I Am That Content Creator Podcast
by Kristen Werner & Mia Steel
The podcast for multi-passionate creatives (serial entrepreneurs) building six-figure, pivot-proof businesses engineered to Evolve with them! You're not scattered. You're not too much. You're Multi-Brilliant and this show was made for you. Hosted by Kristen (Brand & Visibility Strategist with 15+ years of marketing expertise) and Mia (late ADHD diagnosis, former ambo, and the woman who left it all behind to build not one but three six-figure online businesses), this is the podcast where multi-passionate women, neurodivergent entrepreneurs, and women 40+ come to build businesses that don't box them in. Between us we've got the strategy, the lived experience, and the receipts and we're not here to hand you a cookie-cutter formula that was never built for the way your brain works. Each week we get real about perso
Episodes
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Ep#135 How to Build Confidence to Create Content (When You Don't Feel Good Enough)
Send us Fan Mail Kristen got a comment on a TikTok this morning that stopped her in her tracks: "this is so true, but the biggest problem is lacking confidence." She couldn't fit the reply into one reel, so she made this instead. This episode is the full answer. Why confidence isn't a feeling you...
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Ep#134 Why Your AI Sounds Generic (And How a Second Brain Fixes It)
Send us Fan Mail In this episode, Kristen Werner explains why AI output so often feels generic or "sloppy," and how she and Mia fixed it by building a second brain: a place their whole business offers, SOPs, brand voice, terms and conditions lives so their AI has a real foundation to draw from...
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Ep#133 How I Built an App Overnight With Claude Code, No Coding Experience (Just a Mum Who Needed to Help Her Son)
Send us Fan Mail Kristen's son had a meltdown over the word "probably." Ripped the page, screamed, cried and Kristen, dyslexic herself, recognised every bit of it. She couldn't sleep that night. By the next afternoon she'd sat down with Claude, then Claude Code, and built him a spelling and...
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Ep#132 ADHD, Dopamine and Business: Coming off ADHD medication and finding my spark again
Send us Fan Mail 100 Biz Ideas Series The weirdest part of getting your life together is realising you might not like who you become. Mia's a week off her ADHD meds and something's returning: the creativity, the impulsivity, the ideas that won't shut up, the chaotic energy that made her, her.…
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Ep#131 From Corporate Polish to Content: How to Create Videos Without Freezing
Send us Fan Mail A double rainbow, a car recording, and a real conversation about why so many smart women freeze the second they try to post a video. If you spent years in corporate learning how to sound polished, considered and edited, of course Instagram Reels and TikTok feel like a completely...
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Ep #130 Female Friendship in Your 40s: Why Girls' Trips Matter More Than Ever
Send us Fan Mail You know that feeling when you've laughed so hard your face aches and your brain finally goes quiet? Kristen recorded this one on the drive home from a girls' weekend, still buzzing, because she wanted to catch it before it faded. This episode is about the magic of long-term…
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Ep #129 You Can Build A Business That Still Works When You Can’t Show Up
Send us Fan Mail You know that feeling when you open your phone to create… and instead you get hit with dread, brain fog, and a scroll of bad news that makes your work feel pointless? Mia gets real about falling off the content wagon for months, what an ADHD slump actually looks like behind the...
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Ep#128 Overthinking Every Hook? The One Line That Gets You Posting Again
Send us Fan Mail You film the video. You watch it back. You decide it's not quite right, and it dies in your drafts with the other forty. Sound familiar? In this solo episode of the I Am That Content Creator Podcast, recorded on a walk before an appointment because imperfect beats perfect…
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Ep#127 You're Not Scattered. How to Build Your Brand Without 'Niching' Down
Send us Fan Mail You have been told to niche down so many times you're starting to believe the problem is you. It isn't. In this solo episode of the I Am That Content Creator Podcast, Kristen Werner gets honest about the guilt multi-passionate, ADHD and neurodivergent women carry for refusing to…
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Ep #126 Why Your Claude AI Outputs Are Still SLOP: Stop Prompting. Start Scaffolding.
Send us Fan Mail You opened Claude. You typed something in. You got back something so beige and generic you closed the tab and went back to doing it yourself. That's not a you problem. That's a foundation problem. In this episode, Kristen drives home from the shops and breaks down the one step...
