PODCAST · business
In the Unlikely Event
by Rick Kiley
In the Unlikely Event is a vibrant video podcastspotlighting the untold stories of crisis, chaos, andcreativity in experiential marketing. Each episode is acandid conversation with industry pros who've facedmajor event challenges—and lived to tell the tale. We explore the heart-pounding details of whatwent wrong, how it was fixed, and what keeps eventpeople coming back for more.
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Noche Neon: The 2,700-Guest Gamble
What do you do when your "Super Bowl" event for 1,000 guests suddenly balloons to 2,700 RSVPs just two weeks before showtime—and then a global tech outage hits? In this live-recorded episode from the TruNorth Presents: The Business of Experiential event in New York City, host Rick Kiley sits down with Marie Christofferson (Experiential Marketing Lead, Campari Group) and Jeannie Veneri (SVP of Client Services, SoHo Experiential) to recount the chaotic production of Noche Neon. This massive event celebrated the 25th anniversary of Espolón Tequila during the legendary Tales of the Cocktail festival in New Orleans. The team faced a "comedy of errors" that would break most producers: a 3x surge in attendance, the infamous 2024 CrowdStrike travel outage that stranded key staff, a DJ testing positive for COVID on event morning, and a centerpiece neon backdrop that arrived in plain black and white. Hear the incredible story of how the crew "acted like ducks"—calm on the surface while paddling furiously underneath—to solve every crisis, from hand-coloring a massive scenic wall with Sharpies to turning a production assistant into the night's headlining DJ.
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ABOUT THIS SHOW
In the Unlikely Event is a vibrant video podcastspotlighting the untold stories of crisis, chaos, andcreativity in experiential marketing. Each episode is acandid conversation with industry pros who've facedmajor event challenges—and lived to tell the tale. We explore the heart-pounding details of whatwent wrong, how it was fixed, and what keeps eventpeople coming back for more.
HOSTED BY
Rick Kiley
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How many episodes does In the Unlikely Event have?
In the Unlikely Event currently has 1 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is In the Unlikely Event about?
In the Unlikely Event is a vibrant video podcastspotlighting the untold stories of crisis, chaos, andcreativity in experiential marketing. Each episode is acandid conversation with industry pros who've facedmajor event challenges—and lived to tell the tale. We explore the heart-pounding details of...
How often does In the Unlikely Event release new episodes?
In the Unlikely Event has 1 episodes. Check the episode list to see recent publication dates and frequency.
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Who hosts In the Unlikely Event?
In the Unlikely Event is created and hosted by Rick Kiley.
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