PODCAST · business
Inbound Academy
by Rizen Corp.
Inbound Academy is a weekly podcast with advice to help you grow your business using the inbound methodology. This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.
Episodes
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How to Design Customer Feedback That Works (w/ Dr. Wendy Guess)
Dr. Wendy Guess, a Teaching Professor of Marketing and Logistics at Florida International University, stops by to discuss her essential elements of interaction regarding business interaction with customers. We also discuss how to build customer feedback surveys that actually get results! Read the...
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Buyer Personas: Yes - They're For Sales Too!
Buyer personas are important for sales pros just as much as marketers. We'll explain why in today's episode! Learn More About Buyer Personas: What is a Buyer Persona? A Guide for Sales How to Build Effective Buyer Personas Follow Growth Marketing for Martians on Social Media! Follow on Facebook...
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We're Changing Our Name!
A brief announcement about our upcoming name change, why we're taking this step, and what you can expect from us moving forward! --- Send in a voice message: https://anchor.fm/inbound-academy/message Support this podcast: https://anchor.fm/inbound-academy/support
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How to Launch a Podcast w/ Sebastian Rusk (pt.2)
We continue our conversation with Podcast expert Sebastian Rusk about optimizing your podcast for maximum quality and visibility. Follow Sebastian Rusk: Podcast Launch Labs website Facebook Instagram LinkedIn Twitter YouTube Follow Inbound Academy on Social Media! Follow on Facebook Follow on...
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How to Launch a Podcast w/ Sebastian Rusk (pt.1)
Get useful tips and tricks for getting that podcast idea off the ground with digital storyteller and podcast veteran Sebastian Rusk! Follow Sebastian Rusk: Podcast Launch Labs website Facebook Instagram LinkedIn Twitter YouTube Podcast Hosting Platforms to Check Out: Anchor Acast Libsyn Follow...
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How to Actually Attract, Engage, and Delight Customers
As technology shifts, inbound marketing pushes us all to conduct business humanly and helpfully. It’s a better way to market, sell, and serve your customers. Here are some examples of how you can also attract, engage, and delight customers to improve your overall content strategy. Learn more…
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3 Podcast Marketing Tips for New Shows
You’ve decided to start a podcast to promote your brand or service. Don’t just record episodes and throw them into the Internet void though. Use these podcast marketing tips to scale quickly. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow…
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Marketing Burrito: Coronavirus Marketing & Quarantine Foods to Binge
Welcome to the monthly series where we take out the TALK-O tortilla, mix in some marketing meat, and top it off with some newsy guacamole. This is your place for marketing news, strategies, and growth all rolled into one! Stories This Month: Burger King Targets At-Home Students Anheuser-Busch...
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Why Aren't You Doing A/B Testing?
Your web pages and content needs testing to see how it connects with customers. Are there layouts and tweaks that work better than others? A/B testing can help you find out. Here’s how to get started. Hubspot CRM Visual Web Optimizer Follow Inbound Academy on Social Media! Follow on Facebook…
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How We Work Remote: Using Sound to Aid Focus
Working at home comes with a different set of challenges than an office. A common challenge is blocking out those external distractions. We have some ideas to share with you on what works for us. Aubrey Marcus binaural beats link Mynoise.net (for white noise) Follow Inbound Academy on Social…
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Marketing Managers! Overcome These 4 Modern Challenges
Today's workplaces have evolved and grown since our grandparents - or even our parents - entered the workforce. Here are some of the most common challenges that managers face in the modern workplace. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter...
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Use These 5 Blog Post Updates to Start Going Viral
Blogging is dead. At least in the traditional sense. It's not WHAT you're doing. It's HOW you're doing it. Learn how you can improve your blog posts and increase your chances of going viral more often on today’s episode. Read the blog post companion to this podcast Follow Inbound Academy on…
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Conversational Marketing Tips for Connecting With Customers
Today’s customer wants to be heard. And surveys or social media likes aren’t enough! A conversational marketing approach can help. Learn about what this strategy is all about and hear our tips on how you can start today! Follow Inbound Academy on Social Media! Follow on Facebook Follow on…
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Benefits of Influencer Marketing w/ Gabriela Huerta
Billboards and catalogs don’t reach customers like they used to. Influencers are today’s marketing solution for a digital world. Here’s how you can start working with them. Acuity Ads study on attention spans (Link) Fluvip, a digital platform to find influencers (link) Other top influencer...
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Redesign Your Website Using Growth-Driven Design
So you’ve been given the daunting task of re-doing your company’s website. It’s probably outdated, lacks certain features, isn’t performing as it should, or doesn’t portray the company in the correct light. Possibly all of the above. There’s two ways to approach a website redesign. We’ll show you...
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Should You Invest in an SEO Company?
