PODCAST · business
IABC Edmonton Podcast
by IABC Edmonton
The IABC Edmonton podcast is a great way to sharpen your professional skills in the world of corporate communications. Join IABC Edmonton Past President, Marvin Polis as he interviews experts in their field.Search for IABC Edmonton in Apple Podcasts, Spotify or your other podcast app.
Episodes
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023 The state of digital journalism - Mack Male, Taproot Publishing
The economics of journalism remain in flux, and that is having repercussions on both paid and earned media. As the tech giants have gobbled up advertising dollars, we're seeing a shift in journalism toward direct reader support. This has implications that you need to consider. It means utilizing...
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022 Journalism and the shifting communications landscape - Barbara Reyelts
IABC Edmonton partnered with MacEwan University Bachelor of Communication Studies to bring our members the opportunity to learn from internationally acclaimed journalist Barbara Reyelts on October 12, 2018. Reyelts hosted a professional development session titled "The Shifting Communications...
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021 Risk Communication - Regina Lundgren and Andrea McMakin
In this episode of the IABC Edmonton podcast, Past President, Marvin Polis, interviews authors Regina Lundgren and Andrea McMakin about their book, Risk Communication - a handbook for communicating environment, safety and health risks. Be sure to listen to the end to learn how you can enter to…
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020 Nailing your media pitch - Shawna Randolph, CTV
As you plan your fundraiser, festival, or company announcement, are you confident you know how to get the right media out to your event? At the June 2018 professional development session, Shawna Randolph, co-host of Alberta Primetime and founder of Shawna Randolph Communications, co-presented…
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019 Changing culture through meaningful conversations - Shauna Lowry, Suncor
Safety is a top priority and a large part of corporate culture. This is no exception for Suncor Energy, who as a result of several serious safety incidents, implemented a cultural change at its oil sands operations. Leadership and communications played an important role in making that shift. In...
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018 Creating an award-winning integrated marketing strategy
As communicators, our goal is to tell our story in such a way that our target audience hears it, understands it and is motivated by it to take action. But in a world with more marketing channels than ever before: - How do you know which channels to utilize for your audience? - What’s the right...
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017 Employee engagement through digital media - Johanna Dietrich and panel
It’s no secret that an engaged workforce is the heart of a successful organization. The employee communications function plays a strong role in supporting engagement through information sharing and communicating the culture. Sounds simple, but how does it all come to life? Learn from a panel of...
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016 Employee Advocacy: Mobilizing employees to tell the brand story - Michael Brito
In IABC Edmonton's last professional development session of the 2016-17 season, Michael Brito explained the "why" of employee advocacy, as well as provided our members with a roadmap to mobilize their employees as brand storytellers, no matter how large or small the company. Past President…
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015 Corporations aren't people, so how can they be social? - Marc Gordon
The Forward Thinking workshop event was hosted by IABC Edmonton, Digital Alberta and nForm. This half-day was packed with strategy, tactics, and case studies covering a range of topics related to digital and the customer experience. From the love-hate relationship between organizations and social...
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014 Influence - Jonah Berger, New York Times best selling author
In this special episode of the IABC Edmonton podcast, past president Marvin Polis chats with Jonah Berger about influencing groups and individuals. Jonah is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and...
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013 Strategic Communication - Colin Babiuk, MacEwan University
This episode of the IABC Edmonton podcast is all about strategic planning as past president Marvin Polis interviews Colin Babiuk from MacEwan University’s Public Relations Program. Colin Babiuk, MA, APR, FCPRS, is the Faculty and Curriculum Coordinator for the PR Program at MacEwan. Colin has…
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012 United Breaks Guitars: A customer service message goes viral - Dave Carroll
In this special episode of the IABC Edmonton podcast, past president Marvin Polis interviews Dave Carroll about his iconic viral video United Breaks Guitars. As you’ll probably remember, Dave’s video caught the world by storm and became one of the top 10 videos that year on Time Magazine’s list…
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011 Leading When You're Feeling Burnt Out - Tammy Dewar
While some may think of leadership as a position, it is actually a choice we make every day. Leadership requires that we bring our best to every situation, a challenging proposition in today's work world. In this episode of the IABC Edmonton Podcast, past president Marvin Polis talks to Tammy…
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010 The Changing Face of Government Relations - Kristin Anderson
The May 2015 election of Premier Rachel Notley in Alberta has represented a significant shift in the tone, priorities and style of the provincial government. At the federal level, the Justin Trudeau-led Liberals came to power last year as well. Both governments are putting a priority on gender...
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009 Content Marketing - Adam Rozenhart and panel
Last year, leading brands spent nearly a third of their budgets on content marketing. In our digital landscape, effective content is becoming increasingly important. What makes a good content strategy? How can you develop a compelling editorial mission? What's the best way to build an audience?...
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008 Shaping Digital Strategy - Robert Valpy
IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Robert Valpy (Postmedia Edmonton) was one of the presenters for the session: Shaping your organization's digital strategy. Change means...
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007 Introduction to Analytics - Tim Schneider
IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Tim Schneider (University of Alberta) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners...
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006 Introduction to Analytics - James Klassen
IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. James Klassen (Alberta Motor Association) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners...
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005 Introduction to Analytics - Dana DiTomaso
IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Dana DiTomaso (Partner, KickPoint) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked...
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004 Cutting through the clutter with storytelling - Noel Amante
We are bombarded with over 10,000 images a day. Whether it's the billboards and signs we see on our drive to work, or the flood of ads, notifications, feeds, or messages we see on our digital devices, the fight for audience attention is growing more difficult. Join IABC Edmonton Past President,...
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003 Becoming a Digital-First Communications Team: Jennifer Mitok
IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Jennifer Mitok was one of the presenters for the session, Becoming a Digital-First Communications Team. The panel of senior practitioners talked...
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002 Becoming a Digital-First Communications Team: Matt Brown
IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Matt Brown was one of the presenters for the session, Becoming a Digital-First Communications Team. The panel of senior practitioners talked…
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001 Earned Media: Karen Unland
Earned media remains valuable, whether it’s for your clients or for your own company. What are some of the strategies we can use today during Edmonton's recent changes in local media to have our stories told? Karen Unland discussed how this will change the way communicators pitch stories. No…
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ABOUT THIS SHOW
The IABC Edmonton podcast is a great way to sharpen your professional skills in the world of corporate communications. Join IABC Edmonton Past President, Marvin Polis as he interviews experts in their field.Search for IABC Edmonton in Apple Podcasts, Spotify or your other podcast app.
HOSTED BY
IABC Edmonton
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Frequently Asked Questions
How many episodes does IABC Edmonton Podcast have?
IABC Edmonton Podcast currently has 23 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is IABC Edmonton Podcast about?
The IABC Edmonton podcast is a great way to sharpen your professional skills in the world of corporate communications. Join IABC Edmonton Past President, Marvin Polis as he interviews experts in their field.Search for IABC Edmonton in Apple Podcasts, Spotify or your other podcast app.
How often does IABC Edmonton Podcast release new episodes?
IABC Edmonton Podcast has 23 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to IABC Edmonton Podcast?
You can listen to IABC Edmonton Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts IABC Edmonton Podcast?
IABC Edmonton Podcast is created and hosted by IABC Edmonton.
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