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Ep#125 Why You Can't Hit Consistent 10K Months (And the One Question That Fixes It)
Send us Fan Mail Struggling to hit consistent 10K months in your online business? You're not alone and it might not be your offer, your content, or your strategy. It could come down to one question you've never properly answered. In this solo episode, Kristen breaks down why so many…
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Ep# 124 Stop Waiting to Be Good Enough: How Neurodivergent Creators Can Break the Content Overthinking Cycle
Send us Fan Mail You know you have something worth saying. You've thought about it, drafted it, restarted it, and talked yourself out of it approximately forty-seven times. And yet...nothing posted. That voice telling you it's not good enough yet? It's not your quality control. It's interference....
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Ep#123 How to Recession-Proof Your Business Right Now: Community, Core Offers & Personal Branding for Multi-Passionate Entrepreneurs
Send us Fan Mail The world feels loud right now. If you've stared at your phone wondering whether anyone will still buy your coaching, program, or services you're not alone. Kristen is dropping in on the road from regional South Australia with a steadier way to think about business when fuel...
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Ep#122 How to Pick a Niche When You Have Too Many Interests (The Multi-Passionate Entrepreneur's Guide to Finding Your Core Offer)
Send us Fan Mail You know that sinking feeling when you're told to "just pick a niche", follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel? We're naming that experience for what it is: a mismatch, not a moral failing. If you're a multi-passionate...
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Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead!
Send us Fan Mail If you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking. Kristen gets brutally honest recording on the move about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what...
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Ep#120 From 'Too Much' to Unstoppable: How the 10% Rule, Owning Your Story, and Crushing Imposter Syndrome Can Transform Your Entrepreneurship Journey
Send us Fan Mail What if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra? In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story.…
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Ep#119 Overcoming Visibility Wounds: How to Build Confidence and Show Up Online
Send us Fan Mail Ever Been Told You’re “Too Much”? This Is Why It May Still Follows You Online. If you feel a tightness every time you go to hit post, this episode is for you. We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart,...
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Ep# 118 Content Fatigue Is Real: Here’s How to Create Without the Algorithm Owning You
Send us Fan Mail Ever felt crushed under a thousand “shoulds” about how to post, how to niche, how to grow, how to be visible? We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator long term. Spoiler: It’s not perfect pillars. It’s not...
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Ep#117 ADHD Membership Model: How Neurodivergent Creators Build Recurring Revenue (MRR) Without Burnout
Send us Fan Mail ADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent Creators What if steady income, calmer days, and a community that actually talks to each other were the same solution? In this episode, we break down why memberships are the most sustainable business model…
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Ep#116 ADHD Business Model: How Neurodivergent Creators Use Memberships for Steady Income
Send us Fan Mail Stop treating your pivots like proof you’re flaky. If you’re an ADHD or neurodivergent entrepreneur, this episode will rewire how you see your so-called “shiny objects.” We share a practical framework for turning creative chaos into steady, livable income using fast validation,...
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Ep #115 Turning 40 & The Three Lessons That Saved My Business And Set Me Free
Send us Fan Mail What if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break you. This is a raw, practical guide...
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Ep#114 From Content Slump to Creative Flow: The Messy Truth About Momentum
Send us Fan Mail What if the block isn’t your creativity—but the space between spark and share? In this solo riff, Kristen slices through the invisible resistance that’s been weighing down creators post-summer, post-holiday, post-everything. If your brain is full but your feed is silent, this…
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EP#113 WORD OF THE YEAR 2026
Send us Fan Mail Start your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you. We’re anchoring 2026 to two words: Launch and Joy. In this episode, we unpack the platform shift that’s already happening: 🚫...
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Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]
Send us Fan Mail Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs. We answer a powerful voice note from a listener who's done with...
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Ep#111 From Online to IRL: Neurodivergent Creators, The TikTok Awards, Business Besties, and Building Beyond the Algorithm
Send us Fan Mail What went down when we finally met at the TikTok Awards? In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red...
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Ep#110 You’re Not Too Much: Why Multi-Passionate Creators Are the Future and How To Join The Cluuurb 🤘
Send us Fan Mail What if your many passions aren’t a flaw to tame, but the engine of your best work? In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project, a fresh kind…
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Ep#109 The Business Model Built for Neurodivergent Creators: How Paid Communities Create Steady Income & Creative Freedom
Send us Fan Mail What if your many passions were the business model not the problem? In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space…
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Ep#108 [PART 2] Your Content Isn’t Cringe; It’s Just Off-Purpose. Let’s Fix That With Knowing Your Why
Send us Fan Mail Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity...
