I Love Marketing with Joe Polish and Dea

Most business owners think of CRM systems as databases, spreadsheets, follow-up reminders, and administrative work. Joe and Dean challenge that thinking by reframing CRM as a relationship-building tool that helps you create more value, more opportunities, and more enjoyable Customer experiences. Here's a glance at what you'll learn from Joe and Dean in this episode: Why most CRM implementations fail despite having powerful software. The difference between collecting Customer information and creating meaningful relationships. How better follow-up can become one of the easiest sources of revenue growth. Why most businesses focus on transactions when they should be focusing on lifetime relationships. How to use CRM systems to become more thoughtful, relevant, and memorable. The role technology should play in creating better Customer experiences. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Show Notes: CRM Is Really About Relationships, Not Software Most people think CRM stands for Customer Relationship Management, but they spend almost all their time managing data instead of relationships. The software itself is rarely the problem; the challenge is using information in ways that create more meaningful interactions. Great CRM systems help businesses remember important details, preferences, milestones, and opportunities to serve Customers better. The ultimate purpose of a CRM should be helping people feel known, understood, and appreciated. The Fortune Is In The Follow-Up Many sales opportunities are lost because businesses fail to stay in touch consistently. Follow-up should not feel like chasing people—it should feel like continuing a conversation. CRM systems provide structure for maintaining relationships long after the initial interaction. Businesses that systematically follow up often outperform competitors who rely on memory or inconsistent communication. Technology Should Enhance Human Connection Automation should support relationships rather than replace them. Customers still want to feel like they're dealing with real people. CRM tools work best when they help deliver relevant communication at the right time. The goal is creating a more personal experience at scale. Relationships Compound Over Time Every interaction creates future opportunities. Strong customer relationships lead to referrals, repeat purchases, and introductions. CRM systems help capture and organize relationship capital. Businesses often underestimate the long-term value of staying connected with past Customers.

What if sales calls were more fun? In this special I Love Marketing Live series hosted by Paul Colligan, Joe Polish and Dean Jackson answer real audience questions and reveal how to make business growth easier, more profitable, and a lot more enjoyable. Here's a glance at what you'll learn from Joe and Dean in this episode: Why sales feels draining when you are emotionally attached to the outcome of every conversation. How the pressure to "close" prospects often creates the very resistance salespeople are trying to avoid. Why confidence in your ability to create results is more valuable than any sales script or persuasion technique. The distinction between convincing people to buy and helping people make good decisions. How focusing on outcomes instead of activities can make sales more profitable and significantly more enjoyable. Why some of the highest-performing salespeople rarely think of themselves as salespeople at all. If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com. Show Notes: The Problem Isn't Sales, It's How Most People Think About Sales Many Entrepreneurs associate sales with pressure because they approach conversations hoping for a transaction rather than looking for an opportunity to help. When someone enters a sales conversation worried about being rejected, their attention shifts away from the prospect and toward their own needs. The most effective sales conversations occur when the focus stays entirely on understanding what the other person wants and whether you can genuinely help them achieve it. People naturally trust those who are committed to helping them make a good decision, even if that decision is not to buy. Joe's frame: do not delegate marketing or the checkbook to anyone you have not first learned to lead in those areas yourself. Confidence Comes From Certainty, Not Persuasion Joe and Dean discuss how sales becomes dramatically easier when you are certain about the value you can provide. Confidence is not generated by memorizing scripts. It comes from knowing your product, service, or process consistently creates results. Prospects often sense uncertainty long before they hear it directly. The most expensive thing you can communicate is a lack of belief in your own offer. The more confidence you have in the outcome, the less energy you spend trying to convince people. Dean's working principle: sell something you would be thrilled for your closest friends and family to buy, with the same energy you would bring to a recommendation made for free. Sell the Destination, Not the Vehicle Customers are rarely excited about the mechanics of what you do. What they actually want is the result your solution makes possible. Great marketing and great sales both focus on the transformation rather than the process. Businesses that communicate outcomes clearly tend to attract more qualified prospects and experience less price resistance. Joe's frame from the live: when you sell travel, you sell the destination, not the TSA line. When you sell anything else, the principle holds. Helping Is More Enjoyable Than Convincing Conversations become easier when your goal is understanding rather than persuading. The best sales interactions feel collaborative rather than confrontational. Prospects are more likely to buy when they feel understood. People do not buy because they understand what you do, they buy because they feel understood. A service mindset creates stronger relationships and better long-term customer retention. Rapport is trust with comfort. Build the comfort first, build the trust over time, and the sale almost makes itself. Resources: What's In It For Them?  |  Joe Polish, book Influence  |  Robert Cialdini, book Pre-Suasion  |  Robert Cialdini, book I Love Marketing   Breakthrough DNA Report  |  Free Download Average Joe's Marketing  |  Joe Polish's marketing book  Genius Network  |  Joe Polish's Genius Network

