PODCAST · business
How Marketing Changed the World
by Pulsar
Culture changes constantly. Most of us think it happens organically, shaped by things like technology, art, politics, or activism. But you'd be surprised how many deep-seated behaviors and beliefs were actually created by carefully-crafted marketing campaigns. Smiling for photos, diamond engagement rings, even the pledge of allegiance - all of these were created by a corporation that was intentionally trying to change our minds, and it worked. In How Marketing Changed the World, we'll explore the fascinating true stories behind some of the most successful, and often unknown, marketing campaigns of all time. Join us every month to learn how powerful marketing can be, and perhaps how to rethink or enhance the promotion of your own brand.
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16
The Oscars
The Academy Awards established entertainment awards ceremonies and set the pattern for every other awards show.
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15
Groundhog Day
How Punxsutawney, Pennsylvania became the "Weather Capital of the World."
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14
Pad Thai
The dish that most people feel defines Thailand was intentionally invented and marketed by the country to do just that.
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13
Christmas Lights
The holiday tradition of decorating with lights was created by the combined efforts of the emerging electric industry and the White House.
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12
Jeans
How an old European fabric became the most iconic American piece of clothing.
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11
Wrigley
Many aspects of our shopping experience were shaped by a chewing gum magnate.
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10
Spam
Three stories that reveal the origin of spam.
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9
Pedometers
How pedometers became so popular, and why everyone tries to get 10,000 steps per day.
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8
Mr. Potato Head
A marketing experiment in 1952 led to the creation of one of the largest segments of the global retail economy.
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7
Aluminum
How one company not only changed the name and pronunciation of an element, but forged an entire industry.
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6
Wine
The marketing initiatives that not only created American wine culture, but transformed the global wine industry.
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5
The Pledge of Allegiance
A marketing idea to sell flags to public schools became one of the most iconic symbols of America.
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4
The Olympics
The 1936 Olympics not only created most of the pageantry for the games, but also established the sports industry.
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3
Diamonds
How De Beers created and shaped the practice of proposing marriage with diamond engagement rings in the 1940s.
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2
Selfies
The way the whole world takes, uses, and feels about photographs, including selfies, was created by Kodak in the early 1900s.
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1
Introducing How Marketing Changed the World
Introducing How Marketing Changed the World, a podcast that explores the fascinating true stories behind some of the most successful, and often unknown, marketing campaigns of all time.
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ABOUT THIS SHOW
Culture changes constantly. Most of us think it happens organically, shaped by things like technology, art, politics, or activism. But you'd be surprised how many deep-seated behaviors and beliefs were actually created by carefully-crafted marketing campaigns. Smiling for photos, diamond engagement rings, even the pledge of allegiance - all of these were created by a corporation that was intentionally trying to change our minds, and it worked. In How Marketing Changed the World, we'll explore the fascinating true stories behind some of the most successful, and often unknown, marketing campaigns of all time. Join us every month to learn how powerful marketing can be, and perhaps how to rethink or enhance the promotion of your own brand.
HOSTED BY
Pulsar
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