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Ep#107 [Part 1] How to Build a 6-Figure Business That Works For Your ADHD Brain (Not Against It)
Send us Fan Mail What if your business didn’t punish your brain for being Multi-Brilliant? In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digital ecosystem that actually works with their brains...
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Ep#106: [PART 2] Burn the Content Calendar: The ADHD Creator’s Guide to Showing Up Anyway
Send us Fan Mail If you've ever created a content calendar...and then ghosted it 3 days later this episode is for you. We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans by following energy spikes, trusting timing, and using...
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Ep#105 [PART1] How to Grow Online; Without Picking a Niche, Burning Out, or Faking It. Creating Content You Freaking Love
Send us Fan Mail Ever feel trapped by the traditional advice to "niche down" and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything down each time you evolve, your audience simply...
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Ep#104 When ADHD Powers Your Dream; How Bek build her dream biz on her DEEP Why & ADHD
Send us Fan Mail What happens when two neurodivergent creatives sit down to unpack what it means to build a business that honors your authentic self? Magic, tears, and powerful truth bombs about embracing your unique vision despite what the world thinks you should do. In this deeply moving...
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Ep#103 One Step Forward: Why Your Excuses Are Holding You Back
Send us Fan Mail It's the PASSION PANTS RANT.... Ever find yourself standing at the bottom of a metaphorical hill, overwhelmed by all the reasons why you can't or shouldn't climb it? That's exactly where transformation begins. Looking through voice notes from 2015 after being made redundant,...
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Ep#102 Your Brain is Not Broken: How Multi-Passionate Creators Can Build Thriving Businesses
Send us Fan Mail What if your scattered, multi-passionate brain isn't something to fix but your greatest business asset? When we stopped trying to force our neurodivergent minds into neurotypical business models, everything changed. This episode reveals the behind-the-scenes story of how we...
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Ep#101 Forget the Rules: Mia's Chat with Fellow Content Creator Bic Walker on How Their Late ADHD Diagnoses Fuelled Their Love For Content
Send us Fan Mail What if everything you thought was holding you back...your ADHD, your impulsivity, your inability to niche down was actually your unfair advantage? In this raw and powerful episode, Mia chats with fellow 40+ content creator Bic Walker and gets real about how being diagnosed with...
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Ep#100: How Two Neurodivergent Entrepreneurs Built a Six-Figure Brand Without Ever Meeting In Person
Send us Fan Mail In this milestone 100th episode, we’re pulling back the curtain on our wild, messy, magical journey from a Facebook voice note to building a six-figure business and changing hundreds of lives… without ever meeting face to face. If you're a multi-passionate, ADHD, dyslexic, or...
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Ep#99 The UGC Marketplace Revolution: How We're Putting Power Back in Creators’ Hands with A New Platform for You
Send us Fan Mail Tired of middlemen, high platform fees, and confusing content rights? This episode reveals the behind-the-scenes story of how we partnered with Fingertip, an award-winning Australian tech company, to launch a creator-led UGC marketplace that changes the game for good. You’ll hear...
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Ep#98 50 Shades of ADHD: Spicy Confessions of Multi-passionate Entrepreneurs
Send us Fan Mail Are you an ADHD entrepreneur who feels like your brain is “too chaotic” for business? What if we told you that your neurodivergent brain isn’t broken it’s actually your greatest gift for building a thriving business YOUR WAY? In this episode two multi-passionate entrepreneurs…
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Ep#97 Spotlight Coaching session: How Neurodivergent Creators are Building Personal Brands Without Burning Out
Send us Fan Mail If you’ve ever felt torn between being “polished” and being real in your content… this episode is for you. In this spotlight coaching session, we explore the messy middle where neurodivergent creators are building magnetic personal brands without burning out or pretending to be...
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Ep#96 How to Turn Everyday Content Into Paid Brand Deals: Real Coaching From Inside Our Creator Community
Send us Fan Mail Real Coaching, Real Creators; How to Monetise What You're Already Doing In this behind-the-scenes spotlight episode, we're giving you a front-row seat to real coaching sessions from inside our membership community where everyday creators are landing paid brand deals, growing…
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EP# 95 From UGC Creator to CEO: How Gemma Used Content to Fund & Market Her Dream Fashion Brand
Send us Fan Mail Ever wondered how to actually turn User-Generated Content into a real, revenue-generating business? This week on the I Am That Content Creator Podcast, we’re joined by Gemmacreator, fashion brand founder, and mum—who shares how UGC became the stepping stone from burned-out retail...
