I Do Wedding Marketing Podcast
by Nina Addeo
The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.
Episodes
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Ep. 220: Why Couples Book You (and how Hallmark can help you figure it out)
Your social media shouldn't just attract attention. It should make couples feel comfortable and confident enough to book you! In this solo episode, I'm sharing what my latest Hallmark mystery movie obsession taught me about building trust through wedding marketing. From familiar faces and...
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Ep. 219 | The Power of Relationship-Driven Business Growth with Jenn Laiacona
Building a successful wedding business takes more than great work and a strong marketing strategy. The relationships you build with fellow wedding professionals, venues, and industry organizations can play a major role in generating referrals, creating new opportunities, and supporting long-term...
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218. Blogging with Benefits in an AI World with Nicole Londono of Lattes for Lunch
AI is changing the way couples search for wedding professionals, and that means wedding businesses need to think differently about the content they create online. In this episode, I’m joined by Nicole Londono of Lattes for Lunch to break down the relationship between blogging, SEO, and AI...
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Ep. 217 | The Preferred Vendor List Playbook with Kevin Dennis
Preferred vendor lists can be one of the most powerful referral sources for wedding professionals, but earning a spot on the right lists requires more than simply asking to be added. In this episode, I am joined by Kevin Dennis, founder of Fantasy Sound Event Services and host of the Mind Your...
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Ep. 216 | Our Curated Fall Education Calendar for Wedding Pros
There are so many great wedding industry events happening over the next few months, so in this solo episode, I’m sharing the conferences, summits, workshops, and educational opportunities I’m most excited about. Some are virtual, some are in person, several are completely free, and I’ll even be...
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Ep. 215 | Pinterest is Your Secret Marketing Superpower with Dana Bahr
If Pinterest has been sitting on the back burner of your marketing strategy, this episode is your sign to take another look. I'm joined by Pinterest Marketing Strategist Dana Bahr, who spent more than a decade in wedding and event planning before helping wedding pros use Pinterest to generate...
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Ep. 214 | How to Make the Algorithm Work for Your Wedding Business
In this episode, I'm breaking down how the algorithm actually works, why it's much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly! 🍓🦞). I explain why social platforms are simply trying to recommend content…
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Ep. 213 | Stop Overcomplicating Reels: Use This Free Instagram Tool
In this week's solo episode, I'm sharing one of my favorite tools for creating content faster: Instagram’s Edits App. I'm breaking down why I love it, how to use templates to create Reels in minutes, and why this app is making it easier than ever for wedding pros to show up consistently on social...
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Ep. 212 | How Sarah Roshan Created One of the Most Influential Communities in Weddings
If you've ever been on a call with me, there's a very good chance you've heard me ask, "Have you heard of Emerge Event Collective?" That's why I was so excited to sit down with Sarah Roshan, founder of Emerge Event Collective and a luxury wedding photographer whose entire career is rooted in...
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211. Couples Are Exiting Your Website at These 3 Spots & PLUS How to Fix It with Devon Balicki of Design and Devon
If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes. So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed...
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Ep. 210 | What Theme Parks Can Teach Wedding Pros About Marketing with Becca Pountney
This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney, for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book. Becca is a wedding business...
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Ep 209 | Is Your Instagram Bio Costing You Bookings??
Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬 In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your...
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Ep. 208 | How Retreats Can Elevate Your Brand + Community with Nadine Bozeman
Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m sitting down with Nadine Bozeman, host of Secrets of a Bridal Seamstress Podcast and Business Membership, to explore what it really looks like to take your community offline and create meaningful, in-person...
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Ep. 207 | Everybody DOESN’T Know This! (Even If You Think They Do)
We spend so much time worrying that what we want to say has already been said and that it’s not “original enough.” But here’s the truth: it’s not about the message… it’s about how you say it! In This Episode, I cover: How to use AI by speaking your content instead of typing Why your message still...
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Ep. 206 | How I Use AI & Tech to Run My Social Media Business
In today’s episode, I’m breaking down the exact tech tools and AI platforms I use to run my social media management business, and how you can use them in your wedding business, too. I get asked all the time what tools I’m using for content, scheduling, workflows…so I wanted to dedicate an episode...
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Ep. 205 | The 5 Pricing Archetypes Every Wedding Pro Falls Into with Danison Fronda-Tietz of Bowtie and Biz
In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz. And okay, yes… I fully invited him on because I had...
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Ep. 204 | How Evergreen Content Can Book You Weddings
Valentine’s Day marks the unofficial end of engagement season. And while we’re all hoping for that inquiry rush, today’s episode is about something that works whether your inbox fills up tomorrow… or not. We’re talking about evergreen content, which is the kind of content that builds trust…
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Ep. 203 | Where Trends Fit in to a Social Media Strategy as a Wedding Pro
Coming in hot post-Super Bowl with something that’s been on my mind: Trending content. Because what better time to talk about trends than after the most-watched content drop of the year? In this episode of the I Do Wedding Marketing Podcast, I’m diving into some of the top questions I hear from...
