PODCAST · business
Income School
by Jim Harmer: Entrepreneur, Blog Writer, Podcaster
Jim Harmer's Income School Blog reveals how he uses blogging and podcasting to earn a living online. Four years ago Jim started a blog, and now he earns over $500,000 per year by creating eBooks and online courses. Jim teaches practical techniques for building a small business online and using social media and SEO to build it into an empire. This show is about social media, SEO, creating digital products, eCommerce, podcasting, how to podcast, and generating passive income online. Listen to Income School and learn to dominate with your internet business.
Episodes
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P24 Episode 357
In this episode Julia shows you 5 unique ways to set goals for improving your channel and which metrics to look at as you measure your progress. Once you pick one of these 5 as a goal, stick around (or skip to) the end for a list of podcast episodes that correspond to each goal for more in-depth...
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Episode 356
In this episode Julia gives a breakdown of the most common analytics, what they mean individually, what they mean in relation to each other, and what to do about each one. She covers why low CTR isn’t always a bad thing, why more views aren’t always a good thing, and much more. You may want to…
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Episode 355
In this episode Julia gives a simple plan to start your email list in just a few hours. Whether you have a blog, YouTube channel, or both, it’s so important to have a way to stay in touch with your audience no matter what happens to the platforms you’re currently creating content on. Main Topic:...
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Episode 354
Why would we give you a non-strategic YouTube plan? Listen and find out! In this episode, Nathan and Julia discuss the benefits of avoiding strategy when you’re learning YouTube. This episode guides you through what to focus on in the beginning and, more importantly, what not to sweat about. Main...
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Episode 353
In this episode, you’ll learn a step-by-step process for planning, outlining, and scripting an essay-style video on your YouTube channel. Julia uses popular YouTube videos as examples to show you what components make up this type of video format. Main Topic: A Breakdown of Essay Videos Example...
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Episode 352
In this episode, Julia takes apart the old “I help X do Y” elevator pitch and explains why it fails at setting expectations for viewers. You’ll learn a simple four-part way to define the promise behind your channel, you’ll hear examples of what that looks like across a variety of niches and…
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Episode 351
In this episode, Julia breaks down the often-overlooked world of podcast and video sound. She covers mic basics, cheap ways to treat a room for better acoustics, and why nailing your audio mix matters more than fancy video quality. She also shares beginner-friendly editing tips, from noise...
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Episode 350
Julia interviews Ricky about diving into 3D printed products, from picking ideas worth making to figuring out where to sell them online. They talk early lessons, what’s tripped them up so far, and what’s next as they get their first products off the ground. Main Topic: Starting a 3D Printed…
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Episode 349
YouTube is constantly changing, and it’s changing even more rapidly this summer. In this episode Julia covers 3 new YouTube updates and how you can adapt your strategy to take advantage of these changes. Main Topic: YouTube Updates: Views, Monetization, A.I. Episode 346: SEO For YouTube – Step By...
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Episode 348
YouTube says their Shop feature gives creators new ways to earn. But what happens when the platform that controls discovery also has a growing stake in turning every video into a storefront?In this episode Julia unpacks the affiliate model behind YouTube Shop, temporary creator-friendly...
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Episode 347
To grow a significant audience on YouTube in 2026, you need to implement advanced strategy and techniques. In this episode, Julia walks you through how to audit other channels in your niche to identify where you’re missing the mark. This exercise is extremely valuable if you take the time to...
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Episode 345
Blogging isn’t as simple as it used to be, but it’s still an important part of your online business. In this episode Julia and Ricky discuss if blogging alone is enough to monetize your niche business in today’s internet climate. Main Topic: Is Blogging Still Enough? 00:33 How Blogging Has...
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Episode 344
YouTube is now full of A.I. slop. In this episode Julia discusses how the algorithm doesn’t really want A.I. content, but it can’t always differentiate. So here’s how you can teach the algorithm and potential viewers that YOU ARE HUMAN. Let’s signal our quality content. Main Topic: Proof of…
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Episode 343
If you’ve never published on YouTube, or you’ve only published a few videos, this episode is for you. Julia talks through what you can expect after your first upload, what to do if you aren’t getting any impressions, and a few hacks to speed up your momentum. Main Topic: Setting Expectations for...
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Episode 324
If you’re tired of feeling like you “should” post on social media or make community posts on YouTube but you don’t know what you would even post, this one is for you. In this episode, Julia gives a structure for 10 themed days of content. By rotating these, you’ll never run out of content ideas...
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Episode 341
The good news is this is the most efficient way to improve your videos. The bad news is that it’s also the most painful. But we know you can push through it. In this episode Julia covers exactly how to rewatch your own videos and evaluate where you are and what you want to change to fit your...
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Episode 340
If you’ve ever published consistently on YouTube, you’ve seen your fair share of flops. But after panicking and deciding to throw your YouTube career in the trash, what should you do? In this episode, Ricky and Julia talk you through when to tweak your video, when to adjust your YouTube strategy,...
