PODCAST · business
Influencer Confidential
by Sidewalker Daily
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and
Episodes
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I Managed Brand Budgets. Here's What Creators Get Wrong #314
Ever wonder what REALLY happens after you pitch a brand? As someone who has spent years on the brand side managing influencer marketing budgets, reviewing Creator pitches, and hiring Influencers for paid brand partnerships, I know exactly what goes into deciding which Creators get hired and which...
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Trying to Get Brand Deals? Brands Want THIS Content #313
Want to land more brand deals? One of the best ways to stand out to brands is to create the types of content they’re actually looking for. As someone who has spent years on the brand side hiring Creators for everything from UGC campaigns to influencer partnerships, I know there are certain…
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How-to-Make-Money-on-Amazon-in-2026-|-Amazon-Secrets-with-Kathleen-Kobel
You Can Follow Kathleen Here: Masterclass - How I Earn $10K+ Every Month by Creating Simple Video Content for Amazon : https://kathleenkobel.com/masterclass Instagram: https://www.instagram.com/kathleenkobel/ YouTube: https://www.youtube.com/@kathleenkobel Facebook Group:...
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How to Land Holiday Brand Deals as a Creator #312
If you want to land holiday brand deals, your pitch needs to reach brands while they’re still planning their campaigns. 🎓 Learn how to land paid brand deals, no matter your follower count: https://sidewalkerdaily.com/brand-deals-training/ Holiday campaigns take time to plan, approve, create, and...
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How to Get Paid Travel UGC Deals With Hotels & Travel Brands #311
Travel UGC is different from creating content for a typical product brand. In this episode, Nina from Sidewalker Daily shares what travel brands actually need from UGC creators and how to make your pitch more valuable, even without a large following. You’ll learn how to research the ads hotels…
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Creator Contract Red Flags You NEED to Know Before Signing #310
Most creators check the rate and deliverables before signing an influencer contract, but some of the most important terms are buried elsewhere. Using Hayden Panettiere’s experience with Neutrogena as a starting point, Nina from Sidewalker Daily breaks down four clauses creators should examine...
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New Substack Features Every Creator Should Know #309
Substack is becoming much more than a newsletter platform. In this episode, I’m sharing some of the new Substack features we’re most excited about at Sidewalker Daily, including native sponsorships, Creator Kits, subscriber perks, QR codes, and Substack Live. I’ll take you inside our dashboard to...
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How to Save 10+ Hours a Week as a Content Creator #308
Being a content creator or influencer means wearing ALL the hats. Creating content, pitching brands, answering emails, researching opportunities, posting across platforms... the list never ends. But working hard doesn't mean you need to waste hours on tasks that could be batched, automated, or...
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The Brands I'd Pitch Right Now! #307
If you’re serious about making money as a content creator, stop blindly pitching brands and start looking for companies that are actively hiring creators and already have a budget. In this episode, Nina from Sidewalker Daily breaks down real paid brand deals and UGC opportunities we found for The...
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Advice I'd Give You If I Wasn't Afraid to Hurt Your Feelings #306
After 10+ years in the creator economy, working on both the brand side and with creators inside the Sidewalker Daily community, there are a few things I wish more content creators were willing to hear. Sometimes you're not actually stuck. You're avoiding the uncomfortable thing you already know…
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Why Creators Should Attend Live Events #305
If you've been feeling stuck in your creator business, attending a live creator event might be the investment that changes everything. In this episode, Nina Zadeh from Sidewalker Daily shares why conferences, creator festivals, and networking events have become a key part of her business…
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What Every New Creator Should Invest In #304
Create & Cultivate Festival is the world's largest festival for women in business, bringing together founders, executives, creators, and leaders shaping what's next. Expect two days of inspiring speakers, meaningful networking, brand activations, and conversations that can help move your career...
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How to Get Brands to Reach Out to You #303
If you're tired of constantly pitching brands and wondering how to get brands to reach out to you, this episode is for you. While pitching should always be part of your strategy, there are practical ways to increase your inbound opportunities so brands start finding you. In this episode, Nina…
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How to Create Your Own Instagram Reels Challenge to Grow Faster! #302
If you've been wondering whether you need to join someone else's Instagram challenge to stay consistent, the answer is no. In this episode, Nina Zadeh from Sidewalker Daily shares exactly how to create your own Instagram Reels challenge so you can post consistently, increase your reach, improve...
