PODCAST · business
Huntress On Analytics
by Katherine R. Lieber
Huntress On Analytics explores the future of admissions for career and technical colleges. Created by Katherine R. Lieber of Huntress Analytics and TitaniumBlue Insights, this podcast offers expert insights and actionable strategies to modernize admissions. Join Lila, our voiceover host, as we uncover how data and predictive analytics can transform prospect engagement, helping colleges attract, nurture, and enroll students. Tune in to discover how analytics can build stronger class cohorts and drive enrollment success.
Episodes
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S1E21: The Ghost Funnel: What Happens to Students After They Inquire—and Why You Don’t See It
A student fills out your inquiry form—and then? Silence. But don’t be fooled. That silence isn’t disinterest. It’s the start of a new funnel most schools never see. In this episode, Lila exposes the blind spots in post-inquiry behavior that traditional CRMs fail to capture—and how you can surface...
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S1E20: The Omnichannel Attribution Myth: Why Tracking Prospects is Harder Than It Sounds
“Omnichannel” sounds impressive—until you try to actually track a student across five platforms, two form fills, and one broken attribution model. In this episode, we unpack the myth of seamless tracking and explains why most admissions teams are stuck with fragmented data that doesn’t tell the...
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S1E19: The Hidden Cost of Bad Analytics: The Data You’re Collecting That’s Wasting Your Time
Admissions teams track everything—CRMs, marketing reports, financial aid data, application trends. But here’s the problem: most of it isn’t driving decisions. Schools are flooded with data, but how much of it actually shapes strategy? How much of it is just taking up space in dashboards and...
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S1E18: The Hidden Cost of Bad Analytics: The Data You’re Collecting That’s Wasting Your Time
Admissions teams track everything—CRMs, marketing reports, financial aid data, application trends. But here’s the problem: most of it isn’t driving decisions. Schools are flooded with data, but how much of it actually shapes strategy? How much of it is just taking up space in dashboards and...
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S1E17: The Flawed Predictive Model: Why Your Enrollment Forecast is Probably Wrong
Every admissions office wants to predict the future—how many students will apply, which marketing channels will convert, and what final enrollment numbers will look like. But most predictive models in admissions are deeply flawed—not because of bad math, but because they rely on outdated...
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S1E16: How to Design Admissions Analytics That Actually Help Teams Think
Admissions teams rely on data every day—but is that data actually designed to help them think smarter? Too often, analytics is built for systems, not for the people using it, leaving data analysts drowning in maintenance work, admissions teams struggling to find real-time insights, and leadership...
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S1E15: Seeing the Story Behind the Data: How Analytics Abstractions Help Us Think Smarter About Admissions
Admissions teams have more data than ever—but does that data actually help them make better decisions? Too often, analytics is designed for systems, not for people, leaving teams overwhelmed by reports that don’t translate into real-world action. In this episode, we break down: Why traditional...
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The Secret Life of the Zip Code, Part 3: Personalized Recruitment with Hyper-Localized Data
🎯 The Magic of ZIP Codes: Personalized Recruitment with Hyper-Localized Data Admissions marketing is changing fast, and the old one-size-fits-all approach? It’s just not cutting it anymore. The secret to smarter recruitment isn’t bigger budgets or more emails—it’s precision. And ZIP code...
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The Secret Life of the Zip Code, Part 2: Unlocking Hidden Demographics
ZIP codes aren’t just numbers—they’redata powerhousesthat can transform how admissions teams recruit, engage, and support students. The second installment of The Secret Life of the Zip Code dives intoreal-time analytics showing how a single ZIP code can reveal student demographics, job market...
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The Secret Life of the Zip Code, Part 1: Heat Maps in Admissions Analytics
Zip codes might seem like just another data point, but in admissions analytics, they’re a game-changer. In this episode of Huntress on Analytics, we unlock the power of geographic insights, showing how heat maps transform raw zip code data into clear, actionable strategy. From identifying...