You're invited! Join Joe Polish and Evan Carmichael for a LIVE I Love Marketing Meetup. We hope to see you there, 4/20/22 at 11:30 AM PST. Register at: ILoveMarketingZoom.com.  

You're invited! We're asking you to join us for a LIVE I Love Marketing Meetup. Join us at ILoveMarketingZoom.com, submit your question and we may choose to answer it. We hope to see you there, this Wednesday 4/22/20 at 6:00 PM PST. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Annual Event – then apply today for your invitation to attend. If you’d like to learn more about the Genius Network Annual Event or to apply, go to www.GeniusNetwork.com.

Harvey Mackay, a seasoned entrepreneur, seven-time New York Times bestselling author, and business speaker, constantly pushes the envelope in the pursuit of his fullest potential. Learn how he does it in today’s episode of I Love Marketing with Joe Polish. If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/361. Here’s a glance at what you’ll learn from Harvey Mackay and Joe Polish in this episode:  What Harvey’s new book, "You Haven't Hit Your Peak Yet!” is all about AND why he wrote it. The 4-letter word you MUST understand to be a successful leader, CEO, president or entrepreneur. Harvey’s candid answer to: “What pisses you off? What disappoints you?”  Harvey’s method of resiliency (How he bounces back from failure, disappointment, and betrayal). 3 things you need to have if you want to increase your net worth by 2x, 3x, even 5x. One thing Harvey attributes to having lived 7 years longer than his age expectancy. The 3-word secret to becoming even more successful (Plus: Why Harvey has 20 coaches). You CAN become more creative than you ever thought possible. Here’s how… How to deepen your relationships, bond with people, and develop meaningful friendships. One of the easiest, smartest holiday card ideas you can use that will make people love you. The Postcard Network: How to build a powerful, influential network using a postcard Why “QUALITY of connection” beats quantity (and the secret to gaining instant credibility). Harvey’s simple definition of success (And what Harvey regrets in his business and life). If you’ve ever wondered EXACTLY how much sleep you need, THIS is the fascinating answer. Why it’s important to never stop learning (and 2 ways you can keep learning continuously). The ONE WORD 90% of successful CEO’s and Presidents attribute to their success.

The Hollywood Premiere of the documentary, CONNECTED: The Joe Polish Story, is happening on Monday, June 17th, at 5pm at the TCL Chinese Theatre (formerly the Mann's Chinese). Join Joe Polish there on the red carpet if you can and be sure to stay for the Q&A session after the showing. While the documentary is about Joe's life work, this film is also about becoming a better Entrepreneur...a better Human...and how to use CONNECTION to do this. Getting connected to others, getting connected to YOURSELF, and the transformation that’s possible in your life and the lives of those around you, is the KEY TO SUCCESS. You can watch the trailer and get the back story at www.ConnectedTheMovie.com and get tickets to this HOLLYWOOD Premiere now at https://danceswithfilms.com/connected-the-joe-polish-story/

