worst Brand Deals ($0 -> $2M)
It's time to get smarter about how to play the game of brand deals as a creator. In this episode, we break down the behind-the-scenes of brand negotiations, how to think more strategically about your positioning, and dive deep into some of their biggest deals that we've closed. Inside: 🤝...
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He had 2 Million Followers… Now He Makes More on TikTok Shop
Xander built a following of 2 million, then walked away because he was bored Now? He makes a $100,000 a month posting TikTok Shop. In this episode, we break down: 🛒 The TikTok Shop strategy that’s making creators life changing money 📉 Getting over the hump of feeling "stuck" 🧠 The mindset…
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How Much Money Does Lenny Rachitsky Make?
Lenny Rachitsky quietly built a business that prints over $3,000,000 a year. In this episode, we break down how he did it and what creators can learn from the way he runs his newsletter, community, coaching, and courses like a SaaS founder. We also get into: 📈 Why creators should think more like...
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This Zoo Makes $1,000,000 A Year Selling 0 Tickets!
In this episode Grace and Justin talk about if creators are scamming you, an update on the Cluely situation, how Maya Higa and Alceus Santuary making $1,000,000 without selling tickets to her zoo, and Grace's updated perspective on VC funding! For more creator insights, subscribe to our…
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$50,000 in her first year as a creator... and she still works at Google
Lillian Zhang is a finance + lifestyle creator who’s made over $50K in her first year of content and is now writing her book "The New Money Rules" while working a 9-5 at Google. In this episode, we break down: The strategy behind her first brand deal at just 10K followers How she DOUBLED her…
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How Chris Do Makes $2,000,000 As A YouTuber
Chris Do, founder of The Futur and author of Pocketful of Do, joins the podcast to reveal how he built a creative empire generating over $2M in revenue as a content creator. The Futur: www.thefutur.com Pocketful of Do: www.thefutur.com/pocket-full-of-do He dives into: How he’s launching a hybrid...
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Mommy Vloggers Make How Much Money?!?
TikTok shop is not only taking over your fyp, it's changing people's lives from an income standpoint. We break down how this Mommy Vlogger is making $50,000 a month. As you know with our tangents, we talk about other creators like Alex Costa's multimillion dollar men's care brand and if you…
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This Viral App Helps You Get Jobs IMMEDIATELY
Have you ever cheated on a test? Maybe an interview? This new CAAS (Cheating As A Service) company, Cluey.We also talk about creator trips, Rizz Tis scale, childhood trauma, and Silicon Valley Tech Bro culture.Make sure to subscribe to our newsletter at: www.howcreatorsmakemoney
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This 22-Year Old Is Making How Much On Roblox?
Grace and Justin dive into how kids are making money with the video game Roblox, Kai Cenat's Streamer University, and so many more creator events that happened during this time! Make sure to subscribe to our newsletter at: www.howcreatorsmakemoney.com
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I hosted a conference and made $XX,XXX?!?!
In this episode Grace shares her story about how she made over $50,000 with Design Buddies latest conference. We dive into how she did it, the tactics she used to reach out to sponsors, and so much more. Make sure to subscribe to our newsletter at: www.howcreatorsmakemoney.com
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What does it take to rebrand?
Every 1-2 years, Justin brings on new creators to Declassified which causes him to rebrand the entire brand. Essentially building a new show from scratch with each group of creators. He walks through what the next rebrand has been like and what it takes to make it successful. Grace also dives…
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I made $40,000 in 2 weeks... it wasn't that hard
Grace put her back against the wall for her Design Buddies conference, CoCreate, and needed to find all of the funding for the event in basically 2 weeks. She not only did that but also got 4,500 sign ups for the event in the following 2 weeks! We're back with weekly episodes! With some suprises…
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Will Vibe Designing Kill Content Creators?
Grace went to Canva Create 2025 and came back with some inside knowledge on what content that LinkedIn's algorithm is looking for, how Canva is coming after startups with their AI features, and we answer the question of... what is Vibe Designing?Subscribe to our newsletter at...