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Ep. 202 | From Mid-Market to Luxury in the Wedding Industry | Pearl Farquharson
Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE. With features in Vogue, Essence, The New York Times, and more, Pearl has become a trailblazer in luxury...
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Ep. 201 | Planning for What’s Next in the Wedding Industry, with Heidi Thompson
In this episode of the I Do Wedding Marketing Podcast, we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson, founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding...
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Ep. 200 | The Marketing Systems You’re Ignoring (and How to Fix That!) with Cinthia Onines of Boda Bliss
🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast, and I still cannot quite believe it! Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you...
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Ep. 199 | Why Reels Alone Aren’t Booking Wedding Clients
In today’s episode, I’m breaking down how Instagram actually converts for wedding professionals, and why relying on just one type of content (like only reels) often isn’t enough. Instagram is a full ecosystem, and each content type plays a different role. Reels help you get discovered, portfolio...
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Ep. 198 | How Speaking Can Elevate Your Wedding Business in 2026 with Meghan Ely
Welcome to a new year of the I Do Wedding Marketing Podcast! We’ve had so much fun over the years talking all things wedding marketing - but today’s episode is a fresh side of marketing that feels perfectly aligned with New Year energy: speaking opportunities. If you’ve been a longtime listener,...
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Ep. 197 | Creating a Safer, Healthier Relationship With Social Media
Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m talking about what to do when social media no longer feels like a safe place - and how to rebuild a healthier, more supportive relationship with it, especially as a business owner. I share my own experience of…
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Ep. 196 | Are Bookings Really Down? What’s Actually Happening in the Wedding Industry with Erica Powell
As we look ahead to 2026 and 2027, one phrase seems to be everywhere: “Bookings are down.” But is that really the full story? In today’s powerful and eye-opening episode of the I Do Wedding Marketing Podcast, I sit down with Erica Powell, luxury business coach, strategist, and branding designer...
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Ep. 195 | Healing the Hustle: Event Therapy Insights for a Stronger Wedding Professional
How do you build and nurture a trusted network when our industry can feel competitive, isolating, or downright overwhelming? To explore that question, I brought on Charessa Sawyer, founder of Event Therapy and SCV Productions, licensed social worker, certified event planner, author, and…
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Ep. 194 | The Truth About Small Business Marketing with Tayler Cusick Hollman (And Introducing The Social Studio!)
This episode is a big one! I officially announced The Social Studio by I Do Wedding Marketing, a brand-new membership designed to help wedding professionals fall back in love with Instagram and their business again. 💛 To set the stage, I’m joined by Taylor Cusick Holman, founder of Enji, to…
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Ep. 193 | SEO, AI & Websites: What Actually Matters for Wedding Businesses with Marc McIntosh
Is your website silently sabotaging your sales? In this episode of the I Do Wedding Marketing Podcast, I’m joined by Marc McIntosh, CEO and co-founder of Team Wedding Marketing, to unpack one of the most overlooked issues in the wedding industry: underperforming websites. Let’s be real, if your...
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Ep. 192 | One of the Most Underrated Success Metrics in Business
In this solo episode, I’m talking about one of the most underrated success metrics in business and marketing - consistency. I just got back from speaking at the American Bridal Consultants Association’s World of Wedding Events in New Orleans, and I left so inspired by the community of wedding...
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Ep. 191 | Plan Your Social Media Calendar for Engagement Season
It’s almost the most wonderful (and busiest!) time of the year for wedding pros… engagement season! 💍✨ In this solo episode of the I Do Wedding Marketing Podcast, I’m taking you behind the scenes of my signature system for building social media calendars that actually move the needle during...
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Ep. 190 | What Couples Really Want to See on Your Website with Brian Lawrence
Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I’m joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who’s helped hundreds of...
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Ep. 189 | Elevate Your Marketing with Canva Verified Expert Brenda Cadman
In this episode of the I Do Wedding Marketing Podcast, I sit down with Canva Verified Expert Brenda Cadman, who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you’re a wedding professional juggling brands, clients, and content.…
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Ep. 188 | A Fresh Twist on Lead Magnets: Educational Email Courses Explained with Sebastian Dziuk
Friends, have you ever heard of an educational email course? Because honestly? I hadn’t until recently. And now I’m obsessed... 👀 In this episode of the I Do Wedding Marketing Podcast, I sit down with Sebastian Dziuk to talk about a fresh twist on lead magnets: educational email courses.…
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Ep. 187 | The SEO Secrets Behind Venues That Book with Elizabeth Nelson of Snowmad Digital
Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I’m joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation. Elizabeth’s journey...
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Proof It Works: Live-Painter Heidi Nielson’s Incredible Growth Using Organic Instagram Engagement
This isn’t just another episode of the I Do Wedding Marketing Podcast, this is something very special. Back in Episode 170, I shared my exact Instagram strategy for attracting local wedding leads. Today, we get to hear what happens when someone actually implements it. Enter the one and only Heidi...