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How SEO Really Works for Creators in 2026 | Nina Clapperton Breaks It Down
You Can Follow Nina Clapperton Here: Instagram: https://www.instagram.com/ninaclapperton/ TikTok: https://www.tiktok.com/@ninaclapperton Threads: https://www.threads.com/@ninaclapperton Facebook: https://www.facebook.com/nina.clapperton/ SEO for Bloggers FB Group:...
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How to Get Brands to Come to You (Without Waiting Around!) #301
Most creators think the only way to land brand deals is by constantly pitching. While pitching is essential, there's another strategy that many creators overlook: making brands come to YOU. In this episode, Nina from Sidewalker Daily shares practical strategies to increase your visibility, become...
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The Types of Creators Getting Brand Deals Right Now (It’s Not What You Think!) #300
Everyone asks the same question: "What's the best niche to make money with brand deals?" The answer probably isn't what you think. In this episode, Nina shares the six types of creators consistently landing paid brand deals today. From results-driven creators and platform specialists to…
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How to Get Signed & Scale as a Creator | Talent Manager Ali Grant Explains
You Can Follow Ali Here: Instagram: @aligrant https://www.instagram.com/aligrant/ TikTok: @aligrnt https://www.tiktok.com/@aligrnt Website: http://thedigitaldept.com In this episode of Influencer Confidential, I sit down with Ali Grant, a true OG in the creator space who has quite literally grown...
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Are Brand Deals Slowing Down? No. You Just Don't Understand How They've Changed #299
If you've been wondering why brand deals feel harder to land lately, you're not imagining it, but it's not because influencer marketing is dying. In this episode, Nina Zadeh from Sidewalker Daily breaks down how the creator economy has evolved, what brands are actually looking for today, and the...
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How to Fuel Your Creativity with AI Tools | Adobe Express Tutorial with Elise Swopes
You Can Follow Adobe Here: Instagram:@adobeexpress TikTok: @adobeexpress YouTube: @adobeexpress LinkedIn: linkedin.com/showcase/adobe-express/ Website: adobe.com/express #PartneredwithAdobeExpress In this episode of Influencer Confidential, I’m sitting down with the incredibly talented Elise...
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Why Some UGC Creators Get Hired (And Others Don’t) #298
If you're creating UGC content but not getting consistent brand deal offers, this episode is for you. Sidewalker Daily has worked on both sides of the influencer industry, consulting for brands and helping creators build sustainable businesses, so Nina knows exactly what brands are looking for…
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How to Work With Brands (Without Being an Influencer) #297
Brand deals are just for influencers…says WHO?? You do NOT need to be a traditional influencer to work with brands. If you’re a coach, course creator, podcaster, speaker, founder, business owner, newsletter writer, community builder, or expert in your niche… there are still SO many ways for you…
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How Creators Land Speaking Opportunities #296
Speaking on stages isn’t just about public speaking. It’s one of the fastest ways to build authority, grow your network, create partnerships, and open up entirely new revenue opportunities in your business. If you’ve been thinking about landing speaking opportunities as a creator, influencer,...
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Why Most Creators Stay Stuck And How to Grow | Mafe Anzures
You Can Follow Mafe Here: Instagram: https://www.instagram.com/mafeanzures/ TikTok: https://tiktok.com/@mafeanzures I Missed Me Podcast: Spotify: https://open.spotify.com/show/2nVufNbqEdpodCw624vLUf Apple: https://podcasts.apple.com/hr/podcast/i-missed-me/id1643377497 Youtube:...
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The Truth About Growing on YouTube in 2026 | Lucie Fink Breaks It Down
You Can Follow Lucie Here: Instagram: https://www.instagram.com/luciebfink/ TikTok: https://www.tiktok.com/ YouTube: https://www.youtube.com/ Facebook: https://www.facebook.com/luciebfink/ The Real Stuff Podcast: Spotify: https://open.spotify.com/show/0TdvoWQBDY353htUa47qSp?si=1368f8ea280f4c74...
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How To Pitch The Media & Press as a Creator / Influencer #295
If you want to be seen as an authority in your space… you can’t rely on content alone. You need to start putting yourself in places that validate your expertise. And one of the most powerful ways to do that is through media and press. In this episode, I’m breaking down how to pitch yourself for...
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How to Go Viral in 2026 | Content Strategy Secrets with Conar from One Peak Creative
You Can Follow Conar Here: Instagram: https://www.instagram.com/conarfair/ TikTok: https://www.tiktok.com/@conarfairway Conar Fair Way Instagram: https://www.instagram.com/conarfairway One Peak Creative Instagram: https://www.instagram.com/onepeakcreative/ Enroll in the Tik Tok & Reels Course:...
