PODCAST · business
Hustling Sideways
by Allen Halas & Jim Love
Hustling Sideways is a podcast hosted by Allen Halas and Jim Love, taking a look at the side hustles of both ourselves and friends that we know. If you're an entrepreneur with a 9-to-5, share our experience and learn more about how to make your business run smoothly.
Episodes
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Setting Your Price
In this episode, Jim Love and Allen Halas discuss how to determine your pricing strategy, value your services, and build confidence in your worth as a side hustler or professional. They share personal experiences, negotiation tips, and the importance of balancing value with market rates. What…
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Episode 121: Chris Luecke of Manufacturing Happy Hour and MKEmo
Most entrepreneurs and side hustlers overlook the power of building a personal brand until they realize it opens doors you can't access through traditional methods. Chris Luecke, creator of the Manufacturing Happy Hour podcast, shares how a simple idea born over a beer turned into a full-fledged...
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Q&A with Tim Pauly from Broken Bat Brewing
Today on Hustling Sideways, we're continuing our conversation with Tim Pauly of Broken Bat Brewing Co., but this time, the students of Marquette University are bringing their questions to the brewery owner. A special thank you to the 707 Hub at Marquette for sponsoring this episode of the show!...
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Hustling Sideways Live at Marquette University with Tim Pauly of Broken Bat Brewing
This week on Hustling Sideways, we're back at the 707 Hub on the campus of Marquette University, and we're welcoming on Marquette and Hustling Sideways alum Tim Pauly of Broken Bat Brewing! We talk about the challenges of building a brewery during the craft beer boom in Milwaukee, as well as…
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Episode 120 Check In
Every ten episodes of Hustling Sideways, Allen and Jim check in and give you an update on what's happening in their respective side hustles, careers, and lives. This week on the show, we're checking in for Episode 120, and we have lots to discuss. From Allen having to look at the next step of his...
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Pivot!
Allen Halas and Jim Love know that no path—especially a side hustle—is ever a straight line. In this episode of Hustling Sideways, the hosts dig into the moments when things didn’t go according to plan, and how they were forced to pivot. From shifting business models to rethinking creative...
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Episode 119: Singer/Songwriter Julia Graves
Most musicians stay trapped in a cycle of practice, gigs, and side hustles — but what does it really take to go full time? Julia Graves, a talented Milwaukee-based saxophonist and songwriter, reveals her journey from musical family roots to carving out a sustainable career in music. With honest...
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Being In The Right Room
This week on Hustling Sideways, we're talking about an important aspect of networking. It's not just about networking with other people; sometimes it's about who you're reaching out to in the first place. We highlight the often-overlooked art of being strategic with your time and...
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Episode 118: Katlyn Putney of Wisconsin W Sports
This week on Hustling Sideways, we explore the evolving landscape of high school sports, the importance of promoting girls' participation, and the innovative efforts of Wisconsin W Sports to increase visibility and support for female athletes. Our guest, Katlyn Putney of Saint Thomas More High...
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Episode 117: Chrisi Goodwin of Ice Mountain Maple
In this episode of the Hustling Sideways podcast, hosts Allen Halas and Jim Love welcome Chrisi Goodwin, a sugar maker from New Hampshire. Chrisi shares her journey into the world of maple syrup production, detailing how a family project turned into a thriving local business known as Ice Mountain...
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Owning Your Space
In this episode of Hustling Sideways, hosts Allen Halas and Jim Love discuss the concept of 'owning your space' in the context of side hustles and passion projects. They share personal experiences and insights on how to create an environment that reflects one's identity and expertise, emphasizing...
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Allen & Jim on The Jason Smith Show
This week on Hustling Sideways, we're flipping the script a little bit; Instead of welcoming on a guest, Allen and Jim go back to when we were guests on The Jason Smith Show in 2025. (Jason was also previously on our pod in episode 88.) With Jason asking the questions this time around, we're...