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Ep. 185 Pinterest Made Easy for Wedding Pros with Laura Rike
Welcome back, Wedding Pros! Today’s episode of the I Do Wedding Marketing Podcast is your official permission slip to finally take Pinterest seriously. If you’ve ever thought, “I don’t get Pinterest” or “I don’t have time for another platform,” this episode will change your mind. Our guest, Laura...
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Ep. 184 | How Wedding Pros Can Turn Emails Into Booked Clients with Sofia Brown
We love social media here, but email is one of the most powerful (and underutilized) tools wedding professionals have to build relationships, drive referrals, and stay top of mind with clients. That’s why I invited Sofia Brown, founder of By Sofia Brown, to join me. With deep experience in agency...
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Ep. 183 | Behind the Curtain of the Luxury Wedding Industry with Jackie Watson
What does it really take to work in the luxury wedding market? Spoiler: it’s about more than just bigger budgets. In this episode of the I Do Wedding Marketing Podcast, I sit down with Jackie Watson, Founder of Jaclyn Watson Events and Echelon Creative & Co. Jackie pulls back the curtain on what...
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Ep. 182 | Fake Leads Are Draining Your Budget—Here’s What to Do Instead with Anthony Grant of Olympus Insights
Are you paying for leads that don’t convert? Join us for the latest episode of The I Do Wedding Marketing Podcast, where we take a hard look at paid wedding directories like The Knot and WeddingWire, and why so many pros are rethinking their value. Guest expert Anthony Grant shares how to spot…
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Ep. 181 | The Social Media Wake-Up Call Your Wedding Business Needs
In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results. What You’ll…
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Ep 180 | How to Build a Wedding Brand That Attracts (and Repels) the Right Clients with Inkpot Creative
In this episode of The I Do Wedding Marketing Podcast, I had the absolute pleasure of sitting down with KP and Jesse of Inkpot Creative, the powerhouse duo behind bold, personality-driven branding and website design for wedding photographers. We dive deep into: Why your website should repel the...
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Ep 179 | Mastering TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
In this episode of the I Do Wedding Marketing Podcast, I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your…
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Ep 178 | Booked Solid: Ron of Ron & Jess Marketing on Turning Wedding Inquiries Into Paying Clients
On this episode of I Do Wedding Marketing, I’m thrilled to be joined by Ron Sefcik of Ron & Jess Marketing! If you’ve ever said, “I need more leads” or “I wish I could book more of the ones I already get,” then this is your episode. Ron is a seasoned wedding marketing expert who dives deep into…
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Ep 177 | More Profit, Less Pressure: A Smarter Way to Run Your Wedding Business with Chris Weinberg
Hey, wedding pros—are you feeling the mid-year booking blues? In this episode of the I Do Wedding Marketing Podcast, I sit down with luxury wedding planner and business strategist Chris Weinberg, and let me tell you, this one’s a masterclass. Chris has over 20 years of experience working with...
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Ep 176 | Increase Wedding Bookings with Website Copy: Personality-Driven Website Words with Andrea Shah
In this episode of the I Do Wedding Marketing Podcast, I sit down with the brilliant Andrea Shah — wedding industry copywriter and the genius behind Andrea Shah Copywriting. If you’ve ever struggled with making your website copy sound like you, while still converting those dreamy inquiries into...
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Ep 175 | Authentic Marketing, Sustainable Sales & Bold Branding with Wedding Pro Powerhouse Terrica
In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica , the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering...
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Ep 174 | Save Time and Reduce Stress with the Right Tech Stack with Courtney Donilon from Aisle Planner
If you've ever felt like your wedding business is running you — instead of the other way around — this episode is for you. In this conversation, I sit down with Courtney Donilon from Aisle Planner to unpack one of the most overlooked but powerful tools in any wedding professional’s toolkit: your...
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Ep 173 | Alan Berg and The Sales Secrets for Wedding Pros: AI, Ghosting and Getting the Yes
In this episode of I Do Wedding Marketing, I had the absolute pleasure of sitting down with Alan Berg, one of the most respected voices in the wedding industry when it comes to sales, marketing and business growth. We dove deep into what it really takes to convert leads into bookings, especially…
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Ep 172 | How Wedding Pros Can Show Up on Google & ChatGPT: SEO in the Age of AI with Sarah Dunn
Hey friends! It’s Nina Addeo, and this episode of The I Do Wedding Marketing Podcast is one you’re going to want to listen to—maybe twice! Today, I’m joined by none other than Sarah Dunn of Sarah Does SEO—THE go-to SEO expert for wedding pros—and we’re diving deep into how search engine...
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Ep 171 | HR Truths Every Wedding Pro Needs with Kira LaForgia of Paradigm Consulting
Hey friends! In this episode of the I Do Wedding Marketing Podcast, I'm diving deep into something I’ve never talked about here before: human resources and team building — and trust me, this is the episode every wedding pro needs. I'm joined by Kira La Forgia, founder of Paradigm Consulting and...
About this show
The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.
Hosted by
Nina Addeo