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How To Get Booked On Podcasts As A Guest #294
One of the most overlooked growth strategies as a creator or business owner is getting booked on podcasts. In this episode, I’m breaking down exactly how to pitch yourself as a podcast guest - so you can grow your audience, build authority, and create opportunities beyond brand deals. Because the...
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How to Collab with Other Youtubers:Instagrammers:Tiktokers (Without It Feeling Weird) #293
If the idea of collaborating with other creators feels awkward, forced, or a little “what do I even say?” - then this episode is for you. Because the relationships you build with other creators can completely change your business. From new opportunities, referrals, and audience growth… to...
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Creator Pitching Strategy: Beyond Brand Deals #292
If you think pitching is just about brand deal… then this episode is going to change how you see your entire business! Because the truth is: most creators are pitching in the smallest way possible and pitching is actually so much bigger than that. In this episode, I’m breaking down the…
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5 Ways to Grow Your Instagram Reach Directly From Instagram — Not My Opinion #291
If you’ve been trying to grow on Instagram but feel like nothing is working… this is what Instagram actually wants you to do. Yup - straight from the Instagram team itself. No guessing, no trends, no opinions. In this episode, I’m breaking down the 5 ways to grow your reach based on what…
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Want To Hire An Influencer Manager For Brand Deals? Listen To This First! #290
Thinking about hiring an influencer manager to help you land brand deals? Before you sign anything… listen to this. In this episode, I’m breaking down what it actually looks like to work with a creator manager, when it does make sense to get one (and when it doesn’t), plus what managers are…
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Where To Find UGC & Paid Creator Jobs (It's Not What You Think) #289
If you're trying to land UGC brand deals or paid creator opportunities, you can’t just sit around waiting for brands to magically show up in your inbox. You have to go find them! In this episode, I’m sharing some of my favorite places creators can look for UGC partnerships, paid creator jobs, and...
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If You Make $50k As A Creator Watch This #288
There’s a big difference between making money as a creator… and building a sustainable, scalable creator business. And once you hit that $50K mark, the strategy, mindset, and legal + financial structure need to shift - fast. In this episode, I’m breaking down what creators at this income level…
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From Micro Influencer to $500K+ | Kristen Bousquet on Creator Monetization [Creator Currency Ep. 24]
You Can Follow Kristen Here: Instagram: https://www.instagram.com/kbousq/ TikTok: https://www.tiktok.com/@kbousq YouTube: https://www.youtube.com/c/KristenBousquet Website: https://www.yoursoulcialmate.com/ Podcast: https://www.yoursoulcialmate.com/podcast Join Soulcialmate:...
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What Brands Will and Will Not Pay Creators For #287
I’ve been on both sides of the creator economy - I’ve managed influencer budgets on the brand side and I’ve helped creators negotiate paid partnerships from the creator side. In this episode, I’m breaking down what brands will and will not pay creators for, and where I see negotiations get messy...
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Why Pitching Outside Your Niche Gets Creators Paid #286
Think you can only pitch brands in your niche? Think again! Limiting your pitches to one category might be the very thing capping your income as a creator. In this episode, I’m sharing why pitching outside your niche can actually help you land bigger (and better-paying) brand deals - plus real...
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Influencer Taxes Explained in 2026 | CPA Laura Grajales Answers Creator Questions [Creator Currency Ep. 23]
You Can Follow Laura Here: Instagram: https://www.instagram.com/ganacomobookkeeper/?hl=en LinkedIn: https://www.linkedin.com/in/laura-grajales-51b226152/ Website: https://www.paragonacct.com/ Portal del Cliente & Acceso a Recursos: https://www.paragonacct.com/recursos Client Portal & Access to...
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Five Things Creators Do That DESTROY Their Chances of Getting Paid Brand Deals #285
After years on the brand side managing influencer budgets (and plenty of honest conversations with friends who still run campaigns today), I’m sharing five things creators do that quietly destroy their chances of getting a paid partnership - often without even realizing it. We’re talking about…
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NEW Instagram Features Every Creator Should Be Using! #284
It seems like Instagram drops a new feature every five minutes 😅 And if you feel like you can't keep up with all the new updates lately... I got you! In this episode, I'm breaking down the latest Instagram updates every creator should actually know about (and how to use them with intention).…
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Is Travel Blogging Still Profitable in 2026? Jessie Festa Spills the Truth [Creator Currency Ep. 22]
You Can Follow Jessie Here: YouTube: https://www.youtube.com/@makemoneytravelblogging Instagram: https://www.instagram.com/jessieonajourney Facebook: https://www.facebook.com/jessieonajourney/ Threads: https://www.threads.com/@jessieonajourney TikTok: https://www.tiktok.com/@jessieonajourney...
