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I Made it in San Diego

by Voice of San Diego

There’s a personal story behind every business. Some succeed. Some fail. Many do both. I Made it In San Diego will introduce listeners to the stories behind the city’s small and well-known businesses, and the people who made them what they are today. It’ll delve into the triumphs, tough times and lessons learned along the way – as well as stories unique to San Diego’s technology and border economy.

From the show's RSS feed, refreshed Apr 11, 2026. Source feed.

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Episodes

  1. The Making of a Local Music Legend

    If you listen to local music, then you’ve heard of Tim Mays. Mays is the cofounder and co-owner of San Diego’s mythic music venue The Casbah. On this episode of "I Made it in San Diego," Voice of San Diego's podcast about local businesses and the people behind them, hear how Mays went from a kid...

  2. When Running a Hotel Isn't Enough

    Entertainment and hospitality is one of the top 10 industries in San Diego. Because hotels play such a big role in our region, their owners have some political power. In a new episode of I Made It in San Diego, a VOSD podcast about the people behind the region’s businesses, I talk to hotelier…

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  3. How Redhorse Became One of the Fastest Growing Companies in the Country

    Last year, $9.4 billion flowed to defense contractors in San Diego. At the helm of one of those local private firms getting some of those military dollars is David Inmon, the CEO of Redhorse Corporation. In a new episode of I Made it in San Diego, a VOSD podcast about the people behind the…

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  4. Creating a Future Through Music

    For music engineer Justin Watson, music has always been a part of him. Growing up in Detroit was tough. He lived near the stretch of highway known as the 8 Mile Road, in a neighborhood where everyone and everything was about work. Watson, who goes by Jay Wat, had to grow up fast. Music kept his...

  5. A Place Maker Builds a Business

    Ilisa Goldman thinks it should be easy for a group of neighbors to spruce up a vacant, city-owned lot with seating, shade, art and other simple amenities. Instead, they often end up having to claw through a series of bureaucratic barriers and many simply give up, or avoid the ordeal entirely....

  6. Moving Doesn't Have to Be Terrible

    Moving sucks. Mike Glanz went all in on that basic premise and ended up running an online moving business in Oceanside that now pulls in about $8 million in annual gross revenue. A decade ago, most people were either renting their own trucks or hiring full-service companies and paying them...

  7. A Grueling Game of Farmers Market Musical Chairs

    Brian Beevers is the man behind the farmers markets in Clairemont, Serra Mesa and at Horton Plaza. He's also got a farmers market-inspired shop called Simply Local in North Park that sells goods made by San Diegans. Becoming one of the region's biggest purveyors of local products, though, wasn't...

  8. Chasing the Lucha Libre Dream

    When Josue "Josh" Anival Salcido entered his first professional wrestling ring in 2009, it was as a last-minute fill-in for a few performers who didn't show up. His twin brother Jaime Salcido was by his side, and they tag-teamed in a Lucha Libre match. They had been training for that moment for...

  9. How a Kids Theater Program Grew Up

    Back in the late 1970s, musical theater was growing rapidly from coast to coast. Semi-professional actors looking for a chance to perform on stage had several opportunities. But kids? Not so much. On a new episode of I Made it in San Diego, Voice of San Diego’s podcast about the region’s…

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  10. An Architect's Big Break, and the Struggle to Live Up to it

    Jennifer Luce has made a name as an architect who takes an artful approach to designing buildings. Her firm, Luce et Studio, designed the Nissan offices in La Jolla, Extraordinary Desserts in Little Italy and dozens of other award-winning projects in San Diego and beyond. On a new episode of I…

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  11. 'The Cockroaches of the Internet' on Their Online Empire

    Back in 2001, the internet was a weird and wonderful place. It was devoid of the much of the online entertainment and noise of today. It was a place where a couple of Santee kids could do silly but entertaining things like bring the video game Tetris to life by running around San Diego dressed as…

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  12. After Battling for Her Life, She Built a Successful Battling Business

    Diana Ocampo is a fighter. In a new episode of I Made it in San Diego, Voice of San Diego’s podcast about the stories behind the region’s businesses and the people who made them what they are, Scott Lewis talks to Ocampo about the battles she's faced and the businesses she's built, then lost…

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  13. The Battle Behind a Family's Secret Sauce

    I had no choice but to try Bitchin' Sauce. It was years ago, and Ryan Smith was at the farmer's market in Hillcrest. He was so enthusiastic and wildly upbeat about his "bitchin' dips, so I stopped to give them a try. Yum. The sauces – which are sort of like hummus but made with ground-up almonds...

