Hub & Spoken: Data | Analytics | Chief Data Officer | CDO | Data Strategy

In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Alessandra Di Lorenzo, advisor to CMOs, author of Adjust and TEDx speaker, about how AI is reshaping the internet business model. They explore the rise of zero-click search, recommendation engines and feed-based commerce, and discuss why brand trust, direct traffic and consumer awareness are becoming more important as AI increasingly acts as a gatekeeper between brands and audiences. For senior business and technology leaders, this episode offers a timely perspective on what happens when the economics of the internet start to change. Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

In this special 10th anniversary episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, creates a time capsule for the data and AI industry: looking back at the last decade, reflecting on where we are today and exploring what the next ten years could bring. *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69f1c83d-7674-832c-9e33-72c071e1792e-1" data-testid= "conversation-turn-38" data-scroll-anchor="false" data-turn= "assistant"> Drawing on voices from people who have seen the shifts, lived the challenges and done the work, Jason explores what the industry got right, where expectations have run ahead of reality and what still matters when it comes to creating value from data and AI. The episode explores AI's rise in the boardroom, the speed of experimentation, the challenge of moving from proof of concept to production and the growing importance of humans in the loop. But it also comes back to the fundamentals that continue to shape success: business outcomes, data quality, governance, adoption, trust, culture and leadership. It is a chance to pause, take stock and ask what we know to be true now, and where we think things are headed. And, for anyone listening in 2036, to see what we got right and what we got wrong.