PODCAST · business
How To SaaS
by Shiv Narayanan
Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction?Welcome to How To SaaS — the go-to podcast for growing your cloud software company. Hosted by growth strategist Shiv Narayanan, Founder of How To SaaS and the CMO of Wild Apricot — the #1 membership software for small associations and nonprofits.Each week will bring you interviews with founders, CEOs and growth leaders who have successfully implemented a growth strategy to help you take your cloud software company to the next level.
Episodes
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29: How to grow through acquisitions, focus and culture with Dave Gray
On episode 29 of the How To SaaS podcast, Shiv interviews Dave Gray, the former CEO of Daxko and current CEO of the Biso Collective. Dave and Shiv discuss how Daxko deployed a growth by acquisitions strategy to scale its business and the importance of focus in growing companies. Dave also shares...
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How to hire a rockstar product manager
On this episode of How To SaaS, we discuss how to hire a rockstar product manager and what aspiring product leaders need to become to be effective. Your Product leader needs to: 1. Understand the intersection of product management encompasses UX, Tech and Business and be able to serve the needs…
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How to build a content strategy for your SaaS company
Are you trying to figure out your content strategy? Here are 6 simple steps that can help you create a massive content backlog: 1) Who are you trying to help / serve? Ideally, use a real life example. 2) What keeps them up at night? What problems are they facing? 3) What are the negative...
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How to forecast sales projections more effectively
Has your company ever missed its quarterly or annual sales projections? This is one of the top reasons why C-Level executives are let go from growing companies. It often happens inside companies where forecasting is treated more like a math exercise and the underlying growth model for the…
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How to align sales and marketing
Have you ever been in a meeting where marketing claims that it is generating all these MQLs but sales isn't converting them, while sales claims the MQLs they're receiving are really not that good? On this episode, I talk about how MQLs are completely the wrong metric to use for alignment. Instead...
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How to get more budget for content
Have you ever tried to get more funding for Content Marketing initiatives or team members, only to have your CEO / CFO / CMO tell you there's not money in the budget for that? On this episode of How To SaaS, Shiv Narayanan talks about how you can go about making sure Content Marketing gets the...
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28: How to build a platform SaaS company with Eric Thurston, CEO of Personify
On Episode 28, Eric Thurston (CEO of Personify) and Shiv discuss how to build a platform SaaS company, including the strategy, process, challenges, learnings and personal growth that come along with it. Eric is the CEO of the company that eventually acquired Wild Apricot.
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27: Rand Fishkin on how to avoid the biggest pitfalls of being a SaaS founder
On Episode 27, Rand Fishkin (Founder of Moz and SparkToro) and Shiv discuss how to avoid the biggest pitfalls of being a SaaS founder, Rand's journey with Moz, his book "Lost and Founder" and the 5 things he is doing differently as a second time founder.
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26: How to price your SaaS product with Patrick Campbell, CEO of ProfitWell
On Episode 26, Shiv and Patrick Campbell (CEO of ProfitWell) discuss how to price your SaaS product, including the hot button topic of pricing increases.
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25: How to build a sales machine with Stephen Silberbach, SVP of Global Sales at Clio
On Episode 25, Shiv and Stephen Silberbach (SVP of Global Sales at Clio) discuss how to build a sales machine for your SaaS company, including team structure, roles, responsibilities and KPIs.
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24: How to build an Intent Engine with Dev Basu, CEO of Powered by Search
On Episode 42, Shiv Narayanan interviews Dev Basu, CEO of Powered by Search, on how SaaS companies can build an Intent Engine to attract, engage and convert prospects into paying users.