SEO companies are everywhere. They promise huge gains in website traffic, social media followers, and increased revenue. Are they worth your money? We’ll give you some insights on today’s episode. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter...
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Use These 4 Inbound Sales Tips to Connect With Prospects
Today's sales teams must adapt to remain relevant in the minds of their buyers. Here are four inbound sales tips to help you connect with your prospects. Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn Grow Your Brand With Rizen!...
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The Quick-Start Video Equipment Guide for Marketing Your Business
Including video in your marketing plan can seem like a daunting task. But creating marketing videos doesn’t require thousands of dollars in equipment. In fact, a creative mind, an iPhone, and some basic equipment are all you need to get started. Here’s a complete guide on what to invest in when...
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Why Your Business Should Use a CRM
As you invest in publishing content, engaging with sales leads, and tracking marketing efforts, it’s important to keep track of how well every effort is performing. More importantly, you need to see how all your efforts are working together to increase your growth. Using software can help...
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A Marketer's Review of 2019
We’ve reached the end of the year, and 2019 was a big year in marketing - especially in the inbound world. Let’s take a journey through time and take a look at the top stories that shaped our profession and will influence the trends of 2020. Episode Links Peloton Commercial Causes Holiday Uproar...
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Instagram Carousels are SO HOT Right Now
Instagram is where Americans are spending a good chunk of their time nowadays. And why not? Photos, videos, stories, and even live broadcasts provide endless ways to interact with audiences. One publishing trend you should begin using is the “carousel” strategy. We’ll explain how you can hop on…
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Educating the Next Generation of Marketers
Hello from Santo Domingo! We sit down at Mercadexpo 2019 to discuss how the education experience is changing (for the better) for marketing and advertising students. Miami Ad School Director JG Diaz takes time away from the festivities to provide details. Episode Links Mercadexpo 2019 Miami Ad...
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Make Your Website ADA Compliant. Here's How.
In 1972 the U.S. Govt passed the Americans With Disabilities Act, a wide-sweeping set of laws aimed at making sure businesses make accommodations for people with disabilities. We have some quick tips on how you can make sure you website meets regulations. That’s next on Inbound Academy! Episode...
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5 Benefits of Investing in Video Marketing
Your marketing strategy needs to produce results. Budgets are tight and every dollar counts. Investing in approaches that produce results is essential. One marketing method proven to deliver more leads and increase sales is by using video. Episode Links 5 Benefits of Video Marketing Blog Post...
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Inbound Interviews w/ JG Diaz
Jose-Guillermo Diaz is the co-founder/director of the Miami Ad School in Punta Cana, located in the Dominican Republic. His career has included work as a communication designer, a marketing agency owner, and a college professor both at Miami Ad School and the University of Miami. He’s here to…
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Make Your Email Newsletters Inbox Priorities
Every day we fight to keep up with the avalanche of emails in our inbox. It’s tempting to bulk delete everything just to cut through the noise. If your business sends out a newsletter, it’s important to find a way to stand out. We have some ideas to make that email clickable for your audience....
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Website Stats You Should Actually Pay Attention To
This episode is all about analytics. In this age of data, it can be confusing to know which statistics to pay attention to when reviewing your website's performance. We’ll tell you the ones to actually pay attention to. Follow Inbound Academy on Social Media! Follow on Facebook Follow on…
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How to Reach “Gen Z”, Seafood and Marijuana, and Top Digital Marketing Trends in 2019
We’ve rounded up 3 stories from the marketing industry that you need to know about on this week’s episode, including how to reach the “Gen Z” market, one seafood restaurant chain’s plans to use ganja to increase customers, and top digital marketing trends to pay attention to in 2019. That’s next,...
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Inbound Success Stories - HLC Media Group
The inbound method is changing the way business and customers interact, and there are countless success stories from brands that have made the switch. Today we’ll be talking to the founder and owner of HLC Media Group, Lisa Cavalli. HLC Media Link BeLatina Link Follow Inbound Academy on Social...
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Health Tips for Marketers to Equip
Did you know marketing can be hazardous to your health? This industry is particularly prone to the negative health effects that come with working in a corporate office environment. We have some simple tips and tricks to help you live a healthier professional life to be the best you...you can be!...
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Soft Skills: What Are They and Why Do They Matter?
Personal growth is always important, and developing the right soft skills can have a huge impact on your career. We’ll discuss how to cultivate and showcase them to employers on today’s episode! Follow Inbound Academy on Social Media! Follow on Facebook Follow on Instagram Follow on Twitter…
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Google Says Digital Marketing is Dead!
In a new feature, each month we’re rounding up five stories from the marketing industry you need to know. Also, we're going to a weekly format. We'll see you less - but you'll love the content more! Article Links: Google Proclaims the End of Digital Marketing (Think With Google) Two Large New...