In this special Episode you’ll learn Success Habits you can use today with Harvey Mackay, Dean Graziosi, and Joe Polish.  Harvey Mackay is a multiple NY Times Bestseller, and his books have sold over 10 million copies including the legendary How to Swim with the Sharks without Being Eaten Alive. Dean Graziosi is partners with Joe Polish on Genius X and is one of the top success trainers of our generation. He’s a multiple New York Times bestselling author, entrepreneur, and expert trainer on LIVE TV and on stage, influencing millions of people with his success habits and education in real estate and personal development. Here’s a glance at what you’ll learn in this episode: Harvey chronicles his fascinating career and shares his definition of “Success” A simple, life-changing success habit you can use to make yourself physically and mentally stronger How to protect your confidence so you suffer less, win more often and live a life you love Harvey shares a profound lesson: “Go talk to 1,000 successful men and woman. Ask them why they became successful. [They] will tell you they made it, they are happy, and they are successful because they had ____________” What super successful people do to get smarter and build their network Grab a piece of paper and make THIS list if you want to have more passion, courage and flow every day If you want to be a more successful entrepreneur, CEO, president or leader in your industry, you CANNOT achieve this goal without understanding one 4-letter word: _ _ _ _! 5 quick tips for becoming world class in your career, skill set or business Shownotes and links from this episode can be found at: www.ilovemarketing.com/298

n this Episode, you’ll discover what makes a great dad also makes a great marketer with his top 10 list, with Dean Graziosi. So what’s so special about Dean’s Top 10 List?--It turns out, the 10 things that make Dean a great dad, are the exact same 10 things that make him one of the world’s most successful marketers. Dean Graziosi is one of the top success trainers of our generation. He’s a multiple New York Times bestselling author, entrepreneur, and expert trainer on LIVE TV and on stage, influencing millions of people with his success habits and education in real estate and personal development. Here’s a glance at what you’ll learn in this episode: 10 secrets of being a great dad (Whether you have kids or you're thinking of having kids one day, these 10 secrets can transform your life and the relationship you have with your kids...) How to make sure you don't raise spoiled or entitled kids and instead you raise kids who value hard work and want to make an impact in the world Dean shares how to tell an engaging story with a fun and empowering message wrapped in The key to being more connected with your child so they bond with you, trust you, and feel safe with you Dean reveals his "secret sauce" to being a great marketer Shownotes and links from this episode can be found at: www.ilovemarketing.com/dean

Episode 193 Show Notes:What germs can teach you about thinking more clearly3 kinds of clarity for breakthrough connections and insightsA big thinking mistake people make (What to do instead)The Truth About Feelings: How to reduce worry, overwhelm or stress and enjoy your lifeJamie shares strategies for thinking 10x more effectivelyContinued in part 2Leave a comment here:http://ILoveMarketing.com/193

Show Notes:John Ratliff delivers a presentation on the Genius Network Stage on cultivating great company culture.  In this presentation you'll learn:The primary reason entrepreneurs create a bad culture and how you can fix itHow to create great company culture where your team will want to make your company better every dayThe one question every manager should ask to create a productive company culturehttp://ILoveMarketing.com/191  

In episode 190, Joe and Dean discuss:* Joe and Dean discuss the human behavior "hot buttons" that influence and persuade people to buy from you* Is it still possible to get rich in a niche? Joe and Dean share how the right audience of a few hundred people could change the way you do business* The psychology behind making offers that tap into your prospects and customers deepest desires and make you more money* Dean shares a method for moving people from skeptical to convinced about you, your products and your services* Joe and Dean talk about timeless ideas and formulas you can use more effectively todayhttp://ILoveMarketing.com/190 