  14. The Man Who Helped Sell San Diego on Fish Tacos

    It's hard to imagine, I know, but there was a time when San Diego wasn't so sure about fish tacos. When Ralph Rubio opened the inaugural Rubio's on Mission Bay Drive in Pacific Beach, people still expected a taco to have a crunchy shell and contain some sort of beef. It took some time before...

  15. The Theater Company That Went From a Chicken Coop to Center Stage in Carlsbad

    New Village Arts started as an idea Kristianne Kurner had for a theater company back in the late 1990s. At the time, Kurner was a member of the first graduating class of The Actor’s Studio in New York – an intense program led by James Lipton. When Kurner graduated, she left New York for Los…

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  16. 'The Soap of a Generation' Started With a Soapbox

    There aren't any slick commercials or campaigns advertising Dr. Bronner's Magic Soaps. And yet, you've probably heard of the product. The soap is different – some might say a little weird. The most memorable feature isn't the soap itself; it's the labels, which are packed with over 3,000 words...

  17. The Fitness Franchise That Started it All

    I take three separate fitness classes a week to supplement my running workouts, including one at Barry's Bootcamp in Hillcrest, a franchise with locations across the country. San Diego has lots of similar options for the fitness-inclined: CorePower Yoga, OrangeTheory Fitness, CrossFit. One…

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  18. If the Shoe Fits, Build a Business Around it

    Finding shoes that fit perfectly can be hard. After a particularly frustrating day of shoe shopping at a mall, Lucy Beard had a big aha moment while drinking her Starbucks latte. Beard happened to pick up an article about 3D printing technology and she thought, if these machines can create...

  19. A Big Bet on Solar That Paid Off

    The first time Daniel Sullivan was introduced to solar, he was hooked. He said he knew right away that it would take off, even though it was an expensive and somewhat obscure technology at the time. He was an electrician, so he brought the business opportunity to his employer. "I went to my boss...

  20. Pioneering the New Frontier of Legal Pot

    James Slatic is a marijuana business pioneer. One of his past business ventures set the standard for packaging medical marijuana. Another innovated vape cartridges and other products. The successful businesses he's built and his highly publicized ongoing legal battles with the district attorney’s...

  21. An Early Pact Set the Stage for Deering Banjo Company

    From its factory in Spring Valley, Deering Banjo Company has made more than 100,000 banjos since the business launched in 1975. In the debut episode of I Made it in San Diego, a podcast illuminating the stories behind the region's businesses and entrepreneurs, I talk to Greg and Janet Deering…

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  22. Introducing I Made it in San Diego

    There’s a personal story behind every business. Some succeed. Some fail. Many do both. I Made it In San Diego will introduce listeners to the stories behind the city’s small and well-known businesses, and the people who made them what they are today. It’ll delve into the triumphs, tough times and...

About this show

There’s a personal story behind every business. Some succeed. Some fail. Many do both. I Made it In San Diego will introduce listeners to the stories behind the city’s small and well-known businesses, and the people who made them what they are today. It’ll delve into the triumphs, tough times and lessons learned along the way – as well as stories unique to San Diego’s technology and border economy.

Hosted by

Voice of San Diego

Frequently asked questions

How many episodes does I Made it in San Diego have?

I Made it in San Diego has 22 episodes on PodParley. The most recent episode was published on April 17, 2018.

What is I Made it in San Diego about?

There’s a personal story behind every business. Some succeed. Some fail. Many do both. I Made it In San Diego will introduce listeners to the stories behind the city’s small and well-known businesses, and the people who made them what they are today. It’ll delve into the triumphs, tough times and...

How often does I Made it in San Diego release new episodes?

I Made it in San Diego publishes every two weeks, based on its 22 episodes since June 2017.

Who hosts I Made it in San Diego?

I Made it in San Diego is created and hosted by Voice of San Diego.
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