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Ep#94 How to Become a Strategic UGC Creator Brands Can't Ignore
Send us Fan Mail Want to go from $200-per-video gigs to consistent, high-paying brand partnerships? The key isn’t more content it’s positioning. In this episode, we unpack exactly how UGC creators can become strategic partners, not just content suppliers. You’ll learn: ✅ Why creators who offer...
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EP#93 From Burnout to Breakthrough: How UGC Creators Can Build Digital Products That Sell
Send us Fan Mail Feeling stuck in the UGC grind? You’re landing brand deals, creating content on repeat, but still asking… what’s next? In this episode, we’re diving into how content creators especially UGC creators can evolve their skills into scalable digital products. If you’re burning out on...
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Ep#91 Male UGC Creators Are In Demand: How Men 40+ Can Make Money With User-Generated Content (No Experience Needed)
Send us Fan Mail Attention men (and partners of men): The biggest UGC opportunity nobody’s talking about is wide open and almost no one is competing. In this episode, we reveal why Male UGC creators (especially over 40) are being snapped up by brands desperate for relatable, trustworthy content…
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Ep#90 The Power of Word-of-Mouth UGC: How Everyday Conversations 'Sell' Products (and How You Can Get Paid for It)
Send us Fan Mail Have you ever recommended your fav leggings, skincare, or boots to your friends without even thinking about it? Guess what you're already doing UGC (User Generated Content) you’re just not getting paid for it (yet). In this episode, we break down how casual conversations between...
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Ep #89 From Content Creator to Digital CEO; Scaling Your Online Business with a Digital Product featuring James Wedmore
Send us Fan Mail Ready to stop trading time for money and start building a business that scales? In this episode, Kristen sits down with 8-figure a year mentor James Wedmore to explore how content creators can step into the role of Digital CEO. Whether you're new to digital products or feeling...
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Ep#88 Camera Confidence for Content Creators: How to Look and Feel Great on Camera with Katie Kaars
Send us Fan Mail In this episode of I Am That Content Creator, we’re joined by portrait photographer and camera confidence mentor Katie Kaars. While Katie has photographed big names like Rose Byrne and Florence Welch, her true passion lies in helping everyday women feel confident and empowered on...
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Ep#87 How to Create Your First Digital Product (and Why It’s the Most Profitable Business Model) — Live Coaching + Actionable Tips to Get Started
Send us Fan Mail Ever wondered how to turn your skills, story, or knowledge into a scalable digital product that sells — even while you sleep? In this high-impact episode of the Hive Hub Collective Podcast, we’re taking you inside a live coaching session where we break down how everyday women are...
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Ep#86 You're Not Failing, You're Finding Your Path: Why Business Pivots Are Essential
Send us Fan Mail The guilt of business pivots can be crushing. That nagging feeling of "Oh, what's she doing NOW?" or "Another business idea gone to waste" – we've been there, and we know you might be feeling it too. As two neurodivergent business owners who've navigated multiple pivots, we're...
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Ep#85 Scaling From Zero to Six Figures: The Business by Design Journey
Send us Fan Mail Ever found yourself drowning in online business courses that promise the world but leave you with more questions than answers? That's exactly where we were before discovering Business by Design. As two neurodivergent mums who transformed our content creation skills into a...
About this show
The podcast for multi-passionate creatives (serial entrepreneurs) building six-figure, pivot-proof businesses engineered to Evolve with them!
You're not scattered. You're not too much. You're Multi-Brilliant and this show was made for you.
Hosted by Kristen (Brand & Visibility Strategist with 15+ years of marketing expertise) and Mia (late ADHD diagnosis, former ambo, and the woman who left it all behind to build not one but three six-figure online businesses), this is the podcast where multi-passionate women, neurodivergent entrepreneurs, and women 40+ come to build businesses that don't box them in.
Between us we've got the strategy, the lived experience, and the receipts and we're not here to hand you a cookie-cutter formula that was never built for the way your brain works.
Each week we get real about perso
Hosted by
Kristen Werner & Mia Steel
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