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Episode 339
When your audience feels connected to you, they become loyal. But connecting with invisible people through a screen isn’t the most natural skill. In this episode Julia shares 9 ways to connect with your audience that will keep them coming back fto your channel again and again. Main Topic: 9…
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Episode 338
Even if your niche isn’t local specific, you could see a huge boost in exposure if you frame it that way. In this episode, Ricky and Julia cover local strategy and SEO for YouTube, websites and services. Main Topic: Local Exposure for Any Niche 00:41 Why Consider Local Content?02:57…
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Episode 337
Pivoting your channel doesn’t always mean changing your niche or topic. Ricky and Julia talk through other pivoting options to help refine and define your audience and grow your channel. Main Topic: Ways to Pivot 01:16 Niche Pivots10:50 Narrow v Broad Pivots14:27 Format Pivots23:14 Monetization...
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Episode 336
In this episode Julia and Nathan talk about creating tools, resources, or products for your audience. They discuss how sometimes the tools that seem too small to be helpful are the ones that grow your fanbase the most and how anyone can get started even before you feel ready. “Getting past that...
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Episode 335
Nathan & Julia are talking through their trust issues with AI and other LLMs. Listen in for their tips on making AI a thought-partner instead of a thought-leader and avoiding the false sense of security AI content gives. Main Topic: Managing AI Trust Issues 00:13 NEW AI Cohort01:20 AI Value05:51...
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Episode 334
Ricky and Julia are discussing how to use your own behavior to gauge your audience, as well as times when you might not be the best benchmark. Main Topic: You’re Not as Different as You Think 01:00 Is it Everyone? Or Just Me?04:03 External Validation10:57 Statistically Speaking20:39 Seeing v...
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Episode 333
Everyone obsesses over hooks (rightfully so), but we don’t spend enough time strategizing endings. Which is weird, because the last 60 seconds of your video is where you have the chance to send someone to another video on your channel or somewhere else. In this episode we get into why so many...
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Episode 322
Nathan and Julia talk through the real concerns creators have about AI-generated content flooding the internet and why the future might not be as bleak as it seems. This is a conversation about what happens next and how to think about competing in an AI-saturated world. Main Topic: Will AI Slop...
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Episode 321
Whether you realized it or not, you’re brand is telling a story. Nathan & Julia talk through being intentional and consistent about your brand story message through out your content, comments, and interactions to provide a cohesive connect to your audience. “The way you build a brand that stays…
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Monetizing Your Site with ThatHerd.com
In this episode we interview Jenny Coxon from ThatHerd.com to talk about monetizing her site. She’s done a great job building up traffic and just needs to figure out how to use that to make a living. Learn what you should be thinking about when you’re...
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Website Buying and Selling with Empire Flippers
In this episode we interview Justin Cooke from Empire Flippers and ask him about buying and selling websites. Empire Flippers brokers website sales and purchases, supporting both the seller and the buyer. Learn what to look out for when you consider b...
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Incredible Results with Selling on Amazon
In this episode I interview Scott Voelker from The Amazing Seller and ask him about selling private label products on FBA. Scott has been running his Amazon private label FBA business for just 5 months and has had tremendous results.
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How to Retire Rich
In this episode, we talk about the well-known secret to retiring rich. It’s simple but it takes some discipline. We’ll run through some numbers too so you can see just how valuable the time-value of money really is. Ricky Kesler
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5 Productivity Tips for Starting a Side Business
In this episode, we talk about how to improve your productivity. You’ll get five tips for how to make better use of your time. In the podcast, I referenced the book Getting Things Done by David Allen which I recommend if you want some help prioritizi...
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Building a Brick and Mortar Business
In this episode, we talk for the first time about physical, brick and mortar businesses. We talk about some of the risks involved, and how to get your business recognized when you’re starting off with a really small budget.
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Buy a Niche Site
In this episode, we talk about buying niche sites as an investment. We talk about where and how to find a good site, and what to look for before you buy. We also introduce a niche site that Jim recently bought. Check out Knife Up. Ricky Kesler
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ABOUT THIS SHOW
Jim Harmer's Income School Blog reveals how he uses blogging and podcasting to earn a living online. Four years ago Jim started a blog, and now he earns over $500,000 per year by creating eBooks and online courses. Jim teaches practical techniques for building a small business online and using social media and SEO to build it into an empire. This show is about social media, SEO, creating digital products, eCommerce, podcasting, how to podcast, and generating passive income online. Listen to Income School and learn to dominate with your internet business.
HOSTED BY
Jim Harmer: Entrepreneur, Blog Writer, Podcaster
CATEGORIES
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Frequently Asked Questions
How many episodes does Income School have?
Income School currently has 33 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Income School about?
Jim Harmer's Income School Blog reveals how he uses blogging and podcasting to earn a living online. Four years ago Jim started a blog, and now he earns over $500,000 per year by creating eBooks and online courses. Jim teaches practical techniques for building a small business online and using...
How often does Income School release new episodes?
Income School has 33 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Income School?
You can listen to Income School on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Income School?
Income School is created and hosted by Jim Harmer: Entrepreneur, Blog Writer, Podcaster.
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