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23: How to use Product Qualified Leads (PQLs) to close more opportunities with Elle Morgan
On Episode 40, I interview Elle Morgan (VP of Marketing at Woopra) on how to use Product Qualified Leads (PQLs) to close more opportunities. The conversation with Elle is especially relevant for transactional SaaS companies who use a freemium and/or free trial model and do not have access to…
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22: How To Expand Internationally with Bryce Youngren, Managing Partner at Polaris Partners
On Episode 39 of the How To SaaS podcast, Shiv interviews Bryce Youngren, Managing Partner at Polaris Partners, and they discuss how SaaS companies can expand internationally. Bryce shares 5 ways SaaS companies can go about doing this and uses real life examples from his portfolio companies: 1)...
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21: How SaaS acquisitions work (Wild Apricot's acquisition by Personify)
On Episode 38 of the How To SaaS podcast, Shiv Narayanan gives a behind the scenes look of the Wild Apricot acquisition.
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20: How to build a product-led go-to-market strategy with Paul Teshima, CEO of Nudge.ai
In Episode 37 of the How To SaaS podcast, Shiv interviews Paul Teshima, CEO of Nudge.ai, on how to build a product-led go-to-market strategy.
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19: The 5 critical factors of private equity investing in SaaS companies with Zane Tarence
On Episode 36 of the How To SaaS podcast, Shiv Narayanan talks to Zane Tarence, Managing Director of Founders Investment Banking, on the 5 critical factors private equity investors analyze when investing in SaaS companies.
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18: How To Find Product-Market Fit for Your SaaS Company With Will Dinkel, CEO Of Nova.ai
On Episode 35 of the How To SaaS podcast, Shiv Narayanan talks to Will Dinkel (CEO of Nova.ai) on how to find product-market fit for your SaaS company, Will's journey through YCombinator and all the struggles involved in the early stages of a startup.
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17: Nicholas Kusmich on how to leverage Facebook ads for SaaS companies
On Episode 34 of the How To SaaS podcast, Shiv Narayanan interviews Nicholas Kusmich -- the go-to expert on Facebook ads. Nicholas has worked with all kinds of industry leaders, including Tony Robbins, Robin Sharma, Joe Polish, and many SaaS companies, including SamCart, Zapable and more. Shiv…
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16: Neil Patel On Why Content Marketing Is Not For Every SaaS Company
On Episode 33 of the How To SaaS podcast, Shiv Narayanan interviews Neil Patel, the guru of content marketing. The interview starts with a discussion on how SaaS companies can leverage content as a source of traffic and leads but quickly transitions to Neil's take on whether or not all SaaS...
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15: How To Generate 8K Leads per Month with 8 Simple Rules Of A/B Testing ft. Lars Lofgren
On episode 32 of the How To SaaS podcast, Shiv Narayanan interviews Lars Lofgren, Head of Growth at I Will Teach You To Be Rich and former Head of Marketing at Kissmetrics. Lars has had the unique opportunity of working with 3 marketing all stars in Hiten Shah, Neil Patel and now Ramit Sethi, so…
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14: How To Use Your Brand To Say "No" To Good Opportunities With Laura Roeder, CEO Of Meet Edgar
On Episode 31 of the How To SaaS podcast, Shiv Narayanan interviews Laura Roeder, Founder and CEO of Meet Edgar, on how to use your brand to say "No" to good opportunities to uncover the story behind the critical decisions that helped grow Edgar to $4MM in ARR in just 3 years.
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13: How to manipulate the media and build a PR machine like Donald Trump with Tucker Max
On Episode 30 of the How To SaaS podcast, Shiv Narayanan interviews bestselling author Tucker Max on how to manipulate the media and build a PR machine like Donald Trump.
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12: How To Deploy And Measure Radio Ads For Your SaaS Company
On Episode 29 of the How To SaaS podcast, Shiv Narayanan interviews Mitch Solway, the former VP of Marketing at Freshbooks, on how to deploy and measure radio ads as an avenue for acquiring customers.
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11: How To Acquire A SaaS Company And Build Synergies With Your Existing Business
Episode 11 of the How To SaaS podcast with Shiv Narayanan features Adam Fried, CEO of SimplyColorLab and ShootQ, on how to layer a retail business and a SaaS company on top of each other to create synergies and generate additional streams of revenue.
