#HowWeListen Live: In Conversation Podcast
by byta.com
This podcast series, produced by Byta/ byta.com, is based on our monthly online, live and free event of the same name. This series of interviews is designed to deliver the knowledge to enable tomorrow’s artists, their teams and industry leaders to better manoeuvre their way through the music ecosystem. Each episode features an in-depth one-on-one conversation with someone with extensive experience with the business of music. #HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, manager and radio plugger.
Episodes
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The Power of Targeted Music Marketing
It’s all about people and its all about network. Today’s guest on #HowWeListen Live: In Conversation is Alex Brees CEO and Founder of un:hurd music, a music tech company that uses proprietary technology to help artists reach their most valuable fans via data-led marketing campaigns. Throughout…
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Music Publicity 101: Your Next Release
I think PR today is more of a content coordinator or content facilitator because content right now is so fragmented across so many different mediums. Our job is really to generate awareness for what our clients are doing. Today’s guest on #HowWeListen Live: In Conversation is Nancy Lu a seasoned...
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Cultivating Mental Wellness While Building a Sustainable Music Career‘
"When you create the conditions to be able to cultivate the work that you want, then that's what's going to allow you to thrive." Today’s guest on #HowWeListen Live: In Conversation, in Emily White. Host Marc Brown sits down with Emily White to discuss her inspiring journey from Wisconsin to New...
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The Convergence of Music & Gaming
“I run my band like a startup and I run my startup like a band” Today's guest is Roman Rappak not only the Co-Founder and Chief Creative Officer (CCO) at Ristband, but also the frontman for the touring band: Pivot. Roman shares his background, detailing his start in the music industry as a…
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Preparing for Online Success as an Artist: DSPs & Social Media
“The first tip that I give all artists is to be organized and cohesive. You don't know what someone's entry point is going to be to you and your music”. Today's guest is Brian “Z” Zisook is the Co-Founder & SVP of Operations & Artist Services at Audiomack. In this episode, Brian and Marc discuss...
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Putting Artists First: Music Publishing for Independent Creators
"So it's our job to get the best possible deal. So basically, there's no database, how long is a piece of string? Just make sure you're working with someone who knows the industry and who knows what music is worth?" Today’s guest is Simon Pursehouse, Global Director of Music Services at Sentric...
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Supporting Independents and Championing Diversity in Music
" I think socioeconomic status and background is one of the key areas where the music industry isn’t diverse enough." Today's guest is Lara Baker, General Manager at FUGA for the UK & Ireland. On top of being named in Billboard's International Power Players 2022, she was also honoured with Music...
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Arts Curation: Championing Independent Music
" If you’re passionate you should be able to find the hustle because it’s what you love to do. Most people in the music industry are passionate, so if you’re not then it’ll be hard to get to the hustle. My main piece of advice: Find what you’re passionate about and the hustle will follow."…
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Helping Creators Promote Their Music & Manage Careers
"If you really, really love an artist, reach out and buy their record, buy their T-shirt, send them money, and appreciate how much blood sweat and tears go into that song that you listen to every day." Our guest on today’s episode is Andee Connors, Pandora’s Senior Manager of Catalog & Creator...
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Breaking the Mold: Record Label & Sync A&R
"Sometimes I feel like smaller labels are often better because they can help you without you having to do things you don’t want to do. When you sign to a big label, you need to play the game if you want to get the max benefit." Our guest on this episode is May Mahmoudi, A&R at Ninja Tune’s Big…
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Signing, Releasing & Developing Music from Africa to the World
"I'm reaching out to people because of their work ethic and because of their consistency. I believe in their journey and I feel like it's only a matter of time before something huge happens" Our guest on today’s episode is Obinna Agwu. Newly appointed A&R Executive at Horus Music Nigeria, Obinna...
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Streaming: Tools for Musicians to Succeed
"When I first hear a song, it doesn't matter if it was released today, one year ago or 10 years ago. It's new to me, the moment I first hear it, and that's the same for your fans." Our guest on today’s episode is Mike Warner, founder of Work Hard Playlist Hard – The DIY playlist guide for Artists...
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Connecting Artists, Creators, Curators & Influencers
“I didn't know anything about the music industry. I didn't know that there were publicists trying to push stuff. I was clueless. So getting emails at the start was really cool, especially when it was from artists that I recognized.” Our guest on today’s episode is Jason Grishkoff the founder of...
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The Future of Music Discovery: 2023 & Beyond
"A fan a day" is basically anything that you’re doing to grow. Everything that you do should be cognisant of building an audience... This episode features a panel discussion moderated by Marc Brown, Founder & CEO, Byta / byta.com Our guests are: Mira Silvers (Head of Music, FORT Agency), Nikisha...
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Fairness in Future: Compensation & Advocacy for Artists
"DO IT TOGETHER- You learn by doing, you navigate the systems and the complicated processes, by jumping right into it with curiosity and humility, learn as you go, and then share what you're learning." Our guest on today’s episode is Kevin Erickson, Director of The Future of Music Coalition…
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Transforming Audio Culture: Elevating the Art of Music Discovery
"Radio will never die…" "You have to define yourself and create your own brand. I normally don’t like that ethos that you have to create a brand, but you can definitely do it in a way that stays true to yourself." Our guest on today’s episode is Saidah Blount, Executive Producer at SONOS Radio…
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Building Your Streaming Audience with Kevin Breuner (CD Baby)
"The number one thing to never, ever do, would be to set a release date before your music is done." Our guest on today’s episode is Kevin Breuner, Senior VP of Engagement and Education at CD Baby. Kevin’s job at CD Baby is all about making sure musicians are as prepared as possible when planning…
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Music Publishing & Sync: Where to Start w/ Miller Williams, Senior VP Creative, Kobalt Music Publishing
"The better the song, the more likely it is to get synced and the more people will listen to it." This episode’s guest is Miller Williams, Senior VP Creative at Kobalt Music Publishing. Miller’s role at Kobalt covers A&R, songwriter services, and catalogue acquisitions. He also works with their...
