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How To: Thought Leadership

by Julie Michelle Morris

Learn the tactics of thought leadership you can use today: how and what to say, and how to make your ideas and influence scale (and pay) juliemichellemorris.substack.com

From the show's RSS feed, refreshed Jun 6, 2026. Source feed.

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Episodes

  1. (Special episode) GRWM: Fortune Brainstorm AI prep. A NotebookLM podcast.

    (GRWM is ‘get ready with me’ and quite the trend. In this case, it’s agenda review, not makeup.) Me last night, managing a pup injury, a kiddo’s birthday party, an unpacked suitcase, and two hours till I leave for San Francisco: I wish there were a way to get ready for agenda, topics, speakers,...

  2. Positioning YOU and your thought leadership, now that AI's in the world. A must-listen 15-min kick in the pants.

    This episode is a nudge to our our best, brightest, often quietest leaders - many of you cynical about being in a spotlight, reluctant to take on this label of ‘thought leader’ - to consider how you explain YOU to the world now that AI’s here and demanding much of us. I share a rapid fire 15-mins...

  3. Should you be on Substack? What is it? 5-min video podcast to help you make the right call.

    (Aaand I don’t know what happened to the last four seconds. But if you make it that far, I would have said…. get started!) Why would I encourage the busiest people I know to essentially abandon efforts on other thought leadership efforts, like LinkedIn (albeit temporarily!) and add yet another...

  4. Writing a book in public! My process, and why this approach.

    I’ve said if I ever was going to write a book, it would look NOTHING like the current state that publishing is in today. (And while I’m not here to thumb my nose at publishing, I believe that whatever the route - traditional, self, hybrid, publishing - I’d LOVE to see a major rethink of the...

  5. Does the world really need another podcast? The FAQ

    You won’t be surprised that I’m nudging you to finally start your podcast. If you’re stalled in your own podcast, you’ve been debating for three years now whether to start one, or you’ve talked yourself out of starting one, but you feel like you could or should, take 20 minutes and listen. This…

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  6. Before you start a community, listen to this.

    I won’t mince words - tenacity is going to be crucial if you’re starting a community today. There are a number of ways to monetize your thought leadership and expertise that are easier than starting a community. You have to see it as a startup. You probably need to love it so much, you’d do it…

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  7. Thought Leadership for Revenue: Start Here to Go Fast

    I know you want a crystal clear plan and strategy for thought leadership, for your next move, for the rest of your working life. I decided 15 years ago that I was not going to stay in corporate, and I wanted to build my own thing. I was very pregnant, it was a hot August in Texas, and I said to...

  8. Only listen if you're curious about DIY Influence, a network & community for thought leadership.

    I believe thought leadership isn’t about showing off—it’s about showing up. It’s about sharing what you’ve learned, owning your expertise, and building something meaningful that serves others. But here’s the problem: For so many people, the idea of “thought leadership” feels vague - at best.…

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  9. Part 2: 2025 Thought Leadership Strategy for Revenue and Impact

    We've been tiptoeing around thought leadership for years - churning out safe, generic content while hoping to reach revenue and impact goals. (And now AI is doing the same thing, but significantly faster.) Whether you're building your own visibility, or curious about thought leadership for your...

  10. Part 1: 2025 Thought Leadership Strategy for Revenue and Impact

    Episode Description Thought leadership isn’t what it used to be. The market is crowded, AI is everywhere, and people are overwhelmed by messages. If you’re trying to grow your audience, make an impact, or build a business leveraging thought leadership, your ability to focus and stand out are key!...

  11. My super simple podcast process (6 mins)

    If you’re reading this, it’s probably your responsibility to get your thought leadership done and out the door. It’s not an easy burden. It’s time-consuming and a whole extra part-time job. But the value of being top of mind is everything if you’re working to build something new or be known in…

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  12. Monetizing Your Expertise in Consulting? 'Creative' Drains Cash. You Need YESes and Champions (7 mins)

    This podcast is sponsored by DIY Influence, where leaders learn to become thought leaders in a supportive learning community. Check it out with a free week pass. Thought leadership opens doors, but overly creative services close them. This podcast guides ex-corporate consultants on how to use...

  13. Newsletters: Too many out there to start yours? (12 mins)

    Listen on Apple Podcasts, Spotify, or on Substack! Quick episode to get you moving for the week ahead: Are there too many people in the market already with a newsletter? Is there any space for yours? We're going to wrestle with that idea for a few. There are reasons to be nervous right now. The...

  14. If what's stopping you is YOU - The Confidence Edit with Yann Dang

    If you're looking for a podcast on thought leadership, often, you're facing a pivot. A layoff. A big change ahead. And you know that thought leadership is a powerful tool to wield in that endeavor. But there's still some challenges that make you feel stuck: Fear. You don't know if you should bet…

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  15. From Therapist to Influencer: Nidhi Tewari's Path to the Podium

    "People don't just want to connect to you because of your expertise. They want to connect with you on a heart human level..." says Nidhi Tewari, LCSW. Join Julie Morris as they dive deep into Nidhi's shift from therapist to influential speaker. Learn how she mastered LinkedIn, built a powerful...

  16. What does Personal Branding have to do with Thought Leadership?

    Special session in CHIEF with Julie Michelle Morris and Melissa Cohen! Personal branding - what a convoluted topic! It's overly complex, when it should instead be pragmatic, clear, operational. Let's show the power of personal branding and how you can leverage it: - To differentiate you - Toward...

