PODCAST · arts
How to start a wine brand
by Jennifer
How to start a wine brand, or how not to! Snapshots of one wine industry couple’s journey on creating wine business.
Episodes
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TOJE Updates and ETR
Estimated time of release, yes we made that up, licensing, labels and future tastings
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New Brand Name!
Finally! We share the name of our new brand and the story behind. This is an important one! Head over to our Instagram after: @inceptumwines_sonoma
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All About Johannes!
Where Johannes comes from, his background and wine experience. And a quick rental update at the end of course!
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International Women’s Day | Getting Personal
Women are amazing! A bit of a vulnerable and personal episode on the demands and huge pros that women have in their lives.
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February Catch Up!
Tulum, bottling 2022 Inceptum, Wholesale, World of Pinot, DTC + Rental Progress!
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Podcast Stats, Vintage 2023, and a bit about Winemaking
How our podcast has grown since beginning, pruning SVHS vines and technical wine fine-tuning.
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Inceptum Labels, New Brand Naming, Ads and more!
We received our 2022 Inceptum labels, sneak peek into the new brand and naming strategy, Facebook ads round 2 and the renovation is coming along!
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Pinot Blending, Wholesale and the next set of Ads
What we’re trying to achieve with selling some of our bulk wine, wholesale accounts, re-upping our Facebook ads and of course, a renovation update!
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Results of Ads, Release Party Thoughts and More
How did our Facebook ads do? LinkedIn for b2c, building capital, release party and renovation update.
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Working IN and ON the business + Facebook ads part 4
Facebook ads tracking, Chardonnay blending and a quick renovation update.
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New Sauvignon Blanc, Reno Update, and Facebook Ads Part 3
New Sauvignon Blanc style, bottling date, closure choice and why; update on the rental renovation and FB ads continued!
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Facebook Ads Part 2 and Release Party Brainstorm
Sharing our continued journey with Facebook ads and Fiverr as well as an idea for our release party once the wines are bottled and ready…Who says you need an estate to be a successful winery?
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Happy New Year! Holiday Recap
Holiday updates and Happy New Year! What we did over the holidays and Facebook ads updates
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Facebook Ads for Wine Businesses Part 1
Lots of barriers to advertising alcohol on social media. Join us as we figure out best practices to reach our local community to increase brand awareness.
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German Holiday Recipes + Traditions
What’s happening this week with our wine brand - sending out recipes for Glühwein and Vanillekipferl, bad puns and German Christmas traditions.
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Pre Christmas Happenings
Getting ready for the holidays and what we’re doing for our brand this week. What do you want to hear about? Leave it in the comments or drop us an email at [email protected]
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Pounding Pavement + Pre-Harvest Update
Free flowing thoughts on selling wine, how we approach restaurants and retail shops when "pitching" our wines. Pre-harvest vintage update and brief explanation of native yeast. For the record, being from the Mosel Valley in Germany, Johannes’ all time favorite varietal is Riesling, but Pinot is…
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Our Beginning
Our very first recording - go easy on us! This is the background on how we got started making our own wine and why.
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Frequently Asked Questions
How many episodes does How to start a wine brand have?
How to start a wine brand currently has 19 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is How to start a wine brand about?
How to start a wine brand, or how not to! Snapshots of one wine industry couple’s journey on creating wine business.
How often does How to start a wine brand release new episodes?
How to start a wine brand has 19 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to How to start a wine brand?
You can listen to How to start a wine brand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts How to start a wine brand?
How to start a wine brand is created and hosted by Jennifer.
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