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Episode 28: Twitter Posting 101
Learn about the basics of maximizing your Twitter profile and content on today’s episode! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company…
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Episode 27: Instagram Posting 101
Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Instagram content on today’s episode! Follow on...
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Episode 26: Facebook Posting 101
Are you using social media to promote your content and share your brand? You should be! But each platform is designed differently, and creating engaging posts to grow your audience is not simple science! Learn about the basics of maximizing your Facebook content on today’s episode! Follow on...
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Episode 25: How to Hire More Effectively
You’re committed to an inbound approach to marketing and sales. Now, you need to build a team to take your organization to new heights. So how can you hire the right members for your team? Stay tuned to find out! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To…
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Episode 24: Aligning Marketing & Sales (Part 2)
Today on Inbound Academy we’re jumping into part 2 of our discussion about aligning your sales and marketing efforts! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To…
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Episode 23: Aligning Sales & Marketing (Part 1)
You may be part of a company that has separate sales and marketing departments. You may be the marketing and sales department all on your own. No matter your situation, it’s important to align both of these worlds so they work together instead of against each other. We’ll show you how on the next...
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Episode 22: Tips for First-Time Interactions With Leads
You’ve done the work of putting content out there to attract leads, and now you have one. They want more information, or would like to speak to someone at your company about making a purchase. Don’t panic! Put your best foot forward with our suggestions on today’s episode! Follow on Facebook…
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Episode 21: Using Events to Attract Customers
Oftentimes holding face-to-face events is the best way to connect with potential customers. But there’s an art to it. Especially if you’re not a social butterfly. You need to know how to build interest in your product, while maintaining a comfortable conversation. We’ll give you some tips on how…
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Episode 20: Putting Content into the Buyer's Journey
You create marketing content for one purpose - to attract customers. We know customers reach this destination by going through different stages. Do you have content that appeals to people on each step of their journey? Find out more in today’s episode! Follow on Facebook Follow on Instagram…
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Episode 19: The Content Audit
Today on Inbound Academy we’re going to help you get your content library in order. From A-Z, we have a plan to categorize, label, and assign relevant information to get the most out of your creations. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with…
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Episode 18: Using SMART Goals With Your Content Compass
Today on Inbound Academy we’re telling you how to get SMART with your content planning. You need a detailed checklist when creating goals for your marketing efforts, and we’ll show you the best way to do it. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner…
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Episode 17: The Content Compass
Today on Inbound Academy, we’re continuing to discuss how you can plan a long-term strategy for your content. In order to build a solid roadmap, you need a compass. A content compass. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for…
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Episode 16: Planning Your Content Strategy
On today’s episode, we’re focusing on helping you find the best way to create content to attract customers. And it starts with having a plan. We have a simple strategy for mapping out your long-term goals to keep you organized and productive . Follow on Facebook Follow on Instagram Follow on...
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Episode 15: Generating Content Ideas
Today on Rizen Academy we’ve talked about telling an inspiring story to getting your name out there. So now that you have a story, you have to share it! But good ideas can be hard to come by. So let’s discuss how you can generate content ideas to tell others your story. Follow on Facebook Follow…
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Episode 14: Setting Goals Using the 3 Horizons Framework
Today on Rizen Academy we’re going to continue discussing business goals, and how you can set effective short and long-term goals that will deliver results for your company. To do that, we’re are going to show you the "3 Horizons Framework!" Follow on Facebook Follow on Instagram Follow on…
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Episode 13: Setting Business Goals
Today on Rizen Academy we’re going to look at the guidelines you should keep in mind when developing an inbound-focused set of goals for your business. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us....
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Episode 12: The SCOPE Principal
Today on Rizen Academy we’re going to examine the SCOPE principal. What is that? Well it’s not a mouthwash marketing plan, so stay tuned to find out more! Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact…
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Episode 11: The Flywheel Model
Today on Rizen Academy we’re going to introduce you to the flywheel model. Follow on Facebook Follow on Instagram Follow on Twitter Follow on LinkedIn To partner with Rizen Inbound for your marketing needs, contact us. We'd love to hear from you! To learn more about our company, come visit us at...
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ABOUT THIS SHOW
Inbound Academy is a weekly podcast with advice to help you grow your business using the inbound methodology. This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting www.gorizen.com.
HOSTED BY
Rizen Corp.
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Frequently Asked Questions
How many episodes does Inbound Academy have?
Inbound Academy currently has 60 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Inbound Academy about?
Inbound Academy is a weekly podcast with advice to help you grow your business using the inbound methodology. This podcast is brought to you by Rizen, a revenue growth firm focused on innovative strategies and proven tactics to scale your business. Learn more about how they can help you by visiting...
How often does Inbound Academy release new episodes?
Inbound Academy has 60 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Inbound Academy?
You can listen to Inbound Academy on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Inbound Academy?
Inbound Academy is created and hosted by Rizen Corp..
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