  17. Personal Branding Made Simple! with Melissa Cohen & Julie Michelle Morris

    In this 20-min episode with Melissa, we get brutally honest about our love for the black turtleneck, simple personal branding, and a powerful network! Recorded in Spring 2023, Melissa and I didn’t know during this episode, and that we would go on to teach and partner together, and have a blast...

  18. When Your Dreams are Bigger Than Your Fears: Jennifer Uhll on launching LifetimeWishes.AI

    Get ready for an exclusive interview on the How To: Thought Leadership podcast! 🎙️ Join me, Julie Morris as I sit down with the incredible Jennifer Uhll, founder of Lifetime Wishes. 🌟 We dive deep into Jennifer's extraordinary journey, from her fresh start in sunny California to launching her...

  19. Mastering Transitions - the Career Edit with Hayal Koc, Investor & VP, Salesforce. What does confidence look like on a Tuesday (and in an economic downturn)?

    Ready for a bold career change? Let's talk regaining power. Whether you're contemplating a major shift or simply seeking fulfillment in your current path, this episode will ignite your passion and empower you to make the leap. Don't settle for ordinary—own your career path with confidence. Join...

  20. This is why you aren't starting. Let's talk barriers holding you back.

    Your personal brand is what sets you apart from everyone else and is the foundation for all your future opportunities. — Sallie Krawcheck, Ellevest Thought leadership and personal brand. You know these are what makes success possible. AND YET. We aren't moving forward. I know why. And how you can...

  21. If you're not teaching or presenting, it's time to start. Here's how.

    It's time to get your knowledge out there, into the world, so you can find clients, help those around you, and get clear about what your audience needs from you. We'll explore: What to speak about Who your audience could / should be How to optimize lighting, audio, video Why you can't wait till…

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  22. From the DMs: How Introverts engage on LinkedIn; Times of day to post

    From the DMs: "Does it matter what times in the day you post or respond to posts?" and "Any advice for an introvert? How do I get over the vulnerability of being "out there" on LI with my thoughts?" What are your questions? Send me a DM (direct message) via LinkedIn! Stop waiting for recognition…

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  23. My LinkedIn Playbook: Special Session in Chief

    Ever wanted to know what I do on LinkedIn? In this session, I open up my personal playbook that grew me to almost 6K followers and a thriving consultancy. Listen in! Stop waiting for recognition - It's time to recognize yourself. Learn how to build your audience at DIYInfluence.com Follow Julie...

  24. Samara Bay: Let’s change what power sounds like, starting with you - and your voice!

    About Samara: Samara Bay is an author and speech coach whose clients range from candidates for U.S. Congress to C-suite executives, international diplomats, high school girls, and Hollywood celebrities. Her Penguin Random House book, PERMISSION TO SPEAK, is a revolution in how to think about your...

  25. Mitch Stein, founder, Pond: Build in community, and build in public.

    Mitch Stein, co-founder of Pond, shares a profound journey with us, and how thought leadership contributed to the community-building and the success of Pond. From finance to social impact startup founder, Mitch's journey continues. And now? His thought leadership is moving him to what's next....

  26. Become a social good thought leader with Rakesh Bharania, LinkedIn Top Voice

    In this episode of How To: Thought Leadership, Rakesh and I talked about: Why you'll find him at Burning Man Why he went to Eastern Europe with NetHope early in the Ukraine crisis What responsibility looks like in tech for good in crisis. (And did he always want to be a thought leader? Is he glad...

  27. Nate Randle, CEO of Gabb Wireless: Build a platform to lift up others

    As a leader, using your platform for the greater good can be intimidating. There's no playbook. Why open yourself up to the challenges that can come with visibility? Nate Randle believes it's worth it. In this episode of How To: Thought Leadership, Julie meets with thought leader and CEO of Gabb...

  28. Denise Brosseau: Should we put ourselves in the spotlight?

    The journey from leader to thought leader can be intimidating, even scary. But you don't have to figure out everything on your own. In this very first episode of How To: Thought Leadership, Julie meets with Denise Brosseau, CEO of Thought Leadership Lab, and author of Ready to Be a Thought…

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  29. How to: Thought Leadership with Julie Morris

    Welcome to How to: Thought Leadership, hosted by Julie Morris! Note from Julie - Hey, leader. I know you have the weight of the world on your shoulders. And now your board wants to know why you aren't keynote speaking, or writing a book. And showing up on LinkedIn? It's too much - and you have no...

About this show

Learn the tactics of thought leadership you can use today: how and what to say, and how to make your ideas and influence scale (and pay)

juliemichellemorris.substack.com

Hosted by

Julie Michelle Morris

Frequently asked questions

How many episodes does How To: Thought Leadership have?

How To: Thought Leadership has 29 episodes on PodParley. The most recent episode was published on December 8, 2025.

What is How To: Thought Leadership about?

Learn the tactics of thought leadership you can use today: how and what to say, and how to make your ideas and influence scale (and pay) juliemichellemorris.substack.com

How often does How To: Thought Leadership release new episodes?

How To: Thought Leadership publishes monthly, based on its 29 episodes since January 2023.

Who hosts How To: Thought Leadership?

How To: Thought Leadership is created and hosted by Julie Michelle Morris.
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