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Unexpected Opportunities
In this episode of Hustling Sideways, hosts Allen Halas and Jim Love discuss unexpected opportunities that have shaped their careers as side hustlers. Jim reflects on his journey to becoming a motivational speaker, while Allen shares his experiences with traveling for work in the music industry....
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Episode 116: Melissa Broughton of Busy Bee Advisors
In this episode of the Hustling Sideways podcast, hosts Allen Halas and Jim Love welcome Melissa Broughton, founder of Busy Bee Advisors and creator of One Hour Bookkeeper. Melissa shares her journey from a traditional accounting career to entrepreneurship, detailing the challenges she faced…
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Collaboration
You can't always go it alone, and today on Hustling Sideways, we're talking about exactly that. Allen and Jim discuss collaboration, and what they need to make it work on their end. Sometimes it's about who, and sometimes it's about when, but it needs to be mutually beneficial. How do you decide...
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Episode 115: Cole Compton
Today on Hustling Sideways, we're talking to serial entrepreneur Cole Compton. Always someone interested in new ventures, Cole sits down with us to talk about his first business, creating and designing upcycled centerpieces throughout high school and college, before getting into his multi-faceted...
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Pregame Soundtrack
Whether you're about to put on an event, speak to students, or just start the work day, you have to have the right soundtrack. That's what we're talking about today on Hustling Sideways. Jim tells us about the song he uses to fire him up to go speak to students (and almost gets hurt in the...
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Episode 114: Brad Steckart of Sit By Me
Today on Hustling Sideways, we're talking to a Milwaukee entrepreneur who is looking to rethink how we strike up conversations. Brad Steckart is the mind behind Sit By Me, an app that utilizes locations to foster new conversations. Brad talks about having the idea for the app, how it works, and…
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One Word for 2026
It's a new year on Hustling Sideways! Every year, in lieu of a New Year's Resolution, both Jim and Allen pick one word to focus on for the year. It's an exercise that has kept them on point in their side hustles, and it's also one that led to the start of the podcast in a roundabout way. We also...
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Episode 113: Joe Bush of Joe Bush Coaching
In this episode of Hustling Sideways, Allen Halas and Jim Love sit down with Joe Bush, a leadership coach who's transforming how schools, organizations, and teams develop their leaders. Joe shares his unique journey through the coaching world and reveals the powerful connection between identity,...
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Most Challenging Gigs
Sometimes, it just doesn't go your way. That's what we're talking about this week on Hustling Sideways. Allen and Jim talk about their most challenging gigs, both as a speaker and concert promoter. Everything from no-shows to last-minute changes can and will happen, and the guys talk about their...
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Episode 112 - Ceaneh Alexis
On this episode of Hustling Sideways, we sit down with Ceaneh Alexis, founder of Catapult and a workforce, talent, and technology advisor who has taken a bold leap from corporate leadership into entrepreneurship. The conversation dives into the realities of entrepreneurship: setting a 12-month...
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Q&A with Travis Diener
In today's Hustling Sideways bonus, we have a Q&A session with Travis Diener, who visited the podcast for a live episode on the campus at Marquette University with the 707 Hub. Follow us: Allen Halas AllenHalas.com...
