PODCAST · business
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Sharing experiences is all about context and perspective.
Episodes
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CPR: Why Everyone Should Learn Lifesaving Skills (Project BAM) | Snippets with Andrew Raiher
Andrew Raiher urges everyone to learn CPR, sharing how essential it is to be prepared in an emergency. He stresses that even basic knowledge can make the difference between life and death. His initiative, Project BAM, offers free CPR training to empower people to act when it matters most. Key...
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Real Learning: Why You Can’t Learn Everything on Zoom | Snippets with Andrew Raiher
Andrew Raiher emphasizes that real learning happens in person, not virtually. He believes energy and presence are essential to absorbing skills, and that true growth comes from being alongside someone brilliant, emulating them, and then developing your own version. Key Topics Why in-person…
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Train Your Algorithm, Don’t Let It Train You | Snippets with Andrew Raiher
Andrew Raiher emphasizes the importance of taking control of your algorithm instead of letting it control you. By curating your digital inputs, opposing what you don’t want, and focusing on what you do, you can build an algorithm that reflects your taste and brings joy. Key Topics Why algorithms...
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From Touring Musician to Film Composer | Pivots with Andrew Raiher
In this candid reflection, Andrew Raiher explains how a life on tour pushed him to pivot into film and television scoring. What started as a desperate shift to protect his health became a career-defining move. Today, with more than 40 films to his name, Raiher’s story is a reminder that the...
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Explains English Swear Words (and How NOT to Use Them) | Slang with Andrew Raiher
Andrew Raiher explains the dos and don’ts of English swearing, highlighting the cultural differences between the UK, Australia, and the U.S. He emphasizes that certain words carry far more weight than Americans might realize, and using them improperly can lead to real offense — or even a fight.…
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Music Cues and Ref Tracks | Slang with Andrew Raiher
Andrew Raiher breaks down the often-overlooked jargon of film scoring. He explains the role of music cues — bespoke compositions tied to moments in a production — and reference tracks, which guide and inspire composers as they craft new music. This candid explanation reveals the hidden processes...
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Mid, Fire, Tough, Cooked, and Riz | Slang with Andrew Raiher
Andrew Raiher reflects on the power of slang in shaping culture. With terms like “mid,” “fire,” “tough,” “cooked,” and “riz” now dominating conversations, he shows how language is constantly evolving and generationally driven. Sometimes, understanding slang is less about knowing exact definitions...
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What’s the Difference Between a Soundtrack and a Score? | Explain Like I'm 5 with Andrew Raiher
Andrew Raiher explains that a soundtrack includes all the music in a film or TV show — original score plus licensed songs — while a score refers only to the custom music written for that production. He also highlights how soundtrack albums don’t always match what viewers expect, as they often...
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What Is a Film Score? | Explain Like I'm 5 with Andrew Raiher
Andrew Raiher clarifies a common misconception: the difference between a score and source music. A score is original music composed for a film or TV production, while source music is preexisting and licensed. His simple explanation highlights how music supports storytelling in very different…
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Making Music For A Motion Picture | Frameworks with Andrew Raiher
Andrew Raiher discusses the role of temp music in film production and how it shapes the creative process for composers. While temp tracks guide filmmakers, they also create bias and limit imagination. Raiher highlights the skill of proposing bold ideas without undermining the director’s vision,...
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Structure, Creativity, and the Art of Chunking Projects | Frameworks with Andrew Raiher
Andrew Raiher reveals the methodical frameworks behind his creative process. Though he thrives on experimentation and bold artistic choices, he organizes projects into modular, bite-sized chunks — a habit influenced by the traditional reel system of film scoring. For Raiher, structure and...
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Living, Failing, and Evolving | Hindsight with Andrew Raiher
Andrew Raiher rejects the idea of hindsight as useful or even real. He believes that transformation and growth come only from the process of living, failing, and evolving — not from wishing we knew then what we know now. For him, hindsight isn’t wisdom, it’s an illusion. Key Topics Why Andrew...
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They Are Inseparable | Art & Commerce with Andrew Raiher
Andrew Raiher emphasizes that art and commerce are inextricably linked. While artists may resist thinking about business, he believes ignoring commerce can undermine the ability to create. This segment highlights the importance of integrating artistic vision with business awareness to thrive as a...