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How Much Does 100,000,000 Monthly Facebook Views Pay You?
Facebook is going through a rebrand and a lot of creators are making money on it right now, but how much are brands paying for this? We dive into this topic as well as what it's like to fully take time off as a creator, the TikTok ban, and the unique creator events that are popping up now....
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How We Plan To Make 6-Figures From Our Podcast This Year
Everyone says that its impossible to make money and get views on a podcast but we’re going to prove them wrong with this podcast. Our goal is to make at least $100,000 from this podcast this year and we’re off to a great start after SXSW. This episode we’re going over our outbound strategy and go...
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Is SXSW worth it for creators to attend?
We just got back from SXSW in Austin and we dive into what was good, bad, and if it was worth it for us. This is my 5th year attending SXSW and this is Grace's 1st time... lets just say we learned A LOT this year where one of the biggest focuses was on the Creator Economy. Subscribe to our...
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He Makes Millions Selling Paint On Instagram
@tonesterpaints sells his for $100+ a gallon... and he sells millions of dollars worth of it on Instagram! The best part? This company started because his internship fired him for posting on TikTok.Check out Tonester Paint: https://tonesterpaints.com/We dive into other brands that Tonester is...
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This channel makes $10,000 a month racing snails
Grace goes viral on LinkedIn, Justin discovers channels making tens of thousands of dollars racing random objects on the internet, and we share one of our new favorite tools to use for LinkedIn Subscribe to our newsletter: howcreatorsmakemoney.com Videos on our Spotify and YouTube channels!...
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Is Venture Capital Worth It For Content Creators?
Should you raise venture capital as a content creator? As more and more money is poured into the creator economy, Grace and I dive into if we think it's worth it or not!We also talk about when agencies make sense for content creators (and what red flags to watch out for), how podcasters are...
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This Is How Much YouTube Paid In January
Justin and Grace compare their friends earnings as content creators on different platforms in this episode. We explore how creators are making money on YouTube, Facebook, and TikTok to see which is the best money making platform. We also dive in the Poppi Superbowl campaign and talk about if it…
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She Tracks Every Minute in a Spreadsheet—Here’s How @vegantechnomad Makes Money
A lot of people track things in their lives. The number of books you read in a year, your workout routine, etc. but what if you tracked every single minute you spent on your creator business? Thats exactly what Jennifer Chou does with her creator business @vegantechnomad From ex-boyfriend revenge...
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This Creator Is Making Millions Selling Paint On TikTok
The average gallon of paint is $20 - $30 a gallon. @tonesterpaints sells his for $100+ a gallon... and he sells millions of dollars worth of it! The best part? This company started because his internship fired him for posting on TikTok. Check out Tonester Paint: https://tonesterpaints.com/ We…
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Turning 100M Views into $$$: How Declassified Media is Changing Education
What's easier; getting a PhD or 100M views? That was Justin Nguyen's dilemma when he set out to change how universities think about college students. Check Out Justin Nguyen's Stuff: LinkedIn: https://www.linkedin.com/in/declassifiedjustin/ Instagram…
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The Discord Millionaire: Grace Ling’s Secrets to Her Million Dollar Server
In our first episode, Justin Nguyen interviews Grace Ling about how she started Design Buddies and grew a Discord server to over $1M ARR. Check out all of Grace's work: Design Buddies: https://www.designbuddies.community/ LinkedIn: https://www.linkedin.com/in/graceling/ Instagram:...
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ABOUT THIS SHOW
A podcast that deep dives into the business side of content creation with hosts Justin Nguyen and Grace Ling! They break down how creators that you’ve never heard of make money. Come to learn how to turn your views into dollars, stay for the vibes.
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How Creators Make Money
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How Creators Make Money currently has 47 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
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A podcast that deep dives into the business side of content creation with hosts Justin Nguyen and Grace Ling! They break down how creators that you’ve never heard of make money. Come to learn how to turn your views into dollars, stay for the vibes.
How often does How Creators Make Money release new episodes?
How Creators Make Money has 47 episodes. Check the episode list to see recent publication dates and frequency.
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