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10: How to plan, deploy and measure an Account Based Everything strategy with Jon Miller
Episode 10 of the How To SaaS podcast features Jon Miller, founder and CEO of Engagio, on how to plan, deploy and measure an Account-Based Everything strategy.
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09: How To Use Advocate Marketing As A Land And Expand Strategy
Episode 9 of the How To SaaS podcast with Shiv Narayanan features Heather Foeh, VP of Customer Advocacy at Vision Critical, on how to use Advocate Marketing as a land and expand strategy.
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08: How To Run Your Blog Like A Product Manager w/ Heather McCloskey of Uservoice
Episode 8 of the How To SaaS podcast with Shiv Narayanan features Heather McCloskey, Inbound Marketing Manager at Uservoice, and we discuss how to run your blog like a product manager.
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07: How to bootstrap a SaaS company using Content Marketing with Omar Zenhom
Episode 7 of the How To SaaS podcast with Shiv Narayanan features Omar Zenhom, co-founder of the $100MBA & Webinar Ninja, on how to bootstrap a SaaS company using content marketing.
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06: How Uberflip is using webinars to pioneer Content Experience
Episode 6 of the How To SaaS podcast with Shiv Narayanan features Hana Abaza, VP of Marketing at Uberflip, on pioneering the Content Experience conversation and how their webinar strategy is helping them distribute the message to the market.
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05: How To Create A Multi-Channel Education Strategy With Tim Paige of LeadPages
Episode 5 features Tim Paige, Senior Conversion Educator at LeadPages, on how to create a multi-channel education strategy for SaaS companies using webinars, podcast, courses and more.
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04: How To Onboard Users In The First 100 Days® with Joey Coleman, Founder of Design Symphony
Episode 4 of the How To SaaS podcast with Shiv Narayanan features Joey Coleman on onboarding users in the first 100 days of their journey and turning initial experience into an advantage to increase retention and referrals
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03: The Strategy Behind Advocamp With Jim Williams, VP Of Marketing At Influitive
Episode 3 of the How To SaaS podcast features Jim Williams, VP of Marketing at Influitive, on the strategy behind their Advocamp conference and how it is helping them create the category of Advocate Marketing.
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02: How To Write Books With Donald Cowper, Bestselling Author and Head of Content at ClearFit
Episode 2 of the How To SaaS podcast with Donald Cowper (Head of Content at ClearFit), co-author of Breaking The Time Barrier and What To Why.
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01: How To Exhibit at Conferences with Ryan Anderson, CEO of Filevine
Episode 1 of the How To SaaS podcast with Ryan Anderson, CEO of Filevine.
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00: Intro To How To SaaS With Shiv Narayanan, Founder Of How To SaaS And CMO Of Wild Apricot
Episode 0 of the How To SaaS podcast with Shiv Narayanan.
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ABOUT THIS SHOW
Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction?Welcome to How To SaaS — the go-to podcast for growing your cloud software company. Hosted by growth strategist Shiv Narayanan, Founder of How To SaaS and the CMO of Wild Apricot — the #1 membership software for small associations and nonprofits.Each week will bring you interviews with founders, CEOs and growth leaders who have successfully implemented a growth strategy to help you take your cloud software company to the next level.
HOSTED BY
Shiv Narayanan
CATEGORIES
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Frequently Asked Questions
How many episodes does How To SaaS have?
How To SaaS currently has 35 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is How To SaaS about?
Have you ever wondered about what other SaaS companies are doing to grow their business? What channels are they experimenting with? Where are they finding traction?Welcome to How To SaaS — the go-to podcast for growing your cloud software company. Hosted by growth strategist Shiv Narayanan, Founder...
How often does How To SaaS release new episodes?
How To SaaS has 35 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to How To SaaS?
You can listen to How To SaaS on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts How To SaaS?
How To SaaS is created and hosted by Shiv Narayanan.
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