PODCAST · business
How We Got There
by Mike Davis
Are you trying to get ahead in the Salesforce ecosystem and just wish someone would tell you what to do (and what not to do)?Join Mike Davis of Invisory (invisory.co) as he picks the brains of leaders at successful ISVs and people in the ecosystem to bring you insights you can use.
Episodes
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How We Got There: Sienna Quirk, Head of Marketing at Thread and general Salesforce ISV expert
Sienna Quirk has worked on GTM motions and product marketing for at least 30 Salesforce apps, probably many more. On this episode of How We Got There, we speak with the Head of Marketing at Thread about all things Salesforce ecosystem for ISVs. Sienna’s underinvested recommendation for ISVs is…
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How We Got There: Josh Koshy, VP of Sales at Appiphony
You’ve gotta be boots on the ground, doing it yourself first before you build out a team to help you sell. He needed to be the one selling, partnering, and figuring out the messaging before scaling the team. This episode of How We Got There, I am joined by Josh Koshy who is the VP of Sales at...
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How We Got There: Heather Mason, Founder of ISV Accelerators
Heather asks and helps answer “How do you create a point of view about your solution in a way that will talk to Salesforce about how it works together for that specific customer?” For ISVs so they can take a strong point of view about a specific customer vs. approaching with just questions. “It’s...
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How We Got There: Mark Rutledge, Chief Storyteller | Global ISV Partner Solutions at Salesforce
This episode of the How We Got There podcast features a conversation with Mark Rutledge, Chief Storyteller | Global ISV Partner Solutions at Salesforce. The builder advocacy program that he works on is one that every ISV should learn about and explore if they might be a fit for working with them....
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How We Got There: Jeff Freund, Founder & CEO of Akoonu
I got introduced to Jeff Freund, Founder & CEO of Akoonu, a number of years ago and I finally got to hear his full story on How We Got There earlier this year. Jeff has been in the ecosystem in 2003 and founded the business in 2014 as a native Salesforce app to solve b2b sales - inspecting…
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How We Got There: Brittany Hart, Founder of Communiscape
I met Brittany Hart, founder of Communiscape, from an introduction from Blakely Graham. I was planning to interview her on How We Got There about her experience scaling an SI (Fortimize) as employee 2 before starting/exiting her own Salesforce SI (Platinum Cubed) but then I got to listen to her...
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How We Got There: David Young, Director of Solution Engineering, Pharma and Key Accounts at Salesforce
Salesforce Solution Engineers are like general contractors, according to David Young, who leads a team of them at Salesforce. They need skills like carpentry and framing and plumbing but also know when to stop and call in an expert. In the Salesforce world this might be knowing when to bring in a...
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How We Got There: Steve Simpson, VP of Global Enablement & Learning at Copado, Co-Founder of Catcusforce and Certified Architect Instructor
Wondering what SIs care about and how they approach implementing ISVs for the first (or hundredth) time? This episode if for you! In the latest episode of How We Got There, I speak with Steve Simpson, VP of Global Enablement & Learning at Copado, Co-Founder of Catcusforce and Certified Architect...
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How We Got There: Igor Stosic, CEO of Quadrix Soft the makers of Goat
Agentforce is everywhere and everything but in speaking to many ISVs, they are still wondering when is the right time to lean into AI with more than just a story. Where in the hype cycle are we is something I wonder about a lot. So I set out to find an ISV that is actually succeeding in the...
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How We Got There: Part 2! Jason Hoult, Founder and former CEO of Anvil App Works
On this episode of How We Got There, I am joined again by Jason Hoult, the Founder and former CEO of Anvil App Works who was acquired by Tractor Zoom in 12/2023, for part 2! If you missed it, give our first episode together from July 2023 a listen. It was an excellent episode where we talked…
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How We Got There: Rey Perera, CEO & Co-Founder of Gridmate
On this episode of How We Got There, I am joined by Rey Perera who is the Co-Founder and CEO of Gridmate. He shares his story as moving from an SDR to an enterprise AE at another Salesforce ISV before jumping into co-founding Gridmate along Hicham El Mansouri. Rey talks about how they build a...
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How We Got There: Alex MacKay, Executive Chairman & Co-Founder of Tequity Advisors
On this episode of How We Got There, I am joined by Alex MacKay, Executive Chairman & Co-Founder of Tequity Advisors. He shares his start in CRM when running Siebel Canada and found his way into sell-side advisory for M&A at Tequity, with deep experience in the Salesforce ecosystem with 28...