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Hustling Sideways Live with Travis Diener at the Marquette 707 Hub
In this special live episode of Hustling Sideways, hosts Allen Halas and Jim Love sit down with Marquette basketball legend Travis Diener at the 707 Hub on Marquette University’s campus. From buzzer-beaters in the Bradley Center to battles overseas, Travis shares stories from his days on the…
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Unnecessary Purchases
Ever bought something for your side hustle that seemed essential at the time, only to realize it was completely unnecessary? In this episode of Hustling Sideways, hosts Allen Halas and Jim Love get brutally honest about their most regrettable purchases. Allen confesses to having a room full of…
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Episode 111 - Coate, Powers, and Josh of The Argo
This week on Hustling Sideways, we sit down with the trio bringing new life to a Whitefish Bay landmark. Coate, Powers, and Josh are the minds behind The Argo, an ambitious new music venue, restaurant, and bar taking shape in the beloved former Fox-Bay Theater. The conversation dives deep into…
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Out of the Zone
This week on Hustling Sideways, Allen Halas and Jim Love get real about the inevitable slumps that hit every side hustler. We've all been there—staring at the screen, unable to find that creative spark, or watching productivity flatline despite our best intentions. The guys open up about their…
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Episode 110 Check In
Welcome back to Hustling Sideways! We've hit another milestone—Episode 110—which means it's time for one of our favorite traditions: the check-in episode. Hosts Jim Love and Allen Halas are pulling back the curtain to talk about where the podcast is heading, how their side hustles are evolving…
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Being In The Zone
In this episode of Hustling Sideways, Jim Love and Allen Halas dive deep into what it really means to be "in the zone"—that elusive flow state where work feels effortless and productivity soars. They explore how finding their rhythm looks different for each of them, whether they're grinding…
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Episode 109: Joe Mindak of Nolodex and author of "Connectors Get Paid"
In this episode of the Hustling Sideways Podcast, we welcome Joe Mindak, co-founder of Nolodex and author of "Connectors Get Paid," to discuss his entrepreneurial journey from running a printing business with his father to building a revolutionary networking platform. Joe shares how he…
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Episode 108: Julia Graybill of Pitch A Friend Milwaukee
In this episode of Hustling Sideways, hosts Jim Love and Allen Halas welcome Julia Graybill, the Milwaukee Chapter Host of Pitch a Friend, to discuss her unique role in reviving the art of in-person connection. A Wisconsin native and dedicated Bucks season ticket holder, Julia shares how she...
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Stress Management
In this episode of the Hustling Sideways Podcast, hosts Allen Halas and Jim Love dive deep into stress management techniques for entrepreneurs and side hustle professionals. Recorded during particularly stressful times - with Jim expecting a baby and Allen preparing for a major block party event…
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Episode 107: Author Margaret Beeler
This week on Hustling Sideways, we're joined by Margaret Beeler, a fiction writer who has turned her side hustle into her full-time occupation. Margaret began crafting her first novel at just 12 years old and saw it through to publication by 19—a testament to her dedication and storytelling...
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Remote Work Environment
Ever since the COVID-19 pandemic, our daily work lives have been drastically different. For the Hustling Sideways guys, though, that also means that their side hustle work lives have been different as well. This week on Hustling Sideways, we're talking about our remote work environments, and what...
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Revising Your Personal Brand
Change is the only constant, and if you're not evolving, you're stuck. That's what we're talking about this week on Hustling Sideways; evolving your personal brand as you grow as a person. For both Jim and Allen, that means adapting your lifestyle in the present and working that into the brand…
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Episode 106: Nyesha Stone of Carvd N Stone
Everyone could use a bit of positive news sometimes. Fortunately, this week's guest on Hustling Sideways is all about that! This week, we talk to Nyesha Stone, founder of Carvd N Stone, a news outlet that specializes only in positive news. Nyesha talks about her background, discovering…
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Doing More with Less
You well almost never have enough time, money, or resources to do the thing you want to. That's something that Allen learned years ago in college, and it's what we're talking about today on Hustling Sideways. That being said, Jim and Allen talk about where they have to work smarter and either...
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Episode 105: Sarah Ashley of Portal Copy Co.
Today on Hustling Sideways, Allen and Jim call out to Florida, to talk with Sarah Ashley of Portal Copy Co. Sarah discusses her background in computer science that eventually changed to writing, and how she got her start in college as a freelancer before launching her own copywriting business.…
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Using Your Expertise
Sometimes, your experience can pay off immensely for you. Today on Hustling Sideways, Allen and Jim talk about times where they felt the need to step in and provide their opinions on a situation, related to years and years of crafting their side hustle. It's all about how you handle these...
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Episode 104 - Dr. Roger Wu and The Eye Drink
Today on Hustling Sideways, Allen and Jim make a call out to Los Angeles to talk to Dr. Roger Wu, an optometrist with more than two decades of helping the world see things more clearly. This also led to the creation of The Eye Drink, a mixture that Dr. Wu and his team have been developing to help...
