PODCAST · business
Indian Influencers: An Inside Affair
by Cineink
'Indian Influencers: An Inside Affair’ is a podcast series of 4 parts, produced by Anjani Chadha and Prachee Suman, who have graduated in multi media and mass communication from the IP College For Women, Delhi University (2021). This podcast is a result of their 3-month internship with Cine Ink, a hub of Hindi-Urdu podcasts based in London. The podcast looks into the making of ‘an influencer’ and addresses the opportunities and issues this social-media-generated influencer culture can create. In each episode, the media students take a critical look at this rapidly escalating trend wherein people build a massive following through ‘content creation’ and then partner with brands to promote products and services.
Episodes
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Part 4: The Audience Reacts
A set of youngsters, who consume content on a daily basis through social media, share their thoughts. We try to understand what it is like to be on the receiving end of such myriad content being created. The youngsters praise and criticise this rise of influencers and creators, address...
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Part 3: A Creator Talks
Anjani Chadha talks to Saumya Sindhu, a Delhi-based digital creator, discussing her journey of content creation, struggles, motivations and what keeps Saumya going. In times of content overload, the episode addresses the perils of influencer culture and the necessary fixes to keep one’s mental...
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Part 2: The Psychology Of Influencing
Mumbai-based psychologist, Nafisa Diwan, discusses various nuances of influencer culture and how it is affecting youngsters and their mental health. The episode touches upon internet induced anxiety, the impact of social media on children, productivity dysmorphia, the responsibility of…
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Part 1: The Creator Economy
Aman Rawat, Co-founder of Grynow Influencer Marketing Agency, Gurgaon, India, talks about the origin of 'Influencer Marketing' and the reason behind the exponential growth of influencers. In conversation with Anjani Chadha, Aman shares an insight into the industry, valuable for anyone seeking to...
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ABOUT THIS SHOW
'Indian Influencers: An Inside Affair’ is a podcast series of 4 parts, produced by Anjani Chadha and Prachee Suman, who have graduated in multi media and mass communication from the IP College For Women, Delhi University (2021). This podcast is a result of their 3-month internship with Cine Ink, a hub of Hindi-Urdu podcasts based in London.
The podcast looks into the making of ‘an influencer’ and addresses the opportunities and issues this social-media-generated influencer culture can create. In each episode, the media students take a critical look at this rapidly escalating trend wherein people build a massive following through ‘content creation’ and then partner with brands to promote products and services.
HOSTED BY
Cineink
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