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How We Got There: Melanie Kruger, Chief People Officer, helping Founders scale
I am joined by Melanie Kruger, one of the best people leaders that I ever had the chance to work with. She has deep understanding of helping to scale Salesforce ISVs of all sizes. She actually found her way into the Salesforce ecosystem via networking between her husband and J Manning, bringing…
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How We Got There: Ben McCarthy, Founder of SalesforceBen and Lab.Club
I am joined by Ben McCarthy, Founder of Salesforce Ben, Lab.club and advisor to a number of great companies in the ecosystem like AscendX, Tequity Advisors, and PipeLaunch. We talk about his journey from university to stumbling upon Salesforce and then after being called SalesforceBoy grew into...
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How We Got There: Sean Lewis, Director of Partnerships at Vicasso and Serviceblazer User Group Leader for AMER
I am joined by Sean Lewis, Director of Partnerships at Vicasso and the Serviceblazer User Group Leader for AMER. We talk about his journey from customer support to sales to partnerships and everything in between. When he was selling, a Salesforce AE sent them a referral to a F100 company that...
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How We Got There: Ryan Sieve, CTO of Accounting Seed
I am joined by Ryan Sieve, the CTO at Accounting Seed. We get to talk about his journey from consulting in the Salesforce ecosystem to his time at Salesforce itself, before heading to Accounting Seed to lead their technology group as CTO. And thank you to Jon Schultz for the suggestion to be...
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How We Got There: Blakely Graham, board advisor to ISVs and Founder and former CEO of TaskRay
I am joined by Blakely Graham, who is a board advisor to Left Main REI, host of the Not All Business Podcast, Founder and former CEO of TaskRay. This one was a long time coming. On a personal note, my time at TaskRay was some of my most formative. I found a balance while there between my…
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How We Got There: Heather Cooper, COO at Baker Law Group and former CEO of Cloud Coach
I am joined by Heather Cooper, the COO at Baker Law Group and the former CEO at Cloud Coach. Heather and I didn't know each other when we competed against each other (TaskRay and Cloud Coach) but have gotten to know each other since, which has been really fun. She is starting a podcast with one…
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How We Got There: Sam Yarborough, Chief Growth Officer at Invisory and Co-Founder of Arcadia
I am joined by Sam Yarborough, the Chief Growth Officer at Invisory and a co-founder at Arcadia. Sam and I met at a New York World Tour years ago where she shared her experience at PFL and taking a much more focused approach to partnerships than is typical in the ecosystem. Treat partners (AEs,...
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How We Got There: George Kenessey, CEO of Appiphony
In today’s episode of How We Got There, I talk with George Kenessey who is the CEO of Appiphony. Appiphony is a Product Development Outsourcer (PDO) and more recently an ISV themselves with Drive Connect on the AppExchange. George is one of the best humans and business leaders in the ecosystem....
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How We Got There: Stephanie Betters, Founder and CEO of Left Main REI
In today’s episode of How We Got There, I talk with Stephanie Betters who is the Founder and CEO of Left Main REI. Left Main REI is an OEM and (now) ISVforce partner of Salesforce focused on building for companies in the real estate vertical. As a fellow SUNY alum, it was great to hear…
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How We Got There: Andrew Walker, Founder of Sanitas Accounting
In today’s episode of How We Got There, I talk with Andrew Walker, who is the Founder at Sanitas Accounting. I consider Andrew a friend after our time together at TaskRay where he was our full-time CFO after starting as a fractional CFO. His business is now focused on helping smaller software...
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How We Got There: Jason Hoult, President of Anvil App Works
In today’s episode of How We Got There, I talk with Jason Hoult, who is the President at Anvil App Works. We talk about the origin story of the business solving problems for his own business before launching as an OEM of Salesforce for a very specific niche. I am consistently inspired by the...
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How We Got There: Sam Yarborough, SVP of Partnerships at PFL.com
In today’s episode of How We Got There, I talk with Sam Yarborough, (https://www.linkedin.com/in/sam-yarborough-a96b3326/) who is the SVP of Partnerships at PFL (https://www.linkedin.com/company/pflcom/). We talk about rebooting a partnership program but starting with working on their Trailblazer...
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How We Got There: Cynthia LeCornu, Global Leader of the Salesforce Alliance at Avalara
In today’s episode of How We Got There, I talk with Cynthia LeCornu (https://www.linkedin.com/in/cynthialecornu/) who is the Global Leader Salesforce Alliance at Avalara (https://www.linkedin.com/company/avalara/). We talk about aligning to Salesforce’s Customer360 vision, SI partnerships in the...
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How We Got There: Tal Frankfurt, Founder and CEO of Cloud For Good
Before we hop in, thank you for your support on our journey. GTM Guides is now part of InVisory! (https://home.invisory.co/press-release) In today’s episode of How We Got There, I talk with Tal Frankfurt, who is the founder and CEO of Cloud For Good. He shares his journey to the Salesforce...