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The Artist’s Gamble, Loss, and Healing Through Music | The Struggle Is Real with Andrew Raiher
Andrew Raiher reflects on the lifelong gamble of making art his career, the self-discipline it requires, and the constant need to adapt. He describes how the sudden death of his close friend, athlete and stuntman Brian “BAM” Markle, deeply shook him — and how singing through his grief helped him...
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AI, Music, and the Future of Creativity | Future Forward with Andrew Raiher
Andrew Raiher, a seasoned live musician and film composer, offers a grounded yet optimistic view of AI’s role in creativity. Drawing parallels to historical artistic mentorship, he explains why live performance will remain unmatched and why AI should be seen as a collective extension of human...
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How Hidden Pixels Solves a Major Post-Production Security Problem | Solution Provider with Doug Cavaliere
Doug Cavaliere shares how a recurring issue in post-production—unauthorized content leaks from playback sessions—inspired the development of Hidden Pixels. The technology embeds fingerprint-like data directly into the pixels of video files, allowing studios and producers to trace where leaked...
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Don’t Wait to Be Recognized. Just Show Up and Try | Snippets with Doug Cavaliere
Doug Cavaliere shares the unplanned, almost accidental way he got into the post-production world—from driving dump trucks in a limestone quarry to landing an unexpected assistant role in Hollywood. His takeaway? Don't wait for permission or recognition. Just try. Be helpful. Be prepared.…
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If You See a Gray-Haired Guy in a Young Man’s Game, Watch Out | Snippets with Doug Cavaliere
Doug Cavaliere offers a sharp piece of advice that cuts through experience and perception: if you spot someone with gray hair operating confidently in what seems like a "young man’s game"—give them space. It’s not just about age—it’s about surviving, adapting, and outperforming long enough to…
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How the Pandemic Forced a Pivot in Post-Production | Pivots with Doug Cavaliere
Doug Cavaliere shares how his company, once focused on on-location editorial system rentals, had to pivot fast when the pandemic shut everything down. With demand for content at an all-time high and teams stuck at home, they reimagined their entire workflow—enabling editors to work remotely while...
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The One Thing That Isn’t a Commodity in Business | Horseblinders with Doug Cavaliere
Doug Cavaliere shares one of the most overlooked truths in business: products are commoditized—people are not. In this short but powerful insight, he breaks down why your focus should be on your staff and your clients. They’re the non-commoditized, high-value core of any business. Treat both like...
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This “Foot Controller” Wasn’t What He Thought | Slang with Doug Cavaliere
In the early days of tech support, Doug Cavaliere took a 45-minute call trying to troubleshoot what a customer believed was a "foot controller" that wouldn’t work. After searching through manuals and specs, Doug asked one crucial question: “Can you flip it over?” What he discovered was…
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What’s a Dongle? The Tiny Key That Runs Big Software in Post-Production | Slang with Doug Cavaliere
In post-production, “slaying” often depends on one small but powerful device: the dongle. Doug Cavaliere breaks down what a dongle is, why it’s still essential, and how it evolved from Apple’s old ADB ports to today’s USB keys. Dongles are physical hardware license keys that allow you to run...
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What’s a Low Boy? The Unsung Hero of Post-Production | Slang with Doug Cavaliere
Ever walk into a post-production bay and see a small rack of gear tucked under the console? That’s a UCR—short for Under Counter Rack, also affectionately known as a Low Boy. Doug Cavaliere breaks down what these carts are, why they’re essential in audio and edit bays, and how they fit into the...
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What’s a Codec? (And Why Wrappers Matter Too) | Explain Like You’re 5 with Doug Cavaliere
What’s the difference between a codec and a wrapper? Doug Cavaliere breaks it down in the simplest way possible. In this quick, clear explanation, he compares codecs to the compression method used when creating a file, and wrappers to the file extension that tells your computer what to open it…
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What Is Transcoding? Explain Like I'm 5 with Doug Cavaliere
Doug Cavaliere breaks down transcoding in the simplest way possible—so simple even a five-year-old could get it. In this short but sharp explanation, Doug uses a fun analogy (Chinese vs. Cantonese) to describe how footage shot on a camera is often incompatible with editing software, and how...