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Building Community
If you want your side hustle to be successful, you have to harness the power of being able to build a community. Today on Hustling Sideways, we're looking at what community means to Allen and Jim, whether that be with fellow speakers in Jim's case or with artists and promoters in Allen's world....
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Episode 103: Brian Snow of Snowman Multimedia
A love for the game will triumph over all, and our guest this week is a prime example of that. Today, we're talking to Brian Snow, a play-by-play announcer currently based in Indiana, and the founder of Snowman Multimedia. Brian's spirit is infectious, and he talks about getting into the business...
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Shifting Perspective
If we've learned anything in our years of exploring side hustles, it's that your attitude and your perspective can change. For Jim, that means that his talk needs to evolve and become different depending on the audience. For Allen, it means taking a different approach to content creation and live...
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Episode 102: Evin O'Riordan
Today on Hustling Sideways, Allen and Jim talk to Evin O'Riordan, a singer and chef based in Glen Ellyn, Illinois. Evin tells us of his careers, beginning with his early days in kitchens in Ireland that ultimately lead him to high profile restaurant jobs, as well as a music career that started…
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Plan B
Welp.... Sh*t happens. When a scheduled guest falls through, Allen and Jim give you a bonus episode of Hustling Sideways, fittingly talking about having a backup plan. If there's something the two side hustlers know about, it's having a plan B when things don't work out as planned. How adaptable...
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Attitude Towards Adversity
This week on Hustling Sideways, we're talking about how you react when the going gets tough. Whether that means handling rejection emails for Jim, or shows that don't seem to work out in Allen's case, it's about how you respond to those situations that determines your next move. How do you…
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Q&A with Jen Lada of ESPN at Marquette University
Today on Hustling Sideways, we're giving you a bonus episode, as Jen Lada of ESPN answers questions from the students of Marquette University from our live episode at the 707 Hub. For even more, listen to our full interview, and check out the students' questions here. Thank you to the 707 Hub at...
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Hustling Sideways Live at Marquette University - Jen Lada of ESPN
Today on a very special Hustling Sideways live from the 707 Hub at Marquette University, ESPN reporter Jen Lada joins Allen and Jim for a talk about her career! From being told no early on, to continually looking to improve her game, Jen tells it like it is as she details the work that brought…
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Q&A with Djdade Denson
Today on Hustling Sideways, we're turning things over to the students of Marquette University for a special Q&A with Djdade Denson of Coffee Makes You Black and his many serial entrepreneur endeavors. For more, check out his episode from last week, and be sure to stay tuned for more from Hustling...
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Hustling Sideways Live at Marquette University - Djdade Denson
Today on Hustling Sideways, we're back at the 707 Hub on the campus of Marquette University to talk with Djdade Denson, who was integral to the growth of coffee shop Coffee Makes You Black, as well as a serial entrepreneur with multiple avenues, including an automated trading company in the…
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ABOUT THIS SHOW
Hustling Sideways is a podcast hosted by Allen Halas and Jim Love, taking a look at the side hustles of both ourselves and friends that we know. If you're an entrepreneur with a 9-to-5, share our experience and learn more about how to make your business run smoothly.
HOSTED BY
Allen Halas & Jim Love
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Frequently Asked Questions
How many episodes does Hustling Sideways have?
Hustling Sideways currently has 242 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Hustling Sideways about?
Hustling Sideways is a podcast hosted by Allen Halas and Jim Love, taking a look at the side hustles of both ourselves and friends that we know. If you're an entrepreneur with a 9-to-5, share our experience and learn more about how to make your business run smoothly.
How often does Hustling Sideways release new episodes?
Hustling Sideways publishes regularly with 242 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Hustling Sideways?
You can listen to Hustling Sideways on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Hustling Sideways?
Hustling Sideways is created and hosted by Allen Halas & Jim Love.
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