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How We Got There: Mike Getchis, former VP of Sales at Zenkraft and now Partner Solutions Engineer at Bringg
In today’s episode of How We Got There, I talk with Mike Getchis, who was the VP of Sales at Zenkraft. They were acquired by Brinng earlier this year and he is now Partner Solutions Engineer. Mike was at the helm of Zenkraft’s sales organization which bootstrapped their way to a strategic exit…
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How We Got There: Bethany Blackwell, VP at Carahsoft
In today’s episode of How We Got There, I talk with Bethany Blackwell, who is a VP at Carahsoft. Bethany runs the Salesforce channel for Carahsoft, which includes Salesforce, Slack, Mulesoft, Tableau, ISVs, and SIs. Carahsoft has worked with Salesforce for the past 15 years as a Value-Added...
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How We Got There: Doug Landis, Growth Partner at Emergence Capital
In today’s episode of How We Got There (which was recorded earlier this year, before the downturn), I talk with Doug Landis, who is a Growth Partner at Emergence Capital. Doug spent some time at Salesforce and Box before moving into his current role in helping Emergence’s portfolio companies with...
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How We Got There: Jon Schultz, Director of ISV Sales at Salesforce
In today’s episode of How We Got There (which was recorded earlier this year), I talk with Jon Schultz, who is a Director of ISV Sales at Salesforce. Jon has spent his career in partnerships, including the last 6 years at Salesforce. He got a PAM role at Salesforce after moving with his now wife...
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How We Got There: Ari Treuhaft, COO of Litify
In today’s episode of How We Got There (which was recorded earlier this year), I talk with Ari Treuhaft, who is the COO of Litify.. Apologies for the audio quality but the conversation was too good not to share! He spent time at a law firm building an operating system for law firms on Salesforce...
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How We Got There: Stony Grunow, Co-Founder at Breadwinner & Co-Founder/CTO at Salesbolt
Stony Grunow is a Co-Founder of Breadwinner and Co-Founder/CTO of Salesbolt. He shares how he got started in the ecosystem and how he solved a problem he was experiencing with Breadwinner - integrating Salesforce and online accounting platforms. On the Salesbolt side, they are solving the problem...
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How We Got There: Brooke Daniels, Director at Salesforce Ventures
Brooke Daniels who is a Director at Salesforce Ventures. She spent years using Salesforce before joining the core team and working on the Mulesoft acquisition integration. In her role, she is the go-to-market expert for Salesforce Ventures portfolio companies and helps portfolio companies as...
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How We Got There: Jack Campbell, Director of Strategic Partners at OpFocus
In today’s episode, I am joined by Jack Campbell, Director of Strategic Partnerships at OpFocus, Jack has been in the Salesforce ecosystem for over 8 years with a focus on the System Integrators throughout his career. OpFocus is solely focused on helping SaaS businesses optimize their revenue...
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How We Got There: Ian Gotts, Founder and CEO of elements.cloud
In today’s episode, I am joined by Ian Gotts, Co-Founder and CEO of elements.cloud, who has been in the ecosystem for almost as long as it’s been around (2001!). After launching elements.cloud in 2016, he brings years of experience to the conversation that he is readily willing to share with...
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How We Got There: Stevan Simich, Founder and CEO of Mogli
In today’s episode, I am joined by Stevan Simich, Founder and CEO of Mogli, from working at Altvia to founding Mogli. He shares deep experience in how to look for patterns in customer interactions to figure out what to build, starting with services to connect with customer needs. Don’t productize...
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How We Got There: Chris Federspiel, CEO and Cofounder of Blackthorn.io
In today’s episode, I am joined by Chris Federspiel, CEO and Cofounder of Blackthorn.io. He shares his vision for Blackthorn and a bit about the journey along his way. His company has deep knowledge of going to marketing with what was previously known as Salesforce.org (or .org for short). Chris…
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How We Got There: Learning about the Dreamin’ events with Eric Dreshfield of Midwest Dreamin’ & Mogli
A special type of abridged episode to share a bit about the Dreamin’ events now that these are largely back on. Many ISVs attend and sponsor these events to drive awareness and leads for their business. Eric Dreshfield is the Founder and Co-Chair for Midwest Dreamin’, who GTM Guides is a proud...
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How We Got There: Ryan Hitchler, CEO & Co-founder of Centro
In today’s episode, I talk with Ryan Hitchler who is the CEO and co-founder of Centro. He shares how we got into the ecosystem. We discuss building a unique connector between Salesforce and Slack after his time at Conga and CRM Culture (ActionGrid). Ryan is the guy that I go to whenever I have…
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How We Got There: Steve Jacobson, CEO & Founder of Appinium
Steven Jacobson, CEO & Founder of Appinium, shares his journey to the ecosystem with video and learning on Salesforce with Appinium and prior to that he founded Cornerstone for Salesforce (formerly CyberU) Steve used feedback from Mark Cuban(!) led Steve to not only build a moat but build a river...