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I Wish I Knew This About Honesty and Regret | Hindsight with Doug Cavaliere
In this reflective Hindsight segment, Doug Cavaliere answers the timeless question: What do you wish you knew then that you know now? His response blends humor and honesty—from wishing for a cheat code to avoid regrets, to one powerful piece of advice: be honest in your relationships. It’s a…
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Switching from Engineering to Sales | The Struggle Is Real with Doug Cavaliere
Doug Cavaliere, President of QSR Systems, shares a pivotal turning point in his career—leaving engineering behind to dive headfirst into sales. In this candid conversation, Doug walks through the challenges of transitioning roles, building trust in a new industry, and ultimately learning how his...
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AI in Hollywood, IP Protection, and Future of Post-Production | Future Forward with Doug Cavaliere
Doug Cavaliere, post-production and technology expert in Hollywood, shares his nuanced take on AI's role in the entertainment industry. In this candid conversation, Doug explores how AI could enhance human creativity rather than replace it—especially in high-volume editing environments like…
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You Don’t Need All the Answers—You Need the Right People | Solution Provider with Per Welinder
In this short but powerful clip, Per Welinder reflects on a time when a lawsuit forced him to realize that sometimes the most creative solution is knowing when not to solve the problem yourself. Instead, he emphasizes the importance of leaning on expert counsel—especially in high-stakes…
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Thinking of Starting a Business in the U.S.? | Snippets with Per Welinder
Per Welinder shares thoughtful advice for international entrepreneurs looking to start a business in the United States. He emphasizes that the U.S. is entrepreneur-friendly and encourages leveraging bilateral chambers of commerce. Most importantly, he recommends bringing a unique, high-value idea...
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Simple Advice for Getting Into Investing | Snippets with Per Welinder
Per Welinder shares foundational investing advice for beginners. He recommends starting with passive investing through index funds for long-term growth. For those who want to be more active, he suggests allocating a small portion of capital to industries or companies you deeply understand. It’s a...
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How to Start a Lifestyle Brand: Emotion, Timing, & Customer Connection | Snippets with Per Welinder
Per Welinder offers practical and emotional insights for starting a lifestyle business. He emphasizes that lifestyle brands are built on emotional connection—both for the founder and the customer. Success depends not just on having a great product, but also on thoughtful marketing, timing, and...
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Best Advice for Starting a Business: Think Long-Term, Start Slow | Snippets with Per Welinder
Per Welinder shares thoughtful advice for aspiring entrepreneurs. Start by asking what kind of business you actually want—lifestyle or scalable. Then, give yourself time (3–6 months) to test your interest. Finally, reverse engineer your business plan by identifying what a buyer would pay for it…
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The Tough Pivot from Licensing to Ownership | Pivots with Per Welinder
Per Welinder recounts a major business pivot: moving away from a licensing-only model after realizing it lacked long-term control and profitability. The shift required closing down part of the business and rebuilding with proprietary brands. It’s a real-world lesson in adaptability, control, and...
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What to Focus on Before Starting a Business | Horseblinders with Per Welinder
In this episode, Per Welinder shares advice for those starting a business. He emphasizes the importance of researching structure (with help from AI), evaluating the value chain to understand costs, and only moving forward once there’s clear opportunity and differentiation in the market. It's a...
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How to Start a Lifestyle Brand: Niche, Creativity, and Profit | Horseblinders with Per Welinder
Per Welinder breaks down what founders should focus on when starting a lifestyle business. He emphasizes the need for a niche identity, strong creative direction, and a clear path to value. In lifestyle, emotional connection drives customer decisions—so your brand must stand out and still be...
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What Are CAC and CAGR? | Slang with Per Welinder
In this quick explainer, Per Welinder demystifies two pieces of business slang—CAC and CAGR. CAC is the cost to acquire a customer, and CAGR is the compound annual growth rate, used to measure long-term industry or business growth. Both are vital for understanding performance and making smart...