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Understanding Africa’s Music Ecosystem: PR & Promotion with Chioma Onuchukwu
" … I do not often hear “I love South African music” or “I love Nigerian music”, it’s more of a genre thing. " This episode’s guest is Chioma Onuchukwu, Head of TuneCore, West & East Africa. Chioma is perfectly positioned to provide insights and opinions on the African music ecosystem. Before...
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Hand in Hand: The Art of Booking Tours & Artist Management with Michelle Cable
"As a manager, you are involved in every aspect of an artist's career so it is an intimate relationship." This episode's guest is Michelle Cable, founder of Panache Booking and Panache Management. Michelle Cable founded Panache in 1998. Live music is quickly returning as artists scramble to get...
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Communities Are Key: Big Careers Start Local with Sarah Hamilton
This episode's guest is Sarah Hamilton, Regional Manager for Australia & New Zealand at Ditto Music. In the digital age do bands no longer have to break out of their small town, then leap to the big city to conquer their country in order to go international? What does community mean in the music...
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More Than Just Video: Maximise Your Promo Power With Corbyn Asbury
Our next guest is Corbyn Asbury, Label Relations Manager at YouTube. YouTube is the second-largest search engine in the world, but how do emerging artists best maximise their promo power there? How does one secure maximum discoverability? Marc speaks with Corbyn Asbury, Label Relations Manager at...
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From Discovery To Stage: Programming Tomorrow’s Artists with Adam Ryan
Our next guest is Head of Music for The Great Escape Festival, Adam Ryan. What goes into curating, booking and presenting Europe’s largest festival and conference dedicated to the discovery of new music? Marc’s guest, Adam Ryan, has spent the better part of his adult life tirelessly discovering,...
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Artist Development: What is a “Full Service” Music Company with Gourmet Délice
Our next guest is Bonsound Co-founder and Managing director Gourmet Délice. Understanding and planning for multiple angles in an artist’s career can be challenging. Today, full “services” for artists can mean many things. Twenty years ago one record label looked around and realised they might…
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Prepare for Takeoff: Release Planning & Building A Team with AWAL's VP of Community, Phil Loutsis
The next conversation is with Phil Loutsis, the VP of the AWAL Community Team. His job revolves around release planning, securing editorial support, building a team & marketing your music. All extremely important when it comes to moving a music career forward. At AWAL, Phil focuses his energies…
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Make Streams Come True: Using Streaming Platforms to Your Advantage with Junior Foster, Head of Global Artist Relations
Our next guest is Junior Foster, was Deezer’s Head of Global Artist Relations at the time of this conversation. Now he is over at Napster doing the same. No matter where he is, Junior works directly with artists, labels and managers to help with marketing campaigns across all major and…
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Developing Your Branding & Marketing Strategy with Amber Horsburgh
What are the best steps when building a branding strategy? Our next guest is Amber Horsburgh, a music marketing consultant and digital strategist. Amber is expert in developing strategies for artists and music brands. She has worked as a marketing executive to majors, indies & brands including...
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Damn Good Numbers: Backing Up Your Music with Data & Insights with Christine Osazuwa
Our next guest is the Founder of Measure of Music and was the former Global Marketing Director of Data & Insights at Warner Music Group, Christine Osazuwa. After Warner, she became the UK Director at shesaid.so and the Strategy Director at Pollen and then Chief Strategy Officer at Shoobs.…
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Independently minded & globally ambitious: Learning from Latin America’s music scene with Bruno Duque, Head of TuneCore Brazil & Latin America
Our next guest is the Head of TuneCore Brazil & Latin America, Bruno Duque. Bruno brings not only a love of music but a wealth of experience to his new role as Head of TuneCore Brazil, which is already expanding throughout Latin America. He has become an advocate for independent artists in Brazil...
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Navigating A Creative Career in Music with Broken Social Scene's Brendan Canning
Our next guest is musician Brendan Canning, the co-founder of the Toronto supergroup Broken Social Scene, which includes members of Metric, Do Make Say Think and Stars, as well as Grammy-nominated Feist. One of the most enduring and influential alternative bands of the 00s. Their record 'You…
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Streaming & Playlist Mythbusting for Artists with Jenny Kaufman from Terrorbird Media.
Jenny Kaufman at the time of this interview was the Head of Digital Strategy at Terrorbird Media, a boutique music marketing firm with offices in Brooklyn, Los Angeles and Sacramento. (She is now Head of Streaming and Sales at Crush Music). All through this conversation Jenny emphasizes a…
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A Conversation about music discovery with BBC Radio 6 Music DJ Huw Stephens
We are delighted to announce that our first guest for the #HowWeListen Live: In Conversation series is Huw Stephens, a new music-ally for over 22 years and former BBC Radio 1 and current BBC Radio 6 Music & Radio Cymru DJ. This episode was recorded live from Cardiff, Wales. Huw joined us from one...
About this show
This podcast series, produced by Byta/ byta.com, is based on our monthly online, live and free event of the same name. This series of interviews is designed to deliver the knowledge to enable tomorrow’s artists, their teams and industry leaders to better manoeuvre their way through the music ecosystem. Each episode features an in-depth one-on-one conversation with someone with extensive experience with the business of music. #HowWeListen Live: In Conversation is hosted by Byta’s founder, Marc Brown, whose deep music business background and digital audio knowledge have helped him deliver unique insights to audiences from Tallinn to Toronto. Marc is a former label owner, manager and radio plugger.
Hosted by
byta.com
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