PODCAST · business
Hungry Media
by Mark Aiston
Tips, strategies and observations focusing on the media
Episodes
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You can do it
61 years of addiction,but now clean and on the road to recovery
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Never do this
The one thing you must not do during your media interview.
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How to increase your chances of getting media coverage with your media release.
When do I send out my media release?
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Pocasts
Do a podcast. It’s a great way to promote your business.
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When the media rings!!!
Make sure you have a plan
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Nail your media release
Write you media release and get the attention of the media.
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Crows Crisis
How the Crows handled the latest crisis
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The results of a #mediafail
Never do a media interview with preoaring
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How to nail your media interview
Handling a question with a negative premise
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The value of repeating your main point during a media interview.
Make sue your media interview really counts.
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The secret to doing your own PR.
If you want to start doing your own PR please listen to this.
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Running a successful media conference.
There are good and bad media conferences. Know the difference and be a star.
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Never give up
Keep going. Don’t just give up if you do not get a bite from the media when you are oromting a story.
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Promoting your fashion house through the media for free.
Learn media secrets to take advantage of free media publicity.
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How plumbers and florists can get media traction.
Two more examples of how a business can gain publicity through the media using the "Piggy back" method.
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Promote through the media using a quirky technique.
The piggy back methods is used by businesses all over the world to gain free media publicity. Enjoy.
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Dealing with the media
You have two choices when dealing with the media. You either deal with the media in a proper, professional and positive manner. Or you deal with the media in a suspicious untrusting and unhelpful way. In this podcast Mark Aiston looks at the ramifications of both choices.
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What makes a story newsworthy?
If you want to promote a story from within your business to the media for free, you MUST understand what makes a story newsworthy. There's no point promoting something to the media that is not newsworthy. I'll reveal the 8 elements that constitute whether a story is newsworthy or not.
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What the media wants.
In my first episode, I explain in general terms, how the media operates, and what the media wants. By understanding these principles, you will be in a far better position to start promoting your business, your brand, your products and services and you as an authority through the media. There is...
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