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We have a SPECIAL ANNOUNCEMENT! #283
⚡️ Want to know more about Paid Creator? Click here! https://thepaidcreator.substack.com/ 💻 Free Brand Deals Training: https://sidewalkerdaily.com/brand-deals-training/ 🤩 Need Help With Your Creator Business? Speak with Our Success Manager: https://calendly.com/sidewalkerdailyteam/discovery 🌟...
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10+ HABITS OF HIGHLY SUCCESSFUL TRAVEL INFLUENCERS #282
I’ve worked behind the scenes with top travel influencers - and once you’re close enough to watch how the pros move? You start noticing patterns. I’m walking you through the habits I consistently see among successful travel creators, and one of the first habits I talk about is a big one: if you...
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How Influencer Marketing Really Works in 2026 | Brand Insider Secrets with Megan Vasquez [Creator Currency Ep. 21]
You Can Follow Megan here: Website: https://grin.co/ LinkedIn: https://www.linkedin.com/company/grin-inc- Personal LinkedIn: https://www.linkedin.com/in/megvas/ Today on Influencer Confidential, I’m sitting down with Megan Vasquez from GRIN, a true OG in the creator economy who’s worked…
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AI Is About to Change Brand Deals FOREVER (Creators, Watch This ASAP) #281
Whether you love AI or hate it, one thing is clear: IT’S HERE TO STAY. We’ve all seen the AI and deepfake videos floating around the internet lately and they’re equal parts fascinating and terrifying! And no, the creator industry is not exempt from this shift. In fact… it’s already showing up...
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The Creator Economy Report 2026 & Beyond — What Creators Need to Know #280
I know… reading industry reports isn’t exactly a fun time for us Creators 😅 But if you want to get paid like a business owner, understanding what’s happening behind the scenes really matters. In this episode, I’m walking you through a CreatorIQ industry report and pulling out the exact insights...
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Media Kit vs UGC Portfolio: What Creators Don’t Realize They Need #279
One of the most asked questions I get every year is: “Do I need a media kit or a UGC portfolio?” If I had a dollar every time that question pops up, I'd be in Bora Bora 😅 But seriously - this question comes up all the time for creators who know they need pitching tools… but aren’t sure which…
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The Ultimate Creator Guide to Usage Rights, Boosting, Whitelisting & More #278
If usage rights, whitelisting, boosting, and exclusivity still feel confusing, overwhelming, or low-key terrifying… you are NOT alone 😅 After 10+ years in this industry, I can confidently say most Creators are unsure about these terms, and that lack of clarity is exactly what causes them to lose...
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How to SELL Yourself as a Creator or Influencer #277
Are you scared of “selling yourself” as a creator? If the word sales makes you cringe, hesitate, or want to run the other way…this episode is going to change your mind (in the best way). Because here’s the truth: If you want to land paid brand deals, charge your worth, and run your creator…
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How Travel Influencers Make Money in 2026 #276
🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim Are you still wondering how travel influencers actually make money in 2026…in THIS economy? And more importantly — if YOU can do it too? (Hint: brand deals can easily hit 6-figures 👀) In this episode, I’m breaking down…
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ABOUT THIS SHOW
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's unique position in the industry bridges the gap between brands and creators, to ensure every partnership is a win-win. Sidewalker has worked on campaigns for Jetsetter (A Tripadvisor Company), Four Seasons and the Costa Rica Tourism Board, to name a few. In this podcast, expect to learn about all things working with brands, being an influencer, influencer marketing, media kits, pitching to brands and
HOSTED BY
Sidewalker Daily
CATEGORIES
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Frequently Asked Questions
How many episodes does Influencer Confidential have?
Influencer Confidential currently has 345 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Influencer Confidential about?
Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the...
How often does Influencer Confidential release new episodes?
Influencer Confidential publishes regularly with 345 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Influencer Confidential?
You can listen to Influencer Confidential on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Influencer Confidential?
Influencer Confidential is created and hosted by Sidewalker Daily.
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