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How We Got There: Yeva Roberts, Director of Strategic Alliances at AllCloud
Yeva Roberts, Director of Strategic Alliances at AllCloud, shares her journey into the Salesforce ecosystem starting with Taylor, PFL, and Yotpo before switching from ISVs to SI alliances with AllCloud. AllCloud is a platinum Salesforce SI and one of the fastest growing ones out there. Yeva…
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How We Got There: Andrea Maliska, Founder of Rebel Learn
Andrea Maliska, Founder of Rebel Learn joins the podcast. Rebel Learn is a learning and development consultancy. Andrea has taken her learnings from working at Conga to many companies inside and outside the ecosystem. She shares a few examples but is most proud of the CTA bootcamp she worked on...
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How We Got There: Max-Michael Mayer, CEO & Founder of ISVApp
Max-Michael Mayer, CEO & Founder of ISVApp joins the podcast. Salesforce ISV/OEM partner since 2008, starting with PropertyBase before solving his own problem and founding ISVApp to help other Salesforce ISVs/OEMs with a toolbox to understand your usage analytics, flagging churn risks in the...
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How We Got There: Maria Pergolino, CMO at ActiveCampaign
Maria Pergolino, CMO at ActiveCampaign, after working with Marketo, Apttus, and Anaplan has built much of her career in the ecosystem. From giving away a car at Dreamforce to trials in the enterprise, Maria shares some of her learnings from Marketing to the Salesforce ecosystem. I really enjoyed...
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Casey Karp, Director of North America ISV GTM Strategy at Simplus
Casey Karp is the Director of North America ISV GTM Strategy at Simplus. She shares her journey from an ISV in the ecosystem to running ISV alliances at Simplus a platinum SI. If you’ve listened to the podcast, you are likely picking up on a theme - that Systems Integrators are a key reason why…
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Melanie Fellay, CEO & Co-Founder of Spekit
Melanie Fellay, CEO & Co-Founder of Spekit shares her journey into the Salesforce ecosystem starting with owning a Salesforce instance and feeling the pain of adoption & documentation that inspired her to start a company to modernize how it’s done. Melanie shares best practices around validating…
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Ben Asfaha, CEO & Co-Founder of PipeLaunch
Ben Asfaha, CEO & Co-Founder of PipeLaunch, shares his founding story and reflects on the time he has spent at various ISVs like Nintex and Conga as well as Salesforce itself. He provides some tips around how to go about launch the app by taking a detailed mockup to customers & partners to refine...
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Maritina Tsembelis, Strategic Partnerships Manager for Salesforce at Gearset & Founder of the Salesforce ISV Meetup
Maritina Tsembelis is the Strategic Partnerships Manager for Salesforce at Gearset. Maritina is an American in England and has been active in building community for ISVs in the ecosystem in the UK as the founder of the Salesforce ISV Meetup with over 700 members. She created this community out of…
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Drew Quinlan, Vice President, Strategic Alliances (ISV & GSI) at Ring Central
Drew Quinlan, Vice President, Strategic Alliances (ISV & GSI) at Ring Central, is a long-time ecosystem member (and big US Soccer fan) who has built his career on building and improving alliances programs. Drew shares his perspective on how founders need to take a focused approach to building an...
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Lucy Mazalon, Head Editor/Operations Director at Salesforce Ben & The DRIP
Lucy Mazalon, Head Editor/Operations Director at Salesforce Ben & The DRIP, is a long-time ecosystem member who offers a unique voice via Salesforce Ben & The Drip that helps Salesforce practitioners up-level their careers. Lucy shares her perspective of how ISVs are adjusting their strategies as...
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ABOUT THIS SHOW
Are you trying to get ahead in the Salesforce ecosystem and just wish someone would tell you what to do (and what not to do)?Join Mike Davis of Invisory (invisory.co) as he picks the brains of leaders at successful ISVs and people in the ecosystem to bring you insights you can use.
HOSTED BY
Mike Davis
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Frequently Asked Questions
How many episodes does How We Got There have?
How We Got There currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is How We Got There about?
Are you trying to get ahead in the Salesforce ecosystem and just wish someone would tell you what to do (and what not to do)?Join Mike Davis of Invisory (invisory.co) as he picks the brains of leaders at successful ISVs and people in the ecosystem to bring you insights you can use.
How often does How We Got There release new episodes?
How We Got There has 50 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to How We Got There?
You can listen to How We Got There on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts How We Got There?
How We Got There is created and hosted by Mike Davis.
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