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The Data Dilemma: Why Underutilized Insights Are Holding Admissions Back
Data is everywhere in admissions, but too often it’s left untapped. In this episode of Huntress on Analytics, we dive into The Data Dilemma—why admissions teams underutilize their data and how it’s holding them back. From data overload and poorly curated records to the limitations of Excel and...
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Turning Admissions Insights into Action: Benchmarking & Strategic Analytics
Admissions teams have been using benchmarking and analytics for years, but what happens when you retool these tools to build the future of admissions? In this episode of Huntress on Analytics, we explore how to move beyond tracking basic metrics to proactively shaping strategies that adapt in…
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Predicting Success: Crafting Simple Predictive Models for Smarter Admissions Decisions
Predictive modeling doesn’t have to be reserved for the data elite. In this episode of Huntress on Analytics, we break down how admissions teams can start building simple, effective predictive models using tools as basic as Excel. Learn how to identify key behaviors, assign scores, and uncover...
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Mapping Success: Using Geographic Data to Transform Admissions Strategies
Where your prospects come from is more than just a point on a map—it’s a treasure trove of insights. In this episode of Huntress on Analytics, we explore how geographic and demographic data can transform admissions strategies. Learn how tools like heat maps and zip code analysis can uncover…
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From Interest to Enrollment: Decoding Behavioral Signals to Predict Prospects Who'll Persist
From timing and sequence to hidden emotional cues, every action a prospect takes tells a story. In this episode of Huntress on Analytics, we dive into four key strategies for decoding prospect behavior: Journey Mapping Through Action Timing, Signals Beyond the Screen, Unlocking Underappreciated...
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Predict, Personalize, Persist: Lessons from Data-Driven Giants for College Admissions
In this episode of Huntress on Analytics, we explore how predictive engagement strategies and behavior-driven triggers—like those used by top e-commerce giants—can transform admissions by being more responsive to prospect needs. Discover how to anticipate what prospects want, respond to their...
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The Prospect Who Didn’t Apply: Predicting What They’ll Do Next
Not every prospect who pauses is a lost opportunity. In this episode of Huntress on Analytics, we explore how analytics helps admissions teams decode the hidden signals behind ‘silent’ prospects—whether it’s hesitancy, comparison shopping, or information gaps. Learn how to reframe pauses as...
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Forget First Impressions: How Admissions Data Reveals the Real Decision-Making Process
First impressions might matter, but when it comes to admissions, it’s the last mile that makes all the difference. In this episode of Huntress on Analytics, we challenge the 14-day rule and explore how data reveals the real decision-making process for prospects. Discover how an Admissions Data...
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Beyond Marketing: Nurturing Prospects with AI for Successful Admissions
In this episode of Huntress on Analytics, we dive into redefining what it means to nurture prospects in today’s admissions landscape. Beyond traditional marketing, successful admissions require understanding student motivations, building trust through meaningful communication, and ensuring...
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From Data to Decision: Using Predictive Analytics to Attract the Right Students
Forget casting a wide net and hoping for the best—this episode of Huntress on Analytics dives into how predictive analytics helps career and technical colleges break free from outdated admissions tactics. We’re talking smarter, not harder: identifying and connecting with the right students using...
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Rethinking Admissions: How Data-Driven Engagement is Transforming College Enrollment
In this debut episode of Huntress On Analytics, we explores how data-driven engagement is reshaping admissions for career and technical colleges. Discover how predictive analytics helps colleges attract and nurture the right students, turning traditional outreach into targeted, meaningful...
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ABOUT THIS SHOW
Huntress On Analytics explores the future of admissions for career and technical colleges. Created by Katherine R. Lieber of Huntress Analytics and TitaniumBlue Insights, this podcast offers expert insights and actionable strategies to modernize admissions. Join Lila, our voiceover host, as we uncover how data and predictive analytics can transform prospect engagement, helping colleges attract, nurture, and enroll students. Tune in to discover how analytics can build stronger class cohorts and drive enrollment success.
HOSTED BY
Katherine R. Lieber
CATEGORIES
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