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What Is a Value Chain? Explained Through a Skateboard | Slang with Per Welinder
Per Welinder explains the meaning of “value chain” by walking through the end-to-end process of creating and selling a skateboard. From maple veneer and artist graphics to manufacturing, marketing, and final retail—each step adds value and carries cost. Understanding where you sit in that chain...
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What Is a Venture Capitalist? Explain Like I'm Five with Per Welinder
In this brief segment, Per Welinder explains the role of a venture capitalist in simple, accessible language. It’s not about Wall Street jargon—it’s about taking financial risks on new, unproven ideas with the hope they grow into major success stories. Key Topics What is a venture capitalist?...
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What Is an Entrepreneur? Explain Like I'm 5 with Per Welinder
In this short segment, Per Welinder breaks down the essence of entrepreneurship: starting something and sticking with it. Whether it’s a garden, a passion project, or a business, what matters most is the willingness to take action and follow it through to the end. Key Topics What is an...
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What Is a Lifestyle Brand? Explain Like I'm Five with Per Welinder
In this short, clear explanation, Per Welinder defines a lifestyle brand as any product rooted in a personal passion—like sailing, music, or skateboarding—that blends into everyday use and expression. It’s how subcultures and activities shape what we wear and why we wear it. Key Topics What…
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Evaluating New Revenue Streams in Business | Frameworks with Per Welinder
Per Welinder breaks down the framework he uses to assess new business opportunities. When evaluating new revenue streams, he focuses on realism and margin. If the opportunity doesn’t meet both standards, it’s not worth the investment. Key Topics Decision-making in business growth How to evaluate...
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ILMI Framework: How He Evaluates Business Ideas Before Starting | Frameworks with Per Welinder
Per Welinder shares his personal decision-making framework—ILMI—for evaluating new businesses. He breaks it down into Idea, Leadership, Movement, and Infrastructure, with each component examined through the lens of timing and leverage. It’s a practical tool for anyone thinking about launching or...
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Wishes He Knew Sooner About Business and Arrogance | Hindsight with Per Welinder
Per Welinder reflects on what he wishes he had known earlier in his journey: the danger of arrogance. He emphasizes how assuming you have all the answers can limit your growth and how essential it is to seek expert insight—including modern tools like AI—to make smarter business decisions. Key...
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Grit, Failure, and Knowing When to Walk Away | The Struggle Is Real with Per Welinder
Per Welinder recounts his early struggle arriving in the U.S. with no money, skating in the morning and cleaning dryers to survive. Decades later, he shares how he built and held onto a licensing-based business model for too long, despite signs it was failing. He reflects on the stress of...
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AI, Skateboarding Culture, and Building Iconic Lifestyle Brands | Future Forward with Per Welinder
Per Welinder reflects on his journey from pro skateboarder to brand builder and investor. He shares how AI can be both a business accelerator and a threat to creative industries, how lifestyle brands scale (or fail), and why niche cultures like skateboarding become global forces. He also shares...
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Why Less is More | Tech Stack with Stijn Vanorbeek
In today's world, there's an app for everything, but is that really the best approach? In this conversation, we discuss why keeping a streamlined tech stack is key to efficiency and scalability. From using Slack and Hub Software CRM to leveraging serverless AWS infrastructure, this episode…
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A Creative Hack to Get on the Music Charts | Solution Provider with Stijn Vanorbeek
Sometimes, creative problem-solving leads to unexpected success. In this conversation, we dive into a unique growth hacking strategy—buying our own records from local stores to boost chart rankings. Before the term growth hacking even existed, this tactic helped gain recognition and airplay by...
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The Best Advice for New Investors – Patience and Market Experience | Snippets with Stijn Vanorbeek
Thinking about getting into investing? The best advice is be patient. In this conversation, we break down why rushing into your first investment is rarely a good choice and why understanding the real market matters more than anything. Many investors fail because they have never been in the...
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The Key to Building a Hardware Company – Execution Over Everything | Snippets with Stijn Vanorbeek
Starting a hardware company is challenging, but some of the most valuable companies in the world are built on hardware. In this conversation, we break down why hardware is the foundation of technology, why proper validation is critical, and why execution matters more than anything. Unlike…
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ABOUT THIS SHOW
Sharing experiences is all about context and perspective.
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