Oscar Winner Patricia Arquette on GiveLove.Org, Interview with Joe Polish In this video with Joe Polish, founder of Genius Network ( http://www.geniusnetwork.com ) interviews Oscar and Academy Award winner, Patricia Arquette.  Patricia shared some of the amazing work she's doing with the foundation she co-founded http://www.GiveLove.org Please donate today: http://givelove.org/donate.php  Patricia Arquette and Rosetta Getty founded GiveLove to assist displaced families after the devastating 2010 earthquake in Haiti. Givelove responded to the immediate need for sanitation in tent camps by bringing the best experts in the field of EcoSan to help start several large compost toilet projects at primary schools and NGO compounds. Over two-dozen dedicated volunteers and experts have worked with us since we began our relief, sanitation, and construction projects. GiveLove’s work is supported by hundreds of people through small, private donations.  join the conversation: http://ilovemarketing.com/patriciaarquette

In episode #189, Joe Polish interviews Marc Goodman on his new book, Future Crimes and they discuss:* When to post vacation pictures that decreases your chances of being robbed while you're away* The scary truth about organized criminals, rogue governments, and hackers taking control of the technology you rely on and getting it to do things you don't want it to do (Think your car, your mobile phone, or even the baby camera in your child's bedroom is safe? Think again...)* Marc explains why the things you share online are NOT safe and where technology is being used against you* THEY KNOW WHEN YOU'RE IN THE BATHROOM: How Disney is using RFID tracking chips to cater to visitors and create a magical experience for them (and how this same technology is being used all around you right now)* Some of the scariest cyber crimes that are coming that you're going to want to be aware of (and some that are already here including robotic threats and biological threats...)* 6 simple technique for avoiding 80% of the threats in cyberspace and decreasing your risk from almost all threats by 85%!Order Marc Goodman's new book, Future Crimes here: http://ilovemarketing.com/future-crimes-bookJoin the conversation on this episode here:http://ILoveMarketing.com/189 

In episode 188, you'll hear a special presentation from Darren Hardy at a recent Genius Network Event.In this presentation, Darren shares:The person who has impacted Darren the most both financially and personallyThe secret to living an extraordinary life full of wealth, respect, and loveFinding what matters the most in your life (and becoming masterful at it)The counter-intuitive secret Steve Jobs knew about successWhat Warren Buffett said when he was asked to boil down the #1 key to successhttp://ilovemarketing.com/188

In episode 186, Joe and Dean discuss:THE COMING TECHNOLOGICAL BOOM: How some new companies are going from $0 to $1 BILLION in as little as 18 months"People That Don't Know The Information In THIS BOOK Are Screwed!": The one book you MUST read as soon as possible if you don't want to be left behind...Dean shares "The 6 D's of Exponential Growth" he learned from Peter Diamandis and how you can use them to spot huge opportunities in your marketOne skill that will give you and your company an unfair advantage in the near future (and it's not technological skill!)Joe shares how you can use marketing to influence and connect with industry transformersThe story of how Joe, Genius Network, Dan Sullivan and Strategic Coach helped Peter Diamandis move the Abundance movement forward through marketingWant To Partner With Joe and Dean? Joe and Dean share how you can!Join the conversation on this episode here:http://ILoveMarketing.com/186

In episode 185 Joe Polish interviews Jon Congdon, Co-Founder of Beach Body and they discuss:The Lifetime Value of a Customer: “If we kept putting good products out, then our own consumers would be more likely to buy more stuff. Not only that, they’d be more likely to tell their friends to buy stuff from us.”Transparency: “We made ourselves very transparent to our customers early in the evolution of the company, through message boards and other online communities.Nothing is really that important: You can get really stressed out over the small stuff and the big stuff. But at the end of the day, it turns out that it’s kind of all small stuff. If you realize that they’re not that important, then you are better at making very critical decisions.Like Who You Hire: We don’t really want to hire anybody that we don’t want to hang out with at our holiday party. I think that kind of goes for the vendors that we work with, too.  Sometimes, you have a choice of 3 or 4 vendors that all qualify in that regard, and you just have to go on, “Hey, who do I like?”Hire Optimists: If an optimist is faced with a problem, they know they can solve it.Identifying Pessimists: Ask them about companies they worked for. If they keep talking about the companies as if they were stupid in the decisions they made and they weren’t wise about this and they didn’t do this right, and that’s why each of the companies they’ve worked for has not succeeded in some way, and if it’s always completely externalized, that means that the person is probably a pessimist. 

This is a presentation at a recent Genius Network Event from Genius Network Member, Dean Graziosi in his presentation, "It's Not Just What We Say, It's What We Do".In this presentation Dean shares the following ideas:10 secrets of being a great dad (Whether you have kids or you're thinking of having kids one day, these 10 secrets can transform your life and the relationship you have with your kids...)How to make sure you don't raise spoiled or entitled kids and instead you raise kids whovalue hard work and want to make an impact in the worldDean shares how to tell an engaging story with a fun and empowering message wrapped inThe key to being more connected with your child so they bond with you, trust you, and feel safe with youDean reveals his "secret sauce" to being a great marketer

In episode 184, Dean and Joe discuss:Behind-The-Scenes Of A Health And Nutrition Empire: Joe shares the money-making and marketing strategies he discovered as Bill Phillip's marketing consultant on-and-off for over a 13 year period!The elegant idea Joe gave Bill Phillips that led to Bill granting over 575 children's wishes and receiving their highest awardOne of the most effective ways to present and sell your products and services (If you use what Joe shares here, it bonds your prospects and customers to you and has them see you as the most trustworthy company to do business with over almost every other competitor in your industry)Joe's #1 strategy for creating an E.L.F.™ (Easy, Lucrative, and FUN!™) money-making machine that does a lot of of your marketing and selling FOR you (It takes a little bit of time to set up, but once you have it created the payoff is HUGE!)Joe reveals the story behind Bill Phillips "Physique Transformation Contest" and "Body Of Work" documentaryHow Joe came up with "The New Theory Of Evolution" which became the visual communication and famous brand logo for Bill's company Experimental and Applied Sciences (EAS)THE $4,000,000+ FORMULA: Using this 3-part marketing formula could be worth a BIG cash windfall to you (Joe originally shared this formula with Bill Phillips and it helped make Bill's company an additional $4.5 million!)http://ILoveMarketing.com/184

Here are some of the points discussed in Dr. Peter Diamandis' Presentation on having a BOLD and Abundance MindsetEvidence Of Abundance: Why were are working less, increasing our standard of living, reducing poverty, accessing more and more technological capability for far cheaper than ever before, living longer than ever, are safer than ever, and living in the most peaceful time in history.The Secret Of How Billionaires Think: Peter Diamandis sat down with four billionaires - Larry Page, Elon Musk, Jeff Bezos, and Richard Branson - and after asking them questions, he discovered 6 "Thinking At Scale Strategies" they use to think big and act boldly. Here's what they are...How to go from "I have an idea" to a $1 billion company in just 2 years time (It's possible today. Here's the reason why AND what you can do right now to ride the billion dollar wave...)Insights into the 8 innovation principles Google uses for having people from around the world help solve their problems, iterate fast, and impact millions of livesPeter shares his 6 D's framework that simplifies technology and gives you and your business the power to predict where technology is going4 critical insights for being more innovative, staying ahead of competitors, and having a 10x mindset3 key questions to ask yourself if you want to grow globally, go exponential, and take advantage of the latest cutting edge technologies Get Peter Diamandis' new book Bold here:http://ilovemarketing.com/peter-diamandis-bold/ 

In episode 182, Dean Jackson interviews Yuri Elkiam and they discuss:Yuri shares how he went from being a professional soccer player...to bed..to no hair on his head!Dean and Yuri talk about the importance of great titlesSneaky foods that rob you of your energySimple things you can do today to feel more energy